Social Media Engagement Strategy Social media channels are essential digital marketing channels, part of your digital marketing flywheel. It’s easy to say most companies, real estate agents, software companies and travel agencies aren’t getting social media right. In their defense, it is challenging far beyond the common posts, chatter and scheduling. It can be fun…
Social Media Marketing Plan for a Travel Agency Since you’re in the travel sector, a market that’s human, emotional and visual, then social media is well suited to building connections and relationships. However, it’s noisy, cluttered, and requires a certain tone of voice and real engagement with customers. We can declutter and clarify this process…
Twitter Sues Elon Musk to Avoid Catastrophe Following on the heels of an embarrassing rejection from potential billionaire buyer Elon Musk (Tesla), the social media platform called Twitter is on very shaky ground. As it turns out, the ground under Elon Musk is beginning to quake too. His company Tesla was doing well, yet with…
Generating Leads with a Social Plan and Strategy While blogging and epic quality content generation are the workhorse for digital marketers, social media still has a vital role With your social media strategy built on a great unique value proposition and great content, it will take your marketing high. To understand social media’s role, you need…
The Social Media Giant Grows at Record Pace The user experience of Facebook couldn’t be more far removed from the world of Google and the Web. It’s a place for chatting and sharing material which has no other purpose than to make others smile, laugh, share their recipes, family pics, celebrations, selfies, and animated pet…
Marketing with Twitter People who use Twitter love it a lot. It’s fun, interesting and you can see, hear and learn things at a much faster pace. Those short snippets with pics and videos are tantalizing and entertaining too. Given more people are using social media via smartphones (42% right now), Twitter is ideal for…
You Social Media Listening Strategy – Techniques and Tools A good number of realtors pride themselves on their ability to listen and empathize with their clients wants and needs. That’s all good, but if you can’t even find your prospects or reach your inner circle of key clients, how will you hear their voice? Answer: social media media…
Digital Marketing’s “Big Three” The pillars of digital marketing are: SEO Strategy, Content Development/Strategy, and Social Media Strategy. They’re interdependent and very powerful when they work together. This post is about how to develop a social media strategy — easy to digest, giving you the overview you need before you go about Tweeting, posting and liking….
Realtor’s Personalities and Ability to Engage Make them Perfect for Social Media Mastery I was just doing a search on Google for San Diego real estate. I clicked one agent’s link, but didn’t find much of interest. I clicked their Twitter link to see what they’re doing right now. Nothing. Dullsville. They didn’t much do much…