🏆What is Advanced SEO?
Advanced Search Engine Optimization is the use of sophisticated techniques, frameworks, tactics and practices to gain an edge over competitors who only do “best practices” or general SEO work.
It amounts a strategy of maximizing the ranking resources your site possesses, while you do promote your business to build on the citations and backlinks to build more authority, trust and ranking power. It’s difficult to build massive ranking power like a major corporation. They achieve through marketing spend, business relationships, and through product superiority.
For a small or medium-sized company however, you must be better to compete with those marketing powerhouses. You do that with advanced SEO.
A good example of amplifying power is in my automobile, medium sized, with a small 2 litre engine. That’s not enough to propel the car, but with a turbocharger, that small engine suddenly becomes almost overpowered. And it doesn’t use as much gas. Consider advanced SEO to be your business supercharger.
You’ll want to use Advanced SEO when you:
- have a big ranking challenge ahead of you in your sector
- face directly up to big corporate brands and media/news channels
- need to dominate, and keep customers away from competitors and their messsaging
- need to compete for competitive keyword phrases
- to create content/topics that resonate with Google/Bing algorithms
- want more traffic and higher quality traffic
- need more high-quality leads
- when you want to resonate with new LLM search engines
- want to build lasting website success with lower customer acquisition costs
- keep your customers loyal by maintaining high visibility
- to make a case for funding better content (for rankings, social media, email too)
- when you take digital marketing seriously and want to use SEO to support all your other channels
Generic, best practices SEO don’t work. Rankings are too competitive for such simple-minded folly. Technical fixes are a scam. Advanced SEO merges with content strategy to create a content hub that Google respects and wants to present to their customers. Creative, ingenious strategy helps us climb above the common crowd and is part of market leadership. Rankings are that prestigious and valuable. We should be audacious about SEO to capture the value Google will give you.
Respecting Search Engine Optimization Excellence
Google and Bing still generate the most traffic and leads online. Combine that with quality social media marketing, and your efforts will be rewarded well. Advanced kicks it up a notch. Let’s explore this further in this post because this something that can deliver substantial leads and revenue.
You might say Advanced SEO is the practice of designing and manipulating content to synchronize with Google’s ranking algorithm.
Advanced Search Engine Optimization is not “best standards of SEO practices,” but instead is the application of “The Very Best SEO techniques.” At the advanced or expert level, more planning and strategy is used to create content, craft copywriting, and hone the content so it resonates strongly with Google’s ranking priorities and dominates search results.
Advanced SEO isn’t a frivolous expression. It suggests an approach beyond mediocre. Who wants mediocre SEO? Advanced translates to better rankings on phrases, topics and themes, more ranking power, honing the most relevant content to impact searchers, promoting hard, and focusing all ranking power strategically to win the ranking wars vs hungry competitors. It involves a sophisticated understanding of the match between searcher’s intent/desire and that content that will fulfill them. We’re designing the path to fulfillment as Google understands it.
Google rankings are very competitive and normally reserved by Google for larger companies who prove they’re relevant, significant, credible and trusted with content that generally matches the intent of searchers. Big corporate site’s ranking power edges out the high quality content from smaller businesses. Not fair, but that’s how it is.
Smaller, less well-financed companies and brands must execute their content strategy and SEO with focused power and precision.
Advanced Strategy: Algo-Resonant Sophistication
Because advanced SEO is achieved via more research, planning, and orchestrated strategy, it is bound to be more effective. And that’s not just a ranking for a much-desired high-value keyword phrase, but also for much greater overall traffic and brand impact. Because the collective sum of this visibility will generate extra power for brand leadership. Consumers believe and even like the brand they see the most, especially on Google — simply because that company is getting their message through to audiences.
Remember the adage “winning is just showing up everyday?” Visibility is essential. The best product/service doesn’t always win. Perception is reality.
