Copywriting

Shortage of Good Content Writers is Hurting Businesses

February 17, 2018 ♦

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Copywriting Heavily Influences Sales According to a study by the Content Marketing Institute, good content creators are in short supply. 1/3 of companies can’t find anyone talented enough to write for their brands and websites. Some may have tried to push their top print copywriters into the web sphere only…

Is Your Copywriting Helping Your Customers?

November 19, 2016 ♦

Content Development, Copywriting

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Solve a Problem and Win a Customer Of all your digital content, your copywriting is the one that moves the needle for business. It orchestrates and choreographs a persuasive process to grow leads and sales. I can’t think of a more powerful aid to new business development and customer loyalty…

Keep Your Posts Simple!

April 29, 2016 ♦

Copywriting

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2 to 3 Seconds is All You Have For copywriters, there is a place for lengthy, epic content, yet a short, well timed post may be more effective than anything you’ve ever written. This post is 400 words exactly. It’s digital fast food. As the title graphic (courtesy of BiteTheBuzz.com)…

Top 7 Ways to Make Your Content Original

Web Copy that Sells

May 9, 2015 ♦

Copywriting

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Your website can never be persuasive enough. Take a look at your own site and your blog. Does it grab attention? Does it get your UVP across quickly? Does it have the depth of content, topics, and copy style to persuade? Does it move visitors emotionally? Is it generating lots…

Web Sites – Are Your Web Pages Serving a Purpose?

November 15, 2014 ♦

Branding, Content Development, Copywriting, Strategy, Value Proposition

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Your Web Pages Look Pretty but Do They Have A Purpose? Are your web pages working like one happy team to get your message across powerfully and move your visitors to the right action? That would translate into a lot of revenue. You spent a lot of money on design and…