Why Search Engines Are Essential for Your Travel Business Success Given the promise of the incoming Trump 2.0 government with its pro-business agenda, both personal travel and business travel will see a big boost in 2025. And with travelers using digital tools such as Google to plan their trips, its absolutely necessary to build visibility…
Content Audits for Web Content Strategy A content audit is the foundation for a powerful, cohesive, content strategy — creating crucial insights for improvements and helping all stakeholders get on the same page. Because content doesn’t happen in a vacuum – it’s influenced by many people in a company, formally or informally. Since SEO/Content Strategy…
Why Hire an Advanced SEO Consultant? Seach engine optimization’s reputation has been unfortunately disparaged over the last ten years as millions of unemployed people, marketeers, web design firms and more launched into what they thought was an easy money scheme. And even today, with AI software, business owners are given the impression that human skill…
How to De-Optimize Your Web Content Oh the dread of rewriting hundreds of content pages! But sometimes we need to hunker down and declutter, de-optimize, re-optimize, and freshen up our content pages. If your content was hit by the last Google ranking update, it’s likely Google doesn’t like your content or your SEO strategy. As…
Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…
Travel SEO/Content Strategist Role Role: Responsible for developing and executing effective SEO strategies and content plans to increase traffic, brand awareness, lead quality, engagement, and revenue. Travel company managers know SEO strategy and content development are critically important to marketing performance. Basic SEO isn’t competitive. Reaching consumers online is the best, most cost-effective driver of…
Going Wide with Your Keyword Strategy Is your SEO and content strategy stuck in the doldrums? Have you been gunning for the top industry keyword phrases and are coming up empty? It could be your keyword strategy is too limited. It might be time to build a new keyword net to capture better results all…
Do You Really Need to Go Pro? A lot of small business owners and marketing managers sit on the fence for a long time about committing to SEO and content marketing. They dabble with amateur help and publish mundane material that serves no one. This lack of commitment to excellence in their business is a…
The Magic of Project-Based SEO Back in college I achieved my best marks via projects, not with everyday lessons and tests. Today, schools recognize the benefits of project-based learning for students. This includes growth in self-reliance, improved attitudes toward learning, opportunities to develop complex skills, such as creative imagination, critical thinking, problem solving, collaborating, and…
14 Important Ways SEO Multiplies Conversion Rates Conversion rates sink lower every year online. Marketers are trying a variety of conversion rate optimization tactics almost in desperation to generate a sale. Yet that might not be solving the matter at the level needed. Aside from branding and product development, SEO is something companies should be…
SEO Consulting Silicon Valley Companies in Silicon Valley California hope to capture the best SEO Consultant available to develop a sophisticated, resilient and powerful SEO strategy. Why an SEO Consultant? It’s the dedication, creativity, focus, energy, and specialized expertise in search engine optimization — high level skills that aren’t taught. Pros in any industry have…
Link Building will be a Bigger Priority for Businesses New competition from ChatGPT-4 is only one reason why search engine ranking algorithms will change in the next 5 years. ChatGPT-4 threatens to change how people search online, helping them find immediate answers and resources, thus users would be less exposed to ads. This would injure…
Boston Expert SEO Services You’ve been thinking about the lead generation possibilities of search engine optimization and you’re weighing whether to hire an agency, SEO company or a specialist SEO consultant. It’s not an easy decision, so let’s go through some of the process of prioritizing services and skills that each might provide. I’ve enjoyed…
LA Realtors Finding the Edge with SEO Consulting Are you content with the leads you grind out every month? You’re doing okay but you need to do better. The Los Angeles metro housing market is vast and one of the most rewarding anywhere in the US for real estate agents. That’s why it’s well worth investing…
SEO Services for Atlanta Companies Atlanta is a city slated for more growth over the coming ten years and some businesses are getting positioned as part of this city’s evolution. New companies and new residents will be drawn by the lower cost of living, affordable real estate and low cost of doing business. Yet Atlanta…
Expert SEO Services by the Hour Are you having a host of issues with your website and are underperforming? Digital marketing and Google rankings are no easy task. Having an experienced, expert who is experienced and capable of investigating, solving and create a solution is a big advantage for you — advantages you don’t get…
Improve your Google SEO during a Recession? When an economy is roaring during a bull market run, with GDP rising nicely and consumer demand continuously ramping skyward, marketing can deliver a big impact on company earnings. But it was easy. B2B managers and consumers were shopping with abandon as price and funds/income ceased to be…
21 SEO Mistakes You Should Avoid Everyone wants to think positive about their digital marketing strategy. Yet even advanced SEO strategists can’t be perfect in all SEO tasks. Finding SEO errors or performance destroyers can be the source of great joy, and a turnaround in your search engine optimization strategy. Rankings will rise, traffic will…
