Who’s Launching Startup Travel Businesses?
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Who’s Launching Startup Travel Businesses?

Who’s Launching Startup Travel Businesses? With an economic revival likely for the coming 5 years, entrepreneurs are intrigued about investing in and launching a travel startup. And the people jumping all over this opportunity are millionaires and people like you and me. Starter Story’s recent post on “How profitable is a travel agency?” suggests this…

Building Lead Quality through Content Expansion
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Building Lead Quality through Content Expansion

How to Build Content Breadth to Capture High-Volume Leads Let’s use a simple analogy of a tall needle-like building vs Mount Everest to discuss content expansion. If the tall building represents a niche-obsessed content marketing campaign, it means it can’t reach high enough or broadly enough to capture the traffic volume and rankings, topic coverage,…

Grow Your Travel Business

Grow Your Travel Business

Grow Your Travel Business Online With the Trump 2.0 era just ahead, the US economy will surge, and will lift the travel industry. It will be driven by: lower interest rates for credit lower income tax deregulation of industry lower fuel prices rising employment wage levels The mood of Americans is lifting as the Thanksgiving…

Google Visibility for Travel Agencies
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Google Visibility for Travel Agencies

Why Search Engines Are Essential for Your Travel Business Success Given the promise of the incoming Trump 2.0 government with its pro-business agenda, both personal travel and business travel will see a big boost in 2025. And with travelers using digital tools such as Google to plan their trips, its absolutely necessary to build visibility…

Freelance Marketer vs Digital Marketing Agency
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Freelance Marketer vs Digital Marketing Agency

Freelance Marketer vs Digital Marketing Agency — Which Should You Hire? Are you considering further reorganization due to a budget squeeze? One area you can do it is not in marketing. Digital marketing freelancer may be a more cost-effective way to reach audiences and engage them. You’ll be weighing a talented versatile freelance pro or…

2025 Travel Market Outlook Promising
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2025 Travel Market Outlook Promising

2025 Travel Market Looking Promising If your US-based travel agency enjoys having Americans as your primary customer, you may be in for quite a year ahead. Along with a booming US economy, the rising US dollar will make most foreign destinations very affordable. With private sector job growth, increasing wages, lower taxes, and lower interest…

Travel AI Agents vs AI Travel Agent Planners
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Travel AI Agents vs AI Travel Agent Planners

Travel AI Agents vs AI Travel Agent Planners AI travel technology is transforming how people plan their trips and how travel businesses serve their clients and customers. Your current platform or tools may soon be outdated and represent a liability for your business. Travel AI systems are what travelers want and what businesses need. If…

Personalized Travel Via AI Software Technology
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Personalized Travel Via AI Software Technology

Personalized Travel Experiences: Where Consumer Travel is Going The travel industry is undergoing a transformative shift in 2024, driven by advancements in artificial intelligence (AI) software technology. As an agency owner/manager, you’re likely aware of these AI-powered trends.  However, if you glanced over them, the real potential make the extensive business advantages – from marketing…

Blueprint for Your AI Content Development
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Blueprint for Your AI Content Development

Using AI Software to Enhance Content Marketing Strategy and Production The way tech is intruding on everything these days, it shouldn’t be a surprise that it’s the center of attention in digital marketing. As productive solutions grow for small businesses, owners are feeling confused and insecure about how to use it well to achieve real…

Finding Certainty and Growing Your Company Again
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Finding Certainty and Growing Your Company Again

Business Owners Looking for Certainty If you’ve been underperforming in your business for quite a while, it’s no surprise. It’s been booming for big multinational corporations, but not so much for anyone else. Delete the S&P 500 and you get a view of the real economy and the stock market. For real small businesses (not…

What Makes Travel Content Great?
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What Makes Travel Content Great?

