digitalmarketing

Future of Digital Marketing – 2018 Forecast – 2018 to 2023

October 31, 2017 ♦

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Digital Marketing Forecast: Which Trends will Affect Your Business? What could be more fun for a digital marketing agency owner, marketing strategist, digital marketing specialist or entrepreneur than understanding their market and where the opportunities for growth are? There’s a lot of non-sense in expert forecasts, from bitcoin to wearables to virtuality…

Digital Marketing Audit

September 6, 2017 ♦

digitalmarketing, Special, Strategy

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Digital Marketing Audit for Small Business In all the years managing my own freelance business and while working with digital marketing agencies, I discovered that small business people are great at what they do. Unfortunately, they’re not experts in digital marketing which is a discipline exploding in complexity. My first recommendation…

How to Choose the Best Marketing Consultant

July 31, 2017 ♦

digitalmarketing, Special, Strategy

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Are You Finding the Right Consultant/Agency for Your Business? Has the deluge of noise in digital marketing become too much for you to bear? Well, hang in there because all you might need is a few pointers and some enouragement to get some clarity. Since marketing is pivotal to success now,…

How to Mindread Your Visitor’s Intent – Customer Research

December 11, 2016 ♦

digitalmarketing

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Knowing Visitor Intent is 90% of the Battle Let’s say you’ve got boatloads of traffic coming to your website, yet nobody’s buying. Apparently, you don’t have the engaging intent building content to interest them and you’re stumped about what to give them. It’s depressing, especially after you may have tried a few gimmicks without…

Buyer Intent Keywords – The Key to Powering Up Sales

December 1, 2016 ♦

digitalmarketing

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Buyer Intent Keywords – The Ones Real Customers Use Did you know your visitors are affected by the words you use on your site? It’s true. And the words they use when searching also indicate their search intent, including whether they will buy something. We call these high intent keywords…

Link Building – Key to High Rankings

May 31, 2016 ♦

digitalmarketing

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Good Links Add BIG Value One topic in digital marketing that doesn’t get enough ink is link building. Inbound links to websites are something Google rates very highly and if you want high rankings and the free, qualified customer prospects Google could send you, you need to get links to…

Refresh Your Website and See Your Conversion Rate Jump

May 24, 2016 ♦

digitalmarketing, Web Design

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Is Your Website the Same Old, Same Old? Old School branding gurus will tell you to keep your brand consistent and of course, that means not changing your website content frequently. Well, what if change was a powerful way of encouraging customers to return to your website and then converting…

Big Successes in Traffic are Real – Here’s Some Stats you Should See

May 23, 2016 ♦

Agency, digitalmarketing

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How Does 16,000 Visits/Month for a Realtor Site Sound? If you ask the average business owner or realtor about how many visitors they could capture online, you’d get some pretty low estimates. The reality though is Google serves billions of searches for 1 billion people worldwide. They’re still the McDonald’s…

Business Decisions: Do Rankings on Google Matter that Much?

May 23, 2016 ♦

digitalmarketing

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Not on Google? You’re Missing out on the Richest Source of Leads and Sales If you’re jumping head first into social media and PPC for leads and sales, you might want to check out the real facts about whether Google is a better source. Certainly you’ll be using both and the truth…

Why Your Digital Marketing Strategy is about to Change

April 26, 2016 ♦

digitalmarketing

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Is Ad Blocking about to Throw Your Business a Curve Ball? We all should know that when anything becomes too extreme, there’s a reaction to it. PPC and banner advertising has become an extreme issue for Internet users, particularly the growing segment of mobile device users. Continuously loading and annoying ads are crippling…

If I Hear the Word Digital one More Time, I’m going to Stick a Fork in my Head

April 24, 2016 ♦

digitalmarketing

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Opting Out – The Rise of Ad Blocking and Unsubscribing In the June issue of Canadian Business magazine, Bruce Philp, a brand strategy consultant was speaking to his audience of marketers where he blurted out “If I hear the word digital one more time, I’m going to stick a fork in…

Digital Marketing Specialist – Skills Most Sought After – Toronto Canada

April 20, 2016 ♦

digitalmarketing

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How Skilled should a Digital Marketing Specialist be? If you’re on Linkedin or Indeed looking to fill a digital marketing specialist role in your company, there’s a wide range of skills you might hire for. This post may open your eyes to a wide range of skills from copywriting to…