Getting Deep Insights into Your Targeted Travelers As you know, your target travel customer has unique wants in their travel experience. Which means, they intend to buy the trip, accommodations and tours that fit the travel adventure they visualize in their minds. Knowing what the customer intends to do, is the subject of predictive analytics,…
Explore the Incredible Colorado Rocky Mountains My last visit to Denver and the Colorado Rocky Mountains was an exhilarating trip. I discovered it’s a different experience than Banff National Park and Glacier National Park. There’s much more to do, more interesting unique towns, and lots more for adventurers. If you’re struggling trying to decide your…
Visiting Yosemite Park in Picturesque California Yosemite Park in the California Sierra Mountain range is one of the world’s most spectacular scenes. And if the natural beauty of the the Golden State isn’t enough for one vacation, Yosemite National Park takes the nature experience to its pinnacle. Soaring mountains, massive sheer rock cliffs, towering trees,…
US Economic Outlook Investors await the FED’s next rate announcement next week, making it the ideal time to discuss the US economic outlook. There experts who don’t like the 6 month forecast believing the lagging effects of the high rates are now kicking in and will persist. Whether that weighs on the stock market or…
Why Hire a Travel Content Strategist? Most travel agencies I find through my research have limited web traffic, especially traffic from Google search. That’s a big missed opportunity. Even their PPC ads, social media posts, and more are disconnected and lack the cohesive power of a more thorough content strategy. It could be they haven’t…
Stock Market Forecast Who can possibly offer a reliable stock market forecast for 2024 or 2025, or for the next 5 years? Right now, few feel confident of any projection. With the massive misreporting of jobs (revised down again which means recent reports were completely wrong) and rising unemployment and weakening outlook for the next…
Making Impact on Your Visitors is High Priority For a decade now, marketers have been focusing more on the visitor experience and user engagement. Yet the first part of experience and engagement is the impact your content and brand makes on visitors. You may have some great product shots, a nice-looking webpage, and a couple…
The Essence of Stellar Travel Content What is the essence of stellar, emotionally engaging, confidence building and activating content for travel companies? It’s ability to reach audiences, impact visitors, engage them, and build your brand image as the only travel company for them. Ultimately, for long-term value, it’s this “only one for me” exclusivity that…
Improving Your Agency Tours and Packages The tour and travel package sector has been strong for two years now. Travel agencies are doing well. Competition however is increasing as eager entrepreneurs sense the opportunity. However, as the competition for travelers increases and as old sightseeing tours become too mundane for repeat travel buyers, your agency…
Reaching Babyboomers and Senior Aged Travelers A statistical fact that might shock many today, is not only the size of the senior population in America and globally, it’s how many are traveling. By 2050, seniors 60+ will comprise nearly a quarter of the global population. In contrast to Gen Z’s and Millennials who are unfortunately…
Stock Market Pull Back Correction? For many investors, today’s big pullback in the S&P, NASDAQ, Russell and Dow Jones shows how vulnerable the stock market is for the next two months. It’s yet another setbacks equal to one just one month ago. At this hour the indexes are limping lower. The Dow is down 600…
Blogs Drive Engagement, Leads & Revenue Why would a blog be the core of your content strategy? It’s because blogs speak directly to your customers on the issues most immediate and important to them. Blogs are more authentic, trusted, and engaged with. They’re fresh with helpful info, insights, resources, and experience. Visitors may spend…
How to De-Optimize Your Web Content Oh the dread of rewriting hundreds of content pages! But sometimes we need to hunker down and declutter, de-optimize, re-optimize, and freshen up our content pages. If your content was hit by the last Google ranking update, it’s likely Google doesn’t like your content or your SEO strategy. As…
Make the Transition to 2025 Thinking Now We’re likely at the dawn of a new era in small business. You should be excited about 2025 given there is a chance for great changes. And on Nov 8th, you yourself will have an opportunity to tell everyone what you believe and want for your business in…
Putting the Wind in Your Sales Is your travel company floundering a little as 2024 progresses? It seems travelers have pulled back spending a little of late however, Expedia’s CEO believes the upcoming holiday travel season should be better. Maybe this is the time to rejig your ship, pop up the sails and set…
