Why You Should Hire a Travel Content Strategist Your segment of the travel industry has become lucrative in the last few years. There are opportunities to grow and profit. However, your brand and company need to stand out and be presented as the only travel company travelers will need or want. Great content strategy comes to…
Mississauga Housing Market A quick look at home prices in Mississauga should raise some homeowner’s eyebrows. It would appear a trend away from Mississauga is underway. This might be a reflection of the slowdown in the Ontario economy, particularly manufacturing where Mississauga is so strong. In July, however the slowdown appeared to be significant. It’s…
Sell My House Now! Now in late 2024, more owners are listing their homes. Everyone’s anticipating the unthawing of the market, and with that, you’ll have more competition for a good price. Prices have plateaued and could fall as a bit of recession takes hold. They all want to sell fast, yet buyers are reticent,…
Toronto Condo Market The Toronto housing market is forecasted to see a recovery in sales and prices by 2025. That outlook would suggest the current unwanted inventory would find willing buyers in the year ahead. According to TRREB’s lastest report on condo apartment sales in the GTA, we saw a drop of 19.8% in sales…
Hiring Smartly for a Digital Travel Marketing Role As a travel agency owner, DMO CEO, hotel owner, tour operator or SaaS travel software entrepreneur, you’re tasked with the challenge of hiring the right marketing people. Can a single person have real impact on a small travel company? Is that realistic given you’ve already set sail…
Real Estate Marketing Strategy If you’re undecided who should be your dedicated real estate marketer, it’s wise to review your marketing strategy first. Based on that and your budget and risk tolerance (because agencies can take all your money), it’ll be clearer. I hope to convince you that a dedicated specialist is the right choice…
Fresh Content and Design I’m revisiting the topic of fresh content on your website, with a complete rewrite of this post. It’s a good example of a complete redrafting, restrategizing, and presentation to resonate with travel company’s big challenge today — staying relevant to the travel market. Because, when content is stale, it’s not relevant…
Marriott Hotels & Resorts Perhaps the most preferred hotel brand for travelers in the US and across the globe in Marriott Hotels. Marriott Hotels & Resorts is a brand of International-based Marriott International, Inc. in Bethesda, Maryland, and represents a legacy of premium hospitality and diverse offerings. Offering almost 600 hotels and resorts, with more…
Air Canada Airlines I haven’t flown all the world’s airlines, but I’ve flown in enough to know Air Canada is one of the best. Its record of safety, reputation, and professionalism in ticketing, boarding, and inflight experience make it my preferred choice of airline regardless of where I might be headed. Air Canada provides simple…
Compare Lowest Home Mortgage Rates The talk of the stock market and housing market is all about the FED pivot and when the central bank rate will see its first cut. As the Mortgage Rates Daily chart below shows, mortgage rates have been on the decline and homebuyers and loan refinancers are anxiously hoping for…
Toronto Housing Market Bubble The Rolling Toronto housing crash forecast continues through 2023 and into 2024. Have we critical mass debt yet? Now years later from original predictions, in September 2023, there are still rumors of trouble in the Canadian economy and that the housing markets will crash. There are few takers on that prognosis….
