Vancouver BC SEO Services It might be challenging for Vancouver area companies this year. Reduced access to the US means our digital marketing becomes more important in the mix. We’ll need to be more creative, innovative, putting an accent on content excellence. I can develop the level of competitive content strategy your need and tune…
Mississauga SEO Services – Advanced Strategies This year, Canadian companies from Toronto to Calgary and Edmonton are facing some seriously challenges in 2025. Reduced access to the US means we all need to be more creative, innovative, with an accent on content excellence. This means considerably improving your content strategy and using SEO to make…
SEO Services Toronto All Canadian companies from Toronto to Calgary and Edmonton face serious challenges in 2025. As tough as it looks, you can upgrade your digital marketing to expand audiences, build brand, impact and engage potential customers and build a new extended network via Google and social media. The US tariff situation makes efficiency…
Advanced Search Engine Optimization Consulting One of the issues of being in a prosperous city with a regional population is that services sometimes lag current demand. Finding qualified talented SEO consultants and expert content creators in Calgary or Edmonton is difficult, let alone those who can weave SEO and engaging content pieces together for even…
Advanced Search Engine Optimization Consulting One of the issues of being in a prosperous city with a regional population is that services sometimes lag current demand. Finding qualified talented SEO consultants and expert content creators is difficult, let alone those who can weave SEO and engaging content pieces together for even more impressive lead generation…
Website Traffic is Your Company’s Lifeblood Traffic is everything. Without it, there is no impact, no content consumption, no brand building, no convincing sales pitch, no customers or sales revenue. In fact, even your current customers may be wooed away by highly visible competitors. Despite the current disregard of SEO, it’s a practice that can…
Best Stocks to Buy Right Now With all the volatility in the markets driven by politics, are there any best stock picks? Which sector might yield good picks and which individual stocks are Golden? Should you stick with the S&P 509 or gamble with good small caps? Picking winners is a tough decision, but to…
Should You Move to Calgary Alberta? Long ago, I faced this decision about whether to make a long scary journey to access the great employment opportunity in Alberta. I decided to move to Calgary. It was an eye-opening, exciting move and I found it much easier to find employment and enjoyed short commutes. At the…
Calgary Housing Market Improves Slightly vs Last Year CREB’s year-end report on the Calgary housing market showed home sales were down 3% from last December, but still well up from long-term averages. Time moves quickly and the past performance of the Calgary real estate market is only a weak guide as to where it’s heading….
Banff National Park: A Young Adventurer’s Playground Hunting for an authentic, fresh, and meaningful escape in 2025? Banff Canada should be on your list of most compelling nature adventure destinations. There’s no better way to celebrate and enjoy your youth or awaken it from hibernation. Banff is ready to give you the vacation of a…
Banff Canada for Romantics Some places on our beautiful earth just seem to prove that romance is best with grand gestures and intimate moments. Here in the Canadian Rockies, love blooms anew, refreshed by the purity of the air and the timeless embrace of protective mountains. Whether you’re celebrating years of love, savoring the giddy…
US Homeowners Facing a Home Insurance Crisis The wildfires in Malibu and Pacific Palisades communities of Los Angeles are the latest threat to the home insurance sector across America. The situation is well-documented yet reports don’t always cite the real underlying causes of the high cost. Hurricanes can’t be prevented of course, but the situation…
Trump and the Canada Tariffs US President Trump has expressed his enthusiasm for the use of large tariffs in international relations to correct trade imbalances. He believes they’re a marvelous tool to improve his country’s negotiating position and bolster the US economy. Currently, it’s rumored the Trump team is considering a gradual imposition of 2%…
Canadian Waterbombers Helping California’s Fire Crisis The latest California fires have raised the cost of poor forest and land management practices by the Newsome Democrat government to heights no one could foresee. The Golden State is being humbled by extreme weather conditions and poor land management and unwise spending. It’s creating the setting for the…
US Inflation Forecast 2025 & Next 5 Years As President Trump readies for his Presidential inauguration in one week, is there a problem lurking that could undermine his agenda for reviving America? Americans are enjoying a strong economy, great jobs market, and many are looking forward to the next 5 years as a golden era…
San Diego – A Place Where Summer Never Ends Imagine a place where summer never truly ends, where the ocean breeze carries the promise of adventure, and where every sunset feels like nature’s own masterpiece. Visualize yourself in the most sunny, southwestern part of US, next to Mexico, a place famous for its American and…
Ia a Buyer’s Market Shaping Up in 2025? Time passes and with each political, economic and business trend, the housing market is impacted. From Florida to Dallas to Denver and Los Angeles, we’re seeing a big growth in home listings. It’s giving optimism to buyers about their dream to own a home and begin accumulating…
