Real Estate Marketing Strategy

If you’re undecided who should be your dedicated real estate marketer, it’s wise to review your marketing strategy first.

Based on that and your budget and risk tolerance (because agencies can take all your money), it’ll be clearer. I hope to convince you that a dedicated specialist is the right choice for your budget and all that’s required to make it work. There are so many sources of help that we can leverage, that an agency isn’t the only choice.

From real estate marketing sites with built in lead generation and analytics tools to real estate videographers, you can put it together cost effectively on your own.

In my experience with agents and any business clients, is that an inadequate budget is the top issue for failure. But it’s not the only one. Today, the big media companies who own the marketing channels, demand a price. Access is controlled in any channel and it requires funds and high quality content (which carries your persuasive message).

But beyond the funding, it comes to strategic excellence from creating quality content that works, building your brand image and a wide reach to your market, and persuading buyers and sellers that you are the “only one for them.” This exclusive, magnetic, compelling image and value has to be achieved, otherwise you’re wasting your money. In the end, they’re buying you. If you’re successful, they’ll even get pushy that you must buy and sell for them!

You’ll want a lasting, improving approach that guarantees success over the next 5 years, and I aim to deliver that for you. It requires you letting me put together a sophisticated marketing strategy, working to use content as a connector to clients.

My versatility is the key point here and I enjoy all aspects of real estate marketing.

They all go online, where they’ll meet your content, brand and sales messaging.

Compete, Build Preference, and You Won’t Need Marketing!

What’s critical for new real estate agents to know is that long-time Realtors tend to stick to their long-time circle of contacts. They’re not competing online for new clients for the most part. This is their weakness, giving you a foothold in the market.

You can get yourself established to capture some of their prospect pool, both buyers and sellers and grow your presence overall. Clients don’t know you, trust you, find you the most significant, and want you to be their agent until we’ve made you number one in their hearts and minds.

I’m not giving away the strategy here, but suffice to say it involves reaching a lot of buyers and sellers, moving them emotionally, helping them, and showing you care and resonate to their home buying dream. That won’t be done in a phone call or face to face meeting.

Home buying is a considered purchase lasting at least two months. A wonderful introduction to you, a pleasant conversation, a great value proposition that resonates with their dream, and repeated messages of caring and support, keep you top of mind in their intent to purchase.

And let’s not call this digital marketing, because it’s human marketing to real people and their emotional needs and personal perspective. All channels involve invoking conversations and exchanges of caring and support. The personal engagement is the marketing supported by the key marketing channels. We’ll choose the best to create your marketing leading brand image and lead generation funnel.

Home sellers and buyers choose a specific Realtors because they were the first to come to mind, or because they found them online. Their intent is to align and harmonize their quest for a new home. And your online content generates that harmonious picture and makes them believe you’re the only one who understands them and can make it happen.

You’ll find the key ingredients are brand image, relevance, and big visibility. These can all be developed and showcase you as a relevant, talented, and valuable sales professional. These real estate marketing packages have everything you’re going to need to make a big impact and reach your target clientele. It’s the right time to start and be ready for the big 2024/2025 home selling season.

An amazing real estate website — a Website can be a beautiful and quite the hub for all your leads, especially automated lead generation. Bringing focus to your client prospect’s experience is important. A website creates that focus.

And real estate marketing is really about building relationships with clients, not technical web responses or lead gen gimmicks.

A solid real estate marketing package includes a wide funnel for gathering leads while delivering a great digital customer experience and to showcase how relevant you are to your target buyers and seller.

Deliverables for an Integrated Real Estate Marketing Strategy

thorough study of your buyer/seller profile and their motivations and preferences (full digital marketing audit if desired)
building a strong Realtor brand image as the focus of all content including video, blog posts, social media posts, ppc ads, marketing pages etc.
research and creation of unique content that reaches, impacts, informs, entertains and ranks high on Google
creation of content that creates a more full demonstration of your Realtor skills and value
engaging blog posts and social posts that help bring prospects closer to your way of thinking
social media account development and engagement
creation of content that builds high exposure on Google and Bing (SEO)
creation of content that is impactful, credible, and moves prospects through the conversion funnel
targeted local ppc ad campaigns that focus only on high converting keyword phrases
well targeted Facebook ads that help nurture leads and build familiarity
remarketing ads that helps create persistent awareness of you and your value offer
an attractive website with CRM to help you build relations with your prospects
assistance with special projects such as videos, contests, and other promotional tactics

You can see more of the details on the real estate marketing package page.

Better, free, sustainable, powerful and something you will control

Relevance: It’s about Being The Only Agent for Them

Contact Gord about your 2025/2026 sales success: 416 998 6246,