✈️ Fun Trip Ideas for Summer & Fall 2025 Summer of 2025 is arriving and a lot of Americans don’t have travel plans. Travel surveys show travelers have put off their trips due to economic or political friction issues. But when the summer heat and sunshine arrive, we’re longing to lounge on a beautiful sandy…
Why You Need Me on Your Travel Marketing Team If you own or manage a traditional travel agency, you’re likely concerned about keeping your loyal clientele, and creating more bookings and clients via word of mouth. Travel is competitive and the market is aging, changing, and it has slowed which I’m sure you know much…
The State of Hotel SEO Travelers from Europe, Asia, South America and in North America conduct billions of searches for hotel rooms. Given the scarcity and cost of hotel accommodations, they may see the hotel search as the most important aspect of their itinerary planning. All travelers need a place to stay. SEO is a…
Bulletproof Hotel Marketing While the leisure travel market has returned to surpass pre-pandemic levels and B2B travel continues to recover, there remains significant headwinds for small to mid-sized US hotels. While hotel businesses spend fortunes on physical assets and advertising, it’s wise for CEOs and marketing managers to reconsider the power of digital marketing strategy…
Fix the 7 Weaknesses of Traditional Tour Marketplace & Operator Models Tours as relevant, integrated parts of the travel experience are becoming an essential part of the travel value proposition for many travel companies. It’s because tourists expect more from companies, something many travel companies can’t deliver. There’s opportunity then for innovative, audacious entrepreneurs, to…
How Tour Companies & Marketplaces Can Attract Travelers & Tour Guides A new view of the global tours market is evolving. Tour companies, tour guides, and tour marketplaces are awakening to the realization that tour quality itself is central to the fulfilling travel experiences that travelers want. And customized, personalized tours may work well in…
Compelling Reasons Why You Should Choose the Travel Sector I’ve worked with clients in many sectors, but I’m most enthused about the travel sector. I’ve found real estate and the sports equipment sectors stimulating too. But there’s just something about travel that puts it front and center. It’s not just about living the good life…
🚗Top Tour Marketplaces Online The tour industry has grown in leaps and bounds, as global travelers search eagerly on Google, Bing and tour company websites for interesting travel experiences. Travelers want something invigorating or interesting to do for a sense of personal meaning, and a feeling that they’re immersed in these wonderful places. It’s all…
Launch and Scale a Better Travel Agency The travel market forecast for the next 5 years is positive. The world craves new, novel adventures and experiences and in the era of AI job loss and business destruction, travel will hold its own. In fact, AI CRM and AI travel planners eliminate mundane work and satisfy…
Navigating Challenges and Threats Through the Next 5 Years Without good insights into demand, trends, challenges and threats, it might be hard for travel agency owners, DMO chiefs, and hotel managers to feel really confident about their travel marketing strategy — whether for 2025-2026 or the long view. With the stakes high, going down the…
🧭Navigating the US Travel Landscape for 2025-2026 The US travel industry is already navigating some choppy waters this year for a number of reasons. There’s the vascillating and painful import tariffs along with immigration rules that deter inbound international travel. And many are holding off until the fledgling Trump economy begins to accelerate in 2026….
How AI Tools Empower Your Key Personnel for Big Bottom-Line Impact It’s estimated that 25% of digital marketers have been replaced by AI powered software tools. In fact, companies are reorganizing and flattening their employee/freelance hierarchies given the pluses that AI is providing. Aside from the customer-side tools available (e.g., AI travel itinerary generators and…
Visibility is Everything Whether you’re in the travel business or in real estate sales, being discovered is paramount. And I’m reminded of what SparkToro’s well-known CEO and co-Founder, Rand Fishkin said recently — that discovery is the next big marketing objective, ahead of clicks. Because as he puts it, being inside the ecospheres of Google…
🍕 How do ChatGPT, Gemini, Claude, and DeepSeek LLM’s Segment User Intent? Search engines, those deliverers of eager shoppers in vast amounts are all in on AI. AI algorithms govern the pieces and the whole of a shopper’s topic search on Google or ChatGPT. Just this week, Google announced its improved Google AI Mode Search…
A Two-Week Journey Through Italy’s Cultural Heartland If you and your special someone are seeking more than a vacation — in search of places that will give you plenty of moments to slow down, decompress, then stir your soul, ignite your curiosity, let you go with the flow and just feel good, then your trip…
Meeting the SMB Challenge Ahead: A New Strategy The US and especially the Canadian economy are not powering small businesses in 2025 and economic indicators are signalling trouble ahead. Not to be dour here, but rather to suggest that business reorganization and marketing optimization are a practical adaptation to the reality of the deteriorating economy….
