How to Build Content Breadth to Capture High-Volume Leads Let’s use a simple analogy of a tall needle-like building vs Mount Everest to discuss content expansion. If the tall building represents a niche-obsessed content marketing campaign, it means it can’t reach high enough or broadly enough to capture the traffic volume and rankings, topic coverage,…
Freelance Marketer vs Digital Marketing Agency — Which Should You Hire? Are you considering further reorganization due to a budget squeeze? One area you can do it is not in marketing. Digital marketing freelancer may be a more cost-effective way to reach audiences and engage them. You’ll be weighing a talented versatile freelance pro or…
Why Canadians Still Make a Great Choice for Outsourcing The world is an expensive place to do business in, and it won’t be getting cheaper. Yet price consciousness can be a significant problem. Because as companies go mediocre and cut marketing spending, things can spiral downward dangerously. Marketing skill needs to be supported with an…
Small Business Marketing Report Where is small business marketing as we slide into the year 2025? It seems digital marketing is more complex than SMB owners are willing to admit. It appears that fears or reservations about the economy and the effectiveness about digital marketing are holding them back. Of course, if they can find…
Jasper AI – Powerful Small Business Marketing Assistant As we approach 2025, it’s easy to see digital marketing is being transformed by artificial intelligence. There are plenty of trends in marketing and we’re all struggling to keep pace with fast rising expectations. The solution we discover here is that a product called Jasper AI could…
Great Customers are the Fix for Everything Whether you manage a real estate brokerage, digital marketing agency, software company, e-commerce retailer, or travel agency, your business is your customers. If your customers are not good, your business will suffer, as you might already know. And when you’re not acquiring the most qualified, enabled, and stable…
Making Impact on Your Visitors is High Priority For a decade now, marketers have been focusing more on the visitor experience and user engagement. Yet the first part of experience and engagement is the impact your content and brand make on visitors. You may have some great product shots, a nice-looking webpage, and a…
Mapping Out a Path to Market Your Skills Who cares about progressive travel marketing skills today? Travel business clients might appreciate outstanding skills they can leverage to achieve their marketing goals. Can one skilled, versatile marketer make a difference? You have to believe you can. Our big challenge for marketing our skills might be problem…
The Rise of User Intent Insights There’s been a surge in interest in this topic of user intent in the last 5 years. Search engine optimizers want to understand keyword usage and what content to create. But user intent touches on all aspects of marketing and business strategy. Brand managers too want a keen understanding…
Real Estate Marketing Strategy If you’re undecided who should be your dedicated real estate marketer, it’s wise to review your marketing strategy first. Based on that and your budget and risk tolerance (because agencies can take all your money), it’ll be clearer. I hope to convince you that a dedicated specialist is the right choice…
More AI Junk and Slop from the Zombie Internet As AI was introduced to the mainstream business community, CEOs and SMB owners were delighted at the prospect of a robot computer program generating free online content and providing free, cheap customer service. It was a dream world of low cost, easy automation, zero-employee based pure…
How to Promote Your Travel Blog in 2024 It’s never been more difficult for bloggers in any sector to succeed than right now. As the housing, stock market or travel blogger yourself or for a client, you face stiff competition online. You’ll need to step it up to become more creative, resourceful and promotional. Because…
A Guide to more Affordable Powerful SaaS Marketing Software as a Service (SaaS) has opened a prolific source of online revenue that’s made most other online business models seem pale in comparison. It’s the golden child of the software industry and endless new businesses and startups are being built on this cloud-based system. However, too…
The Power of Links to Your Website 2024 is almost here, and a better economy is just ahead. You’re reading because looking for that one thing that will boost your business leads and sales prospect pipeline. Normally, we’d say there is no magic bullet. However, there is one thing that could power up traffic, leads,…
Real Estate Video for Agents Video is a powerful medium for marketing. And it can be for real estate marketing and sales too. Realtors who master this medium take it to a level most agents and brokerages don’t. But the benefits in impact, engagement, and lead generation just keep on coming, as you’ll see in…
What do Business Owners want in their Key Freelancers? Hiring quality freelancers is very desirable today (lower cost, maximum skill, industry focus). Yet are business managers finding who they really want and need? Are the best freelancers a gold mine? 3 Must Haves for Busy, Pressured Business managers: Convenience Competence Confidence Convenience means they want…
