Business Owner’s Guide to Assessing Web Content Quality You likely know just how important brilliant content is. You’ve visited websites and have likely found some fantastic material that you couldn’t pull away from. Maybe it was a video, a blog, or research report. Maybe it was the brand, message or topics within the website that…
What Signals Does Google Use to Calculate Your Content Quality Score? Every once in a blue moon, Google makes major changes in its algorithm. The Mountainview behemoth has used silence and cloaking very to keep SEO pros off balance. Hidden in the shadows of its new RankBrain algo update, could be a new approach to…
Should you Personalize your Content for Each Visitor? Trends happen. Content personalization is one of the most important and exciting trends in digital marketing in 2017. In 2018, it may be that personalization is a top factor in impact, engagement, and sales. In a nutshell, this is about delivering unique customer content experiences and using…
Is Your Content this Riveting? How is it some people can fascinate, transfix and get others eating out of their hands? It seems they know some tricks of their trade and I”m thinking we can take what they know and do and make it work for us online. There’s one particular star who had that…
Website Traffic is Your Company’s Lifeblood Traffic is everything. Without it, there is no impact, no content consumption, no brand, no convincing sales pitch, and no sales. So why would a business person decide not to create the biggest flow of well qualified traffic? It doesn’t matter how much traffic you have — Get More…
Content is King. Distribution is Queen Even Groucho knew we all need a plan. And by now, we all know marketing is content marketing. So how do we come up with a plan to create the right content and get it distributed to the right audience? That’s what this post covers. Grab yourself a cigar,…
Your Customers are Waiting to Hear from You on Your Blog While others are winding their digital marketing efforts down as 2016 ends, they should actually be looking ahead to 2017 and 2018 and planning a strategy for unlimited growth. Next year’s success happens now. How can you be the best? By creating a powerful blog…
Blogs Drive Business, Sales Revenue. What’s your Strategy? A great blog strategy should be the real heart of your marketing program and even at the heart of your content marketing strategy and your SEO strategy. Blogs speak directly to your customers — the real voice they want to hear which is why people search out company…
Smart Content Strategy for Insurance and Real Estate Startups Do you know why your insurance or real estate website sucks compared to the top sites in your industry? Why do so few people visit or return, talk about you and your amazing products and services or share your stuff on social media? Great websites are engaging,…