Realtor Branding You might ask why out of 500 visits…
Zillow Homes for Sale
Zillow is making quite a stir in the real estate sales sector in 2017. Pundits are awarding its success to things like Big Data or company culture, but the real reason may be technology and Realtor’s frustration with NAR and the MLS. I’ve written a post on Zillow and its leads generation program. Have a look if you’re an agent.
Zillow Group (NASDAQ) is actually made up of 7 brands serving consumers including internet-based real estate and rental marketplaces. Zillow is growing fast, grabbing a good share of mobile phone searches.
With almost 2000 employees today, and the 48th most visited website in the US, Zillow Group has come a long way in a short time becoming a force in the US housing market.
But it hasn’t been without controversy. They’ve drawn criticism from MLS associations and by others for selling home buyers personal information, for not protecting consumers from dishonest sellers/advertisers, and for their advertising practices in general. As a home seller, you may like that you have Zillow to help you reach more buyers.
As a Realtor wanting to leverage the Zillow search and advertising system, you may like the potential visibility but not like the home buyer interaction results.
Zillow is now to Real Estate what Uber is to a taxi driver
Zillow Home Search Los Angeles
Take their home search for a test drive, using a search for Los Angeles Homes. The video walkthroughs are a unique feature you might like. Have you used Zillow to search for homes for sale before? How did you like it? Was the Zillow Zestimate tool helpful to you? Do a Zillow homes for sale in Los Angeles now.
Zillow’s Technology is Worth Talking About
The upstart company’s zealous enthusiasm for growing marketshare and online services delivery, and making home and mortgage searches more enjoyable for home buyers might be factors that aren’t discussed enough. The company has invested big time in marketing and advertising and in doing things NAR and realtor.com won’t.
If you’re a Realtor, have you used Zillow Leads generation program called Zillow Premier? Does it compare well to other lead generation services? Is Zillow’s success suggest that Real Estate sales is being Uberized?
You can read all about Zillow’s update to its Premier Agent platform at Inman.
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