Grow Your Travel Business Online With the Trump 2.0 era just ahead, the US economy will surge, and will lift the travel industry. It will be driven by: lower interest rates for credit lower income tax deregulation of industry lower fuel prices rising employment wage levels The mood of Americans is lifting as the Thanksgiving…
How to Build Breadth to Support Niche Prospect Growth When you contrast some Manhattan needle-like condo buildings to Mount Everest, you see can see how a niche-obsessed marketing campaign can fail. If you miss, there’s nothing. Mt Everest just seems like a more awesome experience and its broad base pushes the viewing experience well above…
Is Investor’s Wall of Worry Dead? All through the bull market for the past 2 years, there always seems to be some concern that pops up that might ruin stock prices and send the Dow Jones, S&P 500, and NASDAQ indexes plummeting. Just as the market gains moment, some news, political decision, FED rate decision,…
Why Search Engines Are Essential for Your Travel Business Success Given the promise of the incoming Trump 2.0 government with its pro-business agenda, both personal travel and business travel will see a big boost in 2025. And with travelers using digital tools such as Google to plan their trips, its absolutely necessary to build visibility…
Stock Market Forecast for the Next 6 Months The six-month forecast period puts us past the 3 month spring period through to June where the economy might be picking up significant speed. Forecasts for the Dow Jones average for any time in the coming year are very scarce. It seems bank and investment company analysts…
3 Month Stock Market Outlook After the election of Donald Trump as the next US President, investors have gotten a clearer view of the road ahead for the economy , bond market, commodities, and stock market. Most investors are ready to move into euphoric investing, but before you, make your timing count. You could chase…
Freelance Marketer vs Digital Marketing Agency — Which Should You Hire? Has your budget become squeezed of late, and you’re planning next year’s reach, loyalty and lead gen growth? Happily, there are more cost-effective ways to reach audiences and engage them. You’ll be weighing a talented versatile freelance pro or to pay up for a…
Stock Market Forecast for the Next 5 Years The 5 year forecast period is an increasingly important one for investors. Yet, it’s amazing how experts and analysts freely get to revise their forecasts without a response from investors who took their predictions seriously. The return of President Donald Trump and the defeat of the Democrats…
Bull Market Continues, with a Santa Claus Rally! Last year, Tom Lee predicted a late year Santa Claus Rally that would lift the S&P to its final height in 2024 of 4750 points. He nailed it and solidified himself as an elite forecaster. And guess what? Another Santa Claus rally is predicted for this Xmas…
Today’s Stock Market Update While the Dow Jones and Russell 2000 indexes rose today, the S&P and NASDAQ are down. Traders are winding down before Thanksgiving which sees the markets close, and they’ll close early on Friday, creating a long weekend for many. Trading is low today. The S&P and NASDAQ hit record heights yesterday,…
Dow Forecast DJIA 2025 Institutional and retail investors across the Globe are watching US industrial companies, as the US economy emerges from the oppressive weight of high interest rates. And as America’s mighty industries reawaken, flush with stimulus spending and growing demand for housing, new factories, and AI technology, they may offer high earnings potential….
2025 Travel Market Looking Promising If your US-based travel agency enjoys having Americans as your primary customer, you may be in for quite a year ahead. Along with a booming US economy, the rising US dollar will make most foreign destinations very affordable. With private sector job growth, increasing wages, lower taxes, and lower interest…
Content Audits for Web Content Strategy A content audit is the foundation for a powerful, cohesive, content strategy — creating crucial insights for improvements and helping all stakeholders get on the same page. Because content doesn’t happen in a vacuum – it’s influenced by many people in a company, formally or informally. Since SEO/Content Strategy…
Travel AI Agents vs AI Travel Agent Planners AI travel technology is transforming how people plan their trips and how travel businesses serve their clients and customers. Your current platform or tools may soon be outdated and represent a liability for your business. Travel AI systems are what travelers want and what businesses need. If…
Russell Index Forecast Russell Small Caps 2025 Stock market analysts and market economists have been talking about a market broadening for some time. The gist of their forecasts revolve around investment flows into small caps, which are fundamental to the Russell 2000. The Russell 2000 Index provides valuable insights into the overall health and trends…
S&P 500 Forecast for 2025 The equities market’s largest index is the S&P and smart investors are persistently checking on predictions as a supporting reference for any stocks they might be considering buying. While most experts are leaning toward the Russell 2000 and small caps stocks as a better investment, many find the best investments…
Personalized Travel Experiences: Where Consumer Travel is Going The travel industry is undergoing a transformative shift in 2024, driven by advancements in artificial intelligence (AI) software technology. As an agency owner/manager, you’re likely aware of these AI-powered trends. However, if you glanced over them, the real potential make the extensive business advantages – from marketing…
Using AI Software to Enhance Content Marketing Strategy and Production The way tech is intruding on everything these days, it shouldn’t be a surprise that it’s the center of attention in digital marketing. As productive solutions grow for small businesses, owners are feeling confused and insecure about how to use it well to achieve real…
Why Canadians Still Make a Great Choice for Outsourcing The world is an expensive place to do business in, and it won’t be getting cheaper. Yet price consciousness can be a significant problem. Because as companies go mediocre and cut marketing spending, things can spiral downward dangerously. Marketing skill needs to be supported with an…
US Economic and Stock Market Surge The 2024 stock market bull run is set to run faster and higher beginning next spring and extending for the next 5 years under the now-forming government of President Trump. After the initial irrational exuberance, markets are a little flat this week as investors take some profits, and ponder…
