SEO Services for Travel Companies

There’s often a lot of doubt and confusion about how SEO is done and delivered, so I’d like to present this series of steps that clarifies how I will work with your travel business.

Google’s ranking algorithm looks for many strengths in content quality and relevance, and that clear signals are provided for their indexing priorities. From our initial consultation to a search engine optimization and content audit, to crafting unbeatable content that resonates in a sophisticated way with Google’s system, to persistently improving via analytics and content excellence, I’ll ensure you get all you can from Google search to rank high and draw continuous new leads.

Here’s the Simplified General SEO Process:

1. Consultation with the Travel Business Owner

First discussion of:

your company, brand, vision, customer market and competitors
your products/services, value proposition, and sales goals
website and marketing channels and successes/disappointments
degree of engagement with me and all the service/packages and customization I might provide

2. Content Strategy Audit

Your digital content is the medium that Google indexes and I examine what you’ve produced and how it’s being present to Google. My content audit is very thorough, to find out why it doesn’t work. If it’s just not good quality, relevant or developed, then we move onto a proposal of how to develop new content that is authoritative, impactful and which Google wants.

finding content gaps (topics or treatments that Google considers important)
finding weak pages/posts that Google doesn’t really like
understanding your tone of voice and style and whether it resonates with Google searches

3. Keyword Research & Strategy

In-depth keyword research helps us find the best-performing keywords as well as high-volume keywords that tell Google your site is relevant to your market and industry theme.

study of your web states, audience profile and interests, buying intent, and how they use search engines
identify high-opportunity keywords tailored to your niche.
creating content flow maps to pipe ranking power through keywords to specific pages for maximum ranking potential.

4. On-Page Optimization

Optimize your website’s content to align with search engine algorithms and audience interests.

Title tags, meta descriptions, and header optimization.
sophisticated use of keywords in text content, strategy internal linking and keyword placement in paragraphs/headings, and links.
Schema markup to enhance search visibility (rich snippets, FAQs, etc.).

2. Website Technical SEO

I dig in to identify and resolve hidden issues that prevent your website from performing at its best.

Analyze site speed, indexing, crawlability, and on-page errors
find and optimize slow pages and advise on technical fixes
find and fix broken links, 404 errors, XML sitemaps, robots.txt optimization, and more
Core Web Vitals optimization for performance, usability, and speed
find redundancy, spam, and ranking power waste

4. Link Building & Authority Development

Grow your site’s domain authority rating with natural link-building techniques.

promoting top content on social media to encourage reach via social shares
identify high-quality authoritative websites from which to approach for link opportunities.
outreach to niche-specific blogs, journalists, media outlets, and influencers
employing link-building firms if necessary

5. Local SEO (For Businesses Targeting Local Audiences)

Maximize visibility for local search results.

Google Business Profile (GBP) optimization
connecting with local businesses for backlinks and citations
geo-targeted keyword strategies
content including video, images, and stories targeting local travelers in your area
encouraging users/customers to leave reviews on Yelp, Google Maps, and other sources Google refers to

Travel Content Strategy Services

Content strategy is pivotal to generating high-ranking content. After the research phase, I dig into the challenge of creating content that ranks, impacts and engages your audience, as well as appeals to those we hope will support your content and brand (influencers, journalists, travel bloggers, etc.).

Content drives every successful SEO strategy. In fact, your content quality will power everything we do. We’ll develop and produce compelling, SEO-focused content designed to engage your audience and boost rankings.

Content Audits & Gap Analysis

Discover untapped opportunities for content that converts.

Audit your existing content for performance and relevance
Identify content gaps to meet user intent and search demand
Create a prioritized content calendar for ongoing growth

Content Creation (Blog Posts, Web Copy, & More)

Drive traffic with engaging, well-conceived, SEO-optimized content.

Blog articles, landing pages, product descriptions, and more
Keyword-rich content tailored to your audience and goals
High-quality, original writing with brand-boosting narratives that resonate with your readers

Topic Clusters & Pillar Pages

Dominate search rankings with a personalized, strategic content architecture that makes your site appear uniquely valuable to searchers.

Build interconnected topic clusters around primary keywords
create blog posts using longtail keywords to further support your content relevance
create authoritative pillar pages to boost your domain authority

Editorial Calendars & Distribution Strategy

Plan, create and execute fresh content campaigns that maintain a presence on Google and for social media campaign use.

Develop a custom editorial calendar to ensure timely delivery
Content promotion strategies for organic and social distribution
Refreshing, redeveloping old content, to maximize the value of your content assets forever

Why Choose Gord?

enjoy 26 years of SEO/Content experience in winning, high-volume strategies
true understanding of your brand to help you be “the only agency your customers will ever want“
author of two intensive books on SEO and content strategy
sincere interest and passion for travel and intent to build a career in this field
long-term sustainable strategies that build continuously on an unbeatable foundation of strength
versatility, so you can hire fewer staff and increase expertise/creativity in your staff
deeper, more comprehensive content for true market leadership (content authority)
advanced SEO strategy and techniques that feed your entire organization from brand to customer services
affordable prices that other legitimate SEO companies can’t compete with
dedicated service with you if you decide to hire me as a full-time provider

As you can see, it’s a process to understand your challenge, and then bring forth a sophisticated strategy to position your company as the leading brand in your market.

It’s an exciting thing to work with a travel company, and I know I’ll be enthused each and every day. See more on advanced SEO, SEO for travel companies, hotels, and AI assisted SEO.

Contact Gord at 426 998 6246 to begin this process of discovery and success.

SEO Services for Travel Companies