Sales Boost: Grab Your Low-Hanging Fruit

If you’re not as interested in massive traffic and getting placement on prestigious travel sites, there is an alternative.

The fastest, least expensive way to grow bookings and revenue is to harvest your agency’s contact list. And the process of reaching them all, impacting them and moving them forward will help you improve your customer insights and help perfect your promotional pitch. I’m not sure we’d call it cherry-picking, but there’s some value to harvest.

And the easiest way to activate your prospects emotionally is to create impactful content experiences through your content and promotional campaigns.  After all, content is the medium of your conversation and your client’s mind travels first.  It’s text and visual experiences that engage them deeper in the joy of travel they wish for. You can activate that dream.  It’s those warm, exciting vibes that move them out of inertia and imagining a great vacation adventure. Your web, email and social media content should be doing that.

With some success here, you might be willing to recommit to SEO to feed your email subscriptions and get that massive travel audience out there introduced to your company and travel brand.

Let’s focus on this contact list group because they’re aware of you and your brand promise. Let’s make your message richer, more enticing and build the personal connection to you as their travel enabler.

Here’s how to create content experiences on your website (even if it’s basic) that enrich social media and email engagement, build brand impact, and stimulate the joy of travel:

How to Create Great Pre-Trip Content Experiences on Your Website

If your website is “undeveloped”, you can create engaging copy, great storytelling, user-generated content and testimonials, beautiful emotion-stimulating images, and content that fulfills their travel intent.

1. High-Quality Photography & Imagery:

   • The Foundation of Joy: Travel is inherently visual. Even if your site is just basic pages, we can ensure every page has stunning, emotion-evoking high-resolution images revealing the beauty of your featured destinations, and travelers enjoying experiences.
   • Source: Use your own client photos (with permission!), stock photos from travel photographers that look authentic, or hire professional travel photographers.
   • Impact: This is the quickest way to make a basic site feel more premium and directly stimulates the “joy of travel.”

2. Compelling Destination Guides/Itineraries

   • Focus on Niche: Interesting featured destinations with itineraries relevant to your target audience, written specifically for them on a few destinations you specialize in or are passionate about.
   • Beyond Facts: Feature relevant attractions and tours and describe the feeling and sensations of being there.
     • “Imagine sipping espresso in a sun-drenched Roman piazza, on a refreshing mid-morning…”
     • “Hear the rhythmic crash of waves on a soft sandy beach on a secluded Caribbean shoreline…”
   • “Day in the Life” Itineraries: Instead of just a list of places, create a narrative for a sample day or two: “Your Perfect Day in Tuscany,” “A Weekend Wildlife Adventure in Banff.” This real experience brings travelers to visualize the experience.
   • Insider Tips & Unique Experiences: We’ll tell them something they likely don’t about. A best local restaurant, a hidden viewpoint, a specific time to visit a site to avoid crowds, a unique cultural interaction. This builds your expertise reputation and your company’s brand.
   • “Why This Trip is For You” Section: Clearly articulate the benefits and the type of traveler this experience suits (e.g., “Perfect for families seeking fun, safe adventure,” “Ideal for couples desiring authentic romance”).

3. Client Testimonials & Stories:

   • Authenticity Builds Trust: We’ll feature quotes, short paragraphs, or even just names and photos of happy clients, and comments from partners at resorts or villages your trips include. The message is this real and it’s amazing.
   • Focus on the “Joy”: Encourage clients to share how their trip made them feel, what moments were memorable, and how it enriched their lives.
   • “Before & After” (Optional): If possible, a brief story about a client’s initial dream vs. the joy of their fulfilled trip.

4. “Meet the Expert” / About Us Page:

   • Personal Connection: Even with a basic site, your well-conceived “About Us” page is a trust and credibility builders.  It introduces you/your team, your passion for travel, and why you do what you do builds immense trust and human connection.
   • Your Travel Philosophy: What makes your agency unique? Is it a focus on sustainable travel, luxury, adventure, family trips? We can articulate this so they have more conviction about your agency being the only one they need.
   • Personal Anecdotes: Share a brief, impactful travel story of your own or your advisors which shows your passion and your joy in your experiences.

5. A Simple Blog focused solely on the travel themes of the people on your contact list.

   • Quality over Quantity: A few well-crafted and enjoyable posts can make a huge difference to their mood and the vibes they feel from you.
   • Focus on Itineraries: Topics that remain relevant over time (e.g., “Packing Tips for a European Summer,” “How to Choose the Right All-Inclusive Resort”).
   • Problem/Solution: We can address relevant traveler pain points and offer solutions (e.g., “Demystifying Travel Insurance for Trips to Mexico,” “Navigating European Airport Security Like a Pro”).
   • Behind-the-Scenes: Share a personal travel experience or a story about how you helped a client plan an amazing trip.

Enriching Social Media Engagement with Website Content

Your website content will become the fuel for your social media campaigns.

