Make the Travel AI Threat a Benefit There’s a lot of fear about AI these days. It’s disrupting the travel sector at a faster pace and most small travel companies likely don’t have a plan to deal with it. The rising competition is a data center full of high speed, advanced servers collecting data on…
Find Where your Travel Website is Leaking Sales and Revenue Let’s move past marketing theory to focus on where your travel website might be losing customers and sales. This is a weak spot for most small businesses including real estate sites, travel sites, and residential services companies. It might be the mysteriousness that’s affecting your…
High-Intent Shoppers are Slipping Away — How Smart Travel Companies Are Stopping that Loss You might be doing the right things to attract visitors to your travel site via SEO, social, and PPC. Yet when they arrived, you’ve seen bookings stall, pages skimmed, and their confidence quietly faded. They left. The pain for you is…
✍ How To Optimize Your Travel/Tour Descriptions Hundreds of millions of travelers are online, mostly using Google, and they follow a finding path to destinations, hotels, trips, tours and more. Everything they see on their path to travel fulfillment, that stream of travel content is a description of a desired experience. The final destination…
💵 Buy Now Pay Later a Growing Opportunity in Travel Market While many wealthy Canadian, European, and American travelers can easily pay for their vacations and trips, most others are stretched to make them happen. Not being able to buy a travel package right away, as expected, means they don’t. And that results in making…
🤩 How Tour Companies & Marketplaces Can Attract Travelers & Tour Guides A new view of the global tours market is evolving. Tour companies, tour guides, and tour marketplaces are awakening to the realization that tour quality itself is central to the fulfilling travel experiences that travelers want. And customized, personalized tours may work well…
Travel Marketing KPI Performance Framework Great marketing needs great analytics tools and the right kpis to measure. Given the cost of marketing and challenge of being competitive in advertising, SEO, social media and content marketing, we need to learn fast. Key Performance Indicators are those vital metrics that indicate what aspects of your ads, bogs,…
Build your Advantage with eCommerce SEO If you’re one of those brick and mortar retailers suffering continuing in-store sales losses, due to the shift to Internet shopping, you’re likely pondering the future of your business. Now that the Corona Virus pandemic has obliterated brick and mortar shopping, more consumers are going online and likely preferring…
Amazon’s Monopoly and Amazon Prime Walmart and Amazon: the Grocery Wars Continue. 2 of the biggest retailing giants are waging a war in the online grocery sector — a sector which has actually failed to launch previously. What both could never have conceived is the Corona Virus pandemic. It has introduced millions of new customers…