Real Estate Leads With the decline of US mortgage rates, lower taxes, and deregulation on the Trump agenda, real estate agents are getting excited about the year ahead. The forecast for the 2025 housing market is positive despite some fleeting fears of inflation, foreclosures, and still high mortgage rates. The key to the housing market…
Best Cities to Buy Real Estate in 2024 We’re nearing 2025 with a new incoming, pro-business, deregulating, lower-tax President and it’s going to have millions of Americans thinking about a move — either across town or to another metro area where life is more affordable and enjoyable. While jobs and personal economics rule, buyers are…
What Kind of Content Makes a Realtor Look Good? Content is the medium of online real estate. Without content, no one gets found, gets their message across nor is respected and trusted by buyers or sellers. Content needs to make you look great. It’s not a vanity thing though. Looking great means they think you’re…
Calgary Housing Market and Update With the return of Donald Trump as the 47th President of the United States, some concerns about Canada’s economy and Alberta’s ability to export its energy products to the world exist. During his last term however, Calgary and Alberta weren’t harmed and fears were unfounded. With the TransCanada pipeline in…
Solving the Challenge of Converting Leads to Sales In every business sector, in real estate, travel, or SaaS software, visitors abandon their shopping carts for many reasons. So let’s use that as our metaphor for losing leads — abandonment. Because if they don’t become qualified prospects in your pool — you were abandoned. At any…
Real Estate Marketing for 2025 Boom The election of Donald Trump as US president is expected to generate a booming US economy, and the housing market will definitely benefit. You can feel the enthusiasm already, and I’m looking forward to working in the real estate sector again. As a real estate agent or broker, you’re…
How to Increase Your Real Estate Lead Conversion Rates If you were to double or triple your online real estate lead conversion rate, how would that factor into your commissions? You’ve likely asked “how do I convert more of my Website leads?” so here’s a number of things you need to do. establish a great…
Stock Market Forecast Investors have been waiting a long time for clarity on which direction the economy would head and whether disaster loomed due to the debt bomb, low tax revenue, and continuous high interest rates. Today, everyone received clarity with the election of President Trump. The current bull run is likely to continue driven…
Top Trending Stocks to Assess With the big Trump Presidency win crystalized today, we see a big shift in US companies and especially small US companies. The Russell 2000 for instance, for small caps, is up an incredible 6.3%. The anticipation of lower interest rates (sketchy forecast) has driven some enthusiasm for small business. And…
Small Business Marketing Report Where is small business marketing as we slide into the year 2025? It seems digital marketing is more complex than SMB owners are willing to admit. It appears that fears or reservations about the economy and the effectiveness about digital marketing are holding them back. Of course, if they can find…
The 2025 Revival of Small Business Travel agencies, retail shops, SaaS software startups, and real estate brokers are small businesses and they haven’t been represented well in the last 4 years. And small business provides most of GDP and income/jobs for most Americans. They employ 61 million people or 45.9% of the entire U.S. workforce…
The Rise of User-Generated Content in Travel Marketing Any serious travel company needs to produce authentic content to draw traffic, engage customers, and build its brand. In terms of authenticity, helpfulness, and immersion, it’s a tough task for most travel companies to produce. That’s why augmenting your current content strategy with the help of your…
SEO Expertise vs AI SEO: Which is Best? Artificial intelligence software is making big waves in the marketing sector, part of what’s called Marketing AI. There’s big hope and hype, and yes, we will have to learn how to use these tools soon. AI SEO Content Creation tools are beginning to make a contribution, at…
Unlocking the Power of Creativity As a travel business owner you’re not really paying for marketing execution anymore. AI and marketing software are responding to that need. The real weakness or gap is with creativity and imagination in your marketing and promotion. More focus needs to be placed on developing the creative powers that will make…
Jasper AI – Powerful Small Business Marketing Assistant As we approach 2025, it’s easy to see digital marketing is being transformed by artificial intelligence. There are plenty of trends in marketing and we’re all struggling to keep pace with fast rising expectations. The solution we discover here is that a product called Jasper AI could…
How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. Creative, helpful, trustworthy content pieces are a big part of travelers’ pre-purchase experience. Yet, what should those assets be, what topics do they want, and what messages should those articles/videos/graphics be communicating? A lot of marketing companies create a publishing…
Mastering the Art of the Offer No matter what business you’re in, whether travel, property management, real estate sales, SaaS software, financial services, or retail sales, the selling offer you present to prospects communicates everything about your brand. And as we’ll discuss here, if you build your brand magic into your sales promos, then even…
Seriously Sprucing up your Website! Do Expedia, Booking.com, TourRadar, hotels.com or Travelocity spend much time to make their websites as effective as possible? Yes they do, because that engagement and interaction with customers on their site translates to bookings and upsells. They could do more. But here’s the problem. Most business owners are stuck on…
Content That Brings High-Quality Customers Who is the bringer of high-quality customers? It might be a talented, spirited content stategist who just doesn’t seem to understand limits. But we know it’s really you, the business owner. You enable and launch the marketing project, grow it and nurture it to succeed. I’m here to help you…
Great Customers are the Fix for Everything Whether you manage a real estate brokerage, digital marketing agency, software company, e-commerce retailer, or travel agency, your business is your customers. If your customers are not good, your business will suffer, as you might already know. And when you’re not acquiring the most qualified, enabled, and stable…