Bing Search Engine Optimization Any discussion of Advanced SEO and web traffic almost always dominated by Google, but we should pay more attention to Google and Duckduckgo. Although Google provides much more search traffic, with advanced techniques Bing.com can provide some excellent quality visitors and perhaps higher engagement rates. When Google pays out revenue on…
The Number One Problem with Google The number one problem with Google happens to be their latest secret weapon against small business. And it’s the top threat to marketers as well. If you’ve been in business online a while, you’ve likely suffered a reduction of clicks to your website from Google. In fact, it’s likely…
Google Loves Fresh Content – So Do Your Visitors How do you feel about eating that 4 day old salad you left in the fridge? How about that salmon that’s still in the garbage bin after a few days? And do you remember the smell of fresh baked bread or pastries right out of the…
What’s Wrong with My Real Estate Site? Why doesn’t my site produce traffic or leads? 3 Reasons: it doesn’t have reach via Google, Ads, Facebook, or Linkedin it doesn’t create value or appears you offer no satisfaction it doesn’t engage and generate emotion it doesn’t persuade or convince Let’s Take the First Issue: Google A good…
SEO Spending Continues To Rise The Corona Virus pandemic has had a big impact on the business of marketing and advertising. With offices empty and factories shutdown, and most promotional channels in a standstill, SEO has had lots of time to flourish. Companies are renewing their efforts in the organic content and search engine optimization channels….
Your Software and Your SEO Could Be Giving Google a Bad Impression Has your search engine optimizer gone bananas and done a machine-like optimization of your website? Well, it could be the reason your rankings and traffic are suffering. We’re all told that more is better, but Google doesn’t seem to like it. The overoptimization…
Searching for a Home 2025 is not far away with its promise of a big release of homes which have been lockedin for the past two years. More will flood onto the market resulting in some price depreciation. Yet buyers should still stick to a plan to acquire the home they want in the ideal…
Website Traffic is Your Company’s Lifeblood Traffic is everything. Without it, there is no impact, no content consumption, no brand, no convincing sales pitch, and no sales. So why would a business person decide not to create the biggest flow of well qualified traffic? It doesn’t matter how much traffic you have — Get More…
Searchlove in San Diego It seems like a long time ago that search engine conferences were held. I attended a few big conferences in Chicago and Denver and appreciate those great experiences. Now with the Corona Virus pandemic shutdown and social distancing, it looks like the entire conference industry is going to take a hiatus. …
A Talented SEO Expert Delivers While CEOs and marketing managers struggle impatiently with their paid marketing campaigns, they could be generating higher quality leads using an experienced SEO expert for free, organic search engine results. Instead of becoming an expert at chasing prospects around with weak banner advertising, email pushes, and social media advertising, relax and…
SEO Services in SD and LA Hundreds of SEO companies and digital marketing firms in Boston, Los Angeles and in Silicon Valley offer services something akin to SEO. Yet, keyword loaded copy and buying blog guest posts doesn’t work now. . In my new book just published, I explain that content engagement is the key…
Local Search Optimization What if I told you I doubled the traffic of a major hotel? Well, it happened. From 1.2 Million visits per year to 2.5 Million per year. A lot of people travel and search for hotels online and they often book with the first few they see. Being ranked at the top…
You Deserve a Talented SEO Consultant Vancouver BC Canada and the lower mainland is a hot economic zone. Vancouver companies have the opportunity to be treated as world class businesses and deserving of center stage visibility. This is a window of opportunity for Vancouver businesses to be seen by American audiences and to tap into that…
Expertise + Money = Success! Curious about how to get more out of your website and social media efforts? How about capturing more business via Google? Would that change your outlook for 2018? You can do it, and this post is about how you can do it. It’s going to cost you and also require…
Are Real Estate Companies Getting Good Value? As a Realtor, mortgage agent, loan company, software startup, auto dealer, or small business professional, you agonize over how to grow leads, get visibility, and generate revenue. Pay per click prices (top form of advertising) show your competition is willing to pay for sales leads and customer loyalty….
How to Generate Leads and Sales The Ultimate Guide to Combining SEO and Content Strategy written in 2017 was about synchronizing SEO and topical content to align with Google’s ranking signals and ranking hierarchy. SEO and Content have always been on separate tracks. And Google was able to filter out optimization attempts because the site’s…
Outreach and Link Building In life as in marketing, some things don’t get their due recognition and respect. In the realm of digital marketing and SEO, outreach is the weak stepchild. That’s because it’s not understood well and doing it well is a challenge. Admittedly, link building and outreach require confidence and tolerance for frustration,…