Facebook Reaches 1.7 Billion Active Users

Facebook Reaches 1.7 Billion Active Users

The Social Media Giant Grows at Record Pace

Facebook Time Waste Meme by Dumpaday.com

The user experience of Facebook couldn’t be more far removed from the world of Google and the Web. It’s a place for chatting and sharing material which has no other purpose than to make others smile, laugh, share their recipes, family pics, celebrations, selfies, and animated pet tricks. And it’s growing!

Facebook is one of the venerated FAANG companies now experiencing pressures due to US economic changes.

Incredibly, Facebook now has 2 Billion users, double what is had 5 years ago. That’s 2,000 million or about 30% of the people on earth. If you wondered if FB had lost its lustre and steam, well put that idea to rest, because usage is strong.

Man with noose around his neck

Google and Facebook Ganging up on Us?

It’s resulted in Facebook sharing world domination with Google in terms of advertising revenue. eMarketer says Google may earn $73 billion in ad revenues in 2017, while Facebook will make $34 billion. They control half of the world’s digital ad spend. It seems if you can’t advertise with one of them, you have few options left.

According to CNBC “advertisers’ spend on digital formats globally will increase by 17.4 % to $583.91 billion, equivalent to 38.3 % of their entire ad budgets. That means less is available for more cost effective channels such as SEO and Content Strategy.

And users spend a good deal of time on it (about 50 minutes a day). As this pic below shows, FB is up against Youtube for marketshare, yet Youtube engagement is a little suspect (commenting with strangers). Facebook may not be the most sociable place in terms of finding and meeting new friends. If FB solved that challenge, growth would surge again.

Image Courtesy of TechCrunch

Facebook homepages for Businesses are increasingly popular too, although presentation and branding is far from desirable. They’re at least a functional way to connect with customers and have them share the word about your business. Oh yes, and share your content too for higher search engine rankings!

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22 years of experience as a content researcher, strategist and SEO expert for marketing agencies and his own company. Gord's investigation into housing markets, stock markets, and AI marketing strategy helps clients achieve market dominance. Some of Gord's blog posts have achieved half a million pageviews with over 7,000 social media shares, revealing Gord Collins special talents for building reach and impact. Visit the AI Marketing website for an introduction to the AI marketing era. Artificial Intelligence is lending extra benefit to the power of marketing software which is enhancing SEO, Copywriting and Sales. Gord offers a new brand of SEO services and to regain his reputation as a leading SEO expert. See his 2nd book which describes the powerful relationship between SEO and Content Strategy. Gord's passion is researching algorithms, trends, forecasts, and market statistics to establish clients at the top.

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