Building Value with SEO
Expert or elite SEO produces more value to support more of your marketing and sales operations. It can even aid customer service. Advanced search engine optimization can give a big lift to your entire company — something that only the CEO or company owner would appreciate. And as I point out in the promoting the CEO post (the key person in the company), sophisticated SEO can also expertly communicate the CEO/Owner’s expertise, authority, trustworthiness, integrity, and leadership characteristics. In B2B sales, that is essential.
I’ve studied Google’s algorithm over the years, yet many advanced optimization techniques are discovered while doing this work every day for years and viewing analytics reports. We stumble on realizations too, as we review our ranking and analytics reports and find strange anomalies that show up at times (ranking updates, content changes). These algorithm changes are how Google’s ranking algorithm gets exposed.
Advanced SEO Techniques Involve:
- developing a comprehensive, top-down SEO strategy (builds more ranking power which can be routed to where it’s needed, e.g., key target pages or pillar content)
- understanding words (the real, technical meaning of a word to Google)
- deeper study into target audience/visitor intent (finding the essence of what they want and what words best describe that)
- building content quality/depth to establish topic expertise (Google’s Experience/Expertise/Authority/Trust sub-algorithm)
- creating content clusters and hubs to establish thorough coverage of a topic
- comprehensive understanding of ranking algo elements and how they interact (what is most important about a particular keyword search)
- focusing pagerank/trust/quality/relevance in a natural fashion, not forced (empowering representative documents) to create an unfair advantage
- PageRank shaping (or whatever you want to call ranking power) to get as much of it to key target documents or sections of your website
- keyword shaping (related words, stemmed variations, synonyms, antonyms) to give Google specific meaning cues of the content
- paragraph copywriting (to shape the exact meanings/solutions/proof to suit Google’s algorithm)
- trust flow shaping (taking the “trust factor” from one document and transfering it to another)
- creating high-quality content for other websites/influencers/social media publishing (creating backlinks)
- studying competitor backlink profiles and building links from those websites
- creating a content experience pathway that shows Google your site is a fully satisfying, worthwhile experience
As you can see, there is a lot of strategy and crafting of the content to create the meanings and signals that Google demands. All of these and more are woven into the final content product — which (with lots of backlinks and promotional support) will end up dominating the rankings.
An Advanced Expert Level SEO also helps:
- conduct better, personalized content and SEO audits
- discover content enhancements to ramp up content impact, significance and engagement
- discover better content/performance analytics
- better integration with social media initiatives
- freshening up content at the right times to create a short-term ranking boost
- improving the communication of your unique value proposition
- increase the number of touchpoints with customer prospects
- increasing contact with consumers with the quality content they’re actually seeking
- increasing engagement with current customers for loyalty (they’re checking out competitors)
- giving more purpose/focus for your design team to increase impact
- vastly increase the value, usefulness, and freshness of most interesting content
- higher rankings on competitive keyword phrases
- higher rankings on longtail keyword phrases for massive traffic boosts
- resolve technical issues that are preventing top website performance
- explain SEO challenges and issues to manager/owner to take next steps
23 Tactics Used in Advanced SEO:
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- constantly crafting evergreen and newsy content to make it consistently rise to the top
- Pagerank sculpting (focusing ranking power through links and pages to specific targets)
- keyword and topic selection and copywriting design (ensuring copy matches searcher intent)
- using analytics to help improve content engagement and return visits
- crafting content designed for bloggers and journalists to discover and link to
- crafting persuasion tactics to get others talking about your company and products and sharing your content on blogs and social pages, while ensuring they use the right keywords
- studying Google’s core algorithm to build the strongest ranking power and relevance for you
- conducting comprehensive audits to discover hard to see or understand issues and then resolve them
- studying competitors to understand their content and ranking success
- studying markets and topics and becoming an expert in them
- studying Google filters and modifications such as Rankbrain, EAT, and BERT and then revising to improve content
- designing/optimizing epic cornerstone content of high quality, information value, and popularity
- repurposing old content expertly to support other content or regain its own rankings
- reconfiguring internal linking to support new keyword rankings
- strategizing internal linking and PageRank flow
- editing pages and meta tags to increase clickthroughs
- using analytics to identify keyword opportunities and problems
- using analytics to improve the content funnel and sales funnel to grow sales conversion rates
- creating strategies to create double or triple listings in results pages
- improving visibility in Google featured snippets
- technical problem solving such as spidering, page errors, plugin problems, page speed, javascript optimization, duplicate content issues and more
- building connections/relations with owners of high domain authority websites to capture a backlink
- finds other pros to outsource important tasks to (link building, PR, outreach)
What It Takes to Build SEO Skills that Make a Difference
With respect to me, I’ve written two books on advanced techniques, created several million-visit blog posts, and took a major hotel from 1.2 million visits/year to 2.5 million. They said SEO was dead, but what’s really happened is those who leverage advanced SEO and commit to it, are taking more of the available traffic.
