🔗How to Create & Pitch Content Occasionally, I come across or learn of an outstanding company and I like to mention them and relay how important their offer or business is. And I’ve discovered one that’s notable. I attended their online seminar this afternoon and enjoyed not only the insights into how they do their…
🙏 The Power of Targeting Only the Best Client Prospects Every business person or company needs great customers who translate into a successful, satisfying business. However, if you ask the average Realtor, travel agency owner, graphic /web designer, or even a branding consultant about how much strategy and effort they use to get only the…
Fresh Content and Design There’s still a big belief in “set it and forget it” in marketing. It comes from the belief that content is what it is, and can’t be improved. In fact, content must be improved based on observations and data. It’s sad that marketing managers don’t understand that and they delete old…
10 Best Home Renovation Ideas With spring arising and a whole range of new cities expected to see rising demand for homes and perhaps higher prices, investors and homeowners are considering a renovation, rehab, or remodelling type project. The value and extra enjoyment and utilization you can get from the renovation or addition plays a…
Website Traffic is Your Company’s Lifeblood Traffic is everything. Without visitors to your website, there is no impact, no content consumption, no brand building, no convincing sales pitch, no customer or sales revenue. In fact, when your site is never visited, it means your current customers are being wooed away by highly visible competitors. A…
Local Travel Agents Near Me Travel shoppers have a lot of options when they travel. They can use AI travel planners, use a big travel marketplace, an agent in the destination country, or a local travel agent. Given travel agents in your town or city have an extensive set of tools, experience, and travel and destination…
Help, Our Digital Marketing Strategy Isn’t Working! When sales and revenue begin to decline and you see competitors scoring big wins, you have to let go of the disappointment and launch into action! What’s worse than seeing your visitors, leads, sales and customer base diminish, is when you don’t have a plan to revive them….
Toronto Housing Market Bubble Torontonians have that sinking feeling, with highly indebted home owners and credit leveraged consumers facing something truly unpleasant. If the regular challenges of homeowners aren’t enough, the Trump tariffs starting today, deliver big implications for Toronto’s housing scene. Any retaliation from Premier Ford and Justin Trudeau, sends the damage into overdrive….
Mississauga SEO Services – Advanced Strategies This year, Canadian companies from Toronto to Calgary and Edmonton are facing some seriously challenges in 2025. Reduced access to the US means we all need to be more creative, innovative, with an accent on content excellence. This means considerably improving your content strategy and using SEO to make…
Compare Lowest Home Mortgage Rates Housing markets from Boston to Tampa to Los Angeles and Denver all crippled by the mortgage rate locked-in effect. Sellers can’t afford to sell their homes and adopt a new mortgage at a higher rate. For mortgage agents, it’s a frustrating situation as they wait for mortgage holders forced to…
Expert SEO Services by the Hour Once you’re convinced of the value of expert content development and advanced SEO strategy, you’ll be more hopeful you can solve any issues you’re having with your website. Whether you hire me on contract, permanent/dedicated or by the hour, you know you’re availing yourself of the best provider possible. Having…
Real Estate Leads With the decline of US mortgage rates, lower taxes, and deregulation on the Trump agenda, real estate agents are getting excited about the year ahead. The forecast for the 2025 housing market is positive despite some fleeting fears of inflation, foreclosures, and still high mortgage rates. The key to the housing market…
How to Increase Your Real Estate Lead Conversion Rates If you were to double or triple your online real estate lead conversion rate, how would that factor into your commissions? You’ve likely asked “how do I convert more of my Website leads?” so here’s a number of things you need to do. establish a great…
Why You Should Hire a Travel Content Strategist 2025 and beyond should present you some great opportunities to grow and profit if you’re strategic and committed to winning. Is doubling or tripling your revenue all that outrageous? I mean there’s a massive travel market out there, and 2025 should be a good year economically for…
Mississauga Housing Market A quick look at home prices in Mississauga should raise some homeowner’s eyebrows. It would appear a trend away from Mississauga is underway. This might be a reflection of the slowdown in the Ontario economy, particularly manufacturing where Mississauga is so strong. In July, however the slowdown appeared to be significant. It’s…
Sell My House Now! Now in late 2024, more owners are listing their homes. Everyone’s anticipating the unthawing of the market, and with that, you’ll have more competition for a good price. Prices have plateaued and could fall as a bit of recession takes hold. They all want to sell fast, yet buyers are reticent,…
Toronto Condo Market The Toronto housing market is forecasted to see a recovery in sales and prices by 2025. That outlook would suggest the current unwanted inventory would find willing buyers in the year ahead. According to TRREB’s lastest report on condo apartment sales in the GTA, we saw a drop of 19.8% in sales…
Hiring Smartly for a Digital Travel Marketing Role As a travel agency owner, DMO CEO, hotel owner, tour operator or SaaS travel software entrepreneur, you’re tasked with the challenge of hiring the right marketing people. Can a single person have real impact on a small travel company? That would depend on their skills, drive, and…
Real Estate Marketing Strategy If you’re undecided who should be your dedicated real estate marketer, it’s wise to review your marketing strategy first. Based on that and your budget and risk tolerance (because agencies can take all your money), it’ll be clearer. I hope to convince you that a dedicated specialist is the right choice…
Marriott Hotels & Resorts Perhaps the most preferred hotel brand for travelers in the US and across the globe in Marriott Hotels. Marriott Hotels & Resorts is a brand of International-based Marriott International, Inc. in Bethesda, Maryland, and represents a legacy of premium hospitality and diverse offerings. Offering almost 600 hotels and resorts, with more…
