Website Traffic is Your Company’s Lifeblood

Traffic is everything. Without visitors to your website, there is no impact, no content consumption, no brand building, no convincing sales pitch, no customer or sales revenue. In fact, when your site is never visited, it means your current customers are being wooed away by highly visible competitors.

A visit to your site is a brand experience — a pleasant connection to the spirit and value of your company. Aflow of traffic to your site usually means your active and open for business. That is an important message for all customers and influencers.

You can build traffic many different ways from hard-earned social media clicks to paid ads on Facebook, Bing or Google search.  I’d like to remind you of the power of SEO and content marketing, because together, they are the most affordable and effective way to grow your website traffic.

Search Engines Just Keep Growing

Google’s Serving up 5 Trillion searches per year or 14.4 billion per day. It was 2 Trillion searches in 2016.  Add on Bing and ChatGPT and it’s massive numbers of people trying to find things, understand things and buy things. You definitely want to have your business front and center on this key shopping medium.

Despite the current disregard of SEO, it’s a service that can deliver extended marketing and sales benefits.  Capturing big visibility is only a matter of calmly researching, planning and executing a content strategy that works. Excellence, experience, skill, creativity, funding, persistence and time all play roles. An expert level strategist is the way to go.

I can help you build right content type on the right topics crafting copy to customer’s intent, strategizing ranking power, building IMPACT so they stick to your site and arrive with full intent intact.

OmniPresence + Keyword Focus

While amateurs overly focus on a top keyword spproach that you will unlikely rank for (too competitive), an expert approach builds more ranking power for all the phrase that you might like and then uses that power in turn to pursue the most competitive keyword phrases. This is how you gain a big advantage and dominate search results. Many top sites do this well, and leave less traffic to everyone else. I can help you deal with that.

Constant visibility is important.  It ensures your brand, info, and messaging are there wherever and whenever prospects and influencers are conducting searches. You might call it the power of Omnipresence. This is because customers search different ways to get different views of the problem they hope to solve. Ranking for a couple of great keywords is wonderful, but it likely won’t be enough to convert them to a customer. When you appear for different inquiries with relevant answers, it builds an impression in their minds that your company has it all covered. The assume you’re the leader.

When I met the team at Delta Hotels, they enjoyed significant website traffic — over 1 million visitors per year. They said they wanted more and better traffic.  Intially, I wondered whether I could help them as it seemed like good volume. Yet, the keyword selection, page titles, snippets, and more weren’t matching user intent nor helping power up their clickthrough and engagement onsite.  I didn’t create their corporate content, but created articles, improved ranking signals, backlinks, and internal linking to align with Google’s ranking algorithm. It wasn’t that long before their traffic doubled to 2.5 million per year.

No matter how travelers searched for hotels in Canadian cites with whatever keyword longtail phrase they used, Delta’s 30+ hotel locations showed up. That’s ominpresence. It affects their impression of the hotel brand.

With my most recent client, they had zero traffic initially and I helped bump that up to 2500 per day. It’s not just customer prospects you must reach, but also influencers who will approve of and promote your brand. Visibility leads to the title of “most significant provider — the one they will choose.

SEO Works Much Better with High Quality Content and Promotion

SEO won’t solve all marketing issues including branding and promotion, weak offers, too high prices, low-quality content, poor website experiences, and more. But what I’ve found is that those problems actually inspire me to improve and understand how I can help overcome them with my SEO/Content work.

My work previously with a Branding Guru in Boston revealed that SEO not only exposes value/quality to B2B audiences, it brings out that expertise in a way that’s consistent with prospective client’s search journey and preference for the best. SEO builds significance in their minds and significance creates the exclusive “only provider for me” commitment you need to make competitors disappear. When we captured the number one spot for “branding company” and hundreds of related phrases, great clients were onboarding. That was a wonderful time.

Bringing SEO Science and Art Together

In my last book, The SEO/Content Strategy Guide, I explained how to build BIG traffic using well-planned fresh content that customers find interesting, impactful, informative, significant and engaging — which Google’s AI-powered ranking system will also like.

Google’s algorithm has changed, but it’s actually only a more complex grouping of signals that point to high-quality content for their users.  The goal is to increase the strength of those signals so Google gets a more pure message of keyword relevance. I guide and condition Google’s view of your site, to make it seem much more important.

These are obvious and more subtle signals related to author authority, brand excellence, social signals, and more which when amplified smartly, can give your content the edge in the rankings. The fidelity of this quality signal is vitally important, thus maximizing the application of your ranking power.

I’ve succeeded in helping small companies and brands compete to beat large brands. My last client ManageCasa had two clients with 20x and 40x their ranking power, and captured top ten rankings.

I do enjoy that kind of challenge, yet seriously, creative and promotional support are needed today.

Expertise and Experience Working for You

I know you’ll enjoy having my skills with strategy, techniques and tactics helping you dominate Google visibility. I’ve created several million-visit blog posts and helped clients achieve complete domination of Google’s search results.

Let’s resonate with Google’s ranking algorithm and generate the brand visibility, search significance, impact and lasting engagement you need to succeed today.

I’ve served companies big and small from San Diego to San Francisco to Chicago and Boston.

Contact me Gord at 416 998 6246 to discuss your content strategy challenges and potential SEO solutions. I love doing SEO!