🚀 Travel SEO: Capturing Motivated Travel Consumers

Are new leads and revenue growth on your mind for your agency this year?  That vision is the first step in ramping up your digital travel marketing strategy. And SEO should be playing the lead role in your revenue dream.

You’ve got lots of marketing options including PPC ads, FB/Instagram ads, print ads, banner ads on travel networks — and then there’s Google search. One inescapable fact of travel consumer search is that they’re looking for their perfect travel adventure, but they’re not sure what it looks like. And a crafty content strategist might be able to shape and favor your travel content and trip listings into their obsession.

View travel content strategy and advanced SEO as a dynamic duo, that will support and feed the rest of your marketing channels.

Designer guides, videos, images, traveler testimonials, trip listings, and more can boost SEO performance. The potential reach, awareness and conversion rates of Google and Bing search and support this channel.

Travel SEO is complex. You need a master of this activity and be confident they can go beyond mediocre strategies and find a way to lift your travel site to big visibility on Google.  The potential rewards are immense. Good SEO/high rankings draw a higher class of traveler and far higher conversion rates. It’s worth it to get to that level.

Travel Consumers: Fulfilling their Travel Drem

The mind travels first, and search responds to the Google user’s quest to clarify the fuzzy vision they have of their adventure. Search can open the door and welcome your travel audience leading them to a satisfying shopping experience. In fact, search is pivotal to creating the laser-like clarity that produces emotional satisfaction.

If they arrive unmotivated and can’t generate their travel vision with your content, converting them will be difficult. This is why PPC campaign conversion rates are so low.  SEO and content strategy help to sell them the vision of their trip first so you don’t see bounces.

High Value of Google Search Users

Travel companies keep spending like drunken sailors on PPC ads. As the US economy, grows PPC prices will only climb. It indicates the real dollar value of SEO traffic.

Travel SEO is Beyond Keywords Now

Travel SEO is beyond keywords so with a thought that they represent big potential, we need to know that SEO is more than just keywords.

It’s more about a content experience that resonates with the intent/purpose of the traveler. Google is impressed with websites that demonstrate Authority, Experience, Expertise and Trustworthiness. The ranking algorithm goes further to evaluate relevance to find the most significant content that solves the traveler’s inquiry (fresh/helpful).

Google does need travel keywords and related words for fine-tuning, yet wants the words/topics most relevant to the traveler’s quest and the ideal trip itself (matching intent to the actual trip).  I create and craft a word context that resonates to the ideal travel experience.  Together, we promote this content to create user satisfaction signals Google wants to see. So promotion is important. Otherwise, Google can’t tell if your content is resonating with searchers. They need data points to validate.

FYI, optimization also applies to new AI chatbots that are slowly coming into use. They’re search engines, and are perhaps more amenable to SEO techniques than Google.

Travel SEO is a Powerful Producer if it’s Done Professionally

Yes, you’re competing with Expedia, Travelocity, TourRadar, Priceline, Hotels.com, and hundreds of other top travel companies. That’s why getting serious about it is critical.  Forget about “best practices” and think creative genius — in strategy, technique and tactics applied to outstanding travel content.

“Advanced Travel SEO services are the level of performance needed to win rankings, broaden visibility, and present value to unlock new growth opportunities and support customer loyalty”

SEO Sophistication and Brand Value Presentation are the Key Differentiators

Today, advanced SEO involves sophisticated content strategy, expert copywriting, and PR outreach to grow awareness to influential people. Influencing these influential publishers and fans brings significant success.  It’s not an easy assignment, given competition, business requirements, and the cost of promotion. SEO is not free.

However, Google can be the most significant source of new business and revenue for your company. This won’t change so investing in SEO/Content strategy is a wise business investment decision.

In fact, to gain impressive Google ranking results, a sufficient investment must be made.  Because SEO like other digital marketing channels is about an emotionally-moving presentation of value to prospects. We have to deliver better than your competitors. Otherwise, journalists, industry leaders, and other publishers won’t be convinced of your brand, products and worthiness of promotion.  They may ignore you or don’t know you exist. That’s painful.

When we make your professional level photography, video, web and graphic designs, artwork, illustrations, customer testimonials, trip pages, and

What’s Missing in Most SEO Strategies is Authentic Value

Even a skilled SEO strategist must have value to share or appear to possess. And today the ante regarding value propositions is raised. Investing more funds into a credible presentation of value can be the difference to success. Even after visiting your website, consumers and industry journalists must believe in your brand/products.  Ranking get them there, now your content must convert them to a prospect.

For instance, in travel, it’s the spirit of the joy of travel that’s the currency of promotion. When that is celebrated authentically and uniquely, visitors and journalists get the message that your brand is more desirable. Great brands win, and an epic travel brand is very powerful. It converts SEO leads.

Of course, value is in the presentation, so a content strategy well-supported with professional quality images and web design, trip and tour packages, destination guides, resources, video, user-generated content, and outstanding offers are the “value” they all seek.

Let Me Handle the Strategy

If you’re ready to take SEO seriously, I would be happy to introduce you to advanced SEO techniques, tactics and strategy. In an SEO and content audit, I can advise you on the value and presentation requirements needed to make SEO work.

And combining my services with a good-sized SEO budget is going to translate into big wins helping you compete well above your industry ranking. Without advanced SEO and Conent strategy, spending on SEO and content is risky.  If you already have ranking power in your website, then that gives us a little extra edge to your campaign.

The key benefit of my SEO services is to take this complexity on for you, and keep you well informed of everything that’s needed. I report on a monthly basis with customized insights into performance and opportunities for growth.  We’ll find the best analytics software solution that helps us go beyond SEO to content performance to lead conversion (that might already exist in your travel marketing or travel management software solution).

Helping Your Marketing Manager Succeed

If you have a digital marketing manager or VP of marketing, I know my contribution will be appreciated. I view myself as a contributor to the marketing and sales effort.  In the end, it’s leads, sales and revenue that are the measure of success.

If you’re a small agency, then I can still adapt and work with you to bring together all the elements needed. It’s a commitment to you and your business. If you want to investigate AI SEO and lead conversion tools, I’d enjoy taking that journey too. All told, I’m interested in making your website and marketing effective and worth funding continuously for years.

Why don’t we chat about the SEO process and content strategy, and how I can fit into your travel company?

Contact me, Gord at 416 998 6246 so we can get started.