And in the era of DeepSeek, ChatGPT, Claude.ai, and Perplexity, increasingly, the best optimized websites are likely to receive a greater share of traffic.
Strategy finds a position of power and then uses techniques, tactics and resources to dominate the situation.
With clients such as Delta Hotels, Franklin Sports, and Humboldt Moving, building big success meant finding the audience, building the creative project and then fashioning the type of content Google’s algorithm wanted. Today, the added element is high-quality content that matches searcher’s interest or intent — something Google knows more about now.
RankBrain Decides
It still is Google’s full set of sub-algorithms guided by something they call RankBrain which decides your site’s fate. What the advanced service achieves is to build a rich content experience infused with the right keyword use, to communicate your site is the most compelling one on your topic.
Advanced SEO resonates with Google’s search user intent. Google weighs certain signals strongly and advanced techniques help communicate to Google that your site really masters them and offers searchers the ultimate content experience — for user satisfaction.
A Professional Grade Audit Informs the Winning Strategy
Effective search engine optimization requires a deep study of your market opportunity, your strengths and competitive situation, along with all the resources needed to rank #1. Autogenerated technical reviews of your site aren’t a professional analysis — please don’t waste your time with that. If you’re not ranking, it has nothing to do with technical issues — it’s that Google doesn’t believe or trust that your content is worthy of top rankings.
My digital marketing audit for instance, is 8 audits in one which means you’re getting a fuller, deeper, more accurate picture of your issues and opportunities. Sniffing out opportunity is Job #1.
Your ideal solution likely isn’t immediately apparent and might take some investigation. You have a unique company and UVP, customer base, and market opportunity. I have to understand that.
Advanced Strategy, Techniques and Tactics
Gimmicks don’t work. Strategy finds a position of power and then uses techniques, tactics and resources to dominate the situation. AI software cannot understand or build a sophisticated SEO strategy. One mastermind is still the best route. Fortunately, you can be confident that I’ll take care of the complexity and execution of a winning effort.
Advanced Search Engine Optimization Activities:
- conducting advanced SEO audits to find issues that are causing ranking and traffic problems
- understanding searcher intent and designing keyword use and content to suit them
- understanding the client’s target keywords — how Google interprets their meaning
- high-level keyword research (high-value keywords, additional keywords you can use, keyword combinations that support each other’s rankings, and related words)
- advanced level copywriting to match algorithms (determining how to hack copy and links to improve rankings based on known parts of Google’s 200+ factors)
- understanding site structure problems – linking, navigation, Pagerank flow and sculpting
- fixes to content topics, site speed, linking, Javascript, Googlebot spidering, metadata, ecommerce, and technical problems
- any activity beyond best practices guidelines that helps your website resonate uniquely as one Google can believe in
- content impact, engagement and lower bounce rates
- finding ways to build expertise, authority, experience, and trustworthiness (EAAT)
- building content themes, pillar content, and clusters within your site
- finding and creating business partnerships with an SEO benefit
- optimizing videos and video metadata for better rankings
- improving link-building results
- working with PR and promotion partners to build extensive reach
- leveraging paid channels to gain visibility and collect important data
I have a 26-year-long love of SEO and content, so you’re hiring someone with a passion for something very challenging. Passion + Strategy + Skills + Resources = Winning Results.
