Do You Have the Courage to Attack your Competitor’s Strengths?

Do You Have the Courage to Attack your Competitor’s Strengths?

Attack Your Competitor’s Strengths A commencement speech from Roger Federer at Dartmouth College recently, offered one really important tip for entrepreneurs and future CEOs in the audience. He spoke about his challenges in becoming the greatest tennis player of all time. He mentioned having to work hard and shore up his weaknesses, become disciplined, managing…

Travel Content Marketing Strategy

Travel Content Marketing Strategy

How to Build Your Content Marketing Campaign In the travel sector, content is vitally important. Travel is visual, immersive, personal and emotional. And your content can potentially create an amazing online experience that represents the amazing real life experience travelers are hoping for. You’re priming your prospect with digital content that’s more relevant and inspiring…

Tour Radar Tour Marketplace

Tour Radar Tour Marketplace

Tour Radar – Innovation in Business Tour marketplaces are big business. Very lucrative but challenging to make successful. In this post, you’ll discover one firm which was spawned in the booming travel sector, innovated and grown, learned from their mistakes, upgraded their sales channels, and adapted their business model to fit the actual, real, not…

The Best Tour Companies

The Best Tour Companies

What Makes the Top Tour Companies the Best?   If you’re investigating the opportunity of investing in tour companies or to launch one yourself, you’ll want to take a closer look at the top market leaders and comprehend deeply why they are successful. The best have the most inbound traffic, are marketing-driven, offer high-quality tour…

Change Traveler’s Minds

Change Traveler’s Minds

How to Change Travel Consumer’s Minds   Tourists and travelers of all kinds have particular tastes and preferences. Sometimes strong, sometimes not. How profitable would it be to change travel consumer’s minds about their loyalties, tour choices and destinations? These are well targeted, influential, and loyal customers to your customer list.   Such insight in…

Challenges Travel Companies Must Solve

Challenges Travel Companies Must Solve

Top 21 Challenges of SMB Travel Companies   If you’re a travel entrepreneur planning and launching a startup travel agency, travel SaaS management software product,  tour operator, or a tour marketplace, you’re into an exciting project, perhaps more joyful and fulfilling than any other industry. However, as you know, the market poses some significant challenges…

The Joy of Travel

The Joy of Travel

Travel for Health and Healing It might be said that all travel businesses are actually selling the joy of travel. Because joy is a powerful motive and might be the single, primary emotion travelers experience before and during their journey.  It represents many of benefits they demand of their trips. It’s just a word, but…

Be the Market Leader
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Be the Market Leader

Market Leader is the Best Positioning When business owners think about the phrase “market leader,” they often envision everyone but themselves. Many North American business entrepreneurs are too modest, not realizing that they could actually become the market leader in their sector.  And those who lead the market last longer — and earn more profit….

Why Do People Travel?

Why Do People Travel?

Why Do People Travel? Travel agencies and tour company managers should really dig down to discover the real reasons people travel. And travel marketers and tour company owners must be experts in the needs and motivations of travelers. Your customer’s wishes are the source of your revenues. Because, the answers for travelling are uniquely personal,…

Digital Travel Marketing Channels

Digital Travel Marketing Channels

Innovative Travel Marketing Channels After you’ve built the core of your marketing strategy with authentic organic content, SEO, and social postings, there are some additional channels you can leverage to promote your brand, build leads and grow revenue. In fact, the great content we’ll create is amplified significantly through them. These channels discussed below open…

Double/Triple Your Travel Site Bookings?

Double/Triple Your Travel Site Bookings?

Improve Your Travel Lead Conversions and Grow Bookings/Sales Today’s post is likely the most important reading of all. We’re exploring how to increase bookings and revenue from all the traffic you generate through content marketing and PPC advertising. Wouldn’t it be nice to double or triple those bookings/subscriptions? My experience with clients is they need…

Google Travel Portal

Google Travel Portal

Google Travel – Explore Flights, Hotels, Destinations You’re likely using several major travel portals to plan and book your travel reservations, from flights to hotels to tours. You might find better vacation satisfaction by using a more generalized travel tool early in your exploration. While Expedia, Hotels.com, Cheapflights, Booking.com, and Travelocity get all the ink,…

Travel Management Software
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Travel Management Software

Best SaaS Travel Management Software Platforms Personal and business travel will continue to grow in 2024 and through the next 10 years. Opportunities abound for agencies, tour operators, and destination management companies, so serve up a variety of solutions to travel-hungry consumers and business travelers. From Bleisure vacations to eco-tours and corporate team meetings, there…

The Mind Travels First

The Mind Travels First

Travel Content is Your Customer’s Pre-Travel Experience Hundreds of millions of travelers will be envisioning and hoping for their own significant vacation adventures in 2024. Isn’t the most enjoyable part of travel where people dream about destinations and how they anticipate the fun, adventure, stimulation of the journey and the destination?  They’re visualizing the sights,…

SEO/Content Strategy for the Travel Management Sector

SEO/Content Strategy for the Travel Management Sector

SEO/Content Strategy for the Travel Management Sector The global travel management sector is being powered up through unexpectedly high consumer and business travel demand. And the revenge travel movement is just a transition to a permanently mobile population who long to escape the confines of their local environment. Travel is more than an elixir for…

Travel Marketing Software

Travel Marketing Software

Travel Marketing Software Do large travel companies have better, more knowledgable, creative, inspired and capable marketing talent than small firms? Or do they have bigger budgets, more contributors and helpful software? Many small travel companies manage their marketing themselves creating content with a strategy and using a big portion of their budget for pay per…