Help, Our Digital Marketing Strategy Isn’t Working!

When sales and revenue begin to decline and you see competitors scoring big wins, you have to let go of the disappointment and launch into action!

What’s worse than seeing your visitors, leads, sales and customer base diminish, is when you don’t have a plan to revive them.

That’s what makes this lull in demand for digital marketing services concerning. It puts owners back on their heels.  It means software firms, travel businesses, product manufacturers, and ecommerce sellers aren’t keeping pace. Marketing is everything – it tells your customers you value them and want them.

For many owners, it could be paralysis by analysis, waiting for sunny days, that it’s scary out there, and we’ve done enough so our sales team and website should get it done, and other such status quo beliefs. If this is you, then why not plunge into a new digital marketing plan to get your business rolling? Status quo hurts companies.

Taking Initiative, Because That’s What Business Owners Do

In viewing many SMB websites, I’ve noticed some neglect and a lack of ambition.  In other cases, it’s sweet promises with no nutrition.  Often, they’re doing the minimal to catch low-hanging fruit, which everyone else is doing. That’s a lot of people underneath the money tree trying to grab the few one-dollar bills that remain hanging.

Let’s Let Go of the Past, and Move Forward Confidently

Make the best impression on your audience. Show them you care. That’s a powerful message. Build an impressive marketing communications powerhouse via affordable and talented freelance marketers.  Create and craft great content and deliver powerful messaging. Create value and promote it.

Well-selected content topics, engaging tone of voice using persuasive narratives, along with attention-getting visual campaigns help you impact visitors and keep them engaged with the content. They’re looking for trustworthy brands and credible products/services.

Consider that the real message they hear is in the medium you connect with (website, social, email each represents a type of relationship) and how you speak to them (words, visuals, conversation that generates emotions and trust).  They’re not asking for number one. They want to know if you respect them, care about them, and want them as your customer.

Relax. And Get Moving

Like most business owners, you’re fatigued, stressed and your attention span is reduced. The last 5 years has been really rough, and a lot of business people just aren’t themselves.  So, relax and keep it simple. Build a basic simple plan that will generate quick leads, yet build a continuously improving foundation to get you rolling for years ahead.  You’ll learn as you go.

Who are you and why are you in Business?

There’s nothing better than some well-selected questions to get your imagination freed up.

Define:

• Your business purpose and why customers need you instead of your competitors:  your personalized UVP against the audience’s real intent.
• The single brand advantage that marks your sales success: speed of service, AI enhancement, network, service packages, trust.
• Your best ideal customer prospect: age, occupation, gender, company, location.
• Reach them: SEO/website, Google/Facebook PPC ads, social media boosts, YouTube videos, banner ads, remarketing ads, email, and sponsorships.
• How you’ll present your offer on your website:  to attract, engage and persuade them: clear, relevant product/service packages, customer testimonials, about us page, smooth/helpful content journey that fulfills their relevance and confidence issues.
• What topics will make you create attention and be most significant to them: content that answers relevance, shows leadership, is credible and trustworthy.
• The visual presentations you need: graphic design, web design, photography, video.
• The expertise/talent you need to hire: SEO/Content strategist, creative copywriter, web/graphic designer, analytics consultant, branding consultant, and publicist/influencers.
• The marketing campaign process: creating a digital marketing strategy, building campaign creatives, and executing posts/ads to build attention to draw leads into your funnel.

Next: Who To Hire?

When you’re trying to decide who to hire, remember that if you begin with a talented freelancer, you’re not boxed in forever. Your first attempt with your freelancer will help you figure out what needs to be done.

So your outsourced talent can be a pilot project. So the sky won’t fall.  It’s the first step to helping you master the challenge of small business marketing strategy.  Learning is so important so having a system to measure performance is a good idea.

Finding a good SEO/Content strategist is likely the best and most affordable choice to begin with. They can help you come up with creative content and ad campaign ideas and help conduct your social media campaigns. Many freelancers have strong specialized skills added to important experience and expertise in your industry. Consider who will likely contribute the most value to create real leads.

You’ll likely need to hire a graphic/web designer to create attractive visual assets. And an analytics consultant can help you set up an informative analytics solution to map out your content to sales funnel so you know what works best.

Start Affordable with a Freelance Strategist

Doing a lot with a little is all about strategy.  You might find an affordable freelance marketer in Canada to save even more.

Check out some digital marketing service packages now and get the ball moving!

See more on specific services for Realtors, travel agencies, property management companies, where I’ll provide outstanding advanced SEO techniques to help you overcompete to win on Google.