Digital Marketing Specialist / Strategist Toronto | Campaign Optimization SEO CRO

Gord Collins – Digital Marketing Specialist

Experience: 19 Years with 4 digital marketing agencies in the US and Canada, and my own company servicing clients in the US, UK, China and Canada.

Expertise + knowlege + creativity + experience = outstanding results.

I’ve had the good fortune to work with many types of clients in many industries and likely have worked in yours. I’m looking for a digital marketing specialist position within a progressive marketing department who want to grow sales, increase efficiency, and keep their business sustainable.

Gord Collins

416 998 6246

[blockquote text=”Passionate, Creative and Committed” show_quote_icon=”yes” background_color=”#f5f5f5″ border_color=”#c70e04″ quote_icon_color=”#c70e04″]

I’m very hard-working, put in long hours every day. Yet I also enjoy mountain biking, tennis, hockey, baseball and track and field. I’m trying to return to track & field (a former pole vaulter). Hopefully, you’ll see some video of that someday soon. I enjoy travelling, especially California and the Canadian Rockies.

Gord Collins:  a tireless algorithm researcher, content analyst/strategist, and author of 2 ground breaking books on SEO/Content Strategy.  Gord’s  served well over 100 clients thoroughly as an SEO Specialist and Content Strategist. Continuous research and self-education in SEO and Content Strategy is how he delivers better, more sustainable results. He is unique and has no competitors.

Gord’s Significant Personalized UVP:

— one stop shop for  unparalleled SEO strategy and content strategy with 19 years experience serving stellar, progressive small business and major corporate clients.

Stellar clients: real estate agents, real estate publications, major hotels, key US manufacturers, marketing agencies, financial firms, ecommerce businesses and more.

[blockquote text=”Success is all in hard work and strategy” show_quote_icon=”yes” background_color=”#f5f5f5″ border_color=”#c70e04″ quote_icon_color=”#c70e04″]

Call me now at (416) 998-6246

Digital Marketing Specialist Skills

Marketing Strategy

  • Amazing combination of creative imagination and critical insight
  • Analyzing client’s business model, unique value proposition, brand image, and offering insights into improving it or presenting it more effectively to prospective customers
  • Collect data, competitor positioning, and facts to support digital marketing strategy
  • Perpetually staying current on the latest changes in search engine news/updates/algo updates.
  • Results driven, ambitious, and love to help clients improve their bottom line
  • Enabled, self-starter willing to “step up” attitude to grow client’s business

Analysis and Insight:

  • Conducted insightful audits of site structure, page layout, navigation and usability review and offer insights to design team
  • Provide and explain monthly keyword/KPI reporting to clients
  • Envision and find ways to create innovative, genius and extremely valuable content to attract, build intent, and convince new customer prospects
  • Provide strategic and diplomatic digital marketing counsel to clients

SEO/SEM Strategy:

  • Define requirements and tasks, and execute implementation of SEO strategies
  • Strategize new content for SEO with semantic relevance, optimized internal linking, and in consideration of Google’s new emphasis on RankBrain
  • Execute link building campaigns and monitor rankings and performance
  • Proactively seek out new digital marketing ideas to help our clients drive more productive digital engagement.
  • Explore ways to establish KPIs and measure/improve success

Social Media Strategy:

  • Developing plan for social reach and engagement
  • Setting up social media accounts and doing networking
  • Creating and curating content for social media campaigns
  • Set up quarterly campaigns

Content Development and Strategy:

  • Strong creative, engaging, and convincing writing capability
  • Plan, design, and execute content strategy and social content and strategy
  • Research/writing fun or deep technical blog posts acting as key traffic generators
  • Creating content ideas, promotional hooks, and calls to action that convert leads
  • Quickly research topicss and create relevant high volume, high quality content
  • Copywriting for landing pages, email, print materials and videos
  • Strong editing and rewriting/revising capabilities (managing evergreen content)
  • Creation of visual content, whitepapers, ebooks, graphics
  • Optimize on-page content and social posts as per keyword strategy
  • Content planning and explaining/collaborating with colleagues for optimum content performance
  • Optimizing ecommerce product catalogues
  • Optimize widgets/landing pages for best conversion rates
  • A/B testing to determine top performing keywords, content and value offers
  • Engage with social users/prospects in human and attractive ways
  • editing html/css code when necessary; managing WordPress installation & CMS

Reporting:

  • SEO and conversion metrics (studying ranks, inbound links, content distribution, social media exposure, on-page optimization
  • Manage marketing campaigns using marketing automation software
  • Optimize digital workflow to get more of the essential tasks done well
  • Develop, deliver and continuously improve monthly reporting of account performance providing insightful analysis
  • Setup and configuration of Google Analytics and Google AdWords campaigns

Client Account Management:

  • Partner with clients and quickly understand their businesses and industries
  • Ask the right questions to help clients discover their real needs
  • Listen to and collaborate with internal teams and clients to achieve client goals
  • Keep clients informed of progress on weekly basis
  • Explaining digital strategy, practices, and interpret achievements in layman language to clients

Software:

  • Word, Outlook, Excel, Google Docs, Google Sheets, PowerPoint, PhotoShop, WordPress, Dreamweaver, Hootsuite, Sprout Social, Raven Tools, Google Analytics, Google Webmaster Tools, Notepad for code editing.

 

Gord Collins – Digital Marketing Specialist Toronto

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