The Quest for Improved Revenue Through Search Engine Optimization
When any travel agency, real estate brokerage, or software company owner considers SEO for their website, it is lead and revenue growth that’s on their minds.
And why not? An ongoing strategy to build leads and sales via Google search generates business strength, brand visibility, new customer leads, improved value offers. and will open up new market opportunities.
Search engine optimization has been trivialized the last 15 years as millions of marketeers posed themselves as experts. Most of that was spam techniques. Then Google improved its detection of spam. And the bar for quality of content and user experience has rocketed. Advanced, professional-level SEO responds to this challenge. It is far beyond keywords and begging for backlinks — it’s a way to increase adn support your superior value proposition and sales offer.
“Advanced SEO services are the level of performance needed to win rankings, broaden visibility, and present value to unlock new growth opportunities and support customer loyalty”
SEO Sophistication and Brand Value Presentation are the Key Differentiators
Today, advanced SEO involves sophisticated content strategy, expert copywriting, and PR outreach to grow awareness to influential people. It’s influencing these influential publishers that brings significant success. It’s not an easy assignment, given competition, business requirements, and the cost of promotion. SEO is not free.
However, Google will be the most significant source of new business and revenue for your company. This won’t change so investing in SEO/Content strategy is a wise business investment decision.
In fact, to gain impressive Google ranking results, a sufficient investment must be made. Because SEO like other digital marketing channels is about an emotionally-moving presentation of value to prospects. We have to deliver better than your competitors. Otherwise, journalists, industry leaders, and other publishers won’t be convinced of your brand, products and worthiness of promotion. They may ignore you or don’t know you exist. That’s painful.
What’s Missing in Most SEO Strategies is Authentic Value
Even a skilled SEO strategist must have value to share or appear to possess. And today the ante regarding value propositions is raised. Investing more funds into a credible presentation of value can be the difference to success. Even after visiting your website, consumers and industry journalists must believe in your brand/products. Ranking get them there, now your content must convert them to a prospect.
For instance, in travel, it’s the spirit of the joy of travel that’s the currency of promotion. When that is celebrated authentically and uniquely, visitors and journalists get the message that your brand is more desirable. Great brands win, and an epic travel brand is very powerful. It converts SEO leads.
Of course, value is in the presentation, so a content strategy well-supported with professional quality images and web design, trip and tour packages, destination guides, resources, video, user-generated content, and outstanding offers are the “value” they all seek. This is why strategic promotion is the driving force in an SEO campaign too. And often, the pay per click ad strategy must consider the needs of SEO. Because prospects aren’t convinced to buy instantly.
Like in travel or real estate, the consideration to purchase phase can take many months involving numerous touchpoints. Additionally, persistent exposure on Google, if done well, helps bring prospects into your marketing flywheel at different place and times, again and again to capture their buying intent and seal the deal.
Therefore, instant success is highly unlikely unless you’re investing a lot of money into SEO, ppc, content development, and promotion.
Let Me Handle the Strategy
If you’re ready to take SEO seriously, I would be happy to introduce you to advanced SEO techniques, tactics and strategy. In an SEO and content audit, I can advise you on the value and presentation requirements needed to make SEO work.
And combining my services with a good-sized SEO budget is going to translate into big wins helping you compete well above your industry ranking. Without advanced SEO and Conent strategy, spending on SEO and content is risky. If you already have ranking power in your website, then that gives us a little extra edge to your campaign.
The key benefit of my SEO services is to take this complexity on for you, and keep you well informed of everything that’s needed. I report on a monthly basis with customized insights into performance and opportunities for growth. We’ll find the best analytics software solution that helps us go beyond SEO to content performance to lead conversion (that might already exist in your travel marketing or travel management software solution).
Helping Your Marketing Manager Succeed
If you have a digital marketing manager or VP of marketing, I know my contribution will be appreciated. I view myself as a contributor to the marketing and sales effort. In the end, it’s leads, sales and revenue that are the measure of success.
If you’re a small agency, then I can still adapt and work with you to bring together all the elements needed. It’s a commitment to you and your business. If you want to investigate AI SEO and lead conversion tools, I’d enjoy taking that journey too. All told, I’m interested in making your website and marketing effective and worth funding continuously for years.
Why don’t we chat about the SEO process and how I can fit into your travel company?
Contact me, Gord at 416 998 6246 so we can get started.