Sales Growth in the California Housing Market When home supply dips below 5 months inventory, it’s said to be a sellers market. In California in July, home inventory hit 2.9 months supply, up from 2.5 months last July, making the Golden State clearly a long way from being a buyer’s market. Despite intense demand, unsold…
Rate Forecast: Are Lower Mortgage Rates Ahead? Will the FED lower rates in Mid September? And by how much? The next FOMC meeting will take place on September 17-18, 2024. If you’re a mortgage agent, these promise to be some lucrative times ahead as the refinancing wave begins. Actually, it’s already started and the banks…
Boston Real Estate Market Is it a good time to buy a house or condo in Boston? The data is somewhat conflicting depending on the source. Redfin, GBAR and Zillow are showing prices trending down fast so it seems the market will need some support or this could get grim in September. The market was…
AMD Makes its Move AMD was crushed down from its $210 price in the spring to $128 a share. The issue was that the company paled in comparison to Nvidia which went beyond microprocessors to build an all encompassing AI based infractructure for business. AMD’s response was silence, but just recently, picked itself up with…
Mortgage Refinancing Boom? It looks like we’re already into a mortgage refinancing boom period. As the FED lowers the central rate, banks and secondary market lenders will offer lower rate mortgages. You might consider a financial Tsunami, given how many mortgage holders need to refinance from now through 2026. When homeowners race in to refinance…
US Home Foreclosures Take an Upturn in July Tens of millions of Americans financed or refinanced their homes during the Covid Pandemic downturn. And this year and next, they’ll be forced to renew at much higher lending rates. It’s expected to be only a small factor in the 5 year housing market outlook, and likely…
5 Year Forecast for the Housing Market What does the market crystal ball indicate about the 5 year outlook for US residential real estate markets? As the information below points out, the market is at its worst in 2024, mirroring 1992 numbers. Now it’s in waiting for a release from the shackles of high interest…
Mississauga Housing Market A quick look at home prices in Mississauga should raise some homeowner’s eyebrows. It would appear a trend away from Mississauga is underway. This might be a reflection of the slowdown in the Ontario economy, particularly manufacturing where Mississauga is so strong. In July, however the slowdown appeared to be significant. It’s…
Today’s Stock Market Update The week of the 11th to 16th was another rocky one, yet it ended well. It’s a major event, because investors are looking for reasons to be optimistic. Volatility shows they’re being irrational, overly impacted by daily reports, that are quickly forgotten. The FED overshoot this spring and summer, if it…
Sell My House Now! Now in late 2024, more owners are listing their homes. Everyone’s anticipating the unthawing of the market, and with that, you’ll have more competition for a good price. Prices have plateaued and could fall as a bit of recession takes hold. They all want to sell fast, yet buyers are reticent,…
Toronto Condo Market The Toronto housing market is forecasted to see a recovery in sales and prices by 2025. That outlook would suggest the current unwanted inventory would find willing buyers in the year ahead. According to TRREB’s lastest report on condo apartment sales in the GTA, we saw a drop of 19.8% in sales…
Toronto Housing Market Report — July What’s happening in the Toronto housing market? Sales are up, listings are up, mortgage rates are down, and there’s a slight relief for buyers with some lower home prices in some areas of the GTA. The GTA remains a treacherous sales environment for buyers and sellers, but mostly for…
Is the US Headed for a Recession? Recession Watch 2024: It’s time to revisit the matter of the recession threat. There are plenty of factors that might conspired to send the stock market, housing market and whole economy spiraling downward to rough landing. Yes, you’re wondering about the possibility as many others are. The general…
Seller Leads through Better Marketing Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property. They’ll keep to that offish stance until you reach and persuade them otherwise. Your wisest move now is to develop a marketing strategy aimed at your ideal…
Next Week’s Market Forecast As the week ends, my previous prediction of a market correction this fall did come true, but a little early. All the negative factors were easy to see, it’s just that the market is much too optimistic, buoyed by media speculation of a FED rate reduction. The volatility simply reflects how…
Should You Buy a Home Now? Buying a house in 2024/2025 is no easy decision. And there’s a few who might tell you “Are you Crazy?” The economic and financial markets are in turmoil with confusing news and signals. Volatility is a warning. Even the housing experts are confounded about what’s going to take place…
