Why not Have a Dedicated, Active Brand Ambassador? One of the most common issues with digital marketing campaigns is how stiff, impersonal, and forgettable they can feel. While they’re designed to meet advertiser needs, many fail to create the kind of compelling connection that resonates with travel consumetrs. Instead of leaving a lasting impression, the…
Pay Per Click Campaigns for Travel Businesses Travel businesses rely heavily on pay per click campaigns and paid social boosting to reach targeted travel consumers. It’s hard to beat the placement and reach of online advertising. It’s extremely fast and powerful, yet it’s competitive. The required minimum bids will shock you. Before you spend…
Online Advertising Spending Trends Are you pulling back on your digital ad spend and spending more strategically this year? It seems wise, however there are important reasons to combine your digital ad spend to support your overall lead generation goals. Google Ads and Facebook Ads programs pull in billions of dollars in profits for these…