1. “Tease & Link”:

   • Share Snippets: Use a captivating photo from a destination guide, an intriguing quote from a client testimonial, or a compelling stat from a blog post.
   • Call to Action: Frequently link back to the full content on your website. “Read more about the magic of Tuscany in our new guide!” “See what our clients are saying about their dream vacations – link in bio!”
   • Ask Questions: “What’s on your dream Italy itinerary? Discover more on our website!”

2. Visual Storytelling:

   • Image Carousels/Reels: Use multiple beautiful images from your website’s destination pages to create visually appealing carousels on Instagram/Facebook.
   • Short Video Clips: If you have any (even phone-quality) video from your own travels or client trips (with permission), we can create short, engaging clips to promote a destination.

3. Polls & Questions:

   • Engage with Choices: “Beach or Mountains? Vote in our poll, then explore both on our website!”
   • Stimulate Dreaming: “If you could go anywhere in the world right now, where would it be? Share below and find more inspiration on our site!”

4. Live Q&A (Leveraging your expertise):

   • Do a Facebook or Instagram Live where you answer questions related to a destination guide on your website. “Join me for a live Q&A about planning your trip to Hawaii – check out our Hawaii guide first for some great ideas!”

Enhancing Email Engagement with Website Content

Your email list (even if small and built manually) becomes a powerful tool to distribute your website’s rich content within impactful messages.

1. Curated Content Digests:

   • “Weekend Wanderlust” or “Dream Trip Dispatch”: Send an email showcasing a new destination guide, a featured client story, or a recent blog post.
   • Direct Links: Clear calls to action to “Read the Full Guide,” “See the Testimonial,” or “Explore the Blog Post” on your website.
2. “Hidden Gems” or “Insider Tips” Exclusives:
   • Value-Add: Offer a unique tip or a specific detail that’s only in your email, then link to a broader destination page for more.
   • Pre-Trip Planners: Create a simple checklist or mini-guide (e.g., “Your 5-Step Pre-Cruise Checklist”) that links back to relevant sections of your website for more details.
3. Client Spotlight Emails:
   • Feature a happy client story from your website, perhaps expanding on it slightly in the email, and then link back to the full testimonial page.
4. “Ask Me Anything” Invitation:
   • Invite email subscribers to reply with their travel questions, then direct them to relevant content on your website or offer a personalized consultation.

Building Brand Impact & Stimulating Traveler’s Joy

This is the ultimate goal — creating the powerful, influential cluster of emotions they want to feel, and how your content will deliver those vibes.

1. Consistent Tone & Voice:

   • The “Vibe”: Decide on your agency’s personality. Is it adventurous, luxurious, family-friendly, budget-savvy? Ensure this voice comes through in all your website content, visuals, social media posts, and emails.
   • Enthusiasm & Passion: Your passion for travel should be palpable. Use evocative language that appeals to your contacts.

2. Focus on Benefits of the Experience, Not Just Features:

   • Instead of “This resort has 5 pools,” say “Dive into endless relaxation with 5 sparkling pools, creating the perfect escape for every mood.”
   • Instead of “Visit the Colosseum,” say “Step back in time and feel the echoes of gladiators in the magnificent Colosseum, an unforgettable journey into ancient history.”

3. Visualization & Sensory Language:

   • Help travelers “see,” “hear,” “taste,” “smell,” and “feel” the experience before they even book.
   • “The aroma of fresh bread and strong coffee wafts from Parisian bakeries…”
   • “Feel the soft, white sand between your toes as crystal-clear turquoise waters lap at the shore…”

4. Highlighting Transformation/Enrichment:

   • The Joy of Travel is about more than just about seeing places; it’s about personal growth, rejuvenation, experiencing the moment fully, creating memories, connecting with loved ones, and new perspectives.
   • “Beyond the sightseeing, this trip offers a chance to reconnect with your family and create cherished memories that will last a lifetime.”

5. Call to Action to “Live the Joy of their Greatest Travel Experience”:

   • We’ll build in forward progress by connecting content and ideas onto the next step of their trip visualization and booking decision.
   • Provide urgency and get them past inertia, “Ready to experience this for yourself? Contact us to start planning your adventure!”
   • “Don’t just dream it, live it. Let us craft your perfect getaway.”

Start With the Simplest, More Accessible Prospects

We’ll capture the low-hanging fruit in your contact list focusing on high-quality, evocative content on your travel website.  We’ll use this travel content strategically to drive engagement on social media and through email, so you can build your travel brand, move them out of inertia and forward toward a booking.

We can design and craft a simple, focused, content experience and personalize it for your special audience. In the end, they get the strong message you’re easy to work with and are in tune with their desire to travel.

We’ll use analytics to determine what worked and continuously refine your travel content strategy to turn your contacts into new travel customers. See more on affordable travel marketing services.