3 Essential Reasons SMB Owners Choose Freelancers

3 Essential Reasons SMB Owners Choose Freelancers

What do Business Owners want in their Key Freelancers? Hiring quality freelancers is very desirable today (lower cost, maximum skill, industry focus). Yet are business managers finding who they really want and need? Are the best freelancers a gold mine? 3 Must Haves for Busy, Pressured Business managers: Convenience Competence Confidence Convenience means they want…

What Silicon Valley Companies Need

What Silicon Valley Companies Need

The Special Needs of Silicon Valley Companies Silicon Valley is that region in southwest San Francisco Bay where thousands of tech-related companies have established their primary business location. Entrepreneurs, financiers, and talent all come here to experience this haven for entrepreneurs.  Yet the days of easy money are behind us. Yes, investment in AI and…

Real Estate Marketing

Real Estate Marketing

Real Estate Marketing Packages It’s a new home selling season and opportunities still abound in 2022.  The challenge of being seen and heard and then connecting is no easy matter however, which brings is to promotion and marketing. Realtors with a strong online presence will at least be able to reach buyers and sellers. Seller…

Talented Copywriters or AI Software?

Talented Copywriters or AI Software?

AI Software Beating Talented SEO/CRO/Brand Specialist? There’s some more talk about artificial intelligence software being able to put talented copywriters out of work going around again.  Frankly, the idea is insulting and ridiculous and undermines business manager’s acceptance of AI marketing solutions. It’s natural that some (software developers) would get a little zealous about new tech…

Is The Search Monopoly Killing Small Business?

Is The Search Monopoly Killing Small Business?

You Can Save Your Small Business If you’ve noticed your Google rankings sinking this year, you’re not alone. Small business continues to get hammered by Google who continues to enjoy a monopoly on web search. Small businesses are seeing their visibility universe shrink slowly and silently each month. Many toil with minor issues but lose…

Rebirth of Organic Search

Rebirth of Organic Search

Revitalization of Organic Search for Marketing Many of you have been negatively impacted by Google’s search algorithm rules and in how they’ve managed the presentation of their search results pages. Even Advanced SEO strategists are challenged to help small business gain visibility. But change does create opportunity. For some, it has killed website traffic and…

Marketing This Week

Marketing This Week

Recovery Means Digital Marketing is Back This summer, the economy is on the mend and business managers are starting to think about their marketing needs. Visions of leads and sales are going to come true. Unless you’re complacent. It is an unusual and exciting time for us all. Most business owners feel invisible, yet we’re…

4 Steps to Powerful Real Estate Sales Results

4 Steps to Powerful Real Estate Sales Results

Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…

Capturing Organic Value from Facebook Advertising Campaigns

Capturing Organic Value from Facebook Advertising Campaigns

Capturing Organic Value from Facebook Advertising As I mentioned in many previous posts, organic traffic from social media and Google/Bing creates the bulk of  incoming Internet traffic. That’s what makes the stock of Facebook and Google the most desired stocks in the stock market. And increasingly, Google and Facebook are monetizing everything they do, and…

Marketing Agency San Diego Los Angeles San Francisco

Understanding The Marketing Service Ecosystem If you’ve ever wanted to launch your own marketing agency, in San Diego, Los Angeles or Boston, you’ll be glad to know I’ve worked for those who have done it. They became quite wealthy and enjoyed fantastic exposure to the latest technology, ideas and had money to travle worldwide. There’s…

A Powerful Digital Marketing Strategy

A Powerful Digital Marketing Strategy

The Simple Truth About Digital Marketing What are the hot trends for digital marketing? Who cares! The only matter for you is — delivering more value to your customers and growing your revenue. Let others waste their time while you create the best content based on research and creative innovation. You’re about to be treated to 7 excellent…

Cause and effect: The case for cause marketing
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Cause and effect: The case for cause marketing

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4 tips for effectively communicating with clients
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4 tips for effectively communicating with clients

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