Will Home Prices Fall? People inquire frequently about home prices and when they’ll begin residing, but it just never seems to happen. What both real estate agents and housing market economists conclude is that falling prices can’t happen given that housing demand far exceeds supply. And the what of demand is about the type. Gen…
When Will the Stock Market Crash? The prospect of market failure is never a pleasant topic. Yet with the stock market and economy in 2024 predicated on hope and a few mega caps, it’s not hard to visualize a big correction or crash in all 4 major indexes. Why would a stock market crash be…
Why Canadians Make a Great Choice for Outsourcing The world is an expensive place to do business in, and it won’t be getting cheaper. Not that price is the only factor in mind for US marketing managers and CEOs. Skill, creativity and industry experience are more vital than ever. Yet, these are rare. Too many…
Tom Lee Said! Tom Lee Chief is the Head of Research for Fundstrat Global Advisors and an advisor to NewEdge Wealth. He’s considered the biggest bull on Wall Street, no pun intended. Fundstrat’s brand positioning is on strategic market insights derived from emotion-free, evidence-based research from their team who possess more than a century of…
Will the Trump Trade Turn the US Around? The big topic right now in investor circles isn’t just the low inflation report and an expected rate cut in September. It’s also the discussion of what Donald Trump will do if he wins the Nov 8 election. The issue has been tagged the “Trump trade” which…
Stock Market Forecast for the Next 5 Years The 5 year forecast period is a key timeframe for investors. That number represents cautious, sound and strategic investing over a period they can visualize in their lives. That is in contrast to day trading and get-rich-quick gambling. In 2023, there was a lot of concern that…
Stock Market News The story of the month might well be volatility, and we might expect more ups and downs for day traders to enjoy and retail investors to fear. Stock market analysts are talking about a rotation out of tech and into small caps, but the real story is about timing. Because Russell 2000…
Dow Forecast DJIA 2025 Institutional and retail investors across the Globe are watching US industrial companies, as the US economy emerges from the oppressive weight of high interest rates. And as America’s mighty industries reawaken, flush with stimulus spending and growing demand for housing, new factories, and AI technology, they may offer high earnings potential….
The Magic of Big Picture Thinking It’s wise to spend time thinking about the major influences on your business. And about opportunities too. Big opportunities often drive big-picture thinking. Great opportunities evolve from a wider view with the optimism that you can capture them. When ambition lags, we see business owners fall into small-minded traps….
How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. It is the medium of their pre-purchase experience. If travelers aren’t investigating or booking, then your current content strategy isn’t working. It’s time for a change! Building the Travel Experience They Yearn to Have Travel is visual, immersive, personal and…
When Will the Housing Market Unfreeze? Buyers can’t buy, sellers can’t sell. And this agony for buyers might not be eased within the next 12 months. Buyers/sellers, mortgage agents and Realtors all wonder when rates and home prices will fall. When will it all end? There’s a glimmer of hope that spring or H2 of…
Florida Real Estate Market Despite a massive 60% increase in home listings across Florida, home prices remained near last month’s record median price of $429,581. For buyer’s, there’s pain knowing you can’t afford a Florida home even as listings rise and as prices keep rising. Where is the optimism? Let’s look further into that now…
A Winning SEO Marketing Formula After we’ve built an unbeatable, dominant content strategy, to showcase your amazing brand and connect to prospects and customers, we must support our ranking power in Google via promotion. This off-site portion of the marketing challenge is to attract backlinks, gain citations, and get shares on social media. These are…
Which Marketing and Lead Channels Should You Be Focusing On? 2025 and the return of home sales transactions might seem a long way off, but as I wrote in another post, all signals point to a big resurgence. In fact, 2025/2026 could well be record years for transaction dollar volumes as more pricey homes get…
Real Estate Marketing Strategy If you’re undecided who should be your dedicated real estate marketer, it’s wise to review your marketing strategy first. Based on that and your budget and risk tolerance (because agencies can take all your money), it’ll be clearer. I hope to convince you that a dedicated specialist is the right choice…
2025’s Inflation Will Stay Low Politicians and the media tell us “it’s all about inflation” and that they’ve got the ultimate remedy. It may be their call for us to give up on an economic recovery, rely on debt spending, and accept a persistent, unpleasant fate. That’s not the fix or result Americans are wanting….