Why Hire an Advanced SEO Consultant? Seach engine optimization’s reputation has been unfortunately disparaged over the last ten years as millions of unemployed people, marketeers, web design firms and more launched into what they thought was an easy money scheme. And even today, with AI software, business owners are given the impression that human skill…
Making Impact on Your Visitors is High Priority For a decade now, marketers have been focusing more on the visitor experience and user engagement. Yet the first part of experience and engagement is the impact your content and brand make on visitors. You may have some great product shots, a nice-looking webpage, and a…
Why not Have a Dedicated, Active Brand Ambassador? One of the most common issues with digital marketing campaigns is while they’re designed to meet advertiser needs, they often fail to create the kind of compelling human connection that resonates within travel consumers. Instead of leaving a lasting impression, the ads, messaging and landing pages often…
Get Your Guide’s Fall 2024 Travel Experience Report Smart travel business owners and marketers should get access to insight travel market research. It drives smarter business decisions so you’ve got the right presence for your brand for the exact audience you need. Bold, confident, profitable decisions are driven by real data and insights. A healthy…
Best Travel and Tourism Research Websites The success of your marketing and advertising campaigns is highly dependent on good customer research. Without it, you’re kind of flailing in the dark. In this post, I introduce 7 helpful sources of travel market research for tour companies, DMOs, and travel agencies. For entrepreneurs, content strategists, sales pros…
Why You Should Hire a Travel Content Strategist 2025 and beyond should present you some great opportunities to grow and profit if you’re strategic and committed to winning. Is doubling or tripling your revenue all that outrageous? I mean there’s a massive travel market out there, and 2025 should be a good year economically for…
Travel to Boston, Massachusetts Travelers from across North America, Europe and Asia travel to Boston to experience the history of the United States. There is no better city to revel and be immersed in America’s history to really understand what Boston represents to the New England area. There are exquisite art galleries, impressive museums, churches,…
Getting Deep Insights into Your Targeted Travelers As you know, your target travel customer has unique wants in their travel experience. Which means, they intend to buy the trip, accommodations and tours that fit the travel adventure they visualize in their minds. Knowing what the customer intends to do, is the subject of predictive analytics,…
Explore the Incredible Colorado Rocky Mountains My last visit to Denver and the Colorado Rocky Mountains was an exhilarating trip. I discovered it’s a different experience than Banff National Park, Yellowstone or Glacier National Park. There’s much more to do, more interesting unique towns, and lots more for adventurers. If you’re struggling trying to decide your…
Visiting Yosemite Park in Picturesque California Yosemite Park in the California Sierra Mountain range is one of the world’s most spectacular scenes. And if the natural beauty of the the Golden State isn’t enough for one vacation, Yosemite National Park takes the nature experience to its pinnacle. Soaring mountains, massive sheer rock cliffs, towering trees,…
US Economic Outlook Investors await the FED’s next rate announcement next week, making it the ideal time to discuss the US economic outlook. There experts who don’t like the 6 month forecast believing the lagging effects of the high rates are now kicking in and will persist. Whether that weighs on the stock market or…
Improving Your Agency Tours and Packages The tour and travel package sector has been strong for two years now. Travel agencies are doing well. Competition however is increasing as eager entrepreneurs sense the opportunity. However, as the competition for travelers increases and as old sightseeing tours become too mundane for repeat travel buyers, your agency…
Reaching Babyboomers and Senior Aged Travelers A statistical fact that might shock many today, is not only the size of the senior population in America and globally, it’s how many are traveling. By 2050, seniors 60+ will comprise nearly a quarter of the global population. In contrast to Gen Z’s and Millennials who are unfortunately…
Blogs Drive Engagement, Leads & Revenue Why would a blog be the core of your content strategy? It’s because blogs speak directly to your customers on the issues most immediate and important to them. Blogs are more authentic, trusted, and engaged with. They’re fresh with helpful info, insights, resources, and experience. Visitors may spend…
How to De-Optimize Your Web Content Oh the dread of rewriting hundreds of content pages! But sometimes we need to hunker down and declutter, de-optimize, re-optimize, and freshen up our content pages. If your content was hit by the last Google ranking update, it’s likely Google doesn’t like your content or your SEO strategy. As…
Make the Transition to 2025 Thinking Now We’re likely at the dawn of a new era in small business. You should be excited about 2025 given there is a chance for great changes. And on Nov 8th, you yourself will have an opportunity to tell everyone what you believe and want for your business in…
Putting the Wind in Your Agency’s Sales Is your travel company floundering a little as 2024 progresses? It seems travelers have pulled back spending a little of late however, Expedia’s CEO believes the upcoming holiday travel season should be better. Maybe this is the time to rejig your ship, pop up the sails and…
Sales Growth in the California Housing Market When home supply dips below 5 months inventory, it’s said to be a sellers market. In California in July, home inventory hit 2.9 months supply, up from 2.5 months last July, making the Golden State clearly a long way from being a buyer’s market. Despite intense demand, unsold…
Rate Forecast: Are Lower Mortgage Rates Ahead? Will the FED lower rates in Mid September? And by how much? The next FOMC meeting will take place on September 17-18, 2024. If you’re a mortgage agent, these promise to be some lucrative times ahead as the refinancing wave begins. Actually, it’s already started and the banks…
Boston Real Estate Market Is it a good time to buy a house or condo in Boston? The data is somewhat conflicting depending on the source. Redfin, GBAR and Zillow are showing prices trending down fast so it seems the market will need some support or this could get grim in September. The market was…
