Worth it to Insist on High Quality Customers
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Worth it to Insist on High Quality Customers

Great Customers are the Fix for Everything Whether you manage a real estate brokerage, digital marketing agency, software company, e-commerce retailer, or travel agency, your business is your customers. If your customers are not good, your business will suffer, as you might already know.  And when you’re not acquiring the most qualified, enabled, and stable…

Jasper AI Marketing Software
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Jasper AI Marketing Software

Jasper AI – Powerful Small Business Marketing Assistant As we approach 2025, it’s easy to see digital marketing is being transformed by artificial intelligence. AI solutions are exciting with the potential they offer to small business owners like you. You might be wanting to produce professional-level marketing campaigns on a limited budget with less skilled…

Grow Your Travel Business

Grow Your Travel Business

Grow Your Travel Business Online Tens of thousands of travel companies focus on their local audiences, usually in their own city location. But the travel market keeps changing. Competitors have more reach into your niche markets and your own customers.  That’s not a comforting feeling, but you could counter this threat by growing your business….

Create Impact and Become Unforgettable
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Create Impact and Become Unforgettable

  Making Impact on Your Visitors is High Priority For a decade now, marketers have been focusing more on the visitor experience and user engagement. Yet the first part of experience and engagement is the impact your content and brand make on visitors.  You may have some great product shots, a nice-looking webpage, and a…

Here’s a Better Way to Connect your Customers to Your Company
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Here’s a Better Way to Connect your Customers to Your Company

Why not Have a Dedicated, Active Brand Ambassador? One of the most common issues with digital marketing campaigns is while they’re designed to meet advertiser needs, they often fail to create the kind of compelling human connection that resonates within travel consumers. Instead of leaving a lasting impression, the ads, messaging and landing pages often…

GYG’s Travel Experience Report
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GYG’s Travel Experience Report

Get Your Guide’s Fall 2024 Travel Experience Report Smart travel business owners and marketers should get access to insight travel market research. It drives smarter business decisions so you’ve got the right presence for your brand for the exact audience you need. Bold, confident, profitable decisions are driven by real data and insights. A healthy…

SMB Travel Research Resources

SMB Travel Research Resources

Best Travel and Tourism Research Websites The success of your marketing and advertising campaigns is highly dependent on good customer research. Without it, you’re kind of flailing in the dark. In this post, I introduce 7 helpful sources of travel market research for tour companies, DMOs, and travel agencies. General market research might be reassuring…

Why You Need a Travel Content Strategist
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Why You Need a Travel Content Strategist

Why You Should Hire a Travel Content Strategist Your segment of the travel industry has become lucrative in the last few years.  There are opportunities to grow and profit. However, your brand and company need to stand out and be presented as the only travel company travelers will need or want. Great content strategy comes to…

Boston Massachusetts, Birthplace of America!

Boston Massachusetts, Birthplace of America!

Travel to Boston, Massachusetts Travelers from across North America, Europe and Asia travel to Boston to experience the history of the United States. There is no better city to revel and be immersed in America’s history to really understand what Boston represents to the New England area. There are exquisite art galleries, impressive museums, churches,…

Explore the Colorado Rockies

Explore the Colorado Rockies

Explore the Incredible Colorado Rocky Mountains My last visit to Denver and the Colorado Rocky Mountains was an exhilarating trip. I discovered it’s a different experience than Banff National Park, Yellowstone or Glacier National Park. There’s much more to do, more interesting unique towns, and lots more for adventurers. If you’re struggling trying to decide your…

Yosemite Park California: Nature’s Greatest Theater
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Yosemite Park California: Nature’s Greatest Theater

Visiting Yosemite Park in Picturesque California Yosemite Park in the California Sierra Mountain range is one of the world’s most spectacular scenes. And if the natural beauty of the the Golden State isn’t enough for one vacation, Yosemite National Park takes the nature experience to its pinnacle. Soaring mountains, massive sheer rock cliffs, towering trees,…

How to Solve your Travel Company’s Biggest Challenges

How to Solve your Travel Company’s Biggest Challenges

What are Today’s Travel Business Challenges? What challenges is your travel business facing right now? Likely, they’re the exact same issues that plague all the others. It’s all part of changes in the economy and travel industry. I can help you respond to your lead, revenue and loyalty erosion with improved marketing — strategy, content…

What Makes Travel Content Great?

What Makes Travel Content Great?

