- Real Estate Marketing Excellence!
The best place to connect to buyers and sellers today is online. If you’re not there where the conversations are happening, you can’t expect to develop new clients.
You’re reading now because you want to move forward with your sales career. You’ve learned that invisibility doesn’t generate many leads.
There are two things we must achieve together:
- establish that strong visibility and impact, and begin an engaging relationship with buyers or sellers via Google, YouTube, Bing, Facebook and Instagram.
- create conversations, narratives, hooks and calls to action to nurture a relationship with you, the most liked and trusted advisor which then generate the high-quality lead you need.
Great Realtors Master the Big Picture
With a focus on the big picture and not on details or things that happen later, you’re able to see the essence of your relationships with prospects. No clutter, but instead a laser focus on what builds their attention, trust and intent to buy or sell with you.
Whether it’s a Gen Z or Babyboomer resale buyer, their consideration period extends up to 12 months. It’s a complex purchase with many small hurdles to overcome. Your content can help them confidently surmount these minor issues while building confidence in you as “the only Realtor they’ll ever want.” It’s beyond exclusivity, to be a deep-rooted connection that makes them commit to transact with you with confidence, and that gives you a lifetime customer.
It’s a powerful message delivered in stellar copywriting and visual marketing.
The keys to successful, persistent and engaging conversations are:
- a marketing communications strategy: to build awareness, credibility, trust and significance using different content assets and social postings to make you persistently top of mind in buyer’s minds.
- a plan to build the right content assets: videos, blog posts, market reports, home listings, past client experiences, mortgage financing tips, landing pages, mls listings, neighborhood tours with prospective buyers, neighborhood lifestyle reviews, school reviews,
- reliable channels to promote you: Ppc ad campaigns to appear on homes for sale searches, neighborhood and city home searches, your competitor’s names, to reach buyers and position you as the best alternative when other Realtors don’t work out. Testing keywords, topics, bids, landing pages and more, to find those that convert best, continually refining to eliminate all wasted ad spend.
- build persistent visibility: Using retargeting to create ads that follow prospects wherever they go online including Google’s Adsense site network.
- build wide visibility: on Google search to make you look super relevant and authoritative.
- create a platform mix: to host their path to fulfillment: create the best content journey with impactful touchpoints with your website and social pages.
- build an engaging narrative: one that best communicates your special presence, caring, and real estate mastery.
- generate and test: developing and refining content pieces, topics, and the best CTA’s and offers to prospects to move them from inertia to action.
- create everyday connectivity: emails and social media postings to build connections and rapport with them on everyday topics. Each day offers a new way to connect to them and build exclusivity.
- produce meaningful, insightful analytics reports: to show what is moving the needle and where you’re wasting your time and money.
The Marketing Client Engagement Plan
Yes, that is what we might call it. Because it isn’t enough to get attention, start a conversation, or get a response.
It’s a plan to reach, impact, engage, impress, establish trust, and begin an email/phone/face-to-face conversation, that stops their search for a Realtor. Your engaging content makes them feel comfortable, hopeful and confident, and it’s time to get down to the business of completing their buying/selling transaction with you.
Please have a quick look at my affordable real estate marketing packages. They’re designed to get our relationship started and developing the online client nurturing platform you’ll be enjoying for many years of your career ahead.
Title graphic Designed by Freepik.