Mortgage Refinancing Boom? It looks like we’re already into a mortgage refinancing boom period. As the FED lowers the central rate, banks and secondary market lenders will offer lower rate mortgages. You might consider a financial Tsunami, given how many mortgage holders need to refinance from now through 2026. When homeowners race in to refinance…
US Home Foreclosures Take an Upturn in July Tens of millions of Americans financed or refinanced their homes during the Covid Pandemic downturn. And this year and next, they’ll be forced to renew at much higher lending rates. It’s expected to be only a small factor in the 5 year housing market outlook, and likely…
5 Year Forecast for the Housing Market What does the market crystal ball indicate about the 5 year outlook for US residential real estate markets? As the information below points out, the market is at its worst in 2024, mirroring 1992 numbers. Now it’s in waiting for a release from the shackles of high interest…
Mississauga Housing Market A quick look at home prices in Mississauga should raise some homeowner’s eyebrows. It would appear a trend away from Mississauga is underway. This might be a reflection of the slowdown in the Ontario economy, particularly manufacturing where Mississauga is so strong. In July, however the slowdown appeared to be significant. It’s…
Sell My House Now! Now in late 2024, more owners are listing their homes. Everyone’s anticipating the unthawing of the market, and with that, you’ll have more competition for a good price. Prices have plateaued and could fall as a bit of recession takes hold. They all want to sell fast, yet buyers are reticent,…
Toronto Condo Market The Toronto housing market is forecasted to see a recovery in sales and prices by 2025. That outlook would suggest the current unwanted inventory would find willing buyers in the year ahead. According to TRREB’s lastest report on condo apartment sales in the GTA, we saw a drop of 19.8% in sales…
Toronto Housing Market Report — July What’s happening in the Toronto housing market? Sales are up, listings are up, mortgage rates are down, and there’s a slight relief for buyers with some lower home prices in some areas of the GTA. The GTA remains a treacherous sales environment for buyers and sellers, but mostly for…
Seller Leads through Better Marketing Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property. They’ll keep to that offish stance until you reach and persuade them otherwise. Your wisest move now is to develop a marketing strategy aimed at your ideal…
Next Week’s Market Forecast As the week ends, my previous prediction of a market correction this fall did come true, but a little early. All the negative factors were easy to see, it’s just that the market is much too optimistic, buoyed by media speculation of a FED rate reduction. The volatility simply reflects how…
Should You Buy a Home Now? Buying a house in 2024/2025 is no easy decision. And there’s a few who might tell you “Are you Crazy?” The economic and financial markets are in turmoil with confusing news and signals. Volatility is a warning. Even the housing experts are confounded about what’s going to take place…
Will Home Prices Fall? People inquire frequently about home prices and when they’ll begin residing, but it just never seems to happen. What both real estate agents and housing market economists conclude is that falling prices can’t happen given that housing demand far exceeds supply. And the what of demand is about the type. Gen…
Tom Lee Said! Tom Lee Chief is the Head of Research for Fundstrat Global Advisors and an advisor to NewEdge Wealth. He’s considered the biggest bull on Wall Street, no pun intended. Fundstrat’s brand positioning is on strategic market insights derived from emotion-free, evidence-based research from their team who possess more than a century of…
Will the Trump Trade Turn the US Around? The big topic right now in investor circles isn’t just the low inflation report and an expected rate cut in September. It’s also the discussion of what Donald Trump will do if he wins the Nov 8 election. The issue has been tagged the “Trump trade” which…
Stock Market News The story of the month might well be volatility, and we might expect more ups and downs for day traders to enjoy and retail investors to fear. Stock market analysts are talking about a rotation out of tech and into small caps, but the real story is about timing. Because Russell 2000…
The Magic of Big Picture Thinking It’s wise to spend time thinking about the major influences on your business. And about opportunities too. Big opportunities often drive big-picture thinking. Great opportunities evolve from a wider view with the optimism that you can capture them. When ambition lags, we see business owners fall into small-minded traps….
When Will the Housing Market Unfreeze? Buyers can’t buy, sellers can’t sell. And this agony for buyers might not be eased within the next 12 months. Buyers/sellers, mortgage agents and Realtors all wonder when rates and home prices will fall. When will it all end? There’s a glimmer of hope that spring or H2 of…
Florida Real Estate Market Despite a massive 60% increase in home listings across Florida, home prices remained near last month’s record median price of $429,581. For buyers, there’s pain knowing you can’t afford a Florida home even as listings rise and as prices keep rising. Where is the optimism? Let’s look further into that now…
A Winning SEO Marketing Formula After we’ve built an unbeatable, dominant content strategy, to showcase your amazing brand and connect to prospects and customers, we must support our ranking power in Google via promotion. This off-site portion of the marketing challenge is to attract backlinks, gain citations, and get shares on social media. These are…
Which Marketing and Lead Channels Should You Be Focusing On? 2025 and the return of home sales transactions might seem a long way off, but as I wrote in another post, all signals point to a big resurgence. In fact, 2025/2026 could well be record years for transaction dollar volumes as more pricey homes get…
Real Estate Marketing Strategy If you’re undecided who should be your dedicated real estate marketer, it’s wise to review your marketing strategy first. Based on that and your budget and risk tolerance (because agencies can take all your money), it’ll be clearer. I hope to convince you that a dedicated specialist is the right choice…
2025’s Inflation Will Stay Low Politicians and the media tell us “it’s all about inflation” and that they’ve got the ultimate remedy. It may be their call for us to give up on an economic recovery, rely on debt spending, and accept a persistent, unpleasant fate. That’s not the fix or result Americans are wanting….