The Essence of Stellar Travel Content What is the essence of stellar, emotionally engaging, confidence building and activating content for travel companies? Is it beautiful visuals of exotic locales and accommodations? How about riveting storytelling and tour videos? Or is it just content that’s relevant to readers. Exceptional content has a richness that generates powerful…

Create Better Tour and Travel Packages

Create Better Tour and Travel Packages

Improving Your Agency Tours and Packages The tour and travel package sector has been strong for two years now. Travel agencies are doing well. Competition however is increasing as eager entrepreneurs sense the opportunity. However, as the competition for travelers increases and as old sightseeing tours become too mundane for repeat travel buyers, your agency…

Building the Right Travel Marketing Skills
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Building the Right Travel Marketing Skills

Mapping Out a Path to Market Your Skills Who cares about progressive travel marketing skills today? Travel business clients might appreciate outstanding skills they can leverage to achieve their marketing goals. Can one skilled, versatile marketer make a difference?  You have to believe you can. Our big challenge for marketing our skills might be problem…

Blogging Strategy – The Core of Your Content Strategy
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Blogging Strategy – The Core of Your Content Strategy

  Blogs Drive Engagement, Leads & Revenue Why would a blog be the core of your content strategy? It’s because blogs speak directly to your customers on the issues most immediate and important to them. Blogs are more authentic, trusted, and engaged with. They’re fresh with helpful info, insights, resources, and experience. Visitors may spend…

Travel Content Marketing Strategy

Travel Content Marketing Strategy

How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. It is the medium of their pre-purchase experience. If travelers aren’t investigating or booking, then your current content strategy isn’t working. It’s time for a change! Building the Travel Experience They Yearn to Have Travel is visual, immersive, personal and…

Google Ranking Algorithm -- EEAT
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How to Grow Respect for Your Content

Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…

How To Adapt and Modernize your Travel Company

How To Adapt and Modernize your Travel Company

Tips to Modernize your Travel Business There isn’t a person alive who doesn’t rest on their laurels. It’s human nature to rely on our strengths, expertise and experience. You’ve likely developed some excellent capacities that power your agency. Unfortunately, at some point, our strengths can become our biggest weakness. Because such rallying around our strengths…

Travel USA Adventures

Travel USA Adventures

Travel USA! This year’s travel market outlook revealed that many travelers prefer to visit the good old USA rather than venture out into increasingly hostile and overcrowded international travel destinations. Travel research company Phocuswright reports that the US is now the largest travel market in the world. Travel is booming and contributing a great deal…

Travel Influencer Marketing

The Era of Travel Influencers

The Rise of Influencers in Travel Marketing Travel marketing companies have a challenge today. If they’re unable to draw enough qualified traffic and convert them to customers, then it could be the consumer market has changed. And keeping clients relevant, visible, and generating leads is becoming more difficult. With SMBs web traffic and social media…

Tourist Types

Which of these 6 Types of Travelers are You?

6 Unique Groups of Travelers   1.3 billion lucky people today enjoy the amazing benefits of enriched travel experiences. The quality, access and variety of travel options possible is creating a different view of traveler’s personalities, wants, and buying behavior.  Because very unique experiences are available to everyone of any age, background, or sex —…

Your Travel Marketing Pilot Project

Your Travel Marketing Pilot Project

DIY Low Risk, High Return Marketing Test Project If you’ve avoided digital marketing, it’s understandable given how competitive and challenging the channel is. There’s the risk, the investment, the time and expertise, and confidence needed too!  But any challenge can be conquered with faith, determination and strategy. The first part of the strategy is to…

How to Start a Tour/Travel Company

How to Start a Tour/Travel Company

Travel Business Startups There are plenty of good reasons to launch a travel business startup including profit opportunity, new directions, and just being in a business you’ll really love and meeting people engaged in life. A travel agency, tour operator marketplace, or travel software provider might be one of the most investible business opportunities of…

PPC Campaigns for Travel Companies
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Improving PPC Campaigns for Travel Companies

Pay Per Click Campaigns for Travel Businesses   Travel businesses rely heavily on pay per click campaigns and paid social boosting to reach targeted travel consumers. It’s hard to beat the placement and reach of online advertising. It’s extremely fast and powerful, yet it’s competitive. The required minimum bids will shock you. Before you spend…

Do You Have the Courage to Attack your Competitor’s Strengths?

Do You Have the Courage to Attack your Competitor’s Strengths?