More AI Junk and Slop from the Zombie Internet As AI was introduced to the mainstream business community, CEOs and SMB owners were delighted at the prospect of a robot computer program generating free online content and providing free, cheap customer service. It was a dream world of low cost, easy automation, zero-employee based pure…
The 2025 Economic Recovery A massive change in politics is happening in Europe and North America and it’s likely to end the damaging economic policies of far left anti-business factions. In the US, Joe Biden’s small minded policies have crushed the dreams of most small businesses. They’ve suffered a never ending nightmare of taxes, inflation,…
Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…
Tips to Modernize your Travel Business There isn’t a person alive who doesn’t rest on their laurels. It’s human nature to rely on our strengths, expertise and experience. You’ve likely developed some excellent capacities that power your agency. Unfortunately, at some point, our strengths can become our biggest weakness. Because such rallying around our strengths…
Travel USA! This year’s travel market outlook revealed that many travelers are preferring to visit the good old USA rather than venturing out into increasingly hostile and overcrowded international travel destinations. For many, it’s a opportunity to revisit regions, cities and special places they haven’t visited in decades. With tens of millions visiting this year,…
The Rise of Influencers in Travel Marketing Travel marketing companies have a challenge today. If they’re unable to draw enough qualified traffic and convert them to customers, then it could be the consumer market has changed. And keeping clients relevant, visible, and generating leads is becoming more difficult. With SMBs web traffic and social media…
6 Unique Groups of Travelers 1.3 billion lucky people today enjoy the amazing benefits of enriched travel experiences. The quality, access and variety of travel options possible is creating a different view of traveler’s personalities, wants, and buying behavior. Because very unique experiences are available to everyone of any age, background, or sex —…
DIY Low Risk, High Return Marketing Test Project If you’ve avoided digital marketing, it’s understandable given how competitive and challenging the channel is. There’s the risk, the investment, the time and expertise, and confidence needed too! But any challenge can be conquered with faith, determination and strategy. The first part of the strategy is to…
Pay Per Click Campaigns for Travel Businesses Travel businesses rely heavily on pay per click campaigns and paid social boosting to reach targeted travel consumers. It’s hard to beat the placement and reach of online advertising. It’s extremely fast and powerful, yet it’s competitive. The required minimum bids will shock you. Before you spend…
Are you Ready for the Sales Boom in 2025/2026? Buyers, Sellers, mortgage agents and Realtors might not be visualizing 2025/2026 well enough. Visualizing your outlook as an agent is essential to preparation and motivation. Because at some point, with lower mortgage rates, buying and selling, and refinancing become viable again. That’s going to rev…
What Will Happen to Home Prices When Mortgage Rates Decline? It’s an important question because in 2025, rates are going to lower. Not because of inflation drops, because 3% inflation is here to stay due to supply constraints and US government regulations, and high debt. Instead, it will be political pressure that will do it….
How to Create Your Realtor Brand Differentiation The power of branding. Do you take it seriously? Are you doing anything than the usual, common tactics to establish your name and offer to buyers and sellers? I reiterate frequently in my blog posts and conversations that a brand image is your value proposition. It’s your promise,…
US Real Estate & Housing Market Are we in for a housing market crash later this year and what does 2025 look like? There’s a lot of wrestling over pessimism about the US housing market now in H2, 2024. And in 2025? Well, the Presidential Election factors prominently, and no ones quite sure how the…
Calgary Housing Market and Update With the likely return of Donald Trump as the next President of the United States, two outcomes are going to make Calgary the darling city of Canada: a booming US economy and higher demand for oil and gas products. With the demise of Prime Minister J Trudeau in 2025, Alberta…
Attack Your Competitor’s Strengths A commencement speech from Roger Federer at Dartmouth College recently, offered one really important tip for entrepreneurs and future CEOs in the audience. He spoke about his challenges in becoming the greatest tennis player of all time. He mentioned having to work hard and shore up his weaknesses, become disciplined, managing…
Real Estate Websites – Designs and Lead Management There’s no denying the power of a quality real estate website, designed for the user experience, agent lead management and nurturing, as well as presenting engaging content for digital marketing prowess. Skimping on your Realtor website can seriously hamper your online visibility, lead generation and conversion, as…
Bull Market Continues into 2025? 2024 was a record breaking year for the S&P, NASDAQ, and Dow Jones listed stocks. But will 2025 see the bull market extend to produce even more for investors? Overall, signals suggest it will be a great year. We still have the next 6 months to endure, but it’s widely…
Fresh Content and Design I’m revisiting the topic of fresh content on your website, with a complete rewrite of this post. It’s a good example of a complete redrafting, restrategizing, and presentation to resonate with travel company’s big challenge today — staying relevant to the travel market. Because, when content is stale, it’s not relevant…
