A Winning SEO Marketing Formula
After we’ve built an unbeatable, dominant content strategy, to showcase your amazing brand and connect to prospects and customers, we must support our ranking power in Google via promotion.
This off-site portion of the marketing challenge is to attract backlinks, gain citations, and get shares on social media. These are important signals to Google. Treat link building as a promotional exercise. It’s this very challenging and complex objective that we talk about now.
Strong Promotion Generates Links Naturally
Link building is about promoting your content to publishers, bloggers and influencers who might promote your company. It’s about gaining reach to the right influential people to introduce you and generate a relationship with these people which assists them and encourages them to promote your company/service including linking to your web pages.
Backlinks are critically important, but very difficult to obtain. While fantastic, compelling content is the best route in SEO and productive off-site marketing, Google still regards citations, brand mentions, and backlinks from other people’s websites as essential to rankings. If you do no promotional activities, your success with link-building will suffer.
Link building gains from strong active promotion that reaches publishers across the web, including journalists. You can also hire a link-building agency to capture backlinks too. Since the best of these companies are skilled at this outreach activity, they know how to craft content and link text to get best results. It might be wise to augment your own promotional activities with their help to become a market leader. It could happen.
For Google, links are actually one of the best indicators of the value you offer, given that it’s customer’s, experts’, and enthusiast’s vote of confidence for you.
Most professionals quake in fear of the link-building task, however, it’s a function of strong online marketing. Do a full, complete marketing effort via the best, appropriate marketing channels, and the backlinks will come. However, promotion isn’t always inexpensive.
Backlinks are Critically Important to SEO
Linking to your website and your Linkedin profile is how fans, customers and others express their support and belief. These are votes from your industry people to you. Relevant links are so important to Google. And we’re looking for links from industry authorities, influencers, other Real estate agents, news sites, and bloggers. They all add up to paint a picture of relevance and importance of your business.
Backlinks to your website tell Google:
- how popular your site is
- how much people like you, your product/service and your brand
- whether you’re trustworthy
- whether you’re an experienced expert and authoritative professional
- what others say or think about you and your professional value
- your true areas of expertise and reputation
- what keywords and topics your site might be worth ranking for
Therefore, we build a strategy to help reach interested bloggers, news media, and a network of people interested in your industry whether real estate, travel, software or stock market investing.
We’ll help ourselves generate backlinks by:
- creating content that people like to link to, such as reports, events, news, opinion, videos, visuals, and blog posts on key compelling topics
- by promoting the brand, people, and celebrating our networks of connections
- by making our supporters/influencers/media people feel important and that we’re vital to their image
We find most backlinks point to only a few specific types of content, while the rest doesn’t attract much. Haviing me research and build this linkable content is a big part of the link building strategy.
The quality of your content is key as people link to good, timely posts or info, from people they like and respect, often people with similar views. By cleverly supporting/reflecting certain people’s views, they feel compelled to share or link to the material.
To reach these publishers/media/bloggers etc. we need to create visibility which is done through social media connections, advertising, and direct messaging. We might reach important infuencers too. Valuable, high quality content with a point to be made is more likely to be shared. In the same way that journalists and reporters need good stories, we must have content items that are very relevant and compelling to our link acquisition target.
Most Effective Link Building Tactics
Trends in link-building come and go, but out of the strengths we have, we know social media, advertising, and blogging, and sharable content are likely to create awareness of content so others will find it linkable.
Please keep in mind that we’re targeting a group of industry related people who appreciate things to talk about to their customers and audiences. Creating our linkable content for them in mind is key.
If we build this linkable content, and continuously promote it, it ends up being more findable via Linkedin, Facebook, or Google search, and we notice media people finding it and linking to it. There is a wide net casting aspect to it, because it’s tough to know is interested now, who is looking and reading, and who will make the effort to report your content to their audience. You just roll the dice and be optimistic.
And as your rankings and traffic increase, link building becomes much easier, as more targeted people find your site and posts.
To get the best links then, a more assertive process of communicating with journalists and companies in your industry to place content, to give them story ideas, data, quotes, and insights to build their value to their readers. Identifying various influencers and other looking for more visibility themselves can work in our favor. We need to create value for them, in whatever way they want it.
Of course, this involves a significant amount of research, connecting and publishing work, and it doesn’t happen quickly. Very often, those who link to your site link because they’ve found old blog posts on your site and discovered some foresight and wisdom in them, which proved you might be one worthy of noting to their network.
Just like you don’t make friends or close deals instantly, you don’t win the link building wars quickly either. As you can see as with all aspects of marketing, strategy is the differentiator. Let’s make yours top notch.