How AI Tools Empower Your Key Personnel for Big Bottom-Line Impact
It’s estimated that 25% of digital marketers have been replaced by AI powered software tools. In fact, companies are reorganizing and flattening their employee/freelance hierarchies given the pluses that AI is providing.
Aside from the customer-side tools available (e.g., AI travel itinerary generators and AI booking tools), AI can boost the critically important role your marketers play. Travelers for instance are greatly affected by the quality and personalization of your content, social posts and email communications. The AI tools can elevate the impact of whatever you produce – to beat competitors and put forth an unbeatable value proposition – one that makes your agency the only one they’ll want to buy from. Human creative skill optimized by artificial intelligence.
Don’t Let Go of Top Talent. They’ll Only Get Better!
At the same time, some talented workers are being terminated due to their higher salaries or a belief that talent doesn’t matter anymore. However, human expertise and talent aren’t replaceable, and even AI experts contend that AI’s real value is in assisting your top creative talent, not automating mediocre ones.
The real value of AI to a travel business as an example (e.g., AI marketing software, generative AI, AI travel itinerary software, and AI workflow management) is in its power to amplify your top talent’s performance. Consider your travel marketer or your nomadic travel writers. These tools quickly find trending ideas, statistics, opportunities, and unique perspectives. They help bring together a wider array of powerful content, personalize it and focus it within a creative campaign.
Higher level is the operative phrase.
And if your best creator and marketer talent do have weaknesses, AI tools can shore them up and educate them quickly. AI tools can coach and inform. So, now more than ever, your talent has almost unlimited potential – to stay up to date, avoid menial work, and perfect their best contribution to your company. While you might marvel at how your low-paid staff are presenting more acceptable output, it’s what your key talent can do that should be the focus of your attention. The benefits which top creators and marketers produce is business-changing.
Why is AI better for top talent?
- they understand the industry and their business challenge better
- they understand the customer better
- they know the questions to ask and how to pursue knowledge
- they are better able to use AI’s assistance creatively
- they possess unique knowledge, experience, expertise and higher-level productivity skills
Anyone can drive a Formula One race car, but only expert drivers can win the Indy 500 race.
Reports so Far Look Promising
AI’s bottom line dollar value isn’t being published unfortunately, but many surveys show cost-cutting, increased productivity including work performed and improved sales revenue. It’s not just reducing human error and laziness, there’s a big increase in efficiency that supercharges the entire business. AI is making work more fluid, with better timing, and the company can operate as a single integrated unit.
With these tools you can subscribe to deployed and mastered, you have the opportunity to beat larger competitors who are using the same tools! But who should use Artificial intelligence software tools? As I’ll discuss, it’s mid-level to upper-level talent whose experience, expertise, competence, and dedication that makes them powerful – to produce business-changing results.
The Point was to Eliminate Generic Non-Expert Level Elements
The AI revolution in small business comes at a time when thin generic content, bland ppc campaigns, poor analytics, and the stingy Google/Facebook algorithms created a perfect storm for marketers. Increasingly, their work tended to erode brand value and sales opportunities.
AI marketing software gives companies of all sizes a way to reduce their marketing and operations staff — to shift workloads upward to skilled creators and strategists. It was rewarding optimization and not just automation. And in the optimization, marketers can adjust everything they do, faster, to hit what is a moving target.
Fact is, you might need extreme talent to find and hit your moving targets. Today’s marketing and sales challenge is steep.
However, as seen currently in hiring on Linkedin, Glassdoor and other job portals, young, low-paid, inexperienced workers are still being sought (1 to 3 years experience) and then given AI tools which would magically make them effective. As the great Yogi Berra once said, “It’s déjà vu all over again.”
Cheap tactics aren’t working for small business. “In the 12-month period ending June 30, 2024, total bankruptcy filings (including both personal and business) rose by 16.2% compared to the previous year. Business filings specifically saw a 40.3% increase during that period.” – United States Federal Courts
As each year passes, SMB failures rise to reach 70% by year ten. But if we look at the causes, we might see that productivity, talent, and management vision was the issue. Without insight into markets, improved reporting and the tools to foresee market changes and produce market-leading communications and dominate online visibility, with too young staff, we can see why they’re unable to compete any longer.