The Special Needs of Silicon Valley Companies Silicon Valley is that region in southwest San Francisco Bay where thousands of tech-related companies have established their primary business location. Entrepreneurs, financiers, and talent all come here to experience this haven for entrepreneurs. Yet the days of easy money are behind us. Yes, investment in AI and…
A Focus on the Core Essentials that Create ROI Every once in a while, marketers must review their performance and their tools, learning, channels, funding and resource selection. A review most always leads to the core essentials of successful digital marketing. Every year, digital marketing becomes more competitive and demanding. That’s due to the fact…
SEO Supports Marketing Campaigns Congrats if you’ve managed to build a huge volume of traffic to your site. It’s an underrated success today, since without traffic, there’s no leads, no revenue, and all elements of your marketing mix go unsupported. If your conversion rate hovers below 3%, then it’s time to do more with that…
AI Software Beating Talented SEO/CRO/Brand Specialist? There’s some more talk about artificial intelligence software being able to put talented copywriters out of work going around again. Frankly, the idea is insulting and ridiculous and undermines business manager’s acceptance of AI marketing solutions. It’s natural that some (software developers) would get a little zealous about new tech…
You Can Save Your Small Business If you’ve noticed your Google rankings sinking this year, you’re not alone. Small business continues to get hammered by Google who continues to enjoy a monopoly on web search. Small businesses are seeing their visibility universe shrink slowly and silently each month. Many toil with minor issues but lose…
Which KPIs Are Driving Your Leads? You just got a lead from Google or Facebook. They want to work with you. Great, but why did that happen? There’s a thousand other agents available. What did they see in you and what got them to call to you? If you take a deep dive into your…
Revitalization of Organic Search for Marketing Many of you have been negatively impacted by Google’s search algorithm rules and in how they’ve managed the presentation of their search results pages. Even Advanced SEO strategists are challenged to help small business gain visibility. But change does create opportunity. For some, it has killed website traffic and…
Which Real Estate Marketing Channel is Your Best? There are 10 key lead generators for Realtor internet marketing in 2021. And the question for you today is which of these platforms and channels could you not do without? The Internet has made it challenging for many real estate agents in the last ten years, and…
Recovery Means Digital Marketing is Back This summer, the economy is on the mend and business managers are starting to think about their marketing needs. Visions of leads and sales are going to come true. Unless you’re complacent. It is an unusual and exciting time for us all. Most business owners feel invisible, yet we’re…
Realtors and Real Estate Marketing Does it seem to you that real estate agents don’t use the Internet fully to build exposure and brand reputation and generate buyers or seller leads? Sure there’s a smattering of ads but relative to other businesses, their exposure is minimal. You have to wonder at the full long term…
Ramping Up Realtor Digital Marketing Successful or not so successful, real estate agents must always be powering up their lead sources. That means building those marketing assets, promoting your offer, optimizing your lead funnel, and nurturing for more closed sales. Today, client prospects know you more from your online real estate marketing than they do…
Launch Your Business Success Tired of the rewards of amateur business and low sales revenue? Is the frustration of stagnation in your old business becoming too much to bear? Are you a passenger in your own life? Then isn’t it time to build your desire to succeed, find that correct path to success, and follow…
Capturing Organic Value from Facebook Advertising As I mentioned in many previous posts, organic traffic from social media and Google/Bing creates the bulk of incoming Internet traffic. That’s what makes the stock of Facebook and Google the most desired stocks in the stock market. And increasingly, Google and Facebook are monetizing everything they do, and…
Understanding The Marketing Service Ecosystem If you’ve ever wanted to launch your own marketing agency, in San Diego, Los Angeles or Boston, you’ll be glad to know I’ve worked for those who have done it. They became quite wealthy and enjoyed fantastic exposure to the latest technology, ideas and had money to travle worldwide. There’s…
The Simple Truth About Digital Marketing What are the hot trends for digital marketing? Who cares! The only matter for you is — delivering more value to your customers and growing your revenue. Let others waste their time while you create the best content based on research and creative innovation. You’re about to be treated to 7 excellent…
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Build Your EPIC Engagement Strategy Engagement is the buzzword of this decade in marketing and ecommerce. Your customer prospect must be wooed through the complete conversion funnel. To create attention, impact, engagement and a sale, you must design a better visitor content engagement strategy. This EPIC post describes in great detail how you can power…