Online, your Content is your Business — Make it Great
Acquire traffic and make impact with authentic, engaging high-quality travel content. It’s every travel company’s challenge and I can give you an edge to make your brand compelling and generate leads.
Low website traffic is the number one problem for 90% of travel companies. Number two is weak content. That spells low performance. Let’s fix that.
The more targeted visitors we greet with compelling content, the better the impression they have of your travel brand, products and services. I helped Delta Hotels double it’s traffic from Google and increased its brand visibility dramatically. Traffic is a great problem solver.
Unique, Compelling, Impactful
Standard content and messaging practices may not impact well thus weakening your branding and SEO results. And poor content experiences mean they won’t come back.
I’ll research, create, develop and continuously improve your travel content (and blog) to engage visitors better, enhance persuasion, and leave a lasting impression.
We’ll build well-conceived and compelling content pieces within a cohesive strategy to highlight your UVP and keep your current customers loyal (they’re always searching on Google and getting exposed to competitor’s offerings).
Work with 26 year SEO/Content Strategist Gord Collins
Enjoy content generation, creativity, and SEO excellence to bring out the full value of your travel experiences to massive audiences. My content research will help generate interesting angles and stories ideas to produce more compelling pre-travel experiences for your customers.
Evolving with AI expertise: Original, authentic, and personally written for customers is respectful and compelling to visitors. Certainly, I do use ChatGTP sometimes for sources, feedback, learning and improvement ideas, but the final product is always unique, authentic, emotion-generating and optimized for both Google and travelers.
You want expert-level content strategy results and I will use the best tools to help me deliver. Your customers want to feel special, that you’re speaking to them personally. That can’t be faked by AI.
Let’s create sophisticated content angles, using real-world experiences packaged within algorithm-resonating copy, which impacts, engages, persuades, and moves to action, so your sales team is getting the volume and lead velocity they dream of.
Make Competitors Disappear
And it’s not about competing. Great content should make your brand and company the only one customers want. Great marketing makes competitors disappear.
My experience in SaaS software marketing helps me understand the value of your travel management platform to travelers who love those helpful online tools. My extensive experience with agencies means I will listen to you and your staff to understand the unique connection you have with them. And my adaptability (learning video creation now) means I’m eager to deliver the experience travelers want with you. I hope I might contribute in terms of creative travel writing as well, with in person excursions to the most important destinations to your travel agency. I want to help you win!
Let’s help more visitors find and love your content, videos, products, brand and everything else!
Service Packages and Consulting
Content Strategy & Development
Build the content on topics that your travel audience wants to experience and in the format that makes the most impact. Leverage new graphics, videos, guides, stories, events and more to engage customers and help them experience the joy of travel.
PPC Ad Campaigns
Plan and optimize PPC keyword campaigns on Google, Facebook, Twitter, and Linkedin to support your free organic traffic and capture targeted leads.
Advanced SEO Services
Mastermind your content with advanced-level techniques, topics, copywriting, linking, and promotion to dominate Google search results and reach well-targeted travelers who are actively searching for ideas, personal solutions, challenges, destinations, packages and services that you are all about.
Social Media
Bring your prospects via Facebook, Linkedin, Twitter or Instagram to engage on their specific travel wishes and show how your packages are right for them.
Major Clients & Big Successes
Contact Gord at 416 998 6246
