Building your Real Estate Visuals for Online Promotions Real estate agents should avoid broker templates and leverage the selling power of attractive, custom-branded visuals for online ad campaigns, emails, newsletters social media and blog posts. Powerful visuals boost your agent brand, and they also impact your SEO performance since visitors bounce less off of pages/websites…
SEO Vs PPC vs Social Media Traffic It’s a certainty that you’ll be attracting leads from the big 3 marketing channels: Pay Per Click, SEO and social media, and paying a lot more for real, quality leads. Instagram Ads, Google Ads, Facebook Ads, Google and Bing Search, Linkedin Ads, Twitter Ads, and other pay per click…
The Ultimate Guide to PPC Optimization and Lead Generation At some point in time as a small business owner, you have launched an online ad campaign, and likely discovered how difficult it is to make it produce leads and revenue. You might have outsourced ppc management, unwilling to take control of what is an essential…
Get your Next Campaign Focused! As profitable as they might be, marketing campaigns create some discomfort for Realtors, travel agency owners, property management companies or small manufacturing companies. It’s a challenge even for seasoned marketers to visualize the theme and communications strategy of a winning digital marketing campaign and how it will be built and…
How You can Power up your SMB Marketing ROI Small business owners tiring of ineffective marketing and sales initiatives are switching the dial to the Marketing ROI channel. It’s a good thing. Because when they immerse themselves in ROI analytics, they’ll capture the insights needed to improve their content marketing strategy. Below you’ll discover insights…
Getting Faster Results for Small Travel Companies As we enter 2025, small business outlook still remains somewhat subdued. It’s creating inertia and making travel company owners cautious about investing in travel marketing excellence in 2025. However, given President Trump has won and is implementing a very strong Pro-US business agenda, with balanced trade and lower…
Leveraging Housing Market Ads I know you’re aware that being visible to millions of home buyers and sellers via Google, YouTube, Facebook, Instagram, Linkedin and Twitter (X) could be a wonderful thing. So the question then becomes, why aren’t you leveraging real estate ads in your real estate marketing strategy? I know, it’s likely because…
Why not Have a Dedicated, Active Brand Ambassador? One of the most common issues with digital marketing campaigns is while they’re designed to meet advertiser needs, they often fail to create the kind of compelling human connection that resonates within travel consumers. Instead of leaving a lasting impression, the ads, messaging and landing pages often…
Pay Per Click Campaigns for Travel Businesses Travel businesses rely heavily on pay per click campaigns and paid social boosting to reach targeted travel consumers. It’s hard to beat the placement and reach of online advertising. It’s extremely fast and powerful, yet it’s competitive. The required minimum bids will shock you. Before you spend…
Online Advertising Spending Trends Are you pulling back on your digital ad spend and spending more strategically this year? It seems wise, however there are important reasons to combine your digital ad spend to support your overall lead generation goals. Google Ads and Facebook Ads programs pull in billions of dollars in profits for these…