Strategy

How to Capture Your Market with Strategy

How to Capture Your Market with Strategy

Basics of Strategy: Learning to Win Faster, Easier We never question why the Amazons, Facebooks, and Googles of the digital world soar like they do. We might assume it’s money, and there’s no doubt that funding carries big advantages. However importants funds are, it is strategy that creates the win,…
Digital Marketing Audit

Digital Marketing Audit

Digital Marketing Audit for Small Business In all the years managing my own freelance business and while working with digital marketing agencies, I discovered that small business people are great at what they do. Unfortunately, they’re not experts in digital marketing which is a discipline exploding in complexity. My first recommendation…
Content Personalization Software

Content Personalization Software

Should you Personalize your Content for Each Visitor? Trends happen. Content personalization is one of the most important and exciting trends in digital marketing in 2017. In 2018, it may be that personalization is a top factor in impact, engagement, and sales.  In a nutshell, this is about delivering unique…
eCommerce SEO

eCommerce SEO

Build your Advantage with eCommerce SEO If you’re one of those brick and mortar retailers suffering continuing in-store sales losses, due to the shift to Internet shopping, you’re likely pondering the future of your business. Well, the outlook might be rosier than you’d imagined. Using a low cost Shopify, Magento, or…
Trust in B2B or B2C — 10 Essentials of Trustworthiness

Trust in B2B or B2C — 10 Essentials of Trustworthiness

It’s All About Their Trust in You: Will You Deliver the Promised Value? The trust factor is an important business decision point today. We all need reliable, competent, and trustworthy partners. Let’s discover the 10 essentials of trust, including the trust-building power of success. When you’re developing connections that you hope will…
What is Social Media Marketing Strategy?

What is Social Media Marketing Strategy?

Digital Marketing’s “Big Three” The pillars of digital marketing are: SEO Strategy, Content Development/Strategy, and Social Media Strategy.  They’re interdependent and very powerful when they work together. This post is about how to develop a social media strategy — easy to digest, giving you the overview you need before you go…
Key to Profits: Content Strategy

Key to Profits: Content Strategy

Improve Your Content Strategy Is there one marketing practice that can generate astonishing results in web traffic, leads, brand awareness, new revenue and customer loyalty? Oh yes. It’s called Content Strategy. Content strategy is the hottest topic in marketing because effectiveness is something everyone is struggling with. Excellent content that hits…
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