How to Make Your Traveler Audience Feel Good The real goal of travel marketing is to make travelers feel good — about themselves and their wish to travel. For travelers, the dream is filled with memories, emotions, expectations and as well, thoughts about themselves. Whether they’re struggling with the commitment to travel or not, or…
Versatility Creates Focus on Maximum Performance “Versatility in digital marketing is not about doing more tasks. It is about connecting the tasks that actually create revenue.” “The versatile marketer protects the marketing budget by finding the few channels, messages, and content experiences that create the most trust, engagement, leads, and buying action — then concentrating…
How to Profit from this Goldilocks + Innovation Supercycle Coming Stock market bull runs happen. They’ve happened many times and some investors have become wealthy from them. They weren’t Warren Buffet or Tom Lee. They just invested at the right time. Stats show that much of investors’ actual, real wealth gains occur during these periods…
Create your Company’s Demand Generation Engine If you’re waiting and hoping your website will deliver high intent, willing, paying customers and on a reliable basis, you should uncross your fingers. A better approach is convert your website and social pages into demand generators. Aside from developing a demand generation strategy and using AI platforms, your…
Travel Business Social Media Strategy “𝅘𝅥𝅯 I’ve got two tickets to paradise – honey, two tickets to paradise…𝅘𝅥𝅯 ” That’s a catchy headline phrase from a great song and perhaps useable for an ad or social post for a travel agency. Yet would it align with your company’s travel marketing campaigns on social media? Too…
It’s Not Complicated for a Pro If your first attempt at search engine optimization didn’t pan out, don’t fret about it. It’s all about strategy and hard work. You may have been duped by hype, doom talk, and “techy talk” that plagues authentic SEO. Just feel the disappointment of those poor results, so you can…
Social Media Marketing Plan for a Travel Agency Since you’re in the travel sector, a market that’s human, emotional and visual, then social media is well suited to building connections and relationships. However, it’s noisy, cluttered, and requires a certain tone of voice and real engagement with customers. We can declutter and clarify this process…
Basics of Strategy: Learning to Win Faster, Easier We never question why the Amazons, Facebooks, and Googles of the digital world soar like they do. Too often they’re assumed to be lucky. We might assume it’s money, and there’s no doubt that funding carries big advantages at each stage of business development. However important funds…
Digital Marketing’s “Big Three” The pillars of digital marketing are: SEO Strategy, Content Development/Strategy, and Social Media Strategy. They’re interdependent and very powerful when they work together. This post is about how to develop a social media strategy — easy to digest, giving you the overview you need before you go about Tweeting, posting and liking….
Realtor’s Personalities and Ability to Engage Make them Perfect for Social Media Mastery I was just doing a search on Google for San Diego real estate. I clicked one agent’s link, but didn’t find much of interest. I clicked their Twitter link to see what they’re doing right now. Nothing. Dullsville. They didn’t much do much…
Improve Your Content Strategy Is there one marketing practice that can generate astonishing results in web traffic, leads, brand awareness, new revenue and customer loyalty? Oh yes. It’s called Content Strategy. Content strategy is the hottest topic in marketing because effectiveness is something everyone is struggling with. Excellent content that hits the mark generates everything from…
Tips to Help you Convert Visitors to Customers Improving the sales funnel is most digital marketers top priority today. And for two good reasons: 1) their traffic is much lower than previous years, and 2) doubling their conversion rate could triple profits. Years ago I had client websites rolling in traffic from Google and other search engines,…
Are You Finding the Right Consultant/Agency for Your Business? Has the deluge of noise in digital marketing become too much for you to bear? Well, hang in there because all you might need is a few pointers and some encouragement to get some clarity. Since marketing is pivotal to success now, picking the right consultant or…