Toronto Housing Market Report 2024 was a slow year again for Toronto Realtors, sometimes agonizingly so, yet sales did increase by 2.6% vs 2023. It was a year of the fear of higher for longer interest rates and rising long-term bond yields which gaves little hope for homebuyers hoping to buy a property in one…
Compare Lowest Home Mortgage Rates Housing markets from Boston to Tampa to Los Angeles and Denver all crippled by the mortgage rate locked-in effect. Sellers can’t afford to sell their homes and adopt a new mortgage at a higher rate. For mortgage agents, it’s a frustrating situation as they wait for mortgage holders forced to…
Florida Real Estate Market The Florida housing market is one of the most desirable to Americans and foreign buyers, but of late, it’s lost some its glitter. But is a home in Florida ever a bad idea? Notwithstanding the US cost of living and affordability challenges which plague Florida too, this state typically thrives as…
Nvidia Stock Price Forecast Nvidia’s stock was one of the superstar performers of the NASDAQ and S&P in 2024 up 178% year to date, and up 2293% in the last 5 years. $10,000 invested during the Covid outbreak would be worth $229,300 right now. Well, that’s yesterday’s opportunity lost. But is NVDA’s stock still a…
The USD Forecast The soaring US dollar has been on quite a bull run in 2024. That’s up until recently when concerns over trade tariffs have made investors and currency traders a little wary of holding USD. But as you’ll read here, even if the US economy falls ill and the stock market coughs, the…
Overcoming Travel Buyer’s Inertia or Hesitation Is visitor/customer hesitation, doubt, inertia or some other apprehension ruining all your marketing efforts. Looks like you’ll have to tackle this yourself and it can be a tough nut to crack. Time to get serious! If your sales/bookings are stagnating and your conversion rates are very low, it means…
Today’s Stock Market Update After the year-end Santa Claus Rally failed to materialize, you had to know stock prices would come roaring back. This morning, the Dow Jones, NASDAQ, S&P 500, and Russell 2000 are all up strongly. When Tom Lee misses the forecast, you know it’s a tough stock market to understand. But anytime…
Getting Faster Results for Small Travel Companies As we enter 2025, small business outlook still remains somewhat subdued. It’s creating inertia and making travel company owners cautious about investing in travel marketing excellence in 2025. However, given President Trump has won and is implementing a very strong Pro-US business agenda, with balanced trade and lower…
Blogs are Your Most Affordable and Powerful Marketing Tool Expedia, Booking.com, TourRadar, Hotels.com or Travelocity do spend time to improve engagement and interaction with travel customers. They blog. And that translates to more inquiries, brand awareness, bookings and upsells — not to mention improved customer loyalty. Let’s get right to the point that blogging is…
Travel Marketing Software in a Challenging Travel Service Marketplace Good travel marketing needs the right travel marketing software. Dedicated solutions help you gravitate from outdated legacy marketing processes that actually are threatening the viability of your travel business. If you’re piecing together 10 different marketing tools that require a lot of manual intervention, you can…
Mexico Vacation Packages Every fall and winter, vacationers from Europe, US and Canada dream of a vacation to Mexico. They’ll find a unique travel experience where sunshine, warm climate, beautiful beaches, quaint walkable villages with friendly people and restaurants with traditional Mexican cuisine make a complete getaway. In this post, we discover Mexico’s most sought…
Will Home Prices Fall? Renters have been hoping and praying for an ease in rent prices across the country for many years. Unfortunately for renters, rent prices are forecasted to rise over 2025/2026. The reason for this is the positive economic outlook with the incoming Trump administration. Stronger employment and wages, more consumer spending, lower…
Zillow Real Estate Company Zillow has established itself as the most significant and successful real estate marketplace on the Internet. It’s a key source of buyer and seller leads for real estate agents across the country from Massachusetts to Florida to Texas and California. For prospective home buyers, its website provides accessible, easy-to-use real estate…
Leveraging Housing Market Ads I know you’re aware that being visible to millions of home buyers and sellers via Google, YouTube, Facebook, Instagram, Linkedin and Twitter (X) could be a wonderful thing. So the question then becomes, why aren’t you leveraging real estate ads in your marketing strategy? I know, it’s likely because you don’t…
Where is the Housing Market Headed Now? Last month, Lawrence Yun, NAR’s chief economist held a conference to discuss the direction of the housing market. It’s good timing because this extreme conversion in US government philosophy is giving housing market forecasters big headaches. Which way will the US economy and housing market go? Zillow’s senior economist…
Tips for Better Real Estate Marketing in 2025 Hundreds of thousands of real estate agents are hopeful heading into 2025, given the experts predict a big jump in listings and sales. And prices will likely climb which means it looks like the real estate market is coming back from the dead. As interest rates ease…
Expand Your Target Audiences to Grow Revenue The 2025 travel market and the 5-year travel market forecast tell the tale of an expanding consumer travel market and growing revenues for travel companies. It’s billions of dollars up for grabs and a chance to build a solid, sustainable travel business. Expanding your marketing reach, content, and…