AI Tools Magnify the Advanced-Level Capabilities of Mid-Level Talent
Talented, versatile, mid to senior-level marketing producers should be awarded with these productivity tools – you’re investing in the outcome. I say that because higher-level talent have the knowledge, experience and skills to do more with the AI productivity tools (e.g., travel marketing software). Often they have substantial experience and mastery in specific areas of the company’s business. Businesses benefit when they hire and groom this talent and magnify their powers with AI.
Mid-level talent are worth their pay and generally stick around longer than their job-hopping younger counterparts who chase shiny button trends. Those with creativity, imagination, and ambition are more capable of reaching and increasing expert/competitive level output. From meaningful research to composing impactful blog posts, to analyzing data, to organizing creative campaigns, they’re more likely to produce a winning effort. They’re able to contribute more to the whole business and elevate other staff, sometimes giving an entire company a lift.
Powerful & Smart Productivity Tools
These amazing and improving AI assistants introduced below are empowering talented marketers to conduct more sophisticated target market research, unleash unprecedented creativity in content, and orchestrate highly effective social media and email campaigns that resonate with discerning audiences, especially in experience-driven sectors like travel.
The true power of AI is in its ability to amplify human talent. Conversely, amplifying mediocrity will just waste more of your time and budget, holding you back from achieving the results you must have.
Rather than getting your talent bogged down in menial, repetitive tasks or struggling to generate continuous, fresh travel content ideas, mid-level talented marketers can leverage AI to accelerate workflows, gain deeper insights, and ultimately focus their creative energy where it generates impact.
A mid-level marketer can do much more in their area of endeavor when freed from dull repetition and the pressure of producing winning campaigns quickly. Now jobs can be redesigned to allow mid-level talent to really focus on what they do best.
Ten Key AI Tools That Redefine Mid-Level Marketer Productivity
There are a vast selection of tools, some which may not live up to the hype – another reason why talent is still needed. These 10 AI productivity are those you should experience.
- ChatGPT (and other advanced LLMs like Gemini, Claude)
For sophisticated copywriting, especially in high-engagement sectors like travel, advanced LLMs such as ChatGPT, Google Gemini, Microsoft Co-Pilot and Deepseek are game-changers. Not only can they produce output themselves, they can educate marketers, copywriters, PPC managers, and salespeople.
Each solution can take intelligent, thoughtful and detailed scenarios from the user, and produce reports, research and more to suit it and enhance it, with further ideas on optimization. It can educate those who will benefit most.
Mid-level marketers can leverage these tools to generate diverse content iterations for social media posts, email campaigns, and even blog snippets that capture a specific tone of voice – whether it’s adventurous, luxurious, authentic, or laid-back. By providing detailed prompts outlining the desired emotion, target audience, and key messaging, marketers can receive highly nuanced copy that feels genuinely human-crafted, not robotic. This significantly accelerates the ideation and drafting process, allowing marketers to focus on refining and polishing, rather than starting from a blank page. The ability to quickly generate multiple options for A/B testing also helps optimize messaging for maximum engagement and conversion.
- Canva (with AI features like Magic Studio)
Canva, supercharged with its AI features like Magic Studio, empowers marketers to help create unique, original, and highly engaging visuals for social media without needing extensive design skills. Human creativity and AI prompting skills are still needed to refine images produced by Canva (or Dalle). For a travel audience, where visual storytelling is paramount, Magic Studio can transform text prompts into breathtaking images of destinations, immersive travel experiences, or even conceptual visuals that evoke wanderlust. This means mid-level marketers can maintain a constant stream of fresh, high-quality visual content that truly stands out in a crowded social feed. The AI also assists in ensuring brand consistency by helping to apply specific color palettes, fonts, and brand elements across all visual assets, ensuring every post reinforces brand identity and contributes to a cohesive campaign.