More AI Junk and Slop from the Zombie Internet As AI was introduced to the mainstream business community, CEOs and SMB owners were delighted at the prospect of a robot computer program generating free online content and providing free, cheap customer service. It was a dream world of low cost, easy automation, zero-employee based pure…
The 2025 Economic Recovery A massive change in politics is happening in Europe and North America and it’s likely to end the damaging economic policies of far left anti-business factions. In the US, Joe Biden’s small minded policies have crushed the dreams of most small businesses. They’ve suffered a never ending nightmare of taxes, inflation,…
Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…
Tips to Modernize your Travel Business There isn’t a person alive who doesn’t rest on their laurels. It’s human nature to rely on our strengths, expertise and experience. You’ve likely developed some excellent capacities that power your agency. Unfortunately, at some point, our strengths can become our biggest weakness. Because such rallying around our strengths…
Travel USA! This year’s travel market outlook revealed that many travelers prefer to visit the good old USA rather than venture out into increasingly hostile and overcrowded international travel destinations. Travel research company Phocuswright reports that the US is now the largest travel market in the world. Travel is booming and contributing a great deal…
The Rise of Influencers in Travel Marketing Travel marketing companies have a challenge today. If they’re unable to draw enough qualified traffic and convert them to customers, then it could be the consumer market has changed. And keeping clients relevant, visible, and generating leads is becoming more difficult. With SMBs web traffic and social media…
6 Unique Groups of Travelers 1.3 billion lucky people today enjoy the amazing benefits of enriched travel experiences. The quality, access and variety of travel options possible is creating a different view of traveler’s personalities, wants, and buying behavior. Because very unique experiences are available to everyone of any age, background, or sex —…
DIY Low Risk, High Return Marketing Test Project If you’ve avoided digital marketing, it’s understandable given how competitive and challenging the channel is. There’s the risk, the investment, the time and expertise, and confidence needed too! But any challenge can be conquered with faith, determination and strategy. The first part of the strategy is to…
Pay Per Click Campaigns for Travel Businesses Travel businesses rely heavily on pay per click campaigns and paid social boosting to reach targeted travel consumers. It’s hard to beat the placement and reach of online advertising. It’s extremely fast and powerful, yet it’s competitive. The required minimum bids will shock you. Before you spend…
Are you Ready for the Sales Boom in 2025/2026? Buyers, Sellers, mortgage agents and Realtors might not be visualizing 2025/2026 well enough. Visualizing your outlook as an agent is essential to preparation and motivation. Because at some point, with lower mortgage rates, buying and selling, and refinancing become viable again. That’s going to rev…
What Will Happen to Home Prices When Mortgage Rates Decline? It’s an important question because in 2025, rates are going to lower. Not because of inflation drops, because 3% inflation is here to stay due to supply constraints and US government regulations, and high debt. Instead, it will be political pressure that will do it….
How to Create Your Realtor Brand Differentiation The power of branding. Do you take it seriously? Are you doing anything than the usual, common tactics to establish your name and offer to buyers and sellers? I reiterate frequently in my blog posts and conversations that a brand image is your value proposition. It’s your promise,…
US Real Estate & Housing Market Are we in for a housing market crash later this year and what does 2025 look like? There’s a lot of wrestling over pessimism about the US housing market now in H2, 2024. And in 2025? Well, the Presidential Election factors prominently, and no ones quite sure how the…
Attack Your Competitor’s Strengths A commencement speech from Roger Federer at Dartmouth College recently, offered one really important tip for entrepreneurs and future CEOs in the audience. He spoke about his challenges in becoming the greatest tennis player of all time. He mentioned having to work hard and shore up his weaknesses, become disciplined, managing…
Real Estate Websites – Designs and Lead Management There’s no denying the power of a quality real estate website, designed for the user experience, agent lead management and nurturing, as well as presenting engaging content for digital marketing prowess. Skimping on your Realtor website can seriously hamper your online visibility, lead generation and conversion, as…
Bull Market Continues into 2025? 2024 was a record-breaking year for the S&P, NASDAQ, and Dow Jones listed stocks. With the election of the Pro-American business Donald Trump, the markets have much to celebrate. Reduced taxes, regulations, and government wasted spending, on the back of lower interest rates will spur the economy in 2025. There…
Fresh Content and Design I’m revisiting the topic of fresh content on your website, with a complete rewrite of this post. It’s a good example of a complete redrafting, restrategizing, and presentation to resonate with travel company’s big challenge today — staying relevant to the travel market. Because, when content is stale, it’s not relevant…
Advanced Content Strategy: Power in the Creative Mix Every travel agency owner, travel management software manager, and tour company CEO has to decide what their blog content theme will be. Because a company blog creates the lion’s share (up to 90%) of web traffic. Which means content choices will decide how much traffic, rankings, impact…
The Power of New Ideas How would you win a best design competition at the Albuquerque International Balloon Festival? Would you show up with the usual round balloon with a different color scheme? Or would you brainstorm a brilliant unique design that evokes their imagination and resonates with balloon festival spirit? Would you have…
What Makes the Top Tour Companies the Best? If you’re investigating the opportunity of investing in tour companies or to launch one yourself, you’ll want to take a closer look at the top market leaders and comprehend deeply why they are successful. The best have the most inbound traffic, are marketing-driven, offer high-quality tour…
How to Change Travel Consumer’s Minds Tourists and travelers of all kinds have particular tastes and preferences. Sometimes strong, sometimes not. How profitable would it be to change travel consumer’s minds about their loyalties, tour choices and destinations? These are well targeted, influential, and loyal customers to your customer list. Such insight in…
Top 21 Challenges of SMB Travel Companies If you’re a travel entrepreneur planning and launching a startup travel agency, travel SaaS management software product, tour operator, or a tour marketplace, you’re into an exciting project, perhaps more joyful and fulfilling than any other industry. However, as you know, the market poses some significant challenges…
Selling Your Tours more Effectively After you’ve built a massive source of traffic and presented a compelling, significant trusted brand, and perked up tourists’ interest, you have the final challenge of selling your tours. If your tour involves riding camels in 120-degree desert heat, you’re going to need to be really good at tour…
Travel for Health, Enjoyment and Healing It might be said that all travel companies are actually in the business of selling the joy of travel. Because joy is a powerful motive. It’s the single, primary emotion travelers experience before they purchase. Their real intent is to feel this thing called joy during their trip, whether…
SEO & Content Strategy Can Deliver Great Results Travel agencies, Tour Companies and travel management software firms can easily double/triple bookings and build a solid loyal customer base. However, if their website traffic is weak and poor quality, it will be tough to squeeze revenue out of that small funnel. Sometimes, you need a wide…
What Makes your Audience Click? What really excites your customers? What does your target audience really want? There likely aren’t more important questions to ask because you can only sell what they want. If you crack these tough questions right, you’re liable to make a big impact on them and open up a big sales pipeline….