The FED vs US Business Sometimes when politicians lack imagination, expertise and confidence, they’ll look to inferior policies to solve vexing economic problems. Or they may have ulterior motives — political. As we know from the size of the national debt, debt interest payments, and trade deficits, US politicians make really poor choices. Overspending is…
Top Travel Marketing AI Agents Artificial Intelligence is sweeping the travel management industry, but the real story is how this technology is enhancing the performance of the best creative strategists. While we all like to think our work is marvelous and music to customer’s ears, in reality, we need to improve in many areas. These…
SEO Services for Travel Companies There’s often a lot of doubt and confusion about how SEO is done and delivered, so I’d like to present this series of steps that clarifies how I will work with your travel business. Google’s ranking algorithm looks for many strengths in content quality and relevance, and that clear signals…
Top Tour Marketplaces Online While traveling has traditionally been slightly passive and relaxing, there is a growing trend to pursue more engaged types of experiences. And some of the packaged experiences are truly amazing. You’ll see them in advertisements or when you visit the major tour marketplaces which I’ll introduce below including Toursbylocals, Viator, Collette…
The Quest for Improved Revenue Through Search Engine Optimization When any travel agency, real estate brokerage, or software company owner considers SEO for their website, it is lead and revenue growth that’s on their minds. And why not? An ongoing strategy to build leads and sales via Google search generates business strength, brand visibility, new…
How To Pick the Best Stocks of 2025 (and which are best) The Santa Claus rally is racing up to great you with its promise of sweet, fast, easy returns, but are the real best stocks to be found in the January market dip expected too? You’re looking for easy, reliable selections and I’ve got…
Will the Stock Market Crash? You and many other investors are concerned about how the US will manage this transition to American prosperity and the deficit-free government. Just this past week we saw a minor corrrection as the FED speech noted persistent inflation and an unwillingness to drop rates further in 2025. That was a…
Why Nvidia Is Still the Most Investible Stock for 2025/2026 With 94% year over year growth in revenues to a Q4, 2024 record high of $113.26 Billion, it’s hard to understand why investors could doubt the value of Nvidia’s stock. But then, there’s a lot being written about the company and its role in the…
Unlocking Value: 20 Stocks With Strong Earnings Potential In the complex world of investing, the importance of earnings cannot be overstated. While market trends, investor sentiment, political events and market cycles may come and go, earnings remain the bedrock of stock valuation. Companies with strong earnings and revenue growth often stand the test of time,…
Helping Travel Agency Owners Achieve their Real, Actual Potential Have you been passing on success, hugging the status quo like you were on the deck of the Titanic? Today, for most small businesses, it is a mood of caution, trepidation, and fear. Yet, at least in the travel market, sales are booming. We’re about to…
San Diego County: An Urban/Recreation Adventurer’s Paradise from Golden Beaches to the City San Diego County is more than just a destination—it’s a stimulating, unfiltered mix of experiences that weaves together natural wonder, action adventure and urban cool. It’s not trite to say San Diego won’t bring transformation, as it certainly did for me. From…
Best SaaS Travel Management Software Platforms Your choice of travel management software is more important to your travel company than you might believe. It helps you manage your trip and tour package offerings, promote them better, make them more accessible to search engines, open you to an expansion of your tour and trip offerings, and…
Become a Travel Writer? A massive audience, growing travel market, global traveler affluence, and the desirability of travel lifestyles is attracting more content creators into this segment. Writers with a flair for expression and connecting with travelers via words, a desire to travel, and expertise in constructing powerful articles and social media posts is quite…
2025 Travel Market Looking Promising If your US-based travel agency enjoys having Americans as your primary customer, you may be in for quite a year ahead. In fact, the travel market forecast for the next 5 years is looking good too. Along with a booming US economy, the rising US dollar will make most foreign…
Empower your Travel Agency — Generate the Revenue You Hope For The 2024/2025 travel market appears strong for travel agencies and tour operators, but are they all too passive and hesitant about growing their businesses and raising revenues? Some agencies I’ve been watching and studying have similar problems: their value proposition isn’t clear, fully…
Small Business Marketing Report The National Federation of Independent Business (NFIB) says its latest Small Business Optimism Index jumped 8.0 points to 101.7 last month, the highest level since June 2021. They report the percentage of owners expecting the economy to improve rose 41 points from October to a net 36%, the highest since June…