- DALL-E 3 (or Midjourney / Adobe Firefly)
DALL-E 3, Midjourney, and Adobe Firefly are essential for truly unique visual creativity in social media. These generative AI art tools allow marketers to create bespoke images from scratch, enabling a level of originality previously unattainable without a professional photographer or illustrator. For a travel brand, this means generating dream-like landscapes that may or may not exist, abstract interpretations of a destination’s essence, or even hyper-realistic depictions of a specific activity. This capability is invaluable for using visual’s powerful communication power. This helps take ordinary visual content to a sophisticated/personalized level that breaks through the visual clutter on social media, where it better sparks curiosity, and delivers truly memorable posts that encourage sharing and interaction. The ability to quickly iterate on visual concepts also allows for agile testing of different creative approaches, so you can improve visitor engagement and brand recall.
- Jasper AI (or Copy.ai)
Jasper AI, alongside Copy.ai, are value added SaaS solutions that help design sophisticated copywriting that captures authenticity and a specific tone of voice, crucial for audiences seeking real, immersive trip experiences. Mid-level marketers can use these tools to generate engaging social media captions, compelling ad copy, and persuasive email subject lines that resonate deeply with niche travel segments. By inputting examples of successful existing content or defining precise brand voice guidelines, Jasper can learn and adapt, producing improved copy that feels genuinely aligned with the brand’s persona and speaks directly to the desired emotional triggers of the audience. This can raise the quality and impact of written content across all digital channels, directly supporting your marketing conversion goals.
- Buffer (with AI-powered scheduling and content suggestions)
Buffer, with its integrated AI, transforms social media management from a reactive chore into a proactive strategy. Its AI-powered scheduling optimizes posting times based on historical engagement data and audience activity, ensuring posts reach their peak audience, thereby maximizing visibility and interaction. More importantly, Buffer’s AI can provide intelligent content suggestions based on current trends and industry insights, helping marketers stay relevant and generate fresh ideas for engaging social media posts. This automation and insight free up valuable time for mid-level marketers, allowing them to focus on crafting the narrative and creative elements that truly drive engagement and build community around the brand.
- ActiveCampaign (with AI for personalization and automation)
ActiveCampaign, leveraging its AI for personalization and automation, is paramount for orchestrating strong nurturing email campaigns that resonate with sophisticated audiences. Its AI analyzes user behavior, engagement patterns, and demographic data to segment audiences dynamically, allowing marketers to send hyper-personalized email sequences. For a travel brand, this could mean sending tailored destination recommendations based on past browsing history, or personalized offers for flights and accommodations to individuals who have expressed interest in certain types of experiences. This level of personalized communication, driven by AI, fosters deeper connections with potential customers, significantly increasing conversion rates and customer lifetime value by delivering the right message to the right person at the right time.
- Hootsuite (with OwlyWriter AI)
Hootsuite, particularly with its OwlyWriter AI, empowers mid-level marketers to streamline social media content creation and maintain brand consistency across multiple platforms. OwlyWriter can generate fresh post ideas, draft captions, and even suggest hashtags, all while adhering to a defined brand voice. This is especially useful for managing diverse social media calendars for travel brands, ensuring a steady stream of engaging content without sacrificing authenticity. The AI’s ability to quickly spin up variations of posts also facilitates A/B testing, allowing marketers to quickly identify what resonates best with their audience and optimize their strategy for increased engagement and conversions.
- ManyChat (AI-powered Messenger Marketing)
ManyChat, with its AI-powered Messenger marketing capabilities, facilitates highly engaging social media interactions and supports nurturing campaigns through direct conversations. For a travel audience, this could involve AI chatbots responding to booking inquiries, providing personalized travel tips, or even running interactive quizzes that recommend destinations. These real-time, personalized interactions, driven by AI, enhance the customer experience and build trust, directly impacting lead generation and conversion. By automating initial customer touchpoints and qualifying leads, ManyChat frees up marketing resources to focus on high-value interactions and more complex strategic initiatives, contributing directly to the bottom line.
- Lumen5 (AI Video Creation)
Lumen5 leverages AI to transform text content into engaging video snippets, which are increasingly vital for social media engagement. For travel marketers, this means effortlessly converting blog posts about a destination into visually appealing video highlights for Instagram Reels, TikTok, or Facebook Stories. The AI can