Are You Ready to Move to A New City? What if you discovered that a move to a new city could really give your life a lift? Would you do it? Could you do it? If you’ve been struggling with this thought before, maybe you need to assess your actual state and figure out if…
2024 Weather Forecast: Warmth on the Way What an interesting time it is for weather across North America, with some changes taking place that will take many people off guard — challenging popular beliefs about our climate. It looks like a great summer is in store for us across the US and Canada with some…
10 Best Home Renovations From California to Toronto to Vancouver to Florida, home prices are on the rise again. Many homeowners have been fixing their homes up during the pandemic either to enjoy it more or ready it for sale. If you’re just doing some DIY improvements to make your home more livable, great. These…
Client Acquisition Strategies Acquiring great clients is job number one for consultants, gig workers, agencies, Realtors, agencies, and developers. Any number of tactics might generate a dream client for you. Yet relying on poorly supported, cheap tricks is not a great way to promote yourself, your brand, career, and your startup agency. Instead, you need…
Find a Coffee Shop Near You Below you’ll find a large interactive map of coffee shops in your location. Whether you’re in Los Angeles, San Diego, San Francisco, Toronto, Seattle, Sacramento, Orange County, San Jose, Las Vegas, New York, Boston or Miami, no worries. If the coffee shop for you isn’t there, they don’t want…
Why is Real Estate SEO in such High Demand? Realtors are wondering whether digital marketing can make a difference in today’s difficult real estate sales environment. Competition in housing markets for Los Angeles, Boston, Miami, Denver, or Toronto Realtors is intense. And property listings have diminished as buyers can’t afford to buy, and homeowners can’t…
Real Estate SEO Consulting Million dollar agents will tell you, the money is at the top. Yet, if your website is poor and your visibility minimal on Google, it’s unlikely you’re going to reach the top. In terms of performance and perception, a weak presence can crush personal brands and sabotage careers. All your hard…
Expert SEO Services by the Hour Are you having a host of issues with your website and are underperforming? Digital marketing and Google rankings are no easy task. Having an experienced, expert who is experienced and capable of investigating, solving and create a solution is a big advantage for you — advantages you don’t get…
Revolutionizing Property Management with Cutting-Edge Software In recent years, the transformation of property management has been accelerated by technological advancements, particularly in response to the booming rental property sector. The demand for performance has come from short-term rentals, built-for-rent developments and multifamily sectors whose key performance driver is the need for business efficiency. As the…
Real Estate Leads With the 2025 housing market looking so promising and experienced Realtors know this market shift shouldn’t be missed 2024 was a disappointing year with few experts forecasters this extended 15 month period of high rates as inflation slowly subsided. The September rate cuts will give buyers hope they can reduced their down…
Ontario’s New Housing Growth Bill — The End of the NIMBYs People across the US and Canada have been suffering through a nightmare without complaint for too long. That nightmare is ridiculously high home prices and rent prices, painful taxes, and a severe lack of housing stock. The high prices are creating a host of…
Be Smart, Sell your House Soon It’s taken a long time, but experts are finally calling for a recession. And the housing market? Well, they’re talking crash now. It’s not hard to understand, given there is no way home buyers can qualify for mortgages, which look like they could be headed very high. New loans…
Vancouver Housing Market Update and Forecast Vancouver has built its reputation as one of the most beautiful cities and locations in the world. The modernization of the city, incredible mountain vistas, moderate climate with a surprising amount of yearly sunny days, high tech center growth, tourism and neighboring mountain recreation areas makes this area a…
Winning Real Estate Marketing Strategy Organic real estate marketing and lead generation are the core or foundation of your sales success. While local advertising and word of mouth help your efforts, they’re not going to establish you as the top Realtor in your region. Admittedly, it takes confidence and the help of a good digital…
Why do Prices Rise? Stock market volatility is by no means over, as we enter the end of the imposed economic shutdown. The events of Black Friday help us see clearly what the threats and sell off signals are. It really brings home the potential for a significant sell off and this might prime us for…
Will House and Condo Prices Fall? Hopeful home buyers are always asking, when will home prices drop throughout 2022 and into next year? Will we see house prices fall as frenzied buyers give up on their quest to find a house for sale? According to Redfin’s July 5th report, prices have dropped 2% in the…
