Canadian SEO Content Strategy Digital Marketing Specialist

Why Canadians Make a Great Choice for Outsourcing

The world is an expensive place to do business in, and it won’t be getting cheaper. Not that price is the only factor in mind for US marketing managers and CEOs.

Skill, creativity and industry experience are more vital than ever. Yet, these are rare. Too many companies are seeking to avoid the talent crunch with a “let’s do everything” tactic and hope something sticks.

Of course, that means relying on cheap, undifferentiated AI-generated content, spammy tactics, aggressive emails, along with expensive PPC ads.

Google’s algorithm filters out AI-generated material, and they can demote your site when you use too much of it. They’re after high-quality, authentic, authoritative, helpful content that demonstrates your real-world experience. My role is to create that ideal user experience via content to serve prospects and resonate strongly with Google ranking algorithm.

The goal for internet marketers then is to fashion a powerful, attractive and authentic brand. This is the core strength of the entire marketing mix from content and SEO, and PPC ads to video, and promotions to drip emails. The brand is what customers buy.

One Simple Solution

One simple solution means you’re focusing your marketing and promotion budget ultra-efficiently. Spending big with agencies creates redundancy and waste.

Working with a specialist is much better. As your marketing specialist, I create the themed content and breadth of content to impact, impress and capture your best targeted prospects. Then via ppc, email and social campaigns we keep in front of them until they trust your brand is the right one for them.

Your freelance video designer, web designer and graphic designer can produce the visual templates, which I can use to create your promotions. That’s much more cost-effective since their contribution is on an as-needed basis.

A Canadian Producer focused on US Clientele

For 26 years, I’ve worked with 4 digital marketing agencies and more than a hundred clients. I’ve researched and produce million-visit blog posts for clients, too a major hotels traffic from 1.2 million to 2.5 million visitors per year, and helped create one of the top branding consulting sites online.

As you’ll see in my blog, I’ve achieved a broad and deep grasp of digital marketing strategy, mastery of complex business topics to building unbeatable strategies for brand awareness, strong messaging, and continuous customer loyalty.

If US Companies want to continue to grow domestic and International sales, their best partner is a versatile, affordable, digital marketer. Gord Collins has genuine expertise and a compelling sense of strategy and determination you won’t find with agencies — at a better price.

The Perfect Fit Canadian You’re Hoping For

Fortunately for US-based businesses, Canadian culture and values and language are very similar. There’s no cultural misfit, no friction, language barriers or emotional disconnect. And there’s no silly tech talk, gimmicks, and weak automation as a solution for a serious customer reach and acquisition challenges.

You’ll need more than flashy ad banners and common visual content. And ppc is nice but it isn’t sustainable unless you have incredible conversion capabilities. I help you communicate the full value of your unique value proposition to make your brand irresistibly attractive to prospects on Google, Bing, Facebook, Instagram, Linkedin and Twitter.

I’ve worked in extremely competive and tough sectors where leads are few and far between. I’ve had to work hard to bring out the value in companies that really weren’t competitive. That’s made me more aware and thus more effective for you.

I’ve found working with American clients to be the best match. American business leaders are more open-minded and confident (due to business culture, investment and bigger markets) and that’s what precedes success.

The Unique Value Proposition from Canada

a Canadian is a natural/responsive fit for your team and the way you do your business
dedication for expertise in your industry and full 24×7 responsiveness to you
no language or cultural disconnect and no “tech games” to prop up a weak value proposition
in the same time zones as you
energetic, focused and skilled at developing the very best content
proven expertise in SEO and demand generation

Throughout the years I’ve worked with clients of all industries in Los Angeles, San Jose, San Francisco, Sacramento, Napa Valley, La Jolla, Oceanside, Houston, and firms in Boston, New York, Palm Beach, Houston and Chicago. I’ve worked with London UK clients too, who recognized that quality is a priority, wherever it exists.

26 years of experience, studied expertise, creativity, and cost-effectiveness make me the best choice to be your SEO Company. I’ve worked with major hotels, product manufacturers, IT firms, building products suppliers, insurance companies, software companies, digital marketing agencies, banking, mortgage, real estate, and ecommerce retailers.

Wherever you’re located, I’ll be delighted to travel to your location so we can begin a productive long-term engagement.

Contact Gord at 416 998 6246