How to Grow Respect for Your Content
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How to Grow Respect for Your Content

Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…

How To Adapt and Modernize your Travel Company

How To Adapt and Modernize your Travel Company

Tips to Modernize your Travel Business There isn’t a person alive who doesn’t rest on their laurels. It’s human nature to rely on our strengths, expertise and experience. You’ve likely developed some excellent capacities that power your agency. Unfortunately, at some point, our strengths can become our biggest weakness. Because such rallying around our strengths…

Travel USA Adventures

Travel USA Adventures

Travel USA! This year’s travel market outlook revealed that many travelers are preferring to visit the good old USA rather than venturing out into increasingly hostile and overcrowded international travel destinations. For many, it’s a opportunity to revisit regions, cities and special places they haven’t visited in decades. With tens of millions visiting this year,…

The Era of Travel Influencers

The Era of Travel Influencers

The Rise of Influencers in Travel Marketing Travel marketing companies have a challenge today. If they’re unable to draw enough qualified traffic and convert them to customers, then it could be the consumer market has changed. And keeping clients relevant, visible, and generating leads is becoming more difficult. With SMBs web traffic and social media…

Which of these 6 Types of Travelers are You?

Which of these 6 Types of Travelers are You?

6 Unique Groups of Travelers   1.3 billion lucky people today enjoy the amazing benefits of enriched travel experiences. The quality, access and variety of travel options possible is creating a different view of traveler’s personalities, wants, and buying behavior.  Because very unique experiences are available to everyone of any age, background, or sex —…

Your Travel Marketing Pilot Project

Your Travel Marketing Pilot Project

DIY Low Risk, High Return Marketing Test Project If you’ve avoided digital marketing, it’s understandable given how competitive and challenging the channel is. There’s the risk, the investment, the time and expertise, and confidence needed too!  But any challenge can be conquered with faith, determination and strategy. The first part of the strategy is to…

Improving PPC Campaigns for Travel Companies
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Improving PPC Campaigns for Travel Companies

Pay Per Click Campaigns for Travel Businesses   Travel businesses rely heavily on pay per click campaigns and paid social boosting to reach targeted travel consumers. It’s hard to beat the placement and reach of online advertising. It’s extremely fast and powerful, yet it’s competitive. The required minimum bids will shock you. Before you spend…

Do You Have the Courage to Attack your Competitor’s Strengths?

Do You Have the Courage to Attack your Competitor’s Strengths?

Attack Your Competitor’s Strengths A commencement speech from Roger Federer at Dartmouth College recently, offered one really important tip for entrepreneurs and future CEOs in the audience. He spoke about his challenges in becoming the greatest tennis player of all time. He mentioned having to work hard and shore up his weaknesses, become disciplined, managing…

Travel Content Marketing Strategy

Travel Content Marketing Strategy

How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. Travel is visual, immersive, personal and emotional. And your content can potentially create an amazing online experience that represents the amazing real life experience travelers are hoping for. You’re priming your prospect with digital content that’s more relevant and inspiring…

Tour Radar Tour Marketplace

Tour Radar Tour Marketplace

Tour Radar – Innovation in Business Tour marketplaces are big business. Very lucrative but challenging to make successful. In this post, you’ll discover one firm which was spawned in the booming travel sector, innovated and grown, learned from their mistakes, upgraded their sales channels, and adapted their business model to fit the actual, real, not…

The Best Tour Companies

The Best Tour Companies

What Makes the Top Tour Companies the Best?   If you’re investigating the opportunity of investing in tour companies or to launch one yourself, you’ll want to take a closer look at the top market leaders and comprehend deeply why they are successful. The best have the most inbound traffic, are marketing-driven, offer high-quality tour…

Change Traveler’s Minds

Change Traveler’s Minds

How to Change Travel Consumer’s Minds   Tourists and travelers of all kinds have particular tastes and preferences. Sometimes strong, sometimes not. How profitable would it be to change travel consumer’s minds about their loyalties, tour choices and destinations? These are well targeted, influential, and loyal customers to your customer list.   Such insight in…

Challenges Travel Companies Must Solve

Challenges Travel Companies Must Solve

Top 21 Challenges of SMB Travel Companies   If you’re a travel entrepreneur planning and launching a startup travel agency, travel SaaS management software product,  tour operator, or a tour marketplace, you’re into an exciting project, perhaps more joyful and fulfilling than any other industry. However, as you know, the market poses some significant challenges…

The Joy of Travel

The Joy of Travel

Travel for Health and Healing It might be said that all travel businesses are actually selling the joy of travel. Because joy is a powerful motive and might be the single, primary emotion travelers experience before and during their journey.  It represents many of benefits they demand of their trips. It’s just a word, but…

Be the Market Leader
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Be the Market Leader

Market Leader is the Best Positioning When business owners think about the phrase “market leader,” they often envision everyone but themselves. Many North American business entrepreneurs are too modest, not realizing that they could actually become the market leader in their sector.  And those who lead the market last longer — and earn more profit….

Why Do People Travel?

Why Do People Travel?

Why Do People Travel? Travel agencies and tour company managers should really dig down to discover the real reasons people travel. And travel marketers and tour company owners must be experts in the needs and motivations of travelers. Your customer’s wishes are the source of your revenues. Because, the answers for travelling are uniquely personal,…

Digital Travel Marketing Channels

Digital Travel Marketing Channels

Innovative Travel Marketing Channels After you’ve built the core of your marketing strategy with authentic organic content, SEO, and social postings, there are some additional channels you can leverage to promote your brand, build leads and grow revenue. In fact, the great content we’ll create is amplified significantly through them. These channels discussed below open…

Double/Triple Your Travel Site Bookings?

Double/Triple Your Travel Site Bookings?

Improve Your Travel Lead Conversions and Grow Bookings/Sales Today’s post is likely the most important reading of all. We’re exploring how to increase bookings and revenue from all the traffic you generate through content marketing and PPC advertising. Wouldn’t it be nice to double or triple those bookings/subscriptions? My experience with clients is they need…

Google Travel Portal

Google Travel Portal

Google Travel – Explore Flights, Hotels, Destinations You’re likely using several major travel portals to plan and book your travel reservations, from flights to hotels to tours. You might find better vacation satisfaction by using a more generalized travel tool early in your exploration. While Expedia, Hotels.com, Cheapflights, Booking.com, and Travelocity get all the ink,…