Why Hire an Advanced SEO Consultant?
Seach engine optimization’s reputation has been unfortunately disparaged over the last ten years as millions of unemployed people, marketeers, web design firms and more launched into what they thought was an easy money scheme.
And even today, with AI software, business owners are given the impression that human skill doesn’t matter anymore. But it does.
Hiring an advanced SEO consultant means you’re capturing the skill and productivity of someone genuinely focused on this traffic and brand-boosting, lead-generating, and customer loyalty-building channel. It’s someone not serving up gimmicks for low-hanging fruit, but rather strategies for producing high-quality leads. Given the competition, an SEO pro with a comprehensive strategy is the only one with enough ranking power to win. It’s all about building an unbeatable foundation of asset strength and publishing power.
Technique is the differentiating factor and below you can get a sense for many that I use to power up results.
With clients such as Delta Hotels, Franklin Sports, and Humboldt Moving, building big success meant finding the audience and creating the type of content Google’s algorithm wanted. Today, the added element is high-quality content that matches searchers interest or intent.
It’s not an easy challenge to fuse together all you need. Which is where the advanced part comes in.
It still is Google’s algorithm that decides on your site’s value. You need someone who understands their sophisticated ranking algorithm, but also someone who understands user intent, your brand, the value in your content, and how to build powerful content that achieves all requirements.
What Differentiates Pros from Amateurs? The Audit and the Strategy
Effective search engine optimization requires a deep study of your market opportunity, competitive situation, and the resources needed. Autogenerated technical reviews of your site aren’t a professional analysis. My digital marketing audit for instance, is 8 audits in one which means you’re getting a fuller picture of your issues and opportunities.
The solution is likely not blatantly obvious, but rather takes some work to learn why your results are weak. I review the inputs and determine an SEO/content strategy that Google will love. It’s one customized for your unique audience.
Advanced Strategy, Techniques and Tactics
Gimmicks don’t work, and AI cannot understand or build a sophisticated SEO strategy. One mastermind is still the best route. Fortunately, you can be confident that I’ll take care of everything. Forget the best practices and gimmicks. I know what to do.
Advanced Search Engine Optimization Areas:
- conducting advanced SEO audits to find issues that are causing ranking and traffic problems
- understanding searcher intent and designing keyword use and content to suit them
- understanding the client’s target keywords — how Google interprets their meaning
- high-level keyword research (high-value keywords, additional keywords you can use, keyword combinations that support each other’s rankings, and related words)
- advanced level copywriting to match algorithms (determining how to hack copy and links to improve rankings based on known parts of Google’s 200+ factors)
- understanding site structure problems – linking, navigation, Pagerank flow and sculpting
- fixes to content topics, site speed, linking, Javascript, Googlebot spidering, metadata, ecommerce, and technical problems
- any activity beyond best practices guidelines that helps your website resonate uniquely as one Google can believe in
- content impact, engagement and lower bounce rates
- finding ways to build expertise, authority, experience, and trustworthiness (EAAT)
- building content themes, pillar content, and clusters within your site
- finding and creating business partnerships with an SEO benefit
- optimizing videos and video metadata for better rankings
- improving link-building results
- working with PR and promotion partners to build extensive reach
- leveraging paid channels to gain visibility and collect important data
Expert Who is Focused and Determined
When CEO’s and small business owners search for advanced SEO consultants, they often find well-funded marketing agencies, digital marketing gurus, popular marketing celebrities, link spammers, SEO magazines, Google guidelines pages, SEO software vendors, and hacking tip bloggers. Everything but a true expert!
Too often, notable pros are not really SEO/Content experts, but rather good at publicity to attract links. That’s important for sure, but Google is demoting the power of links continuously.
The key to better rankings today is the development of helpful, credible content that aligns perfectly with your imposed keyword strategy. That takes SEO skills.
How SEO pros create industry leading results:
- a customized (not computerized) SEO audit. If amateurs cannot deliver a customized audit, don’t work with them. A thorough digital marketing audit or SEO audit brings out all the details on the table, so that you understand the SEO strategy. If you don’t understand it, don’t sign them.
- understand your UVP and what your audience wants. You must understand your UVP vs customer wants. This affects click through rates, engagement, return visits, and backlinks to your site. Websites with a poor value offer, poor branding and poor user experience do not convert well. This will affect your rankings as search engines see that users aren’t interested in your content.
- focus on advanced techniques. Not metatag manipulation. Using sophisticated copywriting, engagement, social media reach, persuasion, and link acquisition techniques, they make an impact with visitors and brand ambassadors, all aimed at building your brand and drawing visitors. High level copywriting is what convinces others to share that content online or link to it within their own marketing materials.
- insistence on valuable, user-friendly, and highest quality content – content must serve multiple masters. Building impactful content on highly desired topics is key, but so is building a journey within each page and within a website.
- expert analytics — top notch analytics software ensures the expert can see those trends and user behavior that create customers. Top notch analytics and predictive analytics solutions can make a huge impact on user engagement. Informative analytics helps experts know specifically which keywords and content are successful.
- assessing technical issues — sometimes servers aren’t behaving well and server related trouble will lower your site’s rankings and search engine traffic. If Google’s receiving your pages fast without too much server load, it will get a good core metrics rating. Otherwise, your site gets tagged as troubled and this Google won’t show it to users, even if your site regularly rankings highly. Ranking means nothing if they won’t show your website.
- avoiding mistakes — yes, everyone makes SEO mistakes, mostly because Google won’t tell anyone how to do SEO perfectly. Avoiding mistakes again comes from studying analytics reviews, audits, and discussions, and building a strategy that builds ranking signal strengths, so mistakes don’t come into play again.
- auditing your site speed and core metrics is vital today. Advanced SEO pros know this and will investigate all programming that ruins your rankings.
- understand ranking algorithms. It takes experience, testing, plus advanced software tools to understand which of Google’s 200+ ranking factors matter. Algorithms change every month and despite having the best website, yours can get hit.
- understand seasonal themes – Google’s algorithm is so sophisticated it can decipher seasonal demand and it could mean your site will be excluded because it’s not about the “topic of the day.” Advanced SEOs help to keep your site in vogue despite Google’s attempt to categorize sites according to topical theme relevance.
- capturing links from high authority domains – catching the attention of influencers, small businesses, and authority domains is the biggest challenge of SEOs. Acquiring backlinks from relevant sites is excruciatingly difficult and those web site owners only link to your site under certain circumstances. Advanced SEOs know what it takes to capture those coveted high quality backlinks.
- establishing a viable high level strategy. This overall strategy leverages all assets in a focused manner to boost rankings. Content strategy is key to this marketing strategy, yet business relations, content marketing, PPC, social media strategy, are part of big foundation that is continuously tweaked to gain an advantage.
My advanced SEO services deliver many surprising benefits, in guiding your content developers to create better content, achieving a much bigger traffic volume, creating lasting brand value, and helping you discover your winning value proposition.
Advanced SEO Services
📞 Contact Gord at 416 998 6246 for a free review of your website and recommendations on how to improve.