Advanced Content Strategy: Power in the Creative Mix Every travel agency owner, travel management software manager, and tour company CEO has to decide what their blog content theme will be. Because a company blog creates the lion’s share (up to 90%) of web traffic. Which means content choices will decide how much traffic, rankings, impact…
The Power of New Ideas How would you win a best design competition at the Albuquerque International Balloon Festival? Would you show up with the usual round balloon with a different color scheme? Or would you brainstorm a brilliant unique design that evokes their imagination and resonates with balloon festival spirit? Would you have…
What Makes the Top Tour Companies the Best? If you’re investigating the opportunity of investing in tour companies or to launch one yourself, you’ll want to take a closer look at the top market leaders and comprehend deeply why they are successful. The best have the most inbound traffic, are marketing-driven, offer high-quality tour…
How to Change Travel Consumer’s Minds Tourists and travelers of all kinds have particular tastes and preferences. Sometimes strong, sometimes not. How profitable would it be to change travel consumer’s minds about their loyalties, tour choices and destinations? These are well targeted, influential, and loyal customers to your customer list. Such insight in…
Top 21 Challenges of SMB Travel Companies If you’re a travel entrepreneur planning and launching a startup travel agency, travel SaaS management software product, tour operator, or a tour marketplace, you’re into an exciting project, perhaps more joyful and fulfilling than any other industry. However, as you know, the market poses some significant challenges…
Best Cities to Buy Real Estate in 2024 Looking for the right cities to buy real estate in 2024? You’ve probably got your favorites in mind, but why not start again from scratch and find cities and towns that you might not have known are real gems? In this phase of your research why not…
Selling Your Tours more Effectively After you’ve built a massive source of traffic and presented a compelling, significant trusted brand, and perked up tourists’ interest, you have the final challenge of selling your tours. If your tour involves riding camels in 120-degree desert heat, you’re going to need to be really good at tour…
Travel for Health and Healing It might be said that all travel companies are in the business of selling the joy of travel. Because joy is a powerful motive and might be the single, primary emotion travelers experience before and during their journey. It represents many of benefits they demand of their trips. It’s just…
SEO & Content Strategy Can Deliver Great Results Travel agencies, Tour Companies and travel management software firms can easily double/triple bookings and build a solid loyal customer base. However, if their website traffic is weak and poor quality, it will be tough to squeeze revenue out of that small funnel. Sometimes, you need a wide…
What Makes your Audience Click? What really excites your customers? What does your target audience really want? There likely aren’t more important questions to ask because you can only sell what they want. If you crack these tough questions right, you’re liable to make a big impact on them and open up a big sales pipeline….
Market Leader is the Best Positioning When business owners think about the phrase “market leader,” they often envision everyone but themselves. Many North American business entrepreneurs are too modest, not realizing that they could actually become the market leader in their sector. And those who lead the market last longer — and earn more profit….
Why Do People Travel? Travel agencies and tour company managers should really dig down to discover the real reasons people travel. And travel marketers and tour company owners must be experts in the needs and motivations of travelers. Your customer’s wishes are the source of your revenues. Because, the answers for travelling are uniquely personal,…
Empower Your Creative Content Team The travel agency CEO, DMO manager, or tour business owner is the key source of business success. Your understanding, strategy and decisions determine what your creative team believes, does and will achieve. I’m not the ultimate expert on travel business success, but I still want to give you a…
The Power of Iconic Brand Symbols If you’re not up on branding or impressed that brands have any power, you might want to take another look at it. Because a brand is your biggest asset once you build it. Brands have many dimensions, promises, value points, and touchpoints with travel consumers. And your travel content…
Empowering your Tour Business The travel trend is certain. Tours are in big demand and tour companies are becoming much more profitable. Of course, we’re assuming tour company owners are marketing strongly and getting the reach, impact and engagement needed to build an audience that trusts their brand, people and services. On that note, I’m…
Travel Forecast 2024 2024 is shaping up to be a fantastic year for US domestic and international travel. Americans will spend $28.4 Billion this year. Enjoy more stats below. Travel agencies, tour operators, hotels, and travel software companies alike will enjoy a good year. Although, everyone is waiting for interest rates to drop, it won’t…
Don’t Use Generative AI Content for Marketing The big story of the past year was AI technology and the thing that’s driving it — Generative AI. We’ve all endured the hype about the potential of generative AI, a euphoric period that drove the stock market to new heights and took Nvidia and AMD to…