Attack Your Competitor’s Strengths A commencement speech from Roger Federer at Dartmouth College recently, offered one really important tip for entrepreneurs and future CEOs in the audience. He spoke about his challenges in becoming the greatest tennis player of all time. He mentioned having to work hard and shore up his weaknesses, become disciplined, managing…

Tour Radar Tour Marketplace

Tour Radar Tour Marketplace

Tour Radar – Innovation in Business Tour marketplaces are big business. Very lucrative but challenging to make successful. In this post, you’ll discover one firm which was spawned in the booming travel sector, innovated and grown, learned from their mistakes, upgraded their sales channels, and adapted their business model to fit the actual, real, not…

The Best Tour Companies

The Best Tour Companies

What Makes the Top Tour Companies the Best?   If you’re investigating the opportunity of investing in tour companies or to launch one yourself, you’ll want to take a closer look at the top market leaders and comprehend deeply why they are successful. The best have the most inbound traffic, are marketing-driven, offer high-quality tour…

Change Traveler’s Minds

Change Traveler’s Minds

How to Change Travel Consumer’s Minds   Tourists and travelers of all kinds have particular tastes and preferences. Sometimes strong, sometimes not. How profitable would it be to change travel consumer’s minds about their loyalties, tour choices and destinations? These are well targeted, influential, and loyal customers to your customer list.   Such insight in…

Challenges Travel Companies Must Solve

Challenges Travel Companies Must Solve

Top 21 Challenges of SMB Travel Companies   If you’re a travel entrepreneur planning and launching a startup travel agency, travel SaaS management software product,  tour operator, or a tour marketplace, you’re into an exciting project, perhaps more joyful and fulfilling than any other industry. However, as you know, the market poses some significant challenges…

How To Supercharge Your Tour Booking Pages

How To Supercharge Your Tour Booking Pages

Selling Your Tours more Effectively   After you’ve built a massive source of traffic and presented a compelling, significant trusted brand, and perked up tourists’ interest, you have the final challenge of selling your tours. If your tour involves riding camels in 120-degree desert heat, you’re going to need to be really good at tour…

The Joy of Travel

The Joy of Travel

Travel for Health and Healing It might be said that all travel companies are actually in the business of selling the joy of travel. Because joy is a powerful motive.  It is the the single, primary emotion travelers experience before they purchase.  Their real intent is to feel this thing called joy during their trip,…

Be the Market Leader
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Be the Market Leader

Market Leader is the Best Positioning When business owners think about the phrase “market leader,” they often envision everyone but themselves. Many North American business entrepreneurs are too modest, not realizing that they could actually become the market leader in their sector.  And those who lead the market last longer — and earn more profit….

Why Do People Travel?

Why Do People Travel?

Why Do People Travel? Travel agencies and tour company managers should really dig down to discover the real reasons people travel. And travel marketers and tour company owners must be experts in the needs and motivations of travelers. Your customer’s wishes are the source of your revenues. Because, the answers for travelling are uniquely personal,…

Digital Travel Marketing Channels

Digital Travel Marketing Channels

Innovative Travel Marketing Channels After you’ve built the core of your marketing strategy with authentic organic content, SEO, and social postings, there are some additional channels you can leverage to promote your brand, build leads and grow revenue. In fact, the great content we’ll create is amplified significantly through them. These channels discussed below open…

Double/Triple Your Travel Site Bookings?

Double/Triple Your Travel Site Bookings?

Improve Your Travel Lead Conversions and Grow Bookings/Sales Today’s post is likely the most important reading of all. We’re exploring how to increase bookings and revenue from all the traffic you generate through content marketing and PPC advertising. Wouldn’t it be nice to double or triple those bookings/subscriptions? My experience with clients is they need…

Google Travel Portal

Google Travel Portal

Google Travel – Explore Flights, Hotels, Destinations You’re likely using several major travel portals to plan and book your travel reservations, from flights to hotels to tours. You might find better vacation satisfaction by using a more generalized travel tool early in your exploration. While Expedia, Hotels.com, Cheapflights, Booking.com, and Travelocity get all the ink,…

Insights to Dominate the Path to Purchase

Insights to Dominate the Path to Purchase

Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data and acumen (and still do)  to understand the customer buying journey,…

Travel Management Software
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Travel Management Software

Best SaaS Travel Management Software Platforms Personal and business travel will continue to grow in 2024 and through the next 10 years. Opportunities abound for agencies, tour operators, and destination management companies, so serve up a variety of solutions to travel-hungry consumers and business travelers. From Bleisure vacations to eco-tours and corporate team meetings, there…

The Mind Travels First

The Mind Travels First

Travel Content is Your Customer’s Pre-Travel Experience Hundreds of millions of travelers will be envisioning and hoping for their own significant vacation adventures in 2024. Isn’t the most enjoyable part of travel where people dream about destinations and how they anticipate the fun, adventure, stimulation of the journey and the destination?  They’re visualizing the sights,…

Image: Felix Rostig

SEO/Content Strategy for the Travel Management Sector

SEO/Content Strategy for the Travel Management Sector The global travel management sector is being powered up through unexpectedly high consumer and business travel demand. And the revenge travel movement is just a transition to a permanently mobile population who long to escape the confines of their local environment. Travel is more than an elixir for…