Is a Google Content Quality Score Important?

Is a Google Content Quality Score Important?

What Signals Does Google Use to Calculate Your Content Quality Score? Every once in a blue moon, Google makes major changes in its algorithm. The Mountainview behemoth has used silence and cloaking very to keep SEO pros off balance. Hidden in the shadows of its new RankBrain algo update, could be a new approach to…

Content Personalization Software

Content Personalization Software

Should you Personalize your Content for Each Visitor? Trends happen. Content personalization is one of the most important and exciting trends in digital marketing in 2017. In 2018, it may be that personalization is a top factor in impact, engagement, and sales.  In a nutshell, this is about delivering unique customer content experiences and using…

21 Magnetic Ways to Get Your Audience Transfixed on You

21 Magnetic Ways to Get Your Audience Transfixed on You

Is Your Content this Riveting? How is it some people can fascinate, transfix and get others eating out of their hands?  It seems they know some tricks of their trade and I”m thinking we can take what they know and do and make it work for us online. There’s one particular star who had that…

Create Your Superb SMB Content Marketing Plan

Content is King. Distribution is Queen Even Groucho knew we all need a plan. And by now, we all know marketing is content marketing. So how do we come up with a plan to create the right content and get it distributed to the right audience? That’s what this post covers. Grab yourself a cigar,…

Time to Make Blogging and SEO a Priority

Time to Make Blogging and SEO a Priority

Your Customers are Waiting to Hear from You on Your Blog While others are winding their digital marketing efforts down as 2016 ends, they should actually be looking ahead to 2017 and 2018 and planning a strategy for unlimited growth. Next year’s success happens now. How can you be the best? By creating a powerful blog…

Blogging Strategy – The Core of Your Content Strategy

Blogging Strategy – The Core of Your Content Strategy

Blogs Drive Business, Sales Revenue. What’s your Strategy? A great blog strategy should be the real heart of your marketing program and even at the heart of your content marketing strategy and your SEO strategy. Blogs speak directly to your customers — the real voice they want to hear which is why people search out company…

Smart Marketing – Reverse Engineering for Marketers

Smart Marketing – Reverse Engineering for Marketers

  Smart Content Strategy for Insurance and Real Estate Startups Do you know why your insurance or real estate website sucks compared to the top sites in your industry? Why do so few people visit or return, talk about you and your amazing products and services or share your stuff on social media? Great websites are…