Find Houses for Sale If you’re used to hunting through the MLS listings, you know the pickings are slim. To find a house in 2021, you have to broaden and refine your home search strategy. You may not be successful until 2022, You may not be successful until 2022, however the point is that the…
Mortgage Stress Test Rules The Canadian government is under pressure to do something about the soaring prices of houses in Canada. To release some of that pressure on itself, the government is replaying an old trick at an opportune moment — to capitalize on the current temporary downtrend in home prices. The Liberal government is…
Digital Marketing Audit for Small Business In all the years managing my own freelance business and while working with digital marketing agencies, I discovered that small business people are great at what they do. Unfortunately, they’re not experts in digital marketing which is a discipline exploding in complexity. That’s why a digital marketing assessment is a…
Canadian Real Estate Market Forecast Just like the US housing market, the real estate market in Canada showed remarkable strength in 2020. The Canadian benchmark price increased 8.5% last year, almost five times the rate of 1.8% in 2019. And forecasts for 2021 reflect a continued trend of high prices driven by low mortgage rates,…
Selling Fast May Mean a Lower Price As I mentioned in another post on selling for a higher price, and sell house fast, speed isn’t a factor on a listing. In fact, the faster you sell the more likely the market hasn’t discovered your property. In fact, getting rid of your precious real estate asset…
Cheap Car Insurance Every year, tens of millions of drivers get their auto insurance renewal papers mailed to them and they simply ignore them and let their policy rollover. That’s money lost! By taking a moment to consider the high rate they’re paying for the type of coverage they’re receiving, they might decline their insurance…
Best Auto Insurance Quotes Auto insurance rates just keep climbing in 2020, and I’ll bet you’ve done little about that. Even with fewer drivers on the road during Corona Virus, most are paying old rates while insurance companies are seeing low accident claims. If you’re working at home all week or only commuting for a…
Realtor Lead Generation During the Pandemic A professional real estate sales person’s number one challenge always is to generate quality leads. And this pandemic is making old school lead generation and nurturing almost impossible. The move to the new digital prospecting tools is accelerating. Hopefully you’re getting on board before this big tech wave passes…
Is Canadian Real Estate in for a Big Price Drop? Even in the wake of the deadliest health epidemic of the last century, the Toronto housing market and Vancouver housing market did not crash. And if China had not released its deadly disease, the housing markets would have been roaring right now. It’s like science…
Solving Homelessness in America The issue with homelessness in the US continues into 2021. And in fact, the problem is set to worsen given home prices are rising and we’re not out of the Covid 19 pandemic recession. The issue with homelessness is simple. Not much incentive for building new housing and most of the…
Why Are There So Few Toronto Homes for Sale? The shortage of houses for sale is a topic has been discussed well on this housing blog for many years now. Not enough pressure has been put on government to promote housing market health. Instead, political ideologies have suppressed the market and now these shortages were…
Best Canadian Cities and Towns to Buy Property Some eager home buyers in Toronto, Mississauga, Montreal, Calgary and Vancouver are waking from their Corona Virus hibernation to check on the latest home price trends. Something has happened that a lot of buyers and sellers might not be aware of. There’s a migration shift happening. The…
Artificial Intelligence is Going to Rock Digital Marketing The future is here and it’s an exciting one we can share in. It involves software that uses artificial intelligence to manage nearly all aspects of marketing. And a software robot named Albert might be your next coworker. How do you feel about that? AI represents fears…
Best Time to Buy a House Right Now? The housing market forecast is still bright heading into the fall season and onto 2021. A strong economy, big demand for houses for sale which offer more rooms, lot sizes and in safer neighborhood is the big trend. The upcoming November election is a big worry for…
Your Best Clients may not be in your Home City They might be anywhere out there, and you’ll need a plan/strategy to reach them and work with them. Have you avoided doing this because you couldn’t visualize how to do it? Well, let’s fix that shall we. Creating new clients in remote locations seems daunting…
How Sell Your Home for the Best Price in 2020 The market is heating up again this spring of 2020. Like so many homeowners, you’re wondering if this is the right time to sell? Perhaps you’ll be forced to sell if you’ve lost your job. The Corona Virus recession might be ending in a few…
Should you Personalize your Content for Each Visitor? Trends happen. Content personalization is one of the most important and exciting trends in digital marketing in 2017. In 2018, it may be that personalization is a top factor in impact, engagement, and sales. In a nutshell, this is about delivering unique customer content experiences and using…
