Why Canadians Still Make a Great Choice for Outsourcing

The world is an expensive place to do business in, and it won’t be getting cheaper.

Yet price consciousness can be a significant problem. Because as companies go mediocre and cut marketing spending, things can spiral downward dangerously. Marketing skill needs to be supported with an appropriate budget. A lack of supporting budget can crush even skilled talent.

And Skill, creativity and industry experience are more vital than ever. Yet, these are actually rare.  Too many companies hire too many mediocre teams, thinking it can be compensated for somehow. Yet, specialists are different today. We must see the big picture and create value many different ways.  And that extra “turbocharge” for your whole digital marketing effort is an important benefit.

As an example, by generating great content and big traffic, all areas of a company get a lift including:

• sales teams — who get more and better leads, and see a wider array of prospects (a wider array of demand)
• respect for executives — visibility and more views of key company profiles (about us) deepening the human connection
• advertising performance — which is better supported by big organic visibility
• branding boost — for improved communication of your UVP and offer to customers
• public relations — where journalists, bloggers and influencers get your “market leader” message who mention, share or link to your content
• customer service — who get better-informed inquiries and who view your staff as more credible and valuable
• broader visibility online — to increase comfort and respect for your brand by everyone
• reduced traffic to your competitors — less loss of customers to your competitors
• increased data for analytics — for audience awareness and content marketing optimization
• better online experience for your customers — comfortable, energized customers who have no problems with your company

One Simple Solution

You may have just reorganized your staff to adjust to a lean phase before the 2025/2026 boom.  But as this boom phase unfolds, you need to begin to add specialized talent who can win pivotal channels. Recruiters cherish top talent and they’ll be focusing on versatile high performers, available only from some distant city.

The ability to generate wide visibility, brand value, and return visits is no small value to small businesses.

Outsourcing and supporting your top talent is the key to winning in the next 5 years. It’s very unlikely you’ll find top talent in a 20-mile radius of your office. Settling for less skilled/performance people limits your digital marketing potential. That puts a cap on performance.

Top remote talent, bringing them in, developing them, giving them the support and resources they need helps you move their value to its peak. Look at NHL hockey teams who build around their top players, who are from all over the world. Those players have more potential. They bring out the best in the other players.

Outsourcing to Canadian talent brings a whole new dimension, far more than lower salary. Talent plus savings that are redeployed into well-conceived ppc campaigns means more new customer leads.

And consider the powerful effect of improved content experiences for visitors, AI assistance, more free organic traffic, better PPC ad performance, better video and graphics, improved social media engagement, and optimized email offers to your audience.

A Canadian Producer focused on US Clientele

For 26 years, I’ve worked with 4 digital marketing agencies and more than a hundred clients. I’ve researched and produced million-visit blog posts for clients, including a major hotel’s traffic from 1.2 million to 2.5 million visitors per year, and helped create one of the top-performing branding consulting sites online.

As you’ll see in my blog, I’ve achieved a broad and deep grasp of digital marketing strategy, mastery of complex business topics to building unbeatable strategies for brand awareness, strong messaging, and continuous customer loyalty. Whatever the challenge, I dive into building a winner.

If US Companies want to continue to grow domestic and International sales, their best partner is a versatile, affordable, digital marketer.  Gord Collins has genuine expertise and a compelling sense of strategy and determination you won’t find with agencies — at a better price.

The Perfect Fit Canadian You’re Hoping For

I’ve worked in extremely competitive and tough sectors where leads are few and far between. I’ve had to work hard to bring out the value in companies that really weren’t competitive.  That’s made me more aware and thus more effective for you.

I’ve found working with American clients to be the ideal match. American business leaders are more open-minded and confident (due to business culture, investment and bigger markets) and that’s what precedes success.

The Unique Value Proposition from Canada

• a Canadian is a natural/responsive fit for your team and the way you do your business
• dedication for expertise in your industry and full 24×7 responsiveness to you
• no language or cultural disconnect and no “tech games” to prop up a weak value proposition
• in the same time zones as you are
• energetic, focused and skilled at developing the very best content
• proven expertise in Advanced SEO and demand generation

Throughout the years I’ve worked with clients of all industries in Los Angeles, San Jose, San Francisco, Sacramento, Napa Valley, La Jolla, Oceanside, Houston, and firms in Boston, New York, Palm Beach, Houston and Chicago.  I’ve worked with London UK clients too, who recognized that quality is a priority, wherever it exists.

26 years of experience, studied expertise, creativity, and cost-effectiveness make me the best choice to be your SEO Company. I’ve worked with major hotels, product manufacturers, IT firms, building products suppliers, insurance companies, software companies, digital marketing agencies, banking, mortgage, real estate, and ecommerce retailers.

Wherever you’re located, I’ll be delighted to travel to your location so we can begin a productive long-term engagement.

Contact Gord at 416 998 6246