Digital Marketing Audit for Small Business In all the years managing my own freelance business and while working with digital marketing agencies, I discovered that small business people are great at what they do. Unfortunately, they’re not experts in digital marketing which is a discipline exploding in complexity. That’s why a digital marketing assessment is a…
Digital Marketing Review Too many business owners wing it with digital marketing. Yet, digital marketing is an ever-expanding, increasingly complex arena that requires a lot of knowledge to master. An in-depth review of the crucial things you’re not doing and how to do them strategically is just part of the solution you need for 2022/23….
Mississauga Digital Marketing Agency You’re on the hunt locally in the Mississauga area for a competent digital marketing SEO agency that will get the job done quick. Here’s a better alternative for SMB’s: a skilled freelance digital marketing strategist. My business Bay Street SEO has been born again, still with good old fashioned ethics: hard work…
Digital Marketing Forecast What could be more fun for a digital marketing agency owner, marketing strategist, digital marketing specialist or entrepreneur than understanding their market and where the opportunities for growth are? There’s a lot of non-sense in expert forecasts, from bitcoin to wearables to virtuality reality and the Internet of Things. These may be the shiny…
Things You Can do to Build Your Own Site’s Traffic Awkward beginnings: Quite a few professionals in ecommerce, medical, real estate, travel, hotel, mortgage, and professional services businesses feel they can’t write blog posts, articles for other websites, or even interesting Facebook posts for that matter. So you’re not a Content Marketing wizard, yet you do know…
Buyer Intent Keywords – The Ones Real Customers Use Did you know your visitors are affected by the words you use on your site? It’s true. And the words they use when searching also indicate their search intent, including whether they will buy something. We call these high intent keywords and you need to find…
Opting Out – The Rise of Ad Blocking and Unsubscribing In the June issue of Canadian Business magazine, Bruce Philp, a brand strategy consultant was speaking to his audience of marketers where he blurted out “If I hear the word digital one more time, I’m going to stick a fork in my head.” Philp said he…
Knowing Visitor Intent is 90% of the Battle Let’s say you’ve got boatloads of traffic coming to your website, yet nobody’s buying. Apparently, you don’t have the engaging intent building content to interest them and you’re stumped about what to give them. It’s depressing, especially after you may have tried a few gimmicks without getting any traction If only…
Ad Blocking We all should know that when anything becomes too extreme, there’s a reaction to it. PPC and banner advertising has become an extreme issue for Internet users, particularly the growing segment of mobile device users. Continuously loading and annoying ads are crippling the customer experience and throttling bandwidth. The demand for ads has become extreme…
Will Top Rankings Change Anything? If you’re jumping head first into social media and PPC for leads and sales, you might want to check out the real facts about whether Google is a better source. The fact is, websites and free organic traffic will never go away. And we’re getting close to a time when Google…
Digital Marketing Services Aurora Skilled digital marketing experts aren’t all living and working in downtown Toronto, Boston, or Los Angeles. And some digital marketing strategists have a broad skillset that provides the results you need at a fraction of the price of a Toronto agency, or a local one here in the Aurora, Richmond Hill, Markham…
Creative, Sustained, High Value Real Estate Marketing Your choice to become a Realtor is brilliant. You’re right. It is the best profession and when you check out the Toronto real estate forecast for 2017 and beyond, you realize realty will continue to be profitable. But now you must evolve to become a digital realtor. As…
Fresh Content and Design Old School branding gurus will tell you to keep your brand consistent and of course, that may mean limiting or not changing your website content frequently. Well, what if instead, change was a powerful way of encouraging customers to return to your website and then converting them once they got there?…
Good Links Add BIG Value One topic in digital marketing that doesn’t get enough ink is link building. Inbound links to websites are something Google rates very highly and if you want high rankings and the free, qualified customer prospects Google could send you, you need to get links to your website. The business of…
Digital Marketing Specialist Skills If you’re on Linkedin or Indeed looking to fill a digital marketing specialist role in your company, there’s a wide range of skills you might hire for. Which skills are actually useful might depend on your specific needs. Or they might depend on whether you’re progressing to win in the future. …
Digital Marketing Newmarket Skilled digital marketing experts aren’t all living and working in downtown Toronto, Boston, or Los Angeles. And some digital marketing strategists have a broad skillset that provides the results you need at a fraction of the price of a Toronto agency, or a local one here in the Aurora, Richmond Hill, Markham and…
Complete Digital Marketing Services for Vaughan Companies Finding skilled digital marketing experts inToronto, Boston, or San Francisco is easier. Now that you’re here, it’s even easier. You’ve discovered an experienced digital marketing strategists with a broad skillset which you won’t find at any Vaughan Marketing Agency. With local agencies, you work with young account reps, interns, and unskilled labour. That’s the way agencies…
Complete Digital Marketing Services for Markham Companies Skilled digital marketing experts aren’t all living and working in downtown Toronto, Boston, or Los Angeles. And some digital marketing strategists have a broad skillset that provides the results you need at a fraction of the price of a Toronto agency, or a local one here in the Aurora, Richmond…
Wild and Wacky Real Estate Market The GTA real estate market is the best it’s ever been. Endless buyers and sellers. And prices have risen 14 to 18% in York, Durham, Toronto, Mississauga. Home sellers are getting whatever they ask. The US real estate market is growing well too. Is all this prosperity going to last? Realtors…