US Travel Market to Return to Record Levels As a Canadian, I still find the US the most compelling place to visit. Even up against the splendor of the Alps, Spanish Beaches, France architecture and history, the azure Mediterranean Sea, and mysterious Asia, the US is comfortable, fun and accessible. Now in the midst of…
Travelers View a Lot of Content Expedia’s most recent travel market report is a treasure trove of insights for travel startups, travel agency owners, tour operators, hotels, car rental companies and destination marketing companies. One area highlighted in the survey that’s relevant to your business is the sheer amount of time taken and content viewed…
Creativity is in the Eye of the Beholder At some point in time, maybe now, you’re wondering about the creative appeal of your travel content pieces. Creative expression really amps up the persuasive power of content, and there are travel publishers that put an emphasis on creative travel copywriting. They hire professional creative writers at…
Travel Business Conferences USA Canada For travel agents, travel startup entrepreneurs, tour operators, and destination marketing companies, travel conferences and expos represent a wonderful opportunity to connect, learn and celebrate being in the travel industry. Who doesn’t love traveling to a conference/trade show to get immersed in the industry they love? And with the 2025…
The Rise of Travel Growth Marketers The job title “growth marketer” is hot of late. Salaries are impressive, often above $100k. The role is created for growing visibility and reach, marketshare, sales, revenue, content, product improvement, and developing new types of customers. I like the idea of this role. The focus is on growth and…
Social Media Engagement Tips for Travel Companies Social media is an engaging, even addictive medium, even for travelers. It’s a wise choice for travel agencies, travel marketplaces, and tour operators to explore and engage in. This buzzword of engagement needs a little more clarification too. Why are you engaging with followers? Why would they participate?…
Social Media Engagement Strategy Social media channels are essential digital marketing channels, part of your digital marketing flywheel. It’s easy to say most companies, real estate agents, software companies and travel agencies aren’t getting social media right. In their defense, it is challenging far beyond the common posts, chatter and scheduling. It can be fun…
Travel Forecast – Industry Stats and Trends 2025 looks like it will be a fantastic year for US domestic and international travel. Americans continue to spend whether optimistic or pessimistic. And with the pro-business, pro-America government coming into office in January, the outlook for the 2025 economy is positive. Americans will spend $28.4 Billion this…
Social Media Marketing Plan for a Travel Agency Since you’re in the travel sector, a market that’s human, emotional and visual, then social media is well suited to building connections and relationships. However, it’s noisy, cluttered, and requires a certain tone of voice and real engagement with customers. We can declutter and clarify this process…
Who’s Launching Startup Travel Businesses? With an economic revival likely for the coming 5 years, entrepreneurs are intrigued about investing in and launching a travel startup. And the people jumping all over this opportunity are millionaires and people like you and me. Starter Story’s recent post on “How profitable is a travel agency?” suggests this…
Grow Your Travel Business Online How many ways are there to grow? Let us count the ways: expand your target market geographically refocus entirely on the USA market (or Canada if you’re in Canada) expand your range of travel products and packages design niche packages (e.g., eco-travel, culinary tours, or wellness retreats). grow your marketing…
Why Search Engines Are Essential for Your Travel Business Success Given the promise of the incoming Trump 2.0 government with its pro-business agenda, both personal travel and business travel will see a big boost in 2025. And with travelers using digital tools such as Google to plan their trips, its absolutely necessary to build visibility…
Stock Market Forecast for the Next 6 Months The six-month forecast period puts us past the 3 month spring period through to June where the economy might be picking up significant speed. Forecasts for the Dow Jones average for any time in the coming year are very scarce. It seems bank and investment company analysts…
Freelance Marketer vs Digital Marketing Agency — Which Should You Hire? Are you considering further reorganization due to a budget squeeze? One area you can do it is not in marketing. Happily, if budget is an issue, a digital marketing freelancer may be a more cost-effective way to reach audiences and engage them. You’ll be…
Stock Market Forecast for the Next 5 Years The 5 year forecast period is an increasingly important one for investors. Yet, it’s amazing how experts and analysts freely get to revise their forecasts without a response from investors who took their predictions seriously. The return of President Donald Trump and the defeat of the Democrats…
Bull Market Continues, with a Santa Claus Rally! Last year, Tom Lee predicted a late year Santa Claus Rally that would lift the S&P to its final height in 2024 of 4750 points. He nailed it and solidified himself as an elite forecaster. And guess what? Another Santa Claus rally is predicted for this Xmas…
Dow Forecast DJIA 2025 Institutional and retail investors across the Globe are watching US industrial companies, as the US economy emerges from the oppressive weight of high interest rates. And as America’s mighty industries reawaken, flush with stimulus spending and growing demand for housing, new factories, and AI technology, they may offer high earnings potential….