With me, and a sincere commitment to SEO and great content, you will get domination and all the benefits listed above. I ensure they’re delivered one by one until we have them all!
How a SEO Pro Creates Industry-leading Results:
- a customized (not computerized) SEO audit. If amateurs cannot deliver a customized audit, don’t work with them. A thorough digital marketing audit or SEO audit brings out all the details on the table, so that you understand the SEO strategy. If you don’t understand it, don’t sign them.
- clear comprehension of your UVP and what your audience wants. You must understand your UVP vs customer wants. This affects click-through rates, engagement, return visits, and backlinks to your site. Websites with a poor value offer, poor branding and poor user experience do not convert well. This will affect your rankings as search engines see that users aren’t interested in your content.
- focus on advanced techniques. Not metatag manipulation. Using sophisticated copywriting, engagement, social media reach, persuasion, and link acquisition techniques, they make an impact with visitors and brand ambassadors, all aimed at building your brand and drawing visitors. High-level copywriting is what convinces others to share that content online or link to it within their own marketing materials.
- insistence on valuable, user-friendly, and highest quality content – content must serve multiple masters. Building impactful content on highly desired topics is key, but so is building a journey within each page and within a website.
- expert analytics — top-notch analytics software ensures the expert can see those trends and user behavior that create customers. Top-notch analytics and predictive analytics solutions can make a huge impact on user engagement. Informative analytics helps experts know specifically which keywords and content are successful.
- assessing technical issues — sometimes servers aren’t behaving well and server-related trouble will lower your site’s rankings and search engine traffic. If Google’s receiving your pages fast without too much server load, it will be awarded a good core metrics rating. Otherwise, your site gets tagged as troubled and Google will show it less to users.
- avoiding mistakes — yes, everyone makes SEO mistakes, mostly because Google won’t tell anyone how to do SEO perfectly. Avoiding mistakes again comes from testing, studying analytics reviews, audits, discussions, and building a strategy that builds ranking signal strengths, so mistakes don’t come into play again.
- auditing your site speed and core metrics is vital today. An advanced SEO Pro know this and will investigate all programming that ruins your rankings.
- understand ranking algorithms. It takes experience, testing, plus advanced software tools to understand which of Google’s 200+ ranking factors matter. Algorithms change every month and despite having the best website, yours can get hit.
- understand seasonal themes – Google’s algorithm is so sophisticated it can decipher seasonal demand and it could mean your site will be excluded because it’s not about the “topic of the day.” Advanced SEOs help to keep your site in vogue despite Google’s attempt to categorize sites according to topical theme relevance.
- capturing links from high authority domains – catching the attention of influencers, small businesses, and authority domains is the biggest challenge of SEOs. Acquiring backlinks from relevant sites is excruciatingly difficult and those website owners only link to your site under certain circumstances. Advanced SEOs know what it takes to capture those coveted high-quality backlinks.
- establishing a viable high-level strategy. This overall strategy leverages all assets in a focused manner to boost rankings. Content strategy is key to this marketing strategy, yet business relations, content marketing, PPC, social media strategy, are part of big foundation that is continuously tweaked to gain an advantage.
My advanced SEO services deliver a compelling overall benefit in guiding your content strategy to help grow traffic, make impact and persuade more prospects to become customers and fans of your company.
Give me the resources, time and support, and we’ll create industry-leading results.
Advanced SEO Services
📞 Contact Gord at 416 998 6246 for a free review of your website. It’s the start of an affordable SEO strategy that will make 2025 a great year.
