Seller Leads through Better Marketing
Today’s home sellers are a cagey lot, continuously holding on for a better price and the exact right time to sell their property.
They’ll keep to that offish stance until you reach and persuade them otherwise. Your wisest move now is to develop a marketing strategy aimed at your ideal home sellers.
Home seller leads are the best leads you can get. It’s time to develop your seller lead strategy and tactics.
Building Your Unique, Valuable and Compelling Message
Before we dive into tactics, it’s important to get the big marketing picture clear. A tactic by itself is very weak, so it won’t work. The power of your very best tactics stands on a powerful, clever, creative foundation. And the core goal of your marketing is to convince them that you’re “the only Realtor for them.” Convinced of that, they will insist on you being their Realtor.
One of the top reasons why agents don’t do well in online marketing is because they’re not present within their marketing. 99.9% are indistinguishable and use bland, forgettable content and messaging. They spend all that money to be one of the crowd. The special “only one for me” branding is achieved through many creative channels and tactics. It’s all driven through a clear, cohesive strategy that compounds your value in their eyes.
Your Realtor brand makes the sale, and supports your marketing strength. Those agents who do online marketing at arm’s length anonymously don’t establish the personal connection to get their winning value proposition across.
Sellers are demanding about seeing the real authentic you to gain the confidence you are the best Realtor for them. We can do this!
Realtors don’t like to discuss UVPs but you do have one. Rather than avoid that, why not embrace it fully, and actively step into your marketing? This is important because homeowners are buying you — your image of mastery, congeniality, experience, integrity, and creativity. It’s the picture of an excellent Realtor.
Who Are You Trying to Reach?
The first step in your strategy is to identify your ideal target, those who would like to hire you. Then you design content, advertising, and messaging that speaks directly and only to them. They need to know you are entirely focused on them.
In another post, I discuss how content is fashioned to create a narrative or conversation with your targeted client. Often, we’re starting a conversation by intriguing them, so they have a reason to call you. And a phone call is the right response.
Your website and social content conveys your promise of value. And as part of that, we create content that resonates with them and shows you’re sympatico with them, that you care, and that you’re a part of their “club.” You see this in many Realtor ads and lawn signs with slogans about caring, commitment and service.
But really, these people are picky and are looking for the total package. Your online content is the only thing that conveys this “total package” message. Online, you are your content. We’re just fashioning it to create this desirable, inspiring image of you being the exact right match for them.
Your content topics should resonate to their selling ambition and desired outcome, and suggest subtly that you are the right one to deliver top flight results.
Digital Marketing Strategy to Reach Sellers
Everyone takes reach to buyers and sellers for granted. But you might know from the meagre traffic you get that it’s not easy. We need to build a content strategy and SEO campaign to get exposure online. Google supplies 90% of the traffic to websites today and it’s where you can reach massive audiences of sellers. Cities such as Boston, Los Angeles, Toronto, Vancouver, Atlanta, Dallas, Denver, Tampa Bay, Chicago and Miami are big markets.
Consider that sellers and buyers are going to be in the market in 2025 and they’ll be searching on Google.
Rest assured, you’ve found the right guy to build massive traffic from Google, and create content that impacts and achieves your lead generation needs. I’ve worked with 100+ clients in a variety of industries including Realtors and real estate companies. I’ve created 1 million visit blog posts and there’s no reason why I won’t do that for you. Obviously, it takes some time and resources. But more than that, it takes your confidence and commitment.
Okay, for this post specifically we want to lay out 8 key Seller Lead Tactics, that will have the most impact.
- Build a Great Real Estate Website: Your site is the homebase they need to engage with. A Facebook or Instagram page doesn’t have the communication power and trust to establish a winning brand. It’s where you can build on your strengths and fill in any gaps so you don’t lose that interested homeowner.
- Show You’ve Got Broker Level Strength: Show them how your talent and system is more effective and reliable. Resolve trust and credibility doubts via good content on your website. Speak of techniques, and a digital selling system that attracts the exact right buyers to get a higher and more certain high price (so there’s no friction and time waste for them).
- Choose a Geo/Demographic Market to Focus on so you Can Dominate it: Find a neighborhood that has the type of people who typically respond well to you in person. Use the vocabulary, topics, and style your ideal prospects use. Show you’re the most knowledgeable agent on their market. Build content on that local scene and be a part of it.
- Make High Quality Videos to Make an Impact and Introduce Yourself Personally: Your ideal prospect wants to see you and hear your views about the market. You might introduce yourself and a beautiful home you’re selling just as a way of showing how you look in action. Get relaxed and have the camera follow you. Remember to really like yourself first. You are worth knowing and they’re lucky to meet you.
- Be Social in Real Life: Think about places you can meet people, get active in many activities and engage them in conversation. Do more and work on doing more. Play some golf, tennis, attend some meetups and community events, and make social time a big priority. Think about the things you like to talk about and others will feel your enthusiasm no matter what it is. Get them to ask you about the market and talk about positives and negatives and when they ask you “is this a good time to sell” say “It depends.” Then you’ve got them immersed in all the issues you can help them with. Brilliant.
- Build a Huge Lead Funnel: After building your website as a landing and lead conversion platform, execute professional level SEO techniques, ads tailored for them, content marketing that captures them with ideas, YouTube videos to get them visually involved, social media engagement to create conversations, and get exposure on local websites and real estate portals. Drive traffic to your free home valuation page where you explain briefly that you have a unique angle on establishing its real genuine value.
- Play up your Open Houses: Get lots of signs out in that neighborhood. An open house is a live event and people love live events. Play it up and give others in the neighborhood reasons to come out and chat and see how a house should be listed and sold.
- Create Giveaways and Contests: Online, people love contests. Just make sure it’s a prize that’s worth talking about and sharing.
- Create a Big Presence with a Well-Indexed mls listings website: Buyers and sellers are drawn to listings out of curiosity and there are ways to get your messaging and links into those MLS listing pages. Those pages are a big asset with SEO and attracting searchers looking for homes. Buyers and sellers of all kinds means you have a huge net to capture them.
Find out more about powerful, all inclusive real estate marketing packages.
You can reach me at 416 998 6246 to discuss how we might work together. This could be long term partnership for these great selling years ahead in the next 5 years. Let’s get on this big wave coming in!