Travel AI Agents vs AI Travel Planners AI travel technology is transforming how people plan their trips and how travel businesses serve their clients and customers. Your current platform or tools may soon be outdated and represent a liability for your business. Travel AI systems are what travelers want and what businesses need. If you…
Russell Index Forecast Russell Small Caps 2025 Stock market analysts and market economists have been talking about a market broadening for some time. The gist of their forecasts revolve around investment flows into small caps, which are fundamental to the Russell 2000. The Russell 2000 Index provides valuable insights into the overall health and trends…
S&P 500 Forecast for 2025 The equities market’s largest index is the S&P and smart investors are persistently checking on predictions as a supporting reference for any stocks they might be considering buying. While most experts are leaning toward the Russell 2000 and small caps stocks as a better investment, many find the best investments…
Personalized Travel Experiences: Where Consumer Travel is Going The travel industry is undergoing a transformative shift in 2024, driven by advancements in artificial intelligence (AI) software technology. As an agency owner/manager, you’re likely aware of these AI-powered trends. However, if you glanced over them, they offer extensive business advantages – from marketing to operations. Whether…
Using AI Software to Enhance Content Marketing Strategy and Production The way tech is intruding on everything these days, it shouldn’t be a surprise that it’s the center of attention in digital marketing. As productive solutions grow for small businesses, owners are feeling confused and insecure about how to use it well to achieve real…
Why Canadians Still Make a Great Choice for Outsourcing The world is an expensive place to do business in, and it won’t be getting cheaper. Yet price consciousness can be a significant problem. Because as companies go mediocre and cut marketing spending, things can spiral downward dangerously. Marketing skill needs to be supported with an…
Best Cities to Buy Real Estate in 2024 We’re nearing 2025 with a new incoming, pro-business, deregulating, lower-tax President and it’s going to have millions of Americans thinking about a move — either across town or to another metro area where life is more affordable and enjoyable. While jobs and personal economics rule, buyers are…
What Kind of Content Makes a Realtor Look Good? Content is the medium of online real estate. Without content, no one gets found, gets their message across nor is respected and trusted by buyers or sellers. Content needs to make you look great. It’s not a vanity thing though. Looking great means they think you’re…
Real Estate Marketing for 2025 Boom The election of Donald Trump as US president is expected to generate a booming US economy, and the housing market will definitely benefit. You can feel the enthusiasm already, and I’m looking forward to working in the real estate sector again. As a real estate agent or broker, you’re…
How to Increase Your Real Estate Lead Conversion Rates If you were to double or triple your online real estate lead conversion rate, how would that factor into your commissions? You’ve likely asked “how do I convert more of my Website leads?” so here’s a number of things you need to do. establish a great…
Stock Market Forecast Investors have been waiting a long time for clarity on which direction the economy would head and whether disaster loomed due to the debt bomb, low tax revenue, and continuous high interest rates. Today, everyone received clarity with the election of President Trump. The current bull run is likely to continue driven…
The 2025 Revival of Small Business Travel agencies, retail shops, SaaS software startups, and real estate brokers are small businesses and they haven’t been represented well in the last 4 years. And small business provides most of GDP and income/jobs for most Americans. They employ 61 million people or 45.9% of the entire U.S. workforce…
The Rise of User-Generated Content in Travel Marketing Any serious travel company needs to produce authentic content to draw traffic, engage customers, and build its brand. In terms of authenticity, helpfulness, and immersion, it’s a tough task for most travel companies to produce. That’s why augmenting your current content strategy with the help of your…
SEO Expertise vs AI SEO: Which is Best? Artificial intelligence software is making big waves in the marketing sector, part of what’s called Marketing AI. There’s big hope and hype, and yes, we will have to learn how to use these tools soon. AI SEO Content Creation tools are beginning to make a contribution, at…
How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. Creative, helpful, trustworthy content pieces are a big part of travelers’ pre-purchase experience. Yet, what should those assets be, what topics do they want, and what messages should those articles/videos/graphics be communicating? A lot of marketing companies create a publishing…
Great Customers are the Fix for Everything Whether you manage a real estate brokerage, digital marketing agency, software company, e-commerce retailer, or travel agency, your business is your customers. If your customers are not good, your business will suffer, as you might already know. And when you’re not acquiring the most qualified, enabled, and stable…
Why Hire an Advanced SEO Consultant? Seach engine optimization’s reputation has been unfortunately disparaged over the last ten years as millions of unemployed people, marketeers, web design firms and more launched into what they thought was an easy money scheme. And even today, with AI software, business owners are given the impression that human skill…
Making Impact on Your Visitors is High Priority For a decade now, marketers have been focusing more on the visitor experience and user engagement. Yet the first part of experience and engagement is the impact your content and brand make on visitors. You may have some great product shots, a nice-looking webpage, and a…
