🏞️America’s Travel Choices in 2025: Venturing Across the Northern Border

Americans will be traveling domestically, within North America this year. Rising political tensions and risks are making many focus entirely on trips across the country by train, car, bus and jet.

And why not? The US is one of world’s most picturesque and diverse countries and it’s safe for families.  And while Texas, Colorado, New York were the common popular destinations, many new states and regions are drawing interest, including those in the Northwest. Yet, the US is an expensive place to tour and vacation.

Americans are a curious group who might prefer entirely new fresh vacation experiences outside the US. Canada is gaining a lot of attention for the kind of vacation families are seeking.  It’s comfortable and not the US, and it doesn’t want to be the 51st state, a fact that’s reassuring to most American citizens.

With respect to Canada’s western region, the Banff to Vancouver corridor is considered to be one the best travel destinations in the world. If you haven’t visited, then it’s time to venture forth into Supernatural Canada.

For all tourists, Western Canada feels like being within a painter’s dream—where glacier-fed lakes shimmer in shades of turquoise beneath towering peaks, and fresh wildflower meadows breathe color into valleys carved by ancient ice. From the soul-stirring silence of the Rockies to the mist-draped coasts of British Columbia, this is nature at its most cinematic and serene. It is here where the air is crisper, the skies wider, and every trail leads to a moment that captivates your mind and senses, leaving you feeling the calm peace you haven’t felt in so long. For American travelers seeking wonder, Western Canada isn’t just a destination—it’s a revelation.

Why do Americans Love Canada?

“Close to Home, but Feels Like a Real Escape”

• Proximity – Many Americans can drive (Pacific Northwest, Northeast) or take a short flight (2-4 hrs from major hubs).
• No Culture Shock – Similar language, infrastructure, and food—less stress than Europe or Asia.

Safe & Politically Stable

• Low Crime – Consistently ranked among the safest countries globally.
• Avoiding Polarization – Some Americans see Canada as a “break from U.S. politics.”

Stunning Nature Without the Crowds

• Banff/Jasper vs. U.S. Parks – Comparable scenery (glaciers, lakes, wildlife) but fewer tourists than Yellowstone or Yosemite.
• Road Trip Paradise – The Icefields Parkway is considered one of the world’s most scenic drives.

Affordable Vacations — Strong Dollar = Cheaper Luxury

• 30%+ Discount – The weak CAD means U.S. travelers get more value on hotels, dining, and activities.

Friendly & Welcoming Reputation

• “Canadians are so nice!” – A common sentiment that makes families feel comfortable.
• No Language Barrier – Unlike Mexico or the Caribbean, no need for translation apps.

The Affordable Alternative?  Alberta and BC, Canada

Western Canada (Especially Alberta & BC) are surprisingly unique, interesting, fresh, and awesome vacation destinations. From the modern and California like Okanagan Lake region with its hot temps, beautiful beaches, wonderful parks, laid-back outdoors culture and excellent, affordable accommodations, to the majesty of the Canadian Rockies and Selkirk Mountains, you might need a full two weeks to explore its splendor.

The Canadian Rockies in Alberta and the Okanagan of interior British Columbia in particular are two of Canada’s grandest regions that offer world-class scenery, unique nature experiences (bear, elk, mountain sheep), clean air and water, without the extreme overcrowding of U.S. hotspots such as Yosemite, Yellowstone or Aspen. And the Alberta Rockies are some the of best mountain vacations possible. Johnson Canyon, Lake Louise, Takakaw Falls, and Athabasca Glacier are very popular in summer.

On a side note, the Vancouver BC coast offers spectacular scenery and vacations too including the world-famous Whistler resort area, famous for skiing and mountain biking.  However, if you’re looking for a relaxing time and need to be relieved of the stress of your daily life, then the peace and quiet of Alberta and the Okanagan is the right choice.

Some Hesitation About the Canadian Scene?

While Americans have some reservations during the current political turmoil about visiting the estranged Canadians, who are abandoning the US, we know Canada is still welcoming to Americans. Recent polls show Canadians still respect and like Americans despite the pressing issues with the Trump Republicans.

Canada is having its own political troubles with a potential breakup of the country with Alberta and Western provinces splitting off to perhaps form a new country.  And Canadian tourism organizations, hotels, restaurants and travel businesses remain eager to welcome US tourists given the country is entering a national recession. And the expression of surprise and awe in Americans as they realize what is up here is heartwarming is very inspiring for Canadian tourism professionals.

From the BCs Okanagan Valley to Banff National Park to Calgary and the Arid Badlands near Drumheller, it makes for an epic vacation for solo, group or family travelers. It’s a summer trip your kids will never forget. Visitors will see plenty of wildlife including Elk, Deer, Moose, Bear, Mountain sheep and mountain goats. Eagles and hawks are common, all near to Banff Park’s charming townsite and the world-renowned castles: Banff Spring’s Hotel and Chateau Lake Louise.

