🍕 How do ChatGPT, Gemini, Claude, and DeepSeek LLM’s Segment User Intent? Search engines, those deliverers of eager shoppers in vast amounts are all in on AI. AI algorithms govern the pieces and the whole of a shopper’s topic search on Google or ChatGPT. In response, SEO pros need some studies in AI SEO concepts…
🍁 Why Canadians Still Make a Great Choice for Outsourcing The world is an expensive place to do business in and it won’t be getting cheaper. As you know with the US tariffs, the economy is seeing a supply crunch affecting all sectors. This is why Canada remains relevant as a safety valve and a…
🔗How to Create & Pitch Content Occasionally, I come across or learn of an outstanding company and I like to mention them and relay how important their offer or business is. And I’ve discovered one that’s notable. I attended their online seminar this afternoon and enjoyed not only the insights into how they do their…
🏆What is Advanced SEO? Advanced Search Engine Optimization is the use of sophisticated techniques, frameworks, tactics and practices to gain an edge over competitors who only do “best practices” or general SEO work. It amounts a strategy of maximizing the ranking resources your site possesses, while you do promote your business to build on the…
🥬Google Loves Fresh Content – So Do Your Visitors How do you feel about eating that 4 day old salad you left in the fridge? How about that salmon that’s still in the garbage bin after a few days? Then you understand freshness so well. And that’s not all. How about the smell of fresh-baked…
SEO Services Toronto It’s a new business environment for many Toronto companies in diverse industries ranging from travel to manufacturing to software development. A US business cultural trend to exclude Canada is afoot, and a good way to counter that threat is to employ effective digital marketing. A comprehensive marketing strategy that leverages high-quality content…
Website Traffic is Your Company’s Lifeblood Traffic is everything. Without visitors to your website, there is no impact, no content consumption, no brand building, no convincing sales pitch, no customer or sales revenue. In fact, when your site is never visited, it means your current customers are being wooed away by highly visible competitors. A…
Bing’s New AI Copilot Search Engine Microsoft is trying to keep up in the race of artificial intelligence-powered search engines by developing their new Copilot Search. This isn’t the same as their previous search engine Bing or MSN search. Ai Chatbot rival search engines powered by LLM’s include ChatGPT, Gemini, DeepSeek and Perplexity. While ChatGPT…
How Google’s Ranking Algorithm Works When I was young, I enjoyed listening to music and news shows across the vast distance to US cities far away on our family’s antique radio. As I turned the hand dial, there was no sound until I hit a broadcast frequency of a radio station. Suddenly, across thousands of…
Offsite SEO and Brand Promotion As a small business owner, you’re hoping for great rankings and strong lead generation performance with your SEO-optimized content. There’s an issue though. Typcially, owners aren’t prioritizing promotion of their business and this makes it tough to build ranking power within search engine algorithms. Without the ranking power of backlinks,…
Successful Owners Know: SEO is Still Your Best Business Asset With all the never-ending challenges pressing you as a small business owner (taxes, high interest rates, inflation, regulations, wage demands, customer stress, reputation, customer acquisition, and trade tariffs), you might find it tough to get bold, adventurous and focused about your marketing. Yet marketing is…
Get an Edge with Advanced Level Search Engine Optimization What is the most affordable path to building and capturing big value in digital marketing this year? That would be advanced search engine optimization. Professional search engine optimization taps into the largest online audiences who are actively searching for your product/service. It’s played a dominant role…
Los Angeles SEO Services 2025 is offering a variety of new and exciting opportunities for Los Angeles area businesses. Given California’s massive challenges (and opportunities), it’s time to expand your content strategy to reach new customers across California, North America and into Europe. It can be done affordably without hiring an LA marketing agency nor…
Vancouver BC SEO Services It might be challenging for Vancouver area companies this year. Reduced access to the US means our digital marketing becomes more important in the mix. We’ll need to be more creative, innovative, putting an accent on content excellence. I can develop the level of competitive content strategy your need and tune…
Mississauga SEO Services – Advanced Strategies This year, Canadian companies from Toronto to Calgary and Edmonton are facing some seriously challenges in 2025. Reduced access to the US means we all need to be more creative, innovative, with an accent on content excellence. This means considerably improving your content strategy and using SEO to make…
Advanced Search Engine Optimization Consulting One of the issues of being in a prosperous city with a regional population is that services sometimes lag current demand. Finding qualified talented SEO consultants and expert content creators in Calgary or Edmonton is difficult, let alone those who can weave SEO and engaging content pieces together for even…
Advanced Search Engine Optimization Consulting One of the issues of being in a prosperous city with a regional population is that services sometimes lag current demand. Finding qualified talented SEO consultants and expert content creators is difficult, let alone those who can weave SEO and engaging content pieces together for even more impressive lead generation…
Do You Really Need to Go Pro? A lot of small business owners and marketing managers sit on the fence for a long time about committing to SEO and content marketing. They dabble with amateur help and publish mundane material that doesn’t fulfill expectations. This lack of commitment to excellence in their business is a…
Expert SEO Services by the Hour Once you’re convinced of the value of expert content development and advanced SEO strategy, you’ll be more hopeful you can solve any issues you’re having with your website. Whether you hire me on contract, permanent/dedicated or by the hour, you know you’re availing yourself of the best provider possible. Having…
SEO Services for Travel Companies There’s often a lot of doubt and confusion about how SEO is done and delivered, so I’d like to present this series of steps that clarifies how I will work with your travel business. Google’s ranking algorithm looks for many strengths in content quality and relevance, and that clear signals…