The Essence of Stellar Travel Content Arguably, the biggest weakness of most small travel companies online is weak content. It’s a money-losing weakness that not only undermines an agency’s credibility and likability but also misses out on future sales. And now in the era of generative AI, a top drawback is that so-called personalized, AI…

Add UGC to Your Travel Content Strategy
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Add UGC to Your Travel Content Strategy

The Rise of User-Generated Content in Travel Marketing Any serious travel company needs to produce authentic content to draw traffic, engage customers, and build its brand. In terms of authenticity, helpfulness, and immersion, it’s a tough task for most travel companies to produce. That’s why augmenting your current content strategy with the help of your…

How to Build your Travel Staff’s Creative Powers
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How to Build your Travel Staff’s Creative Powers

Unlocking the Power of Creativity As a travel business owner you’re not really paying for marketing execution anymore.  AI and marketing software are responding to that need. The real weakness or gap is with creativity and imagination in your marketing and promotion. More focus needs to be placed on developing the creative powers that will make…

Jasper AI Marketing Software
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Jasper AI Marketing Software

Jasper AI – Powerful Small Business Marketing Assistant As we approach 2025, it’s easy to see digital marketing is being transformed by artificial intelligence. There are plenty of trends in marketing and we’re all struggling to keep pace with fast rising expectations. The solution we discover here is that a product called Jasper AI could…

Travel Content Marketing Strategy

Travel Content Marketing Strategy

How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. Creative, helpful, trustworthy content pieces are a big part of travelers’ pre-purchase experience. Yet, what should those assets be, what topics do they want, and what messages should those articles/videos/graphics be communicating? A lot of marketing companies create a publishing…

Master the Art of the Offer
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Master the Art of the Offer

Mastering the Art of the Offer No matter what business you’re in, whether travel, property management, real estate sales, SaaS software, financial services, or retail sales, the selling offer you present to prospects communicates everything about your brand. And as we’ll discuss here, if you build your brand magic into your sales promos, then even…

Really Improve My Travel Business Website
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Really Improve My Travel Business Website

Seriously Sprucing up your Website! Do Expedia, Booking.com, TourRadar, hotels.com or Travelocity spend much time to make their websites as effective as possible? Yes they do, because that engagement and interaction with customers on their site translates to bookings and upsells. They could do more. But here’s the problem. Most business owners are stuck on…

Content that Creates Great Customers
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Content that Creates Great Customers

Content That Brings High-Quality Customers Who is the bringer of high-quality customers? It might be a talented, spirited content stategist who just doesn’t seem to understand limits. But we know it’s really you, the business owner. You enable and launch the marketing project, grow it and nurture it to succeed. I’m here to help you…

Worth it to Insist on High Quality Customers
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Worth it to Insist on High Quality Customers

Great Customers are the Fix for Everything Whether you manage a real estate brokerage, digital marketing agency, software company, e-commerce retailer, or travel agency, your business is your customers. If your customers are not good, your business will suffer, as you might already know.  And when you’re not acquiring the most qualified, enabled, and stable…

Create Impact and Become Unforgettable
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Create Impact and Become Unforgettable

  Making Impact on Your Visitors is High Priority For a decade now, marketers have been focusing more on the visitor experience and user engagement. Yet the first part of experience and engagement is the impact your content and brand make on visitors.  You may have some great product shots, a nice-looking webpage, and a…

Connect your Customers to Your Company
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Connect your Customers to Your Company

Why not Have a Dedicated, Active Brand Ambassador? One of the most common issues with digital marketing campaigns is while they’re designed to meet advertiser needs, they often fail to create the kind of compelling human connection that resonates within travel consumers. Instead of leaving a lasting impression, the ads, messaging and landing pages often…

GYG’s Travel Experience Report
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GYG’s Travel Experience Report

Get Your Guide’s Fall 2024 Travel Experience Report Smart travel business owners and marketers should get access to insight travel market research. It drives smarter business decisions so you’ve got the right presence for your brand for the exact audience you need. Bold, confident, profitable decisions are driven by real data and insights. A healthy…

SMB Travel Research Resources

SMB Travel Research Resources

Best Travel and Tourism Research Websites The success of your marketing and advertising campaigns is highly dependent on good customer research. Without it, you’re kind of flailing in the dark. In this post, I introduce 7 helpful sources of travel market research for tour companies, DMOs, and travel agencies. For entrepreneurs, content strategists, sales pros…

Why You Need a Travel Content Strategist
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Why You Need a Travel Content Strategist

Why You Should Hire a Travel Content Strategist 2025 and beyond should present you some great opportunities to grow and profit if you’re strategic and committed to winning. Is doubling or tripling your revenue all that outrageous?  I mean there’s a massive travel market out there, and 2025 should be a good year economically for…

Boston Massachusetts, Birthplace of America!