Air Canada Airlines I haven’t flown all the world’s airlines, but I’ve flown in enough to know Air Canada is one of the best. Its record of safety, reputation, and professionalism in ticketing, boarding, and inflight experience make it my preferred choice of airline regardless of where I might be headed. Air Canada provides simple…
Are You Ready to Move to A New City? What if you discovered that a move to a new city could really give your life a lift? Would you do it? Could you do it? If you’ve been struggling with this thought before, maybe you need to assess your actual state and figure out if…
2024 Weather Forecast: Warmth on the Way What an interesting time it is for weather across North America, with some changes taking place that will take many people off guard — challenging popular beliefs about our climate. It looks like a great summer is in store for us across the US and Canada with some…
Find a Coffee Shop Near You Below you’ll find a large interactive map of coffee shops in your location. Whether you’re in Los Angeles, San Diego, San Francisco, Toronto, Seattle, Sacramento, Orange County, San Jose, Las Vegas, New York, Boston or Miami, no worries. If the coffee shop for you isn’t there, they don’t want…
Why is Real Estate SEO in such High Demand? Realtors are wondering whether digital marketing can make a difference in today’s difficult real estate sales environment. Competition in housing markets for Los Angeles, Boston, Miami, Denver, or Toronto Realtors is intense. And property listings have diminished as buyers can’t afford to buy, and homeowners can’t…
Real Estate SEO Consulting Million dollar agents will tell you, the money is at the top. Yet, if your website is poor and your visibility minimal on Google, it’s unlikely you’re going to reach the top. In terms of performance and perception, a weak presence can crush personal brands and sabotage careers. All your hard…
Revolutionizing Property Management with Cutting-Edge Software Rental property is a booming sector involving long term residential, short-term vacation rentals, growing built-for-rent developments and multifamily sectors. As demands for profitability and better service from tenants have risen, landlords and property managers are increasingly relying on sophisticated property management software to streamline their operations and give tenants…
Ontario’s New Housing Growth Bill — The End of the NIMBYs People across the US and Canada have been suffering through a nightmare without complaint for too long. That nightmare is ridiculously high home prices and rent prices, painful taxes, and a severe lack of housing stock. The high prices are creating a host of…
Be Smart, Sell your House Soon It’s taken a long time, but experts are finally calling for a recession. And the housing market? Well, they’re talking crash now. It’s not hard to understand, given there is no way home buyers can qualify for mortgages, which look like they could be headed very high. New loans…
Vancouver Housing Market Update and Forecast Vancouver has built its reputation as one of the most beautiful cities and locations in the world. The modernization of the city, incredible mountain vistas, moderate climate with a surprising amount of yearly sunny days, high tech center growth, tourism and neighboring mountain recreation areas makes this area a…
Winning Real Estate Marketing Strategy Organic real estate marketing and lead generation are the core or foundation of your sales success. While local advertising and word of mouth help your efforts, they’re not going to establish you as the top Realtor in your region. Admittedly, it takes confidence and the help of a good digital…
Why do Prices Rise? Stock market volatility is by no means over, as we enter the end of the imposed economic shutdown. The events of Black Friday help us see clearly what the threats and sell off signals are. It really brings home the potential for a significant sell off and this might prime us for…
Will House and Condo Prices Fall? Hopeful home buyers are always asking, when will home prices drop throughout 2022 and into next year? Will we see house prices fall as frenzied buyers give up on their quest to find a house for sale? According to Redfin’s July 5th report, prices have dropped 2% in the…
Find Houses for Sale If you’re used to hunting through the MLS listings, you know the pickings are slim. To find a house in 2021, you have to broaden and refine your home search strategy. You may not be successful until 2022, You may not be successful until 2022, however the point is that the…
Mortgage Stress Test Rules The Canadian government is under pressure to do something about the soaring prices of houses in Canada. To release some of that pressure on itself, the government is replaying an old trick at an opportune moment — to capitalize on the current temporary downtrend in home prices. The Liberal government is…
Digital Marketing Audit for Small Business In all the years managing my own freelance business and while working with digital marketing agencies, I discovered that small business people are great at what they do. Unfortunately, they’re not experts in digital marketing which is a discipline exploding in complexity. That’s why a digital marketing assessment is a…
Canadian Real Estate Market Forecast Just like the US housing market, the real estate market in Canada showed remarkable strength in 2020. The Canadian benchmark price increased 8.5% last year, almost five times the rate of 1.8% in 2019. And forecasts for 2021 reflect a continued trend of high prices driven by low mortgage rates,…
Selling Fast May Mean a Lower Price As I mentioned in another post on selling for a higher price, and sell house fast, speed isn’t a factor on a listing. In fact, the faster you sell the more likely the market hasn’t discovered your property. In fact, getting rid of your precious real estate asset…
Cheap Car Insurance Every year, tens of millions of drivers get their auto insurance renewal papers mailed to them and they simply ignore them and let their policy rollover. That’s money lost! By taking a moment to consider the high rate they’re paying for the type of coverage they’re receiving, they might decline their insurance…
Best Auto Insurance Quotes Auto insurance rates just keep climbing in 2020, and I’ll bet you’ve done little about that. Even with fewer drivers on the road during Corona Virus, most are paying old rates while insurance companies are seeing low accident claims. If you’re working at home all week or only commuting for a…