Why You Should Hire a Travel Content Strategist 2025 and beyond should present you some great opportunities to grow and profit if you’re strategic and committed to winning. Is doubling or tripling your revenue all that outrageous? I mean there’s a massive travel market out there, and 2025 should be a good year economically for…
Travel to Boston, Massachusetts Travelers from across North America, Europe and Asia travel to Boston to experience the history of the United States. There is no better city to revel and be immersed in America’s history to really understand what Boston represents to the New England area. There are exquisite art galleries, impressive museums, churches,…
Getting Deep Insights into Your Targeted Travelers As you know, your target travel customer has unique wants in their travel experience. Which means, they intend to buy the trip, accommodations and tours that fit the travel adventure they visualize in their minds. Knowing what the customer intends to do, is the subject of predictive analytics,…
Explore the Incredible Colorado Rocky Mountains My last visit to Denver and the Colorado Rocky Mountains was an exhilarating trip. I discovered it’s a different experience than Banff National Park, Yellowstone or Glacier National Park. There’s much more to do, more interesting unique towns, and lots more for adventurers. If you’re struggling trying to decide your…
US Economic Outlook Investors await the FED’s next rate announcement next week, making it the ideal time to discuss the US economic outlook. There experts who don’t like the 6 month forecast believing the lagging effects of the high rates are now kicking in and will persist. Whether that weighs on the stock market or…
Improving Your Agency Tours and Packages The tour and travel package sector has been strong for two years now. Travel agencies are doing well. Competition however is increasing as eager entrepreneurs sense the opportunity. However, as the competition for travelers increases and as old sightseeing tours become too mundane for repeat travel buyers, your agency…
Blogs Drive Engagement, Leads & Revenue Why would a blog be the core of your content strategy? It’s because blogs speak directly to your customers on the issues most immediate and important to them. Blogs are more authentic, trusted, and engaged with. They’re fresh with helpful info, insights, resources, and experience. Visitors may spend…
Boston Real Estate Market Is it a good time to buy a house or condo in Boston? The data is somewhat conflicting depending on the source. Redfin, GBAR and Zillow are showing prices trending down fast so it seems the market will need some support or this could get grim in September. The market was…
Mortgage Refinancing Boom? It looks like we’re already into a mortgage refinancing boom period. As the FED lowers the central rate, banks and secondary market lenders will offer lower rate mortgages. You might consider a financial Tsunami, given how many mortgage holders need to refinance from now through 2026. When homeowners race in to refinance…
5 Year Forecast for the Housing Market What does the market crystal ball indicate about the 5 year outlook for US residential real estate markets? As the information below points out, the market is at its worst in 2024, mirroring 1992 numbers. Now it’s in waiting for a release from the shackles of high interest…
Next Week’s Market Forecast As the week ends, my previous prediction of a market correction this fall did come true, but a little early. All the negative factors were easy to see, it’s just that the market is much too optimistic, buoyed by media speculation of a FED rate reduction. The volatility simply reflects how…
Should You Buy a Home Now? Buying a house in 2024/2025 is no easy decision. And there’s a few who might tell you “Are you Crazy?” The economic and financial markets are in turmoil with confusing news and signals. Volatility is a warning. Even the housing experts are confounded about what’s going to take place…
Tom Lee Said! Tom Lee Chief is the Head of Research for Fundstrat Global Advisors and an advisor to NewEdge Wealth. He’s considered the biggest bull on Wall Street, no pun intended. Fundstrat’s brand positioning is on strategic market insights derived from emotion-free, evidence-based research from their team who possess more than a century of…
Will the Trump Trade Turn the US Around? The big topic right now in investor circles isn’t just the low inflation report and an expected rate cut in September. It’s also the discussion of what Donald Trump will do if he wins the Nov 8 election. The issue has been tagged the “Trump trade” which…
Stock Market News The story of the month might well be volatility, and we might expect more ups and downs for day traders to enjoy and retail investors to fear. Stock market analysts are talking about a rotation out of tech and into small caps, but the real story is about timing. Because Russell 2000…
The Magic of Big Picture Thinking It’s wise to spend time thinking about the major influences on your business. And about opportunities too. Big opportunities often drive big-picture thinking. Great opportunities evolve from a wider view with the optimism that you can capture them. When ambition lags, we see business owners fall into small-minded traps….
When Will the Housing Market Unfreeze? Buyers can’t buy, sellers can’t sell. And this agony for buyers might not be eased within the next 12 months. Buyers/sellers, mortgage agents and Realtors all wonder when rates and home prices will fall. When will it all end? There’s a glimmer of hope that spring or H2 of…
A Winning SEO Marketing Formula After we’ve built an unbeatable, dominant content strategy, to showcase your amazing brand and connect to prospects and customers, we must support our ranking power in Google via promotion. This off-site portion of the marketing challenge is to attract backlinks, gain citations, and get shares on social media. These are…
