In Demand Marketing AI Skills
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In Demand Marketing AI Skills

Building In-Demand Marketing AI Skills The marketing landscape is rapidly evolving with Marketing AI — which are tools, techniques and skills critically important for SMB marketers.  And the movement (happening for a long time now) is transitioning from learning and using AI to “delivering AI” for tangible business outcomes. Are those outcomes learning, execution and cost-efficient…

Power Up Your Small Business
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Power Up Your Small Business

Meeting the SMB Challenge Ahead: A New Strategy The US and especially the Canadian economy are not powering small businesses in 2025 and economic indicators are signalling trouble ahead. Not to be dour here, but rather to suggest that business reorganization and marketing optimization are a practical adaptation to the reality of the deteriorating economy….

Effective Travel Incentives
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Effective Travel Incentives

🎁  Travel Incentives, Discounts and Rewards US travel companies are digging in deeper to make their trips and packages more affordable, and their brand image more powerful. Surprisingly, the solution they seek might be in techniques normally associated with losing money — offering incentives and discounts and reward points. For many of them, the strategy…

The Best Travel Agencies
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The Best Travel Agencies

Empowering Travel Agencies The 2025 travel market is suddenly looking a little more challenging with the introduction of the Trump tariffs. International travelers are adjusting their trip decisions based on worsening economic outlooks, rising US dollar, and rising costs due to inflation. And Canadian and US travelers are are hanging their travel plans given costs…

Your Agency Dominance Begins with Costa Rica
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Your Agency Dominance Begins with Costa Rica

Connect with Financially Strong Costa Rica Travelers You might be selling trips to all over the world and doing okay. And you might have your favorite destinations to serve. However, what if expanding to new destinations and reaching new types of travelers is wiser?  Because when you tap into a better-quality prospect pool, you might…

Outstanding Leadership in Business
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Outstanding Leadership in Business

10 Essential Traits that Mark Outstanding Leaders Talk about leadership online in the last 5 years might be mundane and cliched and you might even wonder whether the topic has any value anymore. Yet, leadership for business owners is worth discussing.  If the value of these principles is cast aside routinely in favor managing activities…

Travel Industry Conferences and Conventions — North America
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Travel Industry Conferences and Conventions — North America

Travel Business Conferences USA Canada For travel agents, travel startup entrepreneurs, tour operators, and destination marketing companies, travel conferences and expos represent a wonderful opportunity to connect, learn and celebrate being in the travel industry. Who doesn’t love traveling to a conference/trade show to get immersed in the industry they love? And with the 2025…