Why Aren’t You Starting Your Travel Startup?

There are always more reasons not to take action than there are to leap forward to your dream travel startup.  I guess it keeps us feeling safe in our comfort zone, so we don’t have to face the challenge.

But that’s likely not what it is. Any entrepreneur balks at commitment until they get a clear vision of a business they can be passionate about and how it could happen. As the pieces assemble, conviction increases and then they become unstoppable.

Today, with new tech at your fingertips—AI travel planners, travel management software, helpful marketing tools, and a freelance marketing pro helping out, the path forward to a future-proof, cost-efficient, sales producing travel business becomes crystal clear.

You’ll move past barriers to entry and soon be focusing on creating a brand and offering that outcompetes the big brands — who aren’t nimble enough to deliver the personalized service desired by today’s travelers. All they have is a price advantage and that caters to lower-class customers. AI solutions will give you some of that automated 24×7 confidence for customers, and your own CRM response will give you that distinguished trust that makes people book a trip.

Key Issue: Finding the Path to Clarity

I’m not qualified to be your business advisor, however let’s try to build that path to clarity to get you unstuck and moving forward. Once you have the business vision, focused marketing agency strategy, funding, path and tools in place, then that’s where I come in as your affordable AI-powered travel marketer.

My Powerful UVP: A versatile Canadian travel marketer to get things done, innovate, and achieve real sales results – from creative content to ppc campaigns to excellent performance analytics reports.

The Future is SaaS and AI-Powered

And when we say future, it’s going to involve AI and some variation of SaaS software. Both deliver endless benefits and done-for-you simplicity. That’s all the rage in real estate, finance and property management too. Finding a travel-focused, business solution provider is one of your big startup tasks.

The tools available (e.g. Travel AI planners) give you the freedom to move on to focus on serving customers via content, social engagement and excellent, human customer service. If you leverage the latest AI travel planner and SaaS software solutions and find the best affordable freelance marketing talent, you’re creating the kind of business strength that lasts.

AI Technology at the Root of It

You won’t get any argument from the AI developers in Silicon Valley, that the key to success is AI technology solutions combined with SaaS services. Those 2 technologies provide the “what” and “how” of travel experience selling.  And you as a marketer/owner deliver the “why” – why you’re doing this, why this traveler market, why these travel packages, and why travelers would buy them from you.

There is one book from a credible and knowledgeable expert in this area (Michelle Denogean of Mindtrip.ai) whose newly released book GrowUp: Take Your Startup to the Next Level might help you plan and work through those key questions you need to answer.

Originally in my SEO/Content Strategy work, I was skeptical of and resistant to AI chatbots. Fast foward, and I use them every day now to create high-quality marketing content I could not achieve previously. They are a powerful assistant.  I mention marketing content because it’s what carries your brand value, impact and engages your visitors to help convert visitors to bookings and loyal customers (LTV).

Any AI generated content exposed to Google has to reviewed and rewritten — not just reworded. It must be edited and reworked so it’s consistent with your brand, in your brand voice, and is specifically helpful to your prospects. We’ll rework the co-produced content so Google and social media sites believe it’s authentic, unique and valuable for humans. It’s more than just rewriting to have a human voice. We can discuss that later when you’re ready to move forward.

Where Does Audacity Come From?

And remember the word audacity, because it really is the driving force. Audacious entrepreneurs might not be fully confident, but they have some clarity, conviction, and a spirit that pulls them through the challenges ahead.

In this post, I wanted to open your mind to the travel product you might sell.  You have a wide range of travel product feeds and marketplaces offering to let you tap into their inventory. Many of them will offer full product feeds and handle the purchase and CRM for you. But at what cost? And do you have control? Is your brand then eroded, with your hard-won customers slowly shifting to the provider?

One such provider you can research is Mindtrip.ai. They provide a convenient solution, perfect for nichy startups like yours.  For proof of concept, travel companies have successfully integrated it as you can see at: https://mindtrip.ai/business

Now all you need to do is cover customer service, marketing and sales generation. See this application of Mindtrip.ai at https://lodging.visittruckeetahoe.com/search/

And using their Mindtrip.ai chatbot, they generate helpful conversations with the traveler.  Of course, being a mountain biker, I was most interested in the trails I might explore, and Lake Tahoe has some of the best, most enjoyable mountain bike trails.

AI chatbot-focused ecommerce and customer service is the hot trend. Those that don’t adopt could face serious competitive challenges.

Find out more of the advantages of Generative AI to create personalized trip itineraries as well as to produce their product pages, blog posts, social media posts and email marketing.

It’s important to note that many companies where hoping to automate content marketing entirely, but Google and Facebook are repelling that tsunami of AI spam. Some companies unleashed their content feeds to see a big jump in search traffic, closely followed by a similar collapse in rankings, indexed content and traffic.

This is why a creative, strategy-minded content creator and SEO pro is needed. With clever optimization of your content, you can ensure it meets Google’s quality-algorithm and your visitors will find it more pleasing to read. AI-generated copy is uncomfortable to read.

With a strong travel market forecasted for at least the next 5 years, this is a great time for travel startups.  Take the leap and do it right!

Contact Gord at 416 99 6246.