Real Estate Marketing Strategy If you’re undecided who should be your dedicated real estate marketer, it’s wise to review your marketing strategy first. Based on that and your budget and risk tolerance (because agencies can take all your money), it’ll be clearer. I hope to convince you that a dedicated specialist is the right choice…
The 2025 Economic Recovery A massive change in politics is happening in Europe and North America and it’s likely to end the damaging economic policies of far left anti-business factions. In the US, Joe Biden’s small minded policies have crushed the dreams of most small businesses. They’ve suffered a never ending nightmare of taxes, inflation,…
Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…
Tips to Modernize your Travel Business There isn’t a person alive who doesn’t rest on their laurels. It’s human nature to rely on our strengths, expertise and experience. You’ve likely developed some excellent capacities that power your agency. Unfortunately, at some point, our strengths can become our biggest weakness. Because such rallying around our strengths…
Travel USA! This year’s travel market outlook revealed that many travelers prefer to visit the good old USA rather than venture out into increasingly hostile and overcrowded international travel destinations. Travel research company Phocuswright reports that the US is now the largest travel market in the world. Travel is booming and contributing a great deal…
DIY Low Risk, High Return Marketing Test Project If you’ve avoided digital marketing, it’s understandable given how competitive and challenging the channel is. There’s the risk, the investment, the time and expertise, and confidence needed too! But any challenge can be conquered with faith, determination and strategy. The first part of the strategy is to…
Are you Ready for the Sales Boom in 2025/2026? Buyers, Sellers, mortgage agents and Realtors might not be visualizing 2025/2026 well enough. Visualizing your outlook as an agent is essential to preparation and motivation. Because at some point, with lower mortgage rates, buying and selling, and refinancing become viable again. That’s going to rev…
US Real Estate & Housing Market Are we in for a housing market crash later this year and what does 2025 look like? There’s a lot of wrestling over pessimism about the US housing market now in H2, 2024. And in 2025? Well, the Presidential Election factors prominently, and no ones quite sure how the…
Bull Market Continues into 2025? 2024 was a record-breaking year for the S&P, NASDAQ, and Dow Jones listed stocks. With the election of the Pro-American business Donald Trump, the markets have much to celebrate. Reduced taxes, regulations, and government wasted spending, on the back of lower interest rates will spur the economy in 2025. There…
Fresh Content and Design I’m revisiting the topic of fresh content on your website, with a complete rewrite of this post. It’s a good example of a complete redrafting, restrategizing, and presentation to resonate with travel company’s big challenge today — staying relevant to the travel market. Because, when content is stale, it’s not relevant…
Advanced Content Strategy: Power in the Creative Mix Every travel agency owner, travel management software manager, and tour company CEO has to decide what their blog content theme will be. Because a company blog creates the lion’s share (up to 90%) of web traffic. Which means content choices will decide how much traffic, rankings, impact…
The Power of New Ideas How would you win a best design competition at the Albuquerque International Balloon Festival? Would you show up with the usual round balloon with a different color scheme? Or would you brainstorm a brilliant unique design that evokes their imagination and resonates with balloon festival spirit? Would you have…
What Makes the Top Tour Companies the Best? If you’re investigating the opportunity of investing in tour companies or to launch one yourself, you’ll want to take a closer look at the top market leaders and comprehend deeply why they are successful. The best have the most inbound traffic, are marketing-driven, offer high-quality tour…
How to Change Travel Consumer’s Minds Tourists and travelers of all kinds have particular tastes and preferences. Sometimes strong, sometimes not. How profitable would it be to change travel consumer’s minds about their loyalties, tour choices and destinations? These are well targeted, influential, and loyal customers to your customer list. Such insight in…
Top 21 Challenges of SMB Travel Companies If you’re a travel entrepreneur planning and launching a startup travel agency, travel SaaS management software product, tour operator, or a tour marketplace, you’re into an exciting project, perhaps more joyful and fulfilling than any other industry. However, as you know, the market poses some significant challenges…
Selling Your Tours more Effectively After you’ve built a massive source of traffic and presented a compelling, significant trusted brand, and perked up tourists’ interest, you have the final challenge of selling your tours. If your tour involves riding camels in 120-degree desert heat, you’re going to need to be really good at tour…
Travel for Health, Enjoyment and Healing It might be said that all travel companies are actually in the business of selling the joy of travel. Because joy is a powerful motive. It’s the single, primary emotion travelers experience before they purchase. Their real intent is to feel this thing called joy during their trip, whether…
SEO & Content Strategy Can Deliver Great Results Travel agencies, Tour Companies and travel management software firms can easily double/triple bookings and build a solid loyal customer base. However, if their website traffic is weak and poor quality, it will be tough to squeeze revenue out of that small funnel. Sometimes, you need a wide…
What Makes your Audience Click? What really excites your customers? What does your target audience really want? There likely aren’t more important questions to ask because you can only sell what they want. If you crack these tough questions right, you’re liable to make a big impact on them and open up a big sales pipeline….