Consider all you can do including white water rafting, hiking, mountain biking, horseback riding, wildlife tours, golf, mountain top restaurants, cable car rides, wine tours, train tours, boat tours, parasailing, and even fishing too. There are museums, shops, festivals.  You can arrive by car, airline or perhaps the Rocky Mountaineer train. The 600 mile corridor between Vancouver and Calgary is an epic journey, one of the best on the planet.

Alberta and BC Tourism Boards are Targeting American Tourists

Here’s how Alberta, BC, and Canadian tourism boards (DMOs) are aggressively targeting U.S. travelers in 2025—and why it’s working.

The Allure of Super Natural Western Canada for U.S. Travelers

Here are some of the many climate, venue, benefit and destination experiences DMO’s are promoting.

Unique Experiences

• An escape — to a different culture and EPIC natural experience
• A complete holiday — with mountain parks, cable cars, wildlife
• Historic, first-class hotels — in epic locations for great photos and hiking
• Hot summer weather — with amazing beaches, summer activities, and shops

Cost Advantage

• Exchange Rate Boost – The weak CAD gives Americans ~40% more spending power.
• Lower Park Fees – Banff National Park entry: **$10.50CAD/day vs.$35.00+ USD for Yellowstone.
• Cheaper Accommodation  – 5-star hotels in Banff/Jasper cost ~40% less than comparable U.S. mountain resorts.

Accessibility & Ease

• Direct Flights – Major U.S. hubs (Denver, Seattle, LAX, Chicago) fly into Calgary (YYC), Kelowna (YLW) or Vancouver. (YVR) in 2-4 hours.
• No Language Barrier – Easier than Mexico/Europe for families.
• Similar Road Trips – The Icefields Parkway (AB) rivals Pacific Coast Highway or Utah’s scenic byways.
• Fewer Crowds, Same (or Better) Scenery
• Banff vs. Yellowstone – Similar geothermal features, but Banff has 1/3 the visitors.
• Canadian Rockies vs. Colorado – More glaciers, wildlife, and untouched wilderness.

How Alberta & BC Are Attracting Americans in 2024

Targeted U.S. Marketing Campaigns:

• “Canada’s Rockies, Not Colorado’s” (Travel Alberta) – Highlights affordability, more bold rocky mountain terrain and snow caps with glaciers along with uncrowded trails and tourist spots.
• “USD Goes Further” (Tourism BC) – Ads in Seattle, California, and Montana markets emphasizing exchange rate benefits.
• “No Passport? No Problem” (for Enhanced DL States) – Targeting Washington, Michigan, and New York travelers who can drive in with an Enhanced Driver’s License.

Partnerships with U.S. Travel Brands

• Air Canada + Alaska Airlines – Joint promotions for Seattle/Vancouver flights.
• Expedia’s “Canada Under $100” Deals – Showcasing affordable Banff hotels.
• RV Rental Discounts – Cruise Canada offers 10% off for U.S. renters.

Leveraging Major Events

• “Yellowstone Effect” – Promoting Alberta’s cowboy culture (Calgary Stampede, ranch stays) to fans of the show.
• Easier Border Crossings & Travel Policies

NEXUS Lane Promotions – Encouraging frequent travelers to enroll for faster crossings.

• Pre-Clearance at YYC & YVR – U.S. travelers clear customs before flying home.

Where Are Americans Going? Top Canadian Rockies Hotspots

Destination	Why Americans Love It	U.S. Visitor Growth (2024)
Banff, AB	Iconic Lake Louise, luxury spas, easy access from Calgary	+25% YOY
Jasper, AB	More rugged, fewer crowds than Banff	+18% YOY
Canmore, AB	Affordable base near Banff, great for hiking	+30% YOY
Whistler, BC	Summer mountain biking, close to Vancouver	+15% YOY
Okanagan Valley, BC	“Canada’s Napa” – wine tours, lakes	+20% YOY

Source: Destination Canada, Alberta Tourism

Key Strategies Alberta/BC Businesses Are Using

Discounts for U.S. Dollars

• Hotels & Tours – Displaying prices in USD or offering “USD rate guarantees.”
• Ski Resorts – Sunshine Village (AB) and Whistler (BC) offering 20% off lift tickets for U.S. visitors.

Road Trip Packages

• “Great American Road Trip North” – Pre-plotted routes from Seattle to Banff (3-day itineraries).
• EV-Friendly Promotions – Free charging at Banff hotels for Tesla road trippers.

Fly-Drive Bundles

• Air Canada + Avis – Discounted flights and car rentals for Calgary-Vancouver loops.
• WestJet’s “Rockies Hopper” – Cheap add-on flights between Calgary, Edmonton, and Kelowna.

🚘 Epic Rockies-to-Okanagan Family Road Trip 🏔️🍇🌊

Let’s power up your vacation visualization with a week-long trip itinerary (created by an AI trip planner) that takes you from Calgary through Banff and Lake Louise to the sun-soaked beaches of Osoyoos!