Innovative Travel Marketing Channels After you’ve built the core of your marketing strategy with authentic organic content, SEO, and social postings, there are some additional channels you can leverage to promote your brand, build leads and grow revenue. In fact, the great content we’ll create is amplified significantly through them. These channels discussed below open…
How to Grow a Travel Business Online As in any business owners journey, at some point, any travel company entrepreneur will see a need, urgency or opportunity to grow. Given how massive the growing travel and tourism market is, and how new niches are popping up, why would you pass on the growth opportunity? Growth…
Improve Your Travel Lead Conversions and Grow Bookings/Sales Today’s post is likely the most important reading of all. We’re exploring how to increase bookings and revenue from all the traffic you generate through content marketing and PPC advertising. Wouldn’t it be nice to double or triple those bookings/subscriptions? My experience with clients is they need…
Building Trust in Travel Web Marketing Trust is a big factor in business. From job interviews to lending to word of mouth, trust is an important consideration in everything we do. Even when travel consumers like what you offer, trustworthiness is a decision that will come into play, especially in the moment just before they…
What is the Essence of a Great Travel Article? That is the question to ask or you’ll never create one. And the answer might surprise you because it has to achieve a lot, and can’t just “read nice.” We know travel content is the most lively, inspiring, and personal type of content. So the bar…
What Makes a Great Travel Experience? Why do people leave the comfort of their homes to spend a lot of money, interact with strangers, to see and do things they’ve never done before? And what about you personally? What experience do you you feel is essential to any long journey you might take this year?…
How to Promote Your Travel Blog in 2024 It’s never been more difficult for bloggers in any sector to succeed than right now. As the housing, stock market or travel blogger yourself or for a client, you face stiff competition online. You’ll need to step it up to become more creative, resourceful and promotional. Because…
Adventure Travel, Tours, Experiences and Thrills The adventure travel market is exploding in opportunities, services, hosts and places to visit and it’s so easy to book a trip. Many travel adventure consumers are jumping in to create new, more fulfilling travel experiences. And while we think of adventure travel as appealing to only thrill seekers…
Google Travel – Explore Flights, Hotels, Destinations You’re likely using several major travel portals to plan and book your travel reservations, from flights to hotels to tours. You might find better vacation satisfaction by using a more generalized travel tool early in your exploration. While Expedia, Hotels.com, Cheapflights, Booking.com, and Travelocity get all the ink,…
Will Home Prices Drop in Florida? It might seem impossible for home prices to fall across the State of Florida when the US economy and Florida economy are doing well, yet, Corelogic believes quite a few of Florida’s cities are in for a price drop. It’s bold to suggest a price drop in real estate…
Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data and acumen (and still do) to understand the customer buying journey,…
Easily Save for Your Next Vacation Are you dreaming of traveling this year? Many are as 2024 is expected to be another busy year for the sector. However, you’re well aware of how expensive travel can be. It’s why so many people abandon plans to visit their favorite country or city and enjoy a great…
Why Hire an Advanced SEO Consultant? With a number of my previous clients, including Delta Hotels, Franklin Sports, and Humboldt Moving, building big success meant finding the audience and creating the type of content Google’s algorithm wanted. It still is Google’s algorithm that decides on your site’s value. You need someone who understands the ranking…
Stock Market Forecast for the Next 6 Months The six-month period puts us past the 3 month spring period through the spring and summer and into early September. As this chart from Google Finance reveals, all the indexes have performed well in the past year despite significant headwinds such as high interest rates, high inflation,…
Best SaaS Travel Management Software Platforms Personal and business travel will continue to grow in 2024 and through the next 10 years. Opportunities abound for agencies, tour operators, and destination management companies, so serve up a variety of solutions to travel-hungry consumers and business travelers. From Bleisure vacations to eco-tours and corporate team meetings, there…
Travel Content is Your Customer’s Pre-Travel Experience Hundreds of millions of travelers will be envisioning and hoping for their own significant vacation adventures in 2024. Isn’t the most enjoyable part of travel where people dream about destinations and how they anticipate the fun, adventure, stimulation of the journey and the destination? They’re visualizing the sights,…
SEO/Content Strategy for the Travel Management Sector The global travel management sector is being powered up through unexpectedly high consumer and business travel demand. And the revenge travel movement is just a transition to a permanently mobile population who long to escape the confines of their local environment. Travel is more than an elixir for…
Tips for Better Real Estate Marketing in 2024/2025 Hundreds of thousands of real estate agents are hopeful heading into 2024, given the experts predict a big jump in listings and sales. The sales number forecast is fine, but the listing numbers are the big opportunity. You didn’t have listings, but it looks like sellers are…