The Power of Iconic Brand Symbols If you’re not up on branding or impressed that brands have any power, you might want to take another look at it. Because a brand is your biggest asset once you build it. Brands have many dimensions, promises, value points, and touchpoints with travel consumers. And your travel content…
Empowering your Tour Business The travel trend is certain. Tours are in big demand and tour companies are becoming much more profitable. Of course, we’re assuming tour company owners are marketing strongly and getting the reach, impact and engagement needed to build an audience that trusts their brand, people and services. On that note, I’m…
Innovative Travel Marketing Channels After you’ve built the core of your marketing strategy with authentic organic content, SEO, and social postings, there are some additional channels you can leverage to promote your brand, build leads and grow revenue. In fact, the great content we’ll create is amplified significantly through them. These channels discussed below open…
Improve Your Travel Lead Conversions and Grow Bookings/Sales Today’s post is likely the most important reading of all. We’re exploring how to increase bookings and revenue from all the traffic you generate through content marketing and PPC advertising. Wouldn’t it be nice to double or triple those bookings/subscriptions? My experience with clients is they need…
What is the Essence of a Great Travel Article? That is the question to ask or you’ll never create one. And the answer might surprise you because it has to achieve a lot, and can’t just “read nice.” We know travel content is the most lively, inspiring, and personal type of content. So the bar…
What Makes a Great Travel Experience? Why do people leave the comfort of their homes to spend a lot of money, interact with strangers, to see and do things they’ve never done before? And what about you personally? What experience do you you feel is essential to any long journey you might take this year?…
Adventure Travel, Tours, Experiences and Thrills The adventure travel market is exploding in opportunities, services, hosts and places to visit and it’s so easy to book a trip. Many travel adventure consumers are jumping in to create new, more fulfilling travel experiences. And while we think of adventure travel as appealing to only thrill seekers…
Google Travel – Explore Flights, Hotels, Destinations You’re likely using several major travel portals to plan and book your travel reservations, from flights to hotels to tours. You might find better vacation satisfaction by using a more generalized travel tool early in your exploration. While Expedia, Hotels.com, Cheapflights, Booking.com, and Travelocity get all the ink,…
Will Home Prices Drop in Florida? It might seem impossible for home prices to fall across the State of Florida when the US economy and Florida economy are doing well, yet, Corelogic believes quite a few of Florida’s cities are in for a price drop. It’s bold to suggest a price drop in real estate…
Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data, tools and acumen (and still do) to understand the customer buying…
Easily Save for Your Next Vacation Are you dreaming of traveling this year? Many are as 2024 is expected to be another busy year for the sector. However, you’re well aware of how expensive travel can be. It’s why so many people abandon plans to visit their favorite country or city and enjoy a great…
Best Travel Destinations for 2025 The 2024 travel season wasn’t so bad and now, in the midst of a changing travel market, we move forward to capitalize on the next travel market opportunities. These most popular and intensely rewarding destinations are important because they’re foremost in traveler’s travel vision. Revenge travel isn’t over, but the…
Top 65 Immersive and Awesome Travel Experiences Across the World to Enjoy in 2024 Looking for an exceptional travel experience, perhaps one specially designed for you? Satisfy your deepest travel cravings many ways on this planet, and why shouldn’t the best be served up just for you? Time to give your travel imagination some room…
Your Travel Management Platform Doing More for You Are you satisfied with your travel business performance? Is 2024 going to be a year of growth? According to the UN Travel report just released, 2024 could be an amazing year for the travel sector. However, the net effect of broad optimism can cause travel business owners…
3 Month Stock Market Outlook Today, January 20th, 2021, the US welcomes a new President who is pro-American, Pro-business and anti negative-regulations, with low taxation as a preference to stimulate investment. The next 3 months might begin slowly as consumers, wage earners, and US businesses escape the doldrums of the last 5 years for a…
Marriott Bonvoy Loyalty Program Points Travelers will travel more when hotels, airlines, and travel management companies offer discounts or incentives for additional travel. Loyalty programs are important to travelers and travel companies, from hotels, airlines, car rentals, to tour operators. Marriott International, one of the premium luxury hotel brands offers an array of loyalty program…
Costs Are Down, Travel is Up⇑ The American Automobile Association is a massive network of local travel businesses with reach to tens of millions of Americans. They enjoy substantial data on travel consumer behavior and travel intentions, to draw accurate travel forecasts. This holiday season, they’re projecting 115.2 million travelers will travel more than 50…
6 Month Forecast for the Economy The outlook for the next six months for the stock market and the economy will require some patience as the FED attempts to dissipate the spending excess of the US government. Inflation may not go away any time soon as demand from consumers persists and the job market stays…
York Region Radar Cameras Outrage Over Capricious Use of Photo Radar System for Revenue Generation York Region is in financial trouble. In the midst of challenging financial times for tax payers, York Region’s board of directors and councillors are making life really tough for constituents. Spending as we see below is out of control, not…
Travel Marketing KPI Performance Framework Given the cost of marketing and challenge of being competitive in advertising, SEO, social media and content marketing, travel business managers are eager to discover what works and what doesn’t. But then most don’t have adequate marketing analytics, and are far from the era of AI predictive analytics and personalized…
Finding Houses for Sale Finding a home for sale today isn’t easy. The shortage of single-detached homes in most of the country makes your search frustrating and a Realtor’s job tough if they take the project on. You’ll be paying them 2 to 3% commission on the price of the property, so you’ll want to…
10 Essential Traits that Mark Outstanding Leaders Talk about leadership online in the last 5 years might be mundane and cliched and you might even wonder whether the topic has any value anymore. Yet, leadership for business owners is worth discussing. If the value of these principles is cast aside routinely in favor managing activities…