Marketing Excellence — Where it Counts

Hi, I’m Gord. Welcome to my blog where I explore, research, and present content on many topics.  As a content strategist, I enjoy using my knowledge of psychology and applying that to web and social content. And it’s relevant content that captures imaginations and attaches to consumers and their dreams.

Content is the medium of business. When well-designed, it is widely accessible, persuasive and memorable. And to win in digital marketing, our content must be significant to consumers to the point that they forget alternative companies exist. You don’t have to be the best, just be the only one they want.

I can help you become the “only company your customers will ever want.”  In fact, you’ll forget your competitors exist.

While your digital marketing strategy encompasses many channels, content types, and creative facets, there are 3 aspects that drive your revenue:

1. reach, visibility and brand awareness
2. content quality, impact and engagement
3. excellent offers that make them act

Developing Authentic, Credible Expertise

What I offer that’s irreplaceable is expertise in your industry. With your help, I will become an expert in your product/service and the industry to help you build an exclusive reputation for authority and trust. Authentic expertise is the deliverable.  

Having/creating your own subject expert who can communicate your value proposition in a powerful way, and get reach to a massive online audience can have a profound effect on your business success.  You’re in it to win it.

This is tangible value that will extend across your entire company and support your entire marketing campaign. For example, one of my California retail/etail clients sold almost everything on their shelves, stuff that had dust on it. And I helped them capture a top product category — completely new additional business.  When you’re successful with SEO, all sorts of amazing opportunities and events happen.

And my major hotel brand client connected to a wide swath of new visitors from around the world — each looking at their hotel brand in a different way. Even though their rooms were twice as expensive, people still booked with them including business travelers.

My UVP: a versatile digital marketing specialist who combines advanced SEO techniques with unique, authentic, customer-centric content strategy guided by data analytics to help businesses achieve positive growth in brand awareness and leads. 

You can count on me for a relentless pursuit of excellence to help produce the highest quality content that gets your marketing goals met.

I helped Delta Hotels double its web traffic from multiple sources (to rate of 2.5 million) and increased their brand visibility and hotel bookings. I helped a boutique Boston branding agency become the most visible branding agency nationally for spectacular results (as their SEO/content guy). And I helped a major sporting goods brand activate their e-commerce platform to sell their sports equipment in novel, creative new ways.

If you’re an entrepreneur hoping to build your company and sell it, I’m a perfect fit for that project.

Unique, Compelling, Impactful, Content

Mediocre content and messaging practices won’t impact today’s distracted and jaded consumers. This means we must step up to make yours impactful, helpful, emotionally compelling, and reassuring to match their buying intent. Whether it’s a fascinating travel journey, an insightful market forecast, or an educating guide, great content pieces work together to build a strong bond between the prospect and your company.

I’ll research, create, develop and continuously improve your content (and blog) to boost visitor engagement, enhance persuasion, and leave a lasting impression.

Work with 26 year SEO/Content Strategist Gord Collins

I use AI tools for research sources, feedback, learning and improvement ideas, but the final product is always unique, authentic, impactful, emotion-generating and optimized for both Google’s algo and human visitors.

Let’s create sophisticated content angles, using real-world experiences packaged within algorithm-resonating copy, which impacts, engages, persuades, and moves to action, so your sales team is getting the volume and lead velocity they dream of.

Whether you manage a travel agency, travel management software firm, hotel, destination resort, product manufacturer, real estate brokerage, or restaurant chain, I can craft content that customers love to immerse themselves in. Visit my travel marketing blog and general topic blog.

Affordable Service Packages and Consulting

Content Strategy & Development

Build the content on topics that your travel audience wants to experience and in the format that makes the most impact. Improve their content experience using graphics, videos, guides, stories, events and more to engage customers and help them experience the joy of travel. Let’s turn your blog into a customer-generating powerhouse. We can do this!

PPC Ad Campaigns

Plan and optimize PPC keyword campaigns on Google, Facebook, Twitter, and Linkedin to support your free organic traffic and capture targeted leads.

Advanced SEO Services

Mastermind your content with advanced-level techniques, topics, copywriting, linking, and promotion to dominate Google search results and reach well-targeted travelers who are actively searching for ideas, personal solutions, challenges, destinations, packages and services that you are all about.

Social Media

Bring your prospects via Facebook, Linkedin, Twitter or Instagram to engage them in topics that inform and get them ready to make the decision to buy from you.

Major Clients & Big Successes

 

Contact Gord at 416 998 6246