Boston Massachusetts, Birthplace of America!

Travel to Boston, Massachusetts Travelers from across North America, Europe and Asia travel to Boston to experience the history of the United States. There is no better city to revel and be immersed in America’s history to really understand what Boston represents to the New England area. There are exquisite art galleries, impressive museums, churches,…

Explore the Colorado Rockies

Explore the Colorado Rockies

Explore the Incredible Colorado Rocky Mountains My last visit to Denver and the Colorado Rocky Mountains was an exhilarating trip. I discovered it’s a different experience than Banff National Park, Yellowstone or Glacier National Park. There’s much more to do, more interesting unique towns, and lots more for adventurers. If you’re struggling trying to decide your…

Yosemite Park California: Nature’s Greatest Theater
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Yosemite Park California: Nature’s Greatest Theater

Visiting Yosemite Park in Picturesque California Yosemite Park in the California Sierra Mountain range is one of the world’s most spectacular scenes. And if the natural beauty of the the Golden State isn’t enough for one vacation, Yosemite National Park takes the nature experience to its pinnacle. Soaring mountains, massive sheer rock cliffs, towering trees,…

How to Solve your Travel Company’s Biggest Challenges

How to Solve your Travel Company’s Biggest Challenges

What are Today’s Travel Business Challenges? What challenges is your travel business facing right now? Likely, they’re the exact same issues that plague all the others. It’s all part of changes in the economy and travel industry. I can help you respond to your lead, revenue and loyalty erosion with improved marketing — strategy, content…

Create Better Tour and Travel Packages

Create Better Tour and Travel Packages

Improving Your Agency Tours and Packages The tour and travel package sector has been strong for two years now. Travel agencies are doing well. Competition however is increasing as eager entrepreneurs sense the opportunity. However, as the competition for travelers increases and as old sightseeing tours become too mundane for repeat travel buyers, your agency…

Building the Right Travel Marketing Skills
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Building the Right Travel Marketing Skills

Mapping Out a Path to Market Your Skills Who cares about progressive travel marketing skills today? Travel business clients might appreciate outstanding skills they can leverage to achieve their marketing goals. Can one skilled, versatile marketer make a difference?  You have to believe you can. Our big challenge for marketing our skills might be problem…

Blogging Strategy – The Core of Your Content Strategy
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Blogging Strategy – The Core of Your Content Strategy

  Blogs Drive Engagement, Leads & Revenue Why would a blog be the core of your content strategy? It’s because blogs speak directly to your customers on the issues most immediate and important to them. Blogs are more authentic, trusted, and engaged with. They’re fresh with helpful info, insights, resources, and experience. Visitors may spend…

Google Ranking Algorithm -- EEAT
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How to Grow Respect for Your Content

Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…

How To Adapt and Modernize your Travel Company

How To Adapt and Modernize your Travel Company

Tips to Modernize your Travel Business There isn’t a person alive who doesn’t rest on their laurels. It’s human nature to rely on our strengths, expertise and experience. You’ve likely developed some excellent capacities that power your agency. Unfortunately, at some point, our strengths can become our biggest weakness. Because such rallying around our strengths…

Travel USA Adventures

Travel USA Adventures

Travel USA! This year’s travel market outlook revealed that many travelers prefer to visit the good old USA rather than venture out into increasingly hostile and overcrowded international travel destinations. Travel research company Phocuswright reports that the US is now the largest travel market in the world. Travel is booming and contributing a great deal…

Travel Influencer Marketing

The Era of Travel Influencers

The Rise of Influencers in Travel Marketing Travel marketing companies have a challenge today. If they’re unable to draw enough qualified traffic and convert them to customers, then it could be the consumer market has changed. And keeping clients relevant, visible, and generating leads is becoming more difficult. With SMBs web traffic and social media…

Tourist Types

Which of these 6 Types of Travelers are You?

