Content is King. Distribution is Queen Even Groucho knew we…
Should you Personalize your Content for Each Visitor?
Trends happen. Content personalization is one of the most important and exciting trends in digital marketing in 2017. In 2018, it may be that personalization is a top factor in impact, engagement, and sales. In a nutshell, this is about delivering unique customer content experiences and using it as a way to learn more about your customers.
That’s to use Content Personalization Software. Let’s take a good look at why you might want to use it.
If Customers Believe They’re Special — Maybe We Should Too
Artificial intelligence software can help with personalized content however, it’s a little pricey. This is why content personalization software is likely the right entry point to a massive shift in how you do marketing. Let’s discuss why and how content personalization will help your business. Powerful software combined with the strategies I cover in The SEO/Content Strategy Guide delivered could be a game changer for your business.
Content personalization has been around for a while. Today, they’re adding AI driven testing to speed up results. Personyze, Onespot, and Ezoic are a few notable solutions you can get familiar with to help you customize your content and grow your revenue.
Back in the year 2000, website visitor attention span was 12 seconds. Today it’s about 8 seconds! Visitors scan quick to see if your content is relevant
A Perfect Fit for Your Content Success
Here’s the real goal of your digital marketing process:
I’m not going to say your content sucks. However, would you agree that it could be better? Would you also agree that visitors likely are bouncing because they feel they’re wasting their time? Content engagement is crucial to Google rankings and conversion rate success and we can never be good enough.
Feeling a Little Dubious About Automating Insight?
3 Reasons Why Your Current Web Content Doesn’t Work
Number 1 Reason: Your content topics and presentation of them do little for 90% of your readers, including your top prospects. To discover those interests, you must test to find them. The personalization software speeds that process up, and can actually respond to each individual visitor. You can’t accomplish this any other way.
Typical site bounce rate: 80%. Each of your visitors have their own unique interests so responding to them manually is impossible. With content personalization software, we can learn what each visitor wants based on the landing page they arrived at, the combination of content they did see, layouts, types of images, videos, data, downloads, copy, headings, keywords used, page load speed, their click path through your site, how long they engage with certain pages, and more.
The software can collect, process, and remember a lot about a particular visitor. And with some Artificial Intelligence learning, it can help us discover the best content paths overall, which could open up the volume of leads and sales you are hoping for.
Number 2 Reason: Your traffic is low volume and low quality. The few visitors you’re getting aren’t well-qualified visitors, just people surfing who stumbled on your site via some extraneous topic. You need better visitors and that’s done through PPC, organic search engine optimization and content optimization.
Number 3 Reason: You’re going it alone without fresh ideas, professional help, software, or a focused strategy. This is why most small business people avoid SEO and Content Strategy and digital marketing. If you’re unsure who to ask, just starting asking anyone and work your way through to the best content strategist.
Are You Getting the Results you Need?
Is it time to assess your website, SEO, and content strategy and get revved up for a better year in 2018? Contact me now at 416 998 6246 to discuss your goals and needs.
Do you need New, more Relevant Content?
Or can you use what you already have? You can modify whatever you have if it’s appropriate. However, all this data below suggests you need content built for your best prospects.
A study conducted by OneSpot discovered that 87% of respondents reported that personally relevant branded content positively influences how they feel about a brand.
Personalization Software Advantages
The advantages of personalization software is impressive. You can tailor your content experience for each visitor, or visitors from a specific city, create custom promotions, and test constantly to improve your lead success. You can identify your most important visitors and serve the ideal content for them.
- deeper engagement of visitors/customers
- content sequencing
- behavioral targeting
- hooking your visitors on arrival better
- lower cart abandonment
- reduce wasted time/cost of ineffective content
- create dynamic landing pages
- perform multivariate tests
- discover real KPIs
- customized promotions
- recommend relevant content
- improve remarketing emails
- improve socialmedia engagement
- personalize your content and content marketing
The advantages of content personalization go further. When content is relevant, visitors are more likely to share on social media, more likely to create links to your site, and boost your authority and brand value to customers. And more content isn’t the goal. It’s creating the right content that matters that generates real sales.
Onespot is just one provider of content personalization software. Have a look at their features and new developments at onestpot.com. Does content personalization really work? Delta Faucet boosted pageviews by 49%, created 4X more clicks on CTAs, and quadrupled on-site engagement.
Creating, designing, and managing a content strategy is hard work. But when you automate this and make it work for each individual visitor, you’re giving your value proposition a healthy booster shot.
This software could provide an excellent learning process for you too. We can conduct a content audit, measure key statistics, find the best targets/segments, create content for them, then continually optimize it to improve sales.
By using your CRM and analytics reporting, you can discover which content is generating the best results. And it won’t take long to improve your content and grow your visitors interest in you or your business.
Ezoic Ad Testing
Ezoic is an artificial ad testing software for publishers. However, they will soon provide a level of content testing too. They do this for FREE! If you’re a publisher who makes money off of ads, the Ezoic is a great choice. By testing your content, and personalizing it using ezoic, you could increase your ad revenue significantly.
Content Personalization has been a big priority for several years now, and the pace is picking up considerably along with the arrival of more artificial intelligence marketing software. This is one more way I can add value to your marketing campaigns.
With all these strategies, software and opportunities available, you can create a superior market position and start giving the market leaders a rough time of it. You can be competitive and create a unique niche that competitors can’t mimic.
It’s time to take content strategy seriously by combining software with high quality content.
Call me at 416 998 6246 so we can get started.
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