Get an Edge with Advanced Level Search Engine Optimization

What is the most affordable path to building and capturing big value in digital marketing this year? That would be advanced search engine optimization.

Professional search engine optimization taps into the largest online audiences who are actively searching for your product/service.  It’s played a dominant role in digital marketing, at least since 1998 when I began. I prefer not to mention competition, because what I offer clients creates an “only one for me” preference in B2B or B2C audiences.  I make competitors disappear — an approach that makes your value proposition seem more unique and powerful.

The significant benefit from hiring an advanced SEO consultant is sustainable, high-quality organic traffic growth that directly translates into increased revenue and business visibility

What’s the Direct Benefit?

For a Travel Business: drives more direct bookings by reaching active travel consumers as they plan their trips. Being present early in their process helps you get your company, packages, and UVP instilled which shapes their view of the available marketplace.

For a Real Estate Business: builds awareness which is what lawn signs have always done for agents and brokerage brands. Google is the new lawn, and high rankings stake out a view of credibility, prestige and preference.

For a B2B Sofware Business: awareness via key customer pain points and marries your brand to customer’s intent which wins moments of decision.

Big Business Strengths are Their Weaknesses

Corporate SEO today unfortunately leans on routine ‘best practices,’ but there’s a wealth of opportunity for small businesses ready to embrace innovative, advanced strategies tailored to their unique strengths. The corporate set’s seeingly insurmountable advantages are eroded by their refusal to hire the best. This is your opening.

In fact, in such a competitive environment, clever, creative techniques and tactics woven into your content experiences can give us an insurmountable, lasting advantage. For instance, one of my former clients, a moving company in Boston, faced big challenges from the major national moving companies. Through advanced copy and link-building techniques, I positioned them right near the top for “moving companies” on Google — ahead of the national movers. That gave them broad awareness across the USA, and gave Boston residents the confidence this company was a credible moving service.

Impressions are important. And the prestige of top rankings on Google has to be mentioned.

What about AI?  Yes, I use AI tools to rework copy to make it more effective.  For SEO however, it’s not useful.

Thinking Like a Market Leader Elevates You

SEO Book Content Strategy
Gord Collins 2nd Book on Advanced SEO

I’ve always encouraged clients and prospects to think like market leaders and take the lead position. My role is to support.  Some of my previous clients took that message well and enjoyed phenomenal success, far beyond what we expected. From my experience, the companies that achieve remarkable success often begin with leaders who are ready to explore new possibilities and elevate their vision. It’s exciting to help bring that vision to life.

Spending more time on supporting and elevating the owner’s view of what’s possible and then backing that up with pilot projects and analytics reports is a good approach to increase funding. Changing self-images takes a lot of persuasion. I understand that adopting advanced SEO strategies can feel like a big leap, however we can simplify the process and ensure it aligns with your goals.

Immerse yourself in advanced search engine optimization and advanced content strategy so you get clearer on the advantages.

You’re Only as Good as Your Top Talent and Your Budget

My approach centers on being the market leader and this is why competing isn’t necessary. By building a superb search marketing campaign, you stop competing and begin building brand power and loyalty with each content piece from text ads to landing pages, to social media posts, blog posts and off-site content we place.

Going beyond competing is what drives advanced-grade SEO success.

In the case of a previous client that operated in a very competitive, difficult-to-reach and limited-sized B2B software market.  With a sophisticated content strategy, I built top ten rankings and grew traffic to 2500 visits a day (7000/month) at their peak. We had a near zero marketing budget, and that this was the only fact that stopped from achieving market leader status. Alas, life is not always perfect.

This SaaS software segment was noted by 6 competitors were entrenched and strong, with the top two possessing 20x and 40x the ranking power of my client. I’m used to facing this David and Goliath scenario, but sometimes the challenge is ridiculous and futile. I’ve learned the hard way that building owner’s confidence with strong emotional reasoning is vital for success.

A Positive, Confident Approach is a Self-fulfilling Outcome

A change in view can make you willing to support and fund competitive SEO and unique, compelling content.  Because unique, impactful, and engaging content is important to SEO and converting prospects.  SEO needs funding investment commensurate with the competitive challenge — quality can’t be faked. Promotion is funded this way too, and it’s essential.

For your business goals, low-hanging fruit customer leads often don’t pan out over the long term, leaving your marketing constantly under pressure and pandering to a low-revenue, cost-building clientele. Easy come, easy go.  Better to create lasting, loyal and low-maintenance clients who love what you offer!

I provide tailored SEO and content audits designed to give you clarity on your current challenges and uncover exciting opportunities for growth. These insights can help you reimagine your strategy and harness the true power of SEO to reach your goals.

I hope you’ll take this opportunity to utilize my skills to execute an excellent content strategy to grow leads, raise revenues and maintain loyal customers. They’re all on Google and you need to be visible and top of mind.

Reach me Gord, now at 416 998 6246 talk about your restart!

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