Why Search Engines Are Essential for Your Travel Business Success Given the promise of the incoming Trump 2.0 government with its pro-business agenda, both personal travel and business travel will see a big boost in 2025. And with travelers using digital tools such as Google to plan their trips, its absolutely necessary to build visibility…
Content Audits for Web Content Strategy A content audit is the foundation for a powerful, cohesive, content strategy — creating crucial insights for improvements and helping all stakeholders get on the same page. Because content doesn’t happen in a vacuum – it’s influenced by many people in a company, formally or informally. Since SEO/Content Strategy…
How to De-Optimize Your Web Content Oh the dread of rewriting hundreds of content pages! But sometimes we need to hunker down and declutter, de-optimize, re-optimize, and freshen up our content pages. If your content was hit by the last Google ranking update, it’s likely Google doesn’t like your content or your SEO strategy. As…
Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…
Travel SEO/Content Strategist Role Role: Responsible for developing and executing effective SEO strategies and content plans to increase traffic, brand awareness, lead quality, engagement, and revenue. Travel company managers know SEO strategy and content development are critically important to marketing performance. Basic SEO isn’t competitive. Reaching consumers online is the best, most cost-effective driver of…
Going Wide with Your Keyword Strategy Is your SEO and content strategy stuck in the doldrums? Have you been gunning for the top industry keyword phrases and are coming up empty? It could be your keyword strategy is too limited. It might be time to build a new keyword net to capture better results all…
The Magic of Project-Based SEO Back in college I achieved my best marks via projects, not with everyday lessons and tests. Today, schools recognize the benefits of project-based learning for students. This includes growth in self-reliance, improved attitudes toward learning, opportunities to develop complex skills, such as creative imagination, critical thinking, problem solving, collaborating, and…
14 Important Ways SEO Multiplies Conversion Rates Conversion rates sink lower every year online. Marketers are trying a variety of conversion rate optimization tactics almost in desperation to generate a sale. Yet that might not be solving the matter at the level needed. Aside from branding and product development, SEO is something companies should be…
SEO Consulting Silicon Valley Companies in Silicon Valley California hope to capture the best SEO Consultant available to develop a sophisticated, resilient and powerful SEO strategy. Why an SEO Consultant? It’s the dedication, creativity, focus, energy, and specialized expertise in search engine optimization — high level skills that aren’t taught. Pros in any industry have…
Link Building will be a Bigger Priority for Businesses New competition from ChatGPT-4 is only one reason why search engine ranking algorithms will change in the next 5 years. ChatGPT-4 threatens to change how people search online, helping them find immediate answers and resources, thus users would be less exposed to ads. This would injure…
Boston Expert SEO Services You’ve been thinking about the lead generation possibilities of search engine optimization and you’re weighing whether to hire an agency, SEO company or a specialist SEO consultant. It’s not an easy decision, so let’s go through some of the process of prioritizing services and skills that each might provide. I’ve enjoyed…
LA Realtors Finding the Edge with SEO Consulting Are you content with the leads you grind out every month? You’re doing okay but you need to do better. The Los Angeles metro housing market is vast and one of the most rewarding anywhere in the US for real estate agents. That’s why it’s well worth investing…
SEO Services for Atlanta Companies Atlanta is a city slated for more growth over the coming ten years and some businesses are getting positioned as part of this city’s evolution. New companies and new residents will be drawn by the lower cost of living, affordable real estate and low cost of doing business. Yet Atlanta…
Improve your Google SEO during a Recession? When an economy is roaring during a bull market run, with GDP rising nicely and consumer demand continuously ramping skyward, marketing can deliver a big impact on company earnings. But it was easy. B2B managers and consumers were shopping with abandon as price and funds/income ceased to be…
21 SEO Mistakes You Should Avoid Everyone wants to think positive about their digital marketing strategy. Yet even advanced SEO strategists can’t be perfect in all SEO tasks. Finding SEO errors or performance destroyers can be the source of great joy, and a turnaround in your search engine optimization strategy. Rankings will rise, traffic will…
Bing Search Engine Optimization Any discussion of Advanced SEO and web traffic almost always dominated by Google, but we should pay more attention to Google and Duckduckgo. Although Google provides much more search traffic, with advanced techniques Bing.com can provide some excellent quality visitors and perhaps higher engagement rates. When Google pays out revenue on…
The Number One Problem with Google The number one problem with Google happens to be their latest secret weapon against small business. And it’s the top threat to marketers as well. If you’ve been in business online a while, you’ve likely suffered a reduction of clicks to your website from Google. In fact, it’s likely…
What’s Wrong with My Real Estate Site? Why doesn’t my site produce traffic or leads? 3 Reasons: it doesn’t have reach via Google, Ads, Facebook, or Linkedin it doesn’t create value or appears you offer no satisfaction it doesn’t engage and generate emotion it doesn’t persuade or convince Let’s Take the First Issue: Google A good…
SEO Spending Continues To Rise The Corona Virus pandemic has had a big impact on the business of marketing and advertising. With offices empty and factories shutdown, and most promotional channels in a standstill, SEO has had lots of time to flourish. Companies are renewing their efforts in the organic content and search engine optimization channels….
Your Software and Your SEO Could Be Giving Google a Bad Impression Has your search engine optimizer gone bananas and done a machine-like optimization of your website? Well, it could be the reason your rankings and traffic are suffering. We’re all told that more is better, but Google doesn’t seem to like it. The overoptimization…