Hotel SEO Excellence Thousands of travel company entrepreneurs hope for improved traffic from Google. You can have that traffic, but you must be much more strategic than you are now. You’ll appreciate this more after you read more of my posts on travel marketing, content development and advanced SEO strategy. Over my 26 years of…
Understanding The Marketing Service Ecosystem If you’ve ever wanted to launch your own marketing agency, in San Diego, Los Angeles or Boston, you’ll be glad to know I’ve worked for those who have done it. They became quite wealthy and enjoyed fantastic exposure to the latest technology, ideas and had money to travle worldwide. There’s…
Luxury Car Insurance – EV, Hybrid or Gas Across the country, you’ve likely seen more high end luxury cars on the roadway. Manufacturers are building more high priced gas powered/hybrid performance cars and the race is on for electric powered vehicles. You’ll be surprised at the performance and features of the new releases this year. Check…
Digital Marketing Forecast What could be more fun for a digital marketing agency owner, marketing strategist, digital marketing specialist or entrepreneur than understanding their market and where the opportunities for growth are? There’s a lot of non-sense in expert forecasts, from bitcoin to wearables to virtuality reality and the Internet of Things. These may be the shiny…
Basics of Strategy: Learning to Win Faster, Easier We never question why the Amazons, Facebooks, and Googles of the digital world soar like they do. Too often they’re assumed to be lucky. We might assume it’s money, and there’s no doubt that funding carries big advantages at each stage of business development. However important funds…
11 Key Features in Your AI Marketing Solution We’re still in the early adopter phase of artificial intelligence marketing software. But it’s important to adopt it and learn what features you need for your business. You may not need all of them, however some will create essential benefits. The benefits of AI Marketing solutions are…
Real Estate Market in Aurora and Newmarket Home sales and prices dropped during in 2019, reflecting a number of negative factors inhibiting a region that needs to see growth. Conditions in York Region are typical of the overall GTA real estate market. With mortgage rates low, and employment rates high, this would be the right…
Video for Realtors Real Estate Video is a selling machine. As you’ll see in a few of the videos below is how video can present properties for sale in a more compelling, engaging way. The end result is more engaged viewers, more interested buyers and ultimately a higher selling price. Video makes your content more valuable…
When Should I Sell My House? Timing is everything when considering the sale of your house. There are a lot of factors that determine demand for your house and the price buyers will pay. In this new economy, buyers will still be hunting for homes but they’ll be more careful and selective. When is the…
Homes for Sale Now, well into 2024, we’re seeing home listings and sales beginning to grow. For buyer’s today, a good home search strategy helps you find great Realtors, learn more about the market and find homes with the characteristics you’re wanting. With home showing requests too numerous for Realtors to manage and the number…
Toronto Apartment Rental Prices Haven’t Dropped Back in 2017: While housing prices rise and hopeful homebuyers in Toronto and Vancouver complain about the rental housing crisis, apartment rentals are growing a little but rents haven’t dropped that much. This persistent situation actually goes back decades as NIMBY organizations were allowed to take away developable land…
Are Solar Roofing Installations a Powerful Selling Feature? We know how expensive hydro is becoming for the average homeowner. Power generating companies are in big debt and will have to keep raising prices to their diminishing user base chasing more homeowners offgrid. And power companies are highly polluting which does not jive well with the mandates…
The SEO / Content Strategy Book 1.0 is Out! It’s not available at Amazon, Google Shopping, or Barnes & Noble yet, but you can learn about the latest development in Search Engine Optimization and Content Strategy, all in one book. The SEO / Content Strategy Guide 1.0 epitomizes the new approach to marketing where products…
Time is Running Out: Grow, Monopolize or Die I don’t have to tell you the Real Estate sales profession is ultracompetitive and demanding, or that it’s getting worse. You experience that headache every day and night. Below, you’ll find 3 Keys to Carving out Your Monopoly. And if you’ve grown your website and sales success already,…
Beautiful New Condo Buildings in Toronto Over the last 10 years, condo design has undergone dramatic shifts. Engineers are able to build whatever condo architects can dream up. Normally dull and unimaginative, the skylines and communities of Toronto and Vancouver are undergoing rapid change with spectacular results in living and visual appeal. In fact, we’re enjoying an explosion of…
Federal Courts Rule in Favour of Anti Trust Legislators Back in 2017, the Federal Court of Appeal has upheld an April, 2016 decision made by Canada’s Competition Tribunal. It ordered the Toronto Real Estate Board to allow its members to share the sales histories of listed properties online. This ruling relates as well to the…