Market Leader is the Best Positioning When business owners think about the phrase “market leader,” they often envision everyone but themselves. Many North American business entrepreneurs are too modest, not realizing that they could actually become the market leader in their sector. And those who lead the market last longer — and earn more profit….
Why Do People Travel? Travel agencies and tour company managers should really dig down to discover the real reasons people travel. And travel marketers and tour company owners must be experts in the needs and motivations of travelers. Your customer’s wishes are the source of your revenues. Because, the answers for travelling are uniquely personal,…
Empower Your Creative Content Team The travel agency CEO, DMO manager, or tour business owner is the key source of business success. Your understanding, strategy and decisions determine what your creative team believes, does and will achieve. I’m not the ultimate expert on travel business success, but I still want to give you a…
The Power of Iconic Brand Symbols If you’re not up on branding or impressed that brands have any power, you might want to take another look at it. Because a brand is your biggest asset once you build it. Brands have many dimensions, promises, value points, and touchpoints with travel consumers. And your travel content…
Empowering your Tour Business The travel trend is certain. Tours are in big demand and tour companies are becoming much more profitable. Of course, we’re assuming tour company owners are marketing strongly and getting the reach, impact and engagement needed to build an audience that trusts their brand, people and services. On that note, I’m…
Travel Forecast 2024 2024 is shaping up to be a fantastic year for US domestic and international travel. Americans will spend $28.4 Billion this year. Enjoy more stats below. Travel agencies, tour operators, hotels, and travel software companies alike will enjoy a good year. Although, everyone is waiting for interest rates to drop, it won’t…
Innovative Travel Marketing Channels After you’ve built the core of your marketing strategy with authentic organic content, SEO, and social postings, there are some additional channels you can leverage to promote your brand, build leads and grow revenue. In fact, the great content we’ll create is amplified significantly through them. These channels discussed below open…
Improve Your Travel Lead Conversions and Grow Bookings/Sales Today’s post is likely the most important reading of all. We’re exploring how to increase bookings and revenue from all the traffic you generate through content marketing and PPC advertising. Wouldn’t it be nice to double or triple those bookings/subscriptions? My experience with clients is they need…
Building Trust in Travel Web Marketing Trust is a big factor in business. From job interviews to lending to word of mouth, trust is an important consideration in everything we do. Even when travel consumers like what you offer, trustworthiness is a decision that will come into play, especially in the moment just before they…
What is the Essence of a Great Travel Article? That is the question to ask or you’ll never create one. And the answer might surprise you because it has to achieve a lot, and can’t just “read nice.” We know travel content is the most lively, inspiring, and personal type of content. So the bar…
What Makes a Great Travel Experience? Why do people leave the comfort of their homes to spend a lot of money, interact with strangers, to see and do things they’ve never done before? And what about you personally? What experience do you you feel is essential to any long journey you might take this year?…
How to Promote Your Travel Blog in 2024 It’s never been more difficult for bloggers in any sector to succeed than right now. As the housing, stock market or travel blogger yourself or for a client, you face stiff competition online. You’ll need to step it up to become more creative, resourceful and promotional. Because…
Adventure Travel, Tours, Experiences and Thrills The adventure travel market is exploding in opportunities, services, hosts and places to visit and it’s so easy to book a trip. Many travel adventure consumers are jumping in to create new, more fulfilling travel experiences. And while we think of adventure travel as appealing to only thrill seekers…
Google Travel – Explore Flights, Hotels, Destinations You’re likely using several major travel portals to plan and book your travel reservations, from flights to hotels to tours. You might find better vacation satisfaction by using a more generalized travel tool early in your exploration. While Expedia, Hotels.com, Cheapflights, Booking.com, and Travelocity get all the ink,…
Will Home Prices Drop in Florida? It might seem impossible for home prices to fall across the State of Florida when the US economy and Florida economy are doing well, yet, Corelogic believes quite a few of Florida’s cities are in for a price drop. It’s bold to suggest a price drop in real estate…
Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data and acumen (and still do) to understand the customer buying journey,…
Easily Save for Your Next Vacation Are you dreaming of traveling this year? Many are as 2024 is expected to be another busy year for the sector. However, you’re well aware of how expensive travel can be. It’s why so many people abandon plans to visit their favorite country or city and enjoy a great…
Best SaaS Travel Management Software Platforms Personal and business travel will continue to grow in 2024 and through the next 10 years. Opportunities abound for agencies, tour operators, and destination management companies, so serve up a variety of solutions to travel-hungry consumers and business travelers. From Bleisure vacations to eco-tours and corporate team meetings, there…
Travel Content is Your Customer’s Pre-Travel Experience Hundreds of millions of travelers will be envisioning and hoping for their own significant vacation adventures in 2024. Isn’t the most enjoyable part of travel where people dream about destinations and how they anticipate the fun, adventure, stimulation of the journey and the destination? They’re visualizing the sights,…
SEO/Content Strategy for the Travel Management Sector The global travel management sector is being powered up through unexpectedly high consumer and business travel demand. And the revenge travel movement is just a transition to a permanently mobile population who long to escape the confines of their local environment. Travel is more than an elixir for…