🗓️ Trip Summary

Duration: 7 Days (you can take 2 more days if you’re going from Friday to the next Sunday).
Style: Family Adventure – Nature, Lakes, Wine, Hiking, Biking, Water Sports
Ideal Travel Time: June to early September
Total Distance: ~850 km
Estimated Affordable Trip Cost: ~$4,600–5,000 CAD (family of 4)

🏁 Day 1: Calgary → Banff (128 km / 1.5 hrs)

🏞️ Activities:

• Arrive in Calgary Airport, pick up car rental

• Begin scenic drive though the City of Calgary along the TransCanada highway into the Rockies

• Stop in beautiful village of Canmore for snacks and mountain photos

• Check-in to hotel: Banff Rocky Mountain Resort

• book a ride on the Banff Gondola Ride 🚠 up Sulphur Mountain

• Explore the iconic Banff Springs Hotel 🏰 — Canada’s best and famous castle.

• Early evening walk along Bow Falls Trail to the massive cascading Bow Falls

• Dinner at Banff Ave Brewing Co. 🍻 (great for parents, burgers & fries for kids)

🛏️ Lodging: ~$300 CAD
🍽️ Meals: ~$100 CAD

🥾 Day 2: Banff → Lake Louise → Golden (160 km / 2.5 hrs)

🚶‍♀️ Activities:

• Morning drive to Lake Louise 🏔️

  • Hike Lake to Agnes Tea House Trail (7 km roundtrip – beginner friendly)

  • Option to canoe on the turquoise lake 🚣

  • a short excursion into the spectacular Chateau Lake Louise, and quick late lunch

• Stop at Johnston Canyon for an easy walk to the Lower Falls (1.2 km)

• Drive through Yoho National Park

  • drive to the Canada’s tallest waterfall at Takakkaw Falls, and visit nearby Emerald Lake, & spot wildlife 🐐

• Continue to the city of Golden, BC

• Optional Golden Skybridge Walk 🌉 or chill evening in town

🛏️ Stay: Prestige Inn Golden – ~$220 CAD

🚵‍♀️ Day 3: Golden → Revelstoke → Vernon (300 km / 4.5 hrs)

🚲 Activities:

• Drive through Rogers Pass the highest pass in the Canadian Rockies (Glacier National Park)

• Stop in tow of Revelstoke:

  • Rent bikes at Revelstoke Mountain Resort and hit the trails 🚴

  • Lunch at La Baguette 🥪

• Continue through the Monashee Mountains to Vernon, BC

• Stroll or sunset swim at Kalamalka Lake Provincial Park 🌅

🛏️ Stay: Prestige Vernon Lodge – ~$180 CAD

🌊 Day 4: Vernon → Kelowna (50 km / 1 hr)

🏄‍♂️ Activities:

• Morning drive to city of Kelowna, BC

• book a boat cruis of the Lake Okanagan Parasailing adventure (tandem option for kids + parent) 🪂

• Relax and paddleboard at Gyro Beach 🏖️

• Visit Mission Hill Winery or Summerhill Pyramid Winery 🍇

  • Both offer family-friendly tastings and beautiful vineyard views

• Stroll along the Kelowna Waterfront

• Dinner at Waterfront Wines 🍷

🛏️ Stay: Delta Hotels by Marriott Grand Okanagan Resort – ~$320 CAD

🏖️ Day 5: Kelowna → Penticton → Osoyoos (125 km / 2 hrs total)

🍑 Activities:

• Morning: Visit Kangaroo Creek Farm 🦘 in Lake Country (great for kids!)

• Drive to Penticton: float the Channel Parkway river 🚣

• Afternoon: Arrive in Osoyoos – Canada’s warmest lake town

• Explore swimming beaches and sand dunes at Osoyoos Desert Centre 🏜️

🛏️ Stay: Spirit Ridge Resort Osoyoos
🍷 Visit wineries: Moon Curser, Nk’Mip Cellars, or Spider Rock Vineyard

🍷 Day 6: Full Osoyoos & Okanagan Day

🧘‍♂️ Options:

• Relax at Sun-Oka Beach Park 🌞

• Hike the Kettle Valley Rail Trail 🚶

That’s a lot of adventure in just one trip, and I dare say your kids will be tired and quiet with images of mountains, wildlife, and lakes dancing in their dreams, and ready for the trip back home.  Kelowna has an international Airport where you might leave your rental car, or you can make the 300-mile trip (8 hour drive) directly back to the Calgary International Airport.

Make your plans for your 2025 Western Canadian vacation adventure.  It’s the transformative, satisfying adventure you need, away from your own country and its constant healthy destroying friction. See more posts on Banff and the Okanagan.

Find more information on the US travel market forecast, the major US travel trends, and the best mountain biking vacations.