Hotel SEO – Creating Customers out of Travellers

The Corona Virus pandemic has devastated the travel industry. From hotels to cruise ships to Airbnb and restaurants, businesses are on the verge of bankruptcy.

Out of the ashes of this prolonged depression of the travel and accommodations market will come smart marketers who understand the value of Hotel SEO.

And while expedia, hotels.com, trivago, and airbnb are also well aware of the power of Hotel SEO and have big outreach via social media, there’s plenty of opportunity to build traffic for your hotel or B&B Inn.

Today, it’s all about the customer journey, the experience they have while searching. That search may begin with “cheap hotel rooms” but with excellent search engine optimization and expert content strategy, the path that travel consumer takes can be managed. We an show them a better solution than cheapest hotel rooms, New York, or San Diego hotels.

SEO is just the beginning. Content strategy and content engagement pave the way to hotel bookings and revenue

How much Traffic can Hotel SEO deliver? A lot.

In fact, I doubled a major hotel’s traffic and made a big impact on their bottom line. This was traffic generated via Google, Yahoo, direct visits, and other website referrals. Adding a million new visits per year makes Hotel SEO a respected profession. I’d be delighted to perform SEO for your hotel brand.

I do love travel and hotels are recognized as convenient, safe, and comfortable accommodations. Your SEO specialist should have a passion for destinations. My personal favorites are Banff, San Diego, Costa Rica, Whistler BC, and Florida. Any many more locales await!

And while AirBnB has put a good deal of pressure on the hotel industry, hotels have innovated.  Years ago, hotel marketing communications were formal and narrow thinking. Yet today they’ve opened up to more personal and creative interactions with travellers looking for fun, helpful and engaging content.  There are alternate paths on the hotel customer journey.

AI Solutions for Hotel Marketing

With artificial intelligence marketing software beginning to roll out, the role of Hotel SEO specialists will evolve. The new AI marketing software brings unbelievable insight and power to SEO specialists. Now we can test content for impact, clickthrough conversion rates, and engagement improvement. AI marketing and content personalization software is a godsend to those looking for big improvements.

How to Build Hotel Search Rankings?

Achieving rankings, wide and deep, actually requires a lot of content, ingenuity, and social connectedness.  There is original content and then there’s more content that we might glean from your property databases. Whatever can help us generate rankings and build our relevance to RankBrain and searchers.

The strictness and avoidance of risk that major brands have as their achilles heal, is just one area where your small hotel can exploit. On a local level as well, many hotels won’t play the give and take that high performance SEO takes. So whether it’s local SEO or large scale Hotel SEO, there are niches and opportunities where you can beat the big brands and get solid exposure.

What do You Need to Win your Google Rankings?

1. bold, confident keyword selection (head and longtail both)
2. clever, engaging content constructed as a whole on your website
3. high performing EPIC level visual content
4. high quality, sharable blogs, pdfs, videos, photos
5. interesting, engaging blog posts using semantically relevant copy
6. high quality travel-related stories

Good Content for Engaging Behavior

Yes, as I demonstrate in my new SEO Book, there is no dichotomy between SEO and Content Strategy. You can align and combine to make Google and customers have the same pleasant and and convincing experience. Let’s get your Web presence optimized from top to bottom.

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