Tips for Better Real Estate Marketing in 2024/2025 Hundreds of thousands of real estate agents are hopeful heading into 2024, given the experts predict a big jump in listings and sales. The sales number forecast is fine, but the listing numbers are the big opportunity. You didn’t have listings, but it looks like sellers are…
Best Travel Destinations for Next Year We’re almost through the 2024 travel season and on into a new year of adventures and experiences. Revenge travel isn’t over. An awakening 2025 economy will greet yet another wave of eager travelers whether for business travel or leisure. The coming holiday season should keep travel business owners happy. …
Travel SEO/Content Strategist Role Role: Responsible for developing and executing effective SEO strategies and content plans to increase traffic, brand awareness, lead quality, engagement, and revenue. Travel company managers know SEO strategy and content development are critically important to marketing performance. Basic SEO isn’t competitive. Reaching consumers online is the best, most cost-effective driver of…
Travel Marketing Software Do large travel companies have better, more knowledgable, creative, inspired and capable marketing talent than small firms? Or do they have bigger budgets, more contributors and helpful software? Many small travel companies manage their marketing themselves creating content with a strategy and using a big portion of their budget for pay per…
Top 65 Immersive and Awesome Travel Experiences Across the World to Enjoy in 2024 Looking for an exceptional travel experience, perhaps one specially designed for you? Satisfy your deepest travel cravings many ways on this planet, and why shouldn’t the best be served up just for you? Time to give your travel imagination some room…
Your Travel Management Platform Doing More for You Are you satisfied with your travel business performance? Is 2024 going to be a year of growth? According to the UN Travel report just released, 2024 could be an amazing year for the travel sector. However, the net effect of broad optimism can cause travel business owners…
Marriott Bonvoy Loyalty Program Points Travelers will travel more when hotels, airlines, and travel management companies offer discounts or incentives for additional travel. Loyalty programs are important to travelers and travel companies, from hotels, airlines, car rentals, to tour operators. Marriott International, one of the premium luxury hotel brands offers an array of loyalty program…
Mexico Vacation Packages Every fall and winter, vacationers from Europe, US and Canada dream of a vacation to Mexico. They’ll find a unique travel experience where sunshine, warm climate, beautiful beaches, quaint walkable villages with friendly people and restaurants with traditional Mexican cuisine make a complete getaway. In this post, we discover Mexico’s most sought…
Marriott Hotels & Resorts Perhaps the most preferred hotel brand for travelers in the US and across the globe in Marriott Hotels. Marriott Hotels & Resorts is a brand of International-based Marriott International, Inc. in Bethesda, Maryland, and represents a legacy of premium hospitality and diverse offerings. Offering almost 600 hotels and resorts, with more…
Air Canada Vacation Packages Canada’s premier Airline, Air Canada, is well recognized around the world with the world’s elite travelers for its impeccable service, safety, reliability, comfort, friendliness and destinations. They emphasize safe and flexible travel, with travel protection plans, free checked bags, and flexible booking options that allow changes or cancellations with a full…
Air Canada Airlines I haven’t flown all the world’s airlines, but I’ve flown in enough to know Air Canada is one of the best. Its record of safety, reputation, and professionalism in ticketing, boarding, and inflight experience make it my preferred choice of airline regardless of where I might be headed. Air Canada provides simple…
Lake Louise Vacations One area of Canada’s spectacularly beautiful Banff National Park offers a truly one of a kind vacation experience, especially for those with an adventurous spirit. You’ve no doubt heard of it, as you’ve been Googling “lake louise vacations” and would like to know more about pricing, attractions, and tours from someone who…
Top Tour Marketplaces Online While traveling has traditionally been slightly passive and relaxing, there is a growing trend to pursue more engaged types of experiences. And some of the packaged experiences are truly amazing. You’ll see them perhaps on ads here on this page, or if you visit the major tour marketplaces which I’ll introduce…
Costs Are Down, Travel is Up⇑ The American Automobile Association is a massive network of local travel businesses with reach to tens of millions of Americans. They enjoy substantial data on travel consumer behavior and travel intentions, to draw accurate travel forecasts. This holiday season, they’re projecting 115.2 million travelers will travel more than 50…
Link Building Strategy for Travel Companies Link building is a much-aligned and unappreciated aspect of digital marketing. That view needs to be changed. As I mentioned in the Links as business-accelerator post, link building might be the most important task in digital marketing. Link-building is often painful for several reasons: lack of active marketing promotions…
Targeting Bleisure Travelers Every year, more travelers are fusing business and leisure travel and becoming aware that they can and should get more from their business travel. It’s a travel trend that keeps growing and a market that travel companies should pay attention to and develop products for. The business and leisure (Bleisure) customer profile…
Keys to Affordable but Strong Travel Marketing Your travel agency, tour company, or travel management software won’t market itself. Instead, you’re going to need some creative ideas (like Red Cows) to grab the attention of travelers. Build your value proposition with some great promotional messages. Create and brilliant content and publish it via affordable yet…
Tools for Travel Management Companies The travel industry has been greatly impacted by the rise of SaaS travel management software. Why am I mentioning SaaS travel management platforms in a marketing post? Because they more than experience and financial management tools. They have marketing power too. Using them, your business looks more professional, offers better…
SaaS Travel Marketing Software as a Service platforms, connected apps, and SaaS partners have helped to revolutionize modern travel. It’s easy to say that the travel industry couldn’t have evolved without the amazing travel products and services which the cloud has enabled. This new technology and strong global travel demand is driving the ambition of…
