Website Traffic is Your Company’s Lifeblood

Traffic is everything. Without it, there is no impact, no content consumption, no brand building, no convincing sales pitch, no customers or sales revenue. In fact, even your current customers may be wooed away by highly visible competitors.

Despite the current disregard of SEO, it’s a practice that can deliver extended marketing and sales benefits. It’s a matter of calmly researching, planning and executing a strategy that works. Excellence, creativity, funding and time play roles.

Choosing the right content type and topics, designing and crafting pieces, strategizing them, and promoting them requires some effort and commitment. So respecting SEO’s value in the marketing mix is essential. Then an SEO strategist can discover ways to maximizing value for the entire marketing effort including social media, YouTube, email, and PPC ads.

OmniPresence + Keyword Focus

Constant visibility ensures your brand, info, and messaging are there wherever and whenever prospects and influencer’s are conducting searches. You might call it the power of Omnipresence. This is because customers search different ways to get different views of the problem they hope to solve. Ranking for a couple of great keywords is wonderful, but it likely won’t be enough to convert them to a customer.  Your 1% conversion rate on PPC ads shows you that truth.


When I met the team at Delta Hotels, they enjoyed significant website traffic — over 1 million visitors per year. They said they wanted more and better traffic.  Intially, I wondered whether I could help them as it seemed like good volume. Yet, the keyword selection, page titles, snippets, and more weren’t matching user intent nor helping power up their clickthrough and engagement onsite.  I didn’t create their content, but instead improved ranking signals, backlinks, and internal linking to align with Google’s algorithm. It wasn’t that long before their traffic doubled to 2.5 million per year.

With my most recent client, they had zero traffic initially and I helped bump that up to 2500 per day. It’s not just customer prospects you must reach, but also influencers who will approve of and promote your brand. Visibility leads to the title of “most significant provider — the one they will choose.

SEO Works Much Better with High Quality Content and Promotion

SEO won’t solve all marketing issues including branding and promotion, weak offers, low-quality content, poor website experiences, and more. But what I’ve found is that those problems actually inspire me to improve and understand how I can help overcome them with my work.

My work previously with a Branding Guru revealed that SEO not only exposes value/quality to B2B audiences, it brings out that expertise in a way that’s consistent with their search journey and preference for the best. SEO builds significance in their minds and significance creates the exclusive “only provider for me” commitment you need to make competitors disappear.

Bringing SEO Science and Art Together

SEO Content Strategy Guide by Gord CollinsIn my last book, The SEO/Content Strategy Guide, I explained how to build BIG traffic using well-planned content that customers find interesting, informative, significant and engaging — which Google’s AI-powered ranking system will also like.

Google’s algorithm has changed, but it’s just a more complex grouping of signals that point to high-quality content for their users.  The goal is to increase the strength of those signals so Google gets a more pure message of keyword relevance. I guide and condition Google’s view of your site, to make it seem much more important.

These are obvious and more subtle signals related to author authority, brand excellence, social signals, and more which when amplified smartly, can give your content the edge in the rankings. The fidelity of this quality signal is vitally important, thus maximizing the application of your ranking power.

I’ve succeeded in helping small companies and brands compete to beat large brands. My last client ManageCasa had two clients with 20x and 40x their ranking power, and captured top ten rankings. Their competitors had million-dollar budgets vs my client’s zero budget!

I do enjoy that kind of challenge, yet seriously, creative and promotional support are needed today.

Expertise and Experience Working for You

I know you’ll enjoy having my skills with strategy, techniques and tactics helping you dominate Google visibility. I’ve created several million-visit blog posts and helped clients achieve complete domination of Google’s search results.

Let’s resonate with Google’s ranking algorithm and generate the brand visibility, search significance, impact and lasting engagement you need to succeed today.

I’ve served companies big and small from San Diego to San Francisco to Chicago and Boston.

Contact me Gord at 416 998 6246 to discuss your content strategy challenges and potential SEO solutions. I love doing SEO!

 

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