Digital Marketing Audit
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Digital Marketing Audit

Digital Marketing Audit for Small Business In all the years managing my own freelance business and while working with digital marketing agencies, I discovered that small business people are great at what they do. Unfortunately, they’re not experts in digital marketing which is a discipline exploding in complexity. My first recommendation for those who want to…

Mississauga Digital Marketing Agency – SEO Content Development Gord Collins
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Mississauga Digital Marketing Agency – SEO Content Development Gord Collins

Mississauga Digital Marketing Agency You’re on the hunt locally in the Mississauga area for a competent digital marketing SEO agency that will get the job done quick. Here’s a better alternative for SMB’s: a skilled freelance digital marketing strategist. My business Bay Street SEO has been born again, still with good old fashioned ethics: hard work…

Future of Digital Marketing
digitalmarketing

Future of Digital Marketing

Digital Marketing Forecast What could be more fun for a digital marketing agency owner, marketing strategist, digital marketing specialist or entrepreneur than understanding their market and where the opportunities for growth are? There’s a lot of non-sense in expert forecasts, from bitcoin to wearables to virtuality reality and the Internet of Things. These may be the shiny…

Write Your Own Blog Posts and Facebook Posts
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Write Your Own Blog Posts and Facebook Posts

Things You Can do to Build Your Own Site’s Traffic Awkward beginnings: Quite a few professionals in ecommerce, medical, real estate, travel, hotel, mortgage, and professional services businesses feel they can’t write blog posts, articles for other websites, or even interesting Facebook posts for that matter. So you’re not a Content Marketing wizard, yet you do know…

Buyer Intent Keywords – The Key to Powering Up Sales
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Buyer Intent Keywords – The Key to Powering Up Sales

Buyer Intent Keywords – The Ones Real Customers Use Did you know your visitors are affected by the words you use on your site? It’s true.  And the words they use when searching also indicate their search intent, including whether they will buy something. We call these high intent keywords and you need to find…

If I Hear the Word Digital one More Time, I’m going to Stick a Fork in my Head
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If I Hear the Word Digital one More Time, I’m going to Stick a Fork in my Head

  Opting Out – The Rise of Ad Blocking and Unsubscribing In the June issue of Canadian Business magazine, Bruce Philp, a brand strategy consultant was speaking to his audience of marketers where he blurted out “If I hear the word digital one more time, I’m going to stick a fork in my head.” Philp said…

How to Mindread Your Visitor’s Intent – Customer Research
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How to Mindread Your Visitor’s Intent – Customer Research

Knowing Visitor Intent is 90% of the Battle Let’s say you’ve got boatloads of traffic coming to your website, yet nobody’s buying.  Apparently, you don’t have the engaging intent building content to interest them and you’re stumped about what to give them. It’s depressing, especially after you may have tried a few gimmicks without getting any traction  If only…

Why Your Digital Marketing Strategy is about to Change
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Why Your Digital Marketing Strategy is about to Change

Ad Blocking  We all should know that when anything becomes too extreme, there’s a reaction to it.  PPC and banner advertising has become an extreme issue for Internet users, particularly the growing segment of mobile device users. Continuously loading and annoying ads are crippling the customer experience and throttling bandwidth. The demand for ads has become extreme…