Canadian Companies Providing a Mission Critical, Cost-Effective Resource One unleveraged source of value that American companies can explore is in outsourcing labor to Canadian contractors. For startups and cash-crunched companies, this is a significant and vital part of saving funds to stay competitive. And competing against large companies will be more difficult in 2024. Extra…
Building Your Dream in Real Estate With the locked-in, unaffordable state of the North America real estate market, and an economic recovery when the FED rate stops punishing builders and businesses, it’s easy to foresee a coming turnaround in the housing market. There are many catalysts for a return of home sales, and one of…
6 Month Forecast for the Economy The outlook for the next six months for the stock market and the economy will require some patience as the FED attempts to dissipate the spending excess of the US government. Inflation may not go away any time soon as demand from consumers persists and the job market stays…
The Special Needs of Silicon Valley Companies Silicon Valley is that region in southwest San Francisco Bay where thousands of tech-related companies have established their primary business location. Entrepreneurs, financiers, and talent all come here to experience this haven for entrepreneurs. Yet the days of easy money are behind us. Yes, investment in AI and…
Los Angeles Housing Market June’s sales data for the Los Angeles housing market doesn’t really tell us anything new, however prices jumped in June which may lead us to believe the market has some health. The exodus of people and businesses have hurt the LA economy, yet as interest rates drop, that trend may stop…
Dream Homes – America’s Luxury Homes What never seems to die is the quest for beautiful, exotic and even palatial homes. Both American and foreign buyers buy luxury properties in the US as a lifestyle investment. Within the property, more of their living and business engagements take place meaning it is a focal, interactive venue…
Zillow Real Estate Company The company known as Zillow enjoys having the real estate website with the most traffic. That would surprise most home buyers and sellers, but the truth is, Zillow has deliberately built a very strong presence in the real estate market and has embraced the Internet to serve buyers and sellers. The…
Zillow’s Hottest Cities List According to Zillow’s latest report on home prices, cities in the upper midwest accounted for 6 of the 7 cities with the largest home price gains in May. They found that Columbus, Cincinnati, Detroit, Richmond and Milwaukee saw the highest price gains. West Coast cities bucked their losing trend in home…
Where Do You Invest When the Bull Market Hits its Peak? Stock market experts like Charlie Wien says “I don’t think there’s a lot of upside from…not a lot more value than current level.” As you can see from the graphic, he acknowledges that a recovery could extend profitability because earnings continue strong. However, he…
San Diego Home Prices Keep Climbing Pandemic or not, San Diego real estate is a much desired thing. House prices in the city of San Diego June rose to an average of $1,080,000 while it was $1,114,122 within San Diego County (up 29% from 12 months ago). The median home price countywide in June was…
US Cities with the Lowest House Prices You might say there is still an affordable housing migration going on. People are moving to find cheaper housing in their city or in other cities across the US. As international travel opens up, we may even find more people selling their home and moving internationally. With respect…
The World’s Ultimate Vacation Resorts in the Maldives About 14 years ago, I received a call from a Maldives hotel operator about my SEO Services for Hotels and travel sites. It was proof that I had built good reach around the world (my site ranked number one for SEO company at one point). I knew…
Hotel SEO Excellence Thousands of travel company entrepreneurs hope for improved traffic from Google. You can have that traffic, but you must be much more strategic than you are now. You’ll appreciate this more after you read more of my posts on travel marketing, content development and advanced SEO strategy. Over my 26 years of…
Business Owners Looking for Certainty If you’ve been underperforming in your business for quite a while, it’s no surprise. It’s been booming for big multinational corporations, but not so much for anyone else. Delete the S&P 500 and you get a view of the real economy and the stock market. For real small businesses (not…
The Essence of Stellar Travel Content Arguably, the biggest weakness of most small travel companies online is weak content. It’s a money-losing weakness that not only undermines an agency’s credibility and likability but also misses out on future sales. And now in the era of generative AI, a top drawback is that so-called personalized, AI…
Migration in the US – Where is Everyone Going? A study by John Burns Research & Consulting shows fewer Americans are still on the move between cities and states. However, mobility has decreased back to normal levels post-pandemic. 2025 and the next 5 years should see increased migration due to shifting economic activity acoss the…
Republicans Sweep the US Elections While Democrat polling companies predicted Kamala Harris was the favorite and would win last night’s Presidential election, Americans turned up in force to reject her and her party. Donald K Trump won the US Presidential Election in what could be termed a landslide, as the Republicans swept the House and…
Will the Stock Market Crash? Why might a US stock market crash be imminent? As you’ll read below, the equity markets are artificially manufactured based on financial supports (stimulus) that could disappear. There is a lot of hype, unrealistic expectations, and a US balance sheet that doesn’t look all that great. This precarious financial situation…
What are Today’s Travel Business Challenges? What challenges is your travel business facing right now? Likely, they’re the exact same issues that plague all the others. It’s all part of changes in the economy and travel industry. I can help you respond to your lead, revenue and loyalty erosion with improved marketing — strategy, content…
Stock Market Pull Back Correction? For many investors, today’s big pullback in the S&P, NASDAQ, Russell and Dow Jones shows how vulnerable the stock market is for the next two months. It’s yet another setbacks equal to one just one month ago. At this hour the indexes are limping lower. The Dow is down 600…