How LLM GPT’s Help us Create Great Content Winning travel content strategy is very important for small to mid-sized businesses. And rather than creating our content manually, we can leverage AI systems known as LLM GPTs. These LLM GPTs are being heavily relied on by top search engines to determine content relevance and user intent,…
Helping Travel Agency Owners Achieve their Real, Actual Potential This year’s travel season is a little challenged, but we know it’s going to pick up as the economy strengthens and the tariff issues weaken. You can improve 2025, and get yourself well-positioned for this year’s winter travel season ahead. Your focus should be on acquiring…
Why Unique Content is a Powerful Selling Tool I don’t mean to be blunt, however, right now most of your content is likely not discernible from that of thousands of other relevant competitive companies and brands. And why would Google or customer prospects prefer your version of a destination or itinerary? It’s simple. Yours will be…
🚀 Travel SEO: Capturing Motivated Travel Consumers Search engine optimization, when done really well can drive significant brand awareness and booking success. The image of SEO has fallen dramatically over 25 years. It once captivated marketing and business audiences then suffered when IT shops, web designers, and others tried to leverage its value to win…
🚗 The Great North American Cottage Escape: 15 Idyllic Summer Retreats for Families There’s a compelling magic in a summer spent in a rented cottage—where the rhythm of the days slows to the pace of lapping water, sizzling grills, and children’s laughter echoing through the trees. For families, it’s the sweet spot between adventure and…
🌞🍹⛱️ The Sweet Rush of Late Spring Wanderlust The sudden arrival of amazing weather with warm temps and not a cloud in the sky makes us all get dreamy about the summer season ahead. There’s a moment now in the late days of spring when the air changes with buds on trees blooming — when…
🧭 The Calm Marketing Playbook for Travel Business Owners A 5-Step Guide to Get More Bookings Without Losing Your Mind (or Budget) You’re a busy travel company owner booking flights, trips, tours, and managing your day to day business challenges. It’s not easy to break inertia on those other tasks that you know are really…
🍁 Why Canadians Still Make a Great Choice for Outsourcing The world is an expensive place to do business in and it won’t be getting cheaper. As you know with the US tariffs, the economy is seeing a supply crunch affecting all sectors. This is why Canada remains relevant as a safety valve and a…
😇Travel Angel Investing: A Goldmine if you Choose Well Like the rest of the globe, US travel is changing dramatically, drawn back to a domestic focus which I explored in the US domestic travel market report. As an angel investor, you have plenty of industries to invest in, however, as mentioned in the travel startup…
🤖 MindTrip.ai Personalized Travel Planner It’s 2025, full of amazing marketing and sales opportunity for travel companies. A good deal of this big potential is evolving from new AI chatbot-powered trip itinerary planners. As you’ll see below, these amazing AI-powered software solutions can do a lot of work, in a fashion that is satisfying for travel…
🤖 Travel AI Agents vs AI Travel Planners AI travel technology is transforming how people plan their trips and how travel businesses serve their clients and customers. It’s making travel planning, booking, and management much easier and raising confidence in travel whether domestic or round-the-world trips. Whether it’s predictive pricing, AI-powered concierge services, or smart…
🚀 2025 Best Small Business Opportunity: AI Travel Agency Given the turmoil in the North American travel sector, you might think it’s an industry to stay clear of. And as an entrepreneur, you might not be licensed or have sufficient qualifications to run a travel agency. Then there is the whole challenge of it and…
🎁 Travel Incentives, Discounts and Rewards US travel companies are digging in deeper to make their trips and packages more affordable, and their brand image more powerful. Surprisingly, the solution they seek might be in techniques normally associated with losing money — offering incentives and discounts and reward points. For many of them, the strategy…
🗽Exploring the US Domestic Travel Boom A big change is happening in US travel and tourism — a shift to domestic travel destinations and vacation experiences. Such a trend is good for the economy and good for Americans by encouraging them to explore their own country by plane, train or automobile and thus support tourism…
🏞️ America’s Travel Choices in 2025: Venturing Across the Northern Border Americans will be traveling domestically, within North America this year. Rising political tensions and risks are making many focus entirely on trips across the country by train, car, bus and jet. And why not? The US is one of world’s most picturesque and diverse…
🤗 Selling Vibes to Travel Customers? Most travel salespeople would agree that the customer’s wants and pain points are the core of any selling strategy. Travel decisions are complex and emotional, and travelers tap into emotional reasoning to simplify their decision. A basically, that means they rely on the “vibes” they get about your trips,…
✈️ 2025 US Travel Market Upheaval President Trump’s plan to revitalize and reindustrialize the US, and deploy high tariff barriers is inadvertently impacting the US travel market. It’s making global travel market and US travel forecasts and even accurate views of the actual market unfolding a challenge. Below you’ll find global travel statistics in relation…
🤩 The Essence of Stellar Travel Content Arguably, the biggest weakness of most small travel companies online is shallow, mundane content. Much of it fits “best practices” in style or topics but doesn’t seem to build brand loyalty or captivate an audience enough to make a booking. Of course, the quality bar is much higher…
🚵🏽♂️ 21 Unique Mountain Biking Vacation Destinations Mountain biking as a sport or thrilling adventure is evolving and resorts, DMOs, and tour companies are designing more sophisticated and satisfying experiences for MTBers. As new venues/trails are created around the world, and the diversity and number of riders increase yearly, the types of vacations mountain bikers…
🥬 Fresh Content and Design There’s still a big belief in “set it and forget it” in marketing. It comes from the belief that content is what it is, and can’t be improved. In fact, content must be improved based on observations and data. It’s sad that marketing managers don’t understand this and they delete…
Visit Canada’s Beautiful Okanagan Region 🚲It was in 1985, that I rode my bicycle from Banff, Alberta to the Okanagan region of British Columbia, in Canada. That epic 300-mile trip through towering snow-capped mountain ranges, past raging glacier-fed rivers and giant red cedar and hemlock forests into a thrilling 50 mph ride down undulating mountain…
Your New Theme of Efficiency, Service and Performance Many travel companies are being forced to reorganize this year as politics reduces travel demand, and travel consumers become harder to reach. Travel has changed. It’s more competitive, revenue outlooks are weaker, and consumers have new expectations about travel companies. You’ll need to improve the message you…
💵 Buy Now Pay Later a Growing Opportunity in Travel Market While many wealthy Canadian, European, and American travelers can easily pay for their vacations and trips, most others are stretched to make them happen. Not being able to buy a travel package right away, as expected, means they don’t. And that results in making…
📒 Travel Marketing Software Good travel marketing needs the right travel marketing software. Dedicated solutions help you gravitate from outdated legacy marketing processes that actually are threatening the viability of your travel business. If you’re piecing together 10 different marketing tools that require a lot of manual intervention, you might enjoy better integration/automation through these…