🚀 Travel SEO: Capturing Motivated Travel Consumers Search engine optimization, when done really well can drive significant brand awareness and booking success. The image of SEO has fallen dramatically over 25 years. It once captivated marketing and business audiences then suffered when IT shops, web designers, and others tried to leverage its value to win…
🚗Top Tour Marketplaces Online The tour industry has grown in leaps and bounds, as global travelers search eagerly on Google, Bing and tour company websites for interesting travel experiences. Travelers want something invigorating or interesting to do for a sense of personal meaning, and a feeling that they’re immersed in these wonderful places. It’s all…
🗽Exploring the US Domestic Travel Boom A big change is happening in US travel and tourism — a shift to domestic travel destinations and vacation experiences. Such a trend is good for the economy and good for Americans by encouraging them to explore their own country by plane, train or automobile and thus support tourism…
🏞️America’s Travel Choices in 2025: Venturing Across the Northern Border Americans will be traveling domestically, within North America this year. Rising political tensions and risks are making many focus entirely on trips across the country by train, car, bus and jet. And why not? The US is one of world’s most picturesque and diverse countries…
🤗 Selling Vibes to Travel Customers? Most travel salespeople would agree that the customer’s wants and pain points are the core of any selling strategy. Travel decisions are complex and emotional, and travelers tap into emotional reasoning to simplify their decision. A basically, that means they rely on the “vibes” they get about your trips,…
✈️ 2025 US Travel Market Upheaval President Trump’s plan to revitalize and reindustrialize the US, and deploy high tariff barriers is inadvertently impacting the US travel market. It’s making global travel market and US travel forecasts and even accurate views of the actual market unfolding a challenge. Below you’ll find global travel statistics in relation…
🤩 The Essence of Stellar Travel Content Arguably, the biggest weakness of most small travel companies online is shallow, mundane content. Much of it fits “best practices” in style or topics but doesn’t seem to build brand loyalty or captivate an audience enough to make a booking. Of course, the quality bar is much higher…
Visit Canada’s Beautiful Okanagan Region 🚲It was in 1985, that I rode my bicycle from Banff, Alberta to the Okanagan region of British Columbia, in Canada. That epic 300-mile trip through towering snow-capped mountain ranges, past raging glacier-fed rivers and giant red cedar and hemlock forests into a thrilling 50 mph ride down undulating mountain…
30 Top Travel Destinations in the World Remember the old saying “the world is your oyster?” Well, it still is! For an adventuresome traveler, the globe offers up a seemingly endless supply of potential destinations. From the Mayan Riviera to the Italian Riviera, and the Canadian Rockies to the the Alps, there’s an adventure waiting…
Canadian Travel Expenditures Likely to Decline Significantly What might be brewing as a big problem for travel and tourism businesses picked up momentum this week. President Trump was pumping his unwelcome sign to Canadians and Europeans with new restrictions on those nationals traveling within the US for more than 30 days. They’ll need to register…
Travelers Changing Vacation Preferences President Trump’s tariffs are only beginning to send negative ripples through the Canadian economy. It’s still early but it looks like Canadians will increasingly alter their travel plans away from the US. Today, as Ontario Premier Doug Ford visited the US White House with the Canadian trade minister, Trump reiterated his…
Explore Costa Rica’s Volcanoes Costa Rica is a land of stunning natural beauty, lush rainforests, and thrilling adventure opportunities. Aside from the many enjoyable resorts and beaches, ecological purity, unique wildlife, welcoming people, and luxury wellness resorts, your exciting Costa Rica vacation might include an exciting and unique day tour of one of its 4…
Your Journey to Costa Rica: Immersing in Nature, Luxury, and Renewal Hundreds of millions of tourists know about the nature paradise called Costa Rica, yet only a fraction actually make the journey to it. This politically stable, democratic country is spectacular, genuine, and a playground for your senses and well-being. The people are welcoming and…
The Best Places in Costa Rica to Visit If you’ve been captivated by the many images or friend’s accounts of Costa Rica, you’re probably looking ahead to a fantastic travel adventure here. You’ll be waking up to the sounds of tropical forest birds while you sip fresh Costa Rican coffee anticipating a full day of…
2025, The Year to Save Money on Travel! It’s 2025 and travelers have a lot of travel options on their travel menu including transportation, hotels, itineraries and tours to choose from. It’s time to find the perfect travel experience for your family or group. With the rise in the US dollar and the political strife…
Finding your Ideal, Most Satisfying Vacation Experience As a hopeful traveler in 2025, are you wondering about the top common vacation destinations you see plastered all over the Google or Bing search results or on the big travel portals? Are they the best you can do? Is there something about these destinations that just doesn’t…
Banff National Park: A Young Adventurer’s Playground Hunting for an authentic, fresh, and meaningful escape in 2025? Banff Canada should be on your list of most compelling nature adventure destinations. There’s no better way to celebrate and enjoy your youth or awaken it from hibernation. Banff is ready to give you the vacation of a…
San Diego – A Place Where Summer Never Ends Imagine a place where summer never truly ends, where the ocean breeze carries the promise of adventure, and where every sunset feels like nature’s own masterpiece. Visualize yourself in the most sunny, southwestern part of US, next to Mexico, a place famous for its American and…
Become a Travel Writer? A massive audience, growing travel market, global traveler affluence, and the desirability of travel lifestyles is attracting more content creators into this segment. Writers with a flair for expression and connecting with travelers via words, a desire to travel, and expertise in constructing powerful articles and social media posts is quite…
Social Media Engagement Tips for Travel Companies Social media is an engaging, even addictive medium, even for travelers. It’s a wise choice for travel agencies, travel marketplaces, and tour operators to explore and engage in. This buzzword of engagement needs a little more clarification too. Why are you engaging with followers? Why would they participate?…
Social Media Engagement Strategy Social media channels are essential digital marketing channels, part of your digital marketing flywheel. It’s easy to say most companies, real estate agents, software companies and travel agencies aren’t getting social media right. In their defense, it is challenging far beyond the common posts, chatter and scheduling. It can be fun…
Who’s Launching Startup Travel Businesses? With an economic revival likely for the coming 5 years, entrepreneurs are intrigued about investing in and launching a travel startup. And the people jumping all over this opportunity are millionaires and people like you and me. Starter Story’s recent post on “How profitable is a travel agency?” suggests this…
How to Build Content Breadth to Capture High-Volume Leads Let’s use a simple analogy of a tall needle-like building vs Mount Everest to discuss content expansion. If the tall building represents a narrow niche-obsessed content marketing campaign, it means it can’t reach high enough or broadly enough to capture sufficient traffic volume and rankings, topic…
Why Search Engines Are Essential for Your Travel Business Success Given the promise of the incoming Trump 2.0 government with its pro-business agenda, both personal travel and business travel will see a big boost in 2025. And with travelers using digital tools such as Google to plan their trips, its absolutely necessary to build visibility…
Get Your Guide’s Fall 2024 Travel Experience Report Smart travel business owners and marketers should get access to insight travel market research. It drives smarter business decisions so you’ve got the right presence for your brand for the exact audience you need. Bold, confident, profitable decisions are driven by real data and insights. A healthy…