Best Travel Destinations for Next Year We’re almost through the 2024 travel season and on into a new year of adventures and experiences. Revenge travel isn’t over. An awakening 2025 economy will greet yet another wave of eager travelers whether for business travel or leisure. The coming holiday season should keep travel business owners happy. …
Travel SEO/Content Strategist Role Role: Responsible for developing and executing effective SEO strategies and content plans to increase traffic, brand awareness, lead quality, engagement, and revenue. Travel company managers know SEO strategy and content development are critically important to marketing performance. Basic SEO isn’t competitive. Reaching consumers online is the best, most cost-effective driver of…
Travel Marketing Software Do large travel companies have better, more knowledgable, creative, inspired and capable marketing talent than small firms? Or do they have bigger budgets, more contributors and helpful software? Many small travel companies manage their marketing themselves creating content with a strategy and using a big portion of their budget for pay per…
Top 65 Immersive and Awesome Travel Experiences Across the World to Enjoy in 2024 Looking for an exceptional travel experience, perhaps one specially designed for you? Satisfy your deepest travel cravings many ways on this planet, and why shouldn’t the best be served up just for you? Time to give your travel imagination some room…
Your Travel Management Platform Doing More for You Are you satisfied with your travel business performance? Is 2024 going to be a year of growth? According to the UN Travel report just released, 2024 could be an amazing year for the travel sector. However, the net effect of broad optimism can cause travel business owners…
Marriott Bonvoy Loyalty Program Points Travelers will travel more when hotels, airlines, and travel management companies offer discounts or incentives for additional travel. Loyalty programs are important to travelers and travel companies, from hotels, airlines, car rentals, to tour operators. Marriott International, one of the premium luxury hotel brands offers an array of loyalty program…
Mexico Vacation Packages Every fall and winter, vacationers from Europe, US and Canada dream of a vacation to Mexico. They’ll find a unique travel experience where sunshine, warm climate, beautiful beaches, quaint walkable villages with friendly people and restaurants with traditional Mexican cuisine make a complete getaway. In this post, we discover Mexico’s most sought…
Marriott Hotels & Resorts Perhaps the most preferred hotel brand for travelers in the US and across the globe in Marriott Hotels. Marriott Hotels & Resorts is a brand of International-based Marriott International, Inc. in Bethesda, Maryland, and represents a legacy of premium hospitality and diverse offerings. Offering almost 600 hotels and resorts, with more…
Air Canada Vacation Packages Canada’s premier Airline, Air Canada, is well recognized around the world with the world’s elite travelers for its impeccable service, safety, reliability, comfort, friendliness and destinations. They emphasize safe and flexible travel, with travel protection plans, free checked bags, and flexible booking options that allow changes or cancellations with a full…
Air Canada Airlines I haven’t flown all the world’s airlines, but I’ve flown in enough to know Air Canada is one of the best. Its record of safety, reputation, and professionalism in ticketing, boarding, and inflight experience make it my preferred choice of airline regardless of where I might be headed. Air Canada provides simple…
Lake Louise Vacations One area of Canada’s spectacularly beautiful Banff National Park offers a truly one of a kind vacation experience, especially for those with an adventurous spirit. You’ve no doubt heard of it, as you’ve been Googling “lake louise vacations” and would like to know more about pricing, attractions, and tours from someone who…
Top Tour Marketplaces Online While traveling has traditionally been slightly passive and relaxing, there is a growing trend to pursue more engaged types of experiences. And some of the packaged experiences are truly amazing. You’ll see them perhaps on ads here on this page, or if you visit the major tour marketplaces which I’ll introduce…
Costs Are Down, Travel is Up⇑ The American Automobile Association is a massive network of local travel businesses with reach to tens of millions of Americans. They enjoy substantial data on travel consumer behavior and travel intentions, to draw accurate travel forecasts. This holiday season, they’re projecting 115.2 million travelers will travel more than 50…
Link Building Strategy for Travel Companies Link building is a much-aligned and unappreciated aspect of digital marketing. That view needs to be changed. As I mentioned in the Links as business-accelerator post, link building might be the most important task in digital marketing. Link-building is often painful for several reasons: lack of active marketing promotions…
Targeting Bleisure Travelers Every year, more travelers are fusing business and leisure travel and becoming aware that they can and should get more from their business travel. It’s a travel trend that keeps growing and a market that travel companies should pay attention to and develop products for. The business and leisure (Bleisure) customer profile…
Keys to Affordable but Strong Travel Marketing Your travel agency, tour company, or travel management software won’t market itself. Instead, you’re going to need some creative ideas (like Red Cows) to grab the attention of travelers. Build your value proposition with some great promotional messages. Create and brilliant content and publish it via affordable yet…
Tools for Travel Management Companies The travel industry has been greatly impacted by the rise of SaaS travel management software. Why am I mentioning SaaS travel management platforms in a marketing post? Because they more than experience and financial management tools. They have marketing power too. Using them, your business looks more professional, offers better…