6 Unique Groups of Travelers   1.3 billion lucky people today enjoy the amazing benefits of enriched travel experiences. The quality, access and variety of travel options possible is creating a different view of traveler’s personalities, wants, and buying behavior.  Because very unique experiences are available to everyone of any age, background, or sex —…

Your Travel Marketing Pilot Project

Your Travel Marketing Pilot Project

DIY Low Risk, High Return Marketing Test Project If you’ve avoided digital marketing, it’s understandable given how competitive and challenging the channel is. There’s the risk, the investment, the time and expertise, and confidence needed too!  But any challenge can be conquered with faith, determination and strategy. The first part of the strategy is to…

How to Start a Tour/Travel Company

How to Start a Tour/Travel Company

Travel Business Startups There are plenty of good reasons to launch a travel business startup including profit opportunity, new directions, and just being in a business you’ll really love and meeting people engaged in life. A travel agency, tour operator marketplace, or travel software provider might be one of the most investible business opportunities of…

PPC Campaigns for Travel Companies
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Improving PPC Campaigns for Travel Companies

Pay Per Click Campaigns for Travel Businesses   Travel businesses rely heavily on pay per click campaigns and paid social boosting to reach targeted travel consumers. It’s hard to beat the placement and reach of online advertising. It’s extremely fast and powerful, yet it’s competitive. The required minimum bids will shock you. Before you spend…

Do You Have the Courage to Attack your Competitor’s Strengths?

Do You Have the Courage to Attack your Competitor’s Strengths?

Attack Your Competitor’s Strengths A commencement speech from Roger Federer at Dartmouth College recently, offered one really important tip for entrepreneurs and future CEOs in the audience. He spoke about his challenges in becoming the greatest tennis player of all time. He mentioned having to work hard and shore up his weaknesses, become disciplined, managing…

Tour Radar Tour Marketplace

Tour Radar Tour Marketplace

Tour Radar – Innovation in Business Tour marketplaces are big business. Very lucrative but challenging to make successful. In this post, you’ll discover one firm which was spawned in the booming travel sector, innovated and grown, learned from their mistakes, upgraded their sales channels, and adapted their business model to fit the actual, real, not…

The Best Tour Companies

The Best Tour Companies

What Makes the Top Tour Companies the Best?   If you’re investigating the opportunity of investing in tour companies or to launch one yourself, you’ll want to take a closer look at the top market leaders and comprehend deeply why they are successful. The best have the most inbound traffic, are marketing-driven, offer high-quality tour…

How to Change Traveler’s Minds

How to Change Traveler’s Minds

How to Change Travel Consumer’s Minds   Tourists and travelers of all kinds have particular tastes and preferences. Sometimes strong, sometimes not. How profitable would it be to change travel consumer’s minds about their loyalties, tour choices and destinations? These are well targeted, influential, and loyal customers to your customer list.   Such insight in…

Challenges Travel Companies Must Solve

Challenges Travel Companies Must Solve

Top 21 Challenges of SMB Travel Companies   If you’re a travel entrepreneur planning and launching a startup travel agency, travel SaaS management software product,  tour operator, or a tour marketplace, you’re into an exciting project, perhaps more joyful and fulfilling than any other industry. However, as you know, the market poses some significant challenges…

How To Supercharge Your Tour Booking Pages

How To Supercharge Your Tour Booking Pages

Selling Your Tours more Effectively   After you’ve built a massive source of traffic and presented a compelling, significant trusted brand, and perked up tourists’ interest, you have the final challenge of selling your tours. If your tour involves riding camels in 120-degree desert heat, you’re going to need to be really good at tour…

The Joy of Travel

The Joy of Travel

Travel for Health, Enjoyment and Healing It might be said that all travel companies are actually in the business of selling the joy of travel. Because joy is a powerful motive.  It’s the single, primary emotion travelers experience before they purchase.  Their real intent is to feel this thing called joy during their trip, whether…

Be the Market Leader
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Be the Market Leader

Market Leader is the Best Positioning When business owners think about the phrase “market leader,” they often envision everyone but themselves. Many North American business entrepreneurs are too modest, not realizing that they could actually become the market leader in their sector.  And those who lead the market last longer — and earn more profit….

Why Do People Travel?

Why Do People Travel?

Why Do People Travel? Travel agencies and tour company managers should really dig down to discover the real reasons people travel. And travel marketers and tour company owners must be experts in the needs and motivations of travelers. Your customer’s wishes are the source of your revenues. Because, the answers for travelling are uniquely personal,…