SaaS Travel Marketing Software as a Service platforms, connected apps, and SaaS partners have helped to revolutionize modern travel. It’s easy to say that the travel industry couldn’t have evolved without the amazing travel products and services which the cloud has enabled. This new technology and strong global travel demand is driving the ambition of…
Canadian Companies Providing a Mission Critical, Cost-Effective Resource One unleveraged source of value that American companies can explore is in outsourcing labor to Canadian contractors. For startups and cash-crunched companies, this is a significant and vital part of saving funds to stay competitive. And competing against large companies will be more difficult in 2024. Extra…
Building Your Dream in Real Estate With the locked-in, unaffordable state of the North America real estate market, and an economic recovery when the FED rate stops punishing builders and businesses, it’s easy to foresee a coming turnaround in the housing market. There are many catalysts for a return of home sales, and one of…
6 Month Forecast for the Economy The outlook for the next six months for the stock market and the economy will require some patience as the FED attempts to dissipate the spending excess of the US government. Inflation may not go away any time soon as demand from consumers persists and the job market stays…
The Special Needs of Silicon Valley Companies Silicon Valley is that region in southwest San Francisco Bay where thousands of tech-related companies have established their primary business location. Entrepreneurs, financiers, and talent all come here to experience this haven for entrepreneurs. Yet the days of easy money are behind us. Yes, investment in AI and…
Los Angeles Housing Market June’s sales data for the Los Angeles housing market doesn’t really tell us anything new, however prices jumped in June which may lead us to believe the market has some health. The exodus of people and businesses have hurt the LA economy, yet as interest rates drop, that trend may stop…
Dream Homes – America’s Luxury Homes What never seems to die is the quest for beautiful, exotic and even palatial homes. Both American and foreign buyers buy luxury properties in the US as a lifestyle investment. Within the property, more of their living and business engagements take place meaning it is a focal, interactive venue…
Zillow Real Estate Company The company known as Zillow enjoys having the real estate website with the most traffic. That would surprise most home buyers and sellers, but the truth is, Zillow has deliberately built a very strong presence in the real estate market and has embraced the Internet to serve buyers and sellers. The…
Zillow’s Hottest Cities List According to Zillow’s latest report on home prices, cities in the upper midwest accounted for 6 of the 7 cities with the largest home price gains in May. They found that Columbus, Cincinnati, Detroit, Richmond and Milwaukee saw the highest price gains. West Coast cities bucked their losing trend in home…
Where Do You Invest When the Bull Market Hits its Peak? Stock market experts like Charlie Wien says “I don’t think there’s a lot of upside from…not a lot more value than current level.” As you can see from the graphic, he acknowledges that a recovery could extend profitability because earnings continue strong. However, he…
San Diego Home Prices Keep Climbing Pandemic or not, San Diego real estate is a much desired thing. House prices in the city of San Diego June rose to an average of $1,080,000 while it was $1,114,122 within San Diego County (up 29% from 12 months ago). The median home price countywide in June was…
US Cities with the Lowest House Prices You might say there is still an affordable housing migration going on. People are moving to find cheaper housing in their city or in other cities across the US. As international travel opens up, we may even find more people selling their home and moving internationally. With respect…
The World’s Ultimate Vacation Resorts in the Maldives About 14 years ago, I received a call from a Maldives hotel operator about my SEO Services for Hotels and travel sites. It was proof that I had built good reach around the world (my site ranked number one for SEO company at one point). I knew…
Hotel SEO Excellence Thousands of travel company entrepreneurs hope for improved traffic from Google. You can have that traffic, but you must be much more strategic than you are now. You’ll appreciate this more after you read more of my posts on travel marketing, content development and advanced SEO strategy. Over my 26 years of…
What are Today’s Travel Business Challenges? What challenges is your travel business facing today? Knowing them is critical for continued success against growing competition, who are also studying your target customer. The travel industry is changing, especially with the market aging or seeing more young people who love technology and online marketing. Let’s take a…
Mapping Out a Path to Market Your Skills Who cares about progressive travel marketing skills today? Travel business clients might appreciate outstanding skills they can leverage to achieve their marketing goals. Can one skilled, versatile marketer make a difference? You have to believe you can. Our big challenge for marketing our skills might be problem…
Breaking Up With China With a multi-decade, institutionalized export of money and technology, the US is long overdue for a return to freedom and repatriation of its own burgeoning economy. The reshoring of US manufacturing from China and the protection of valuable technology will boost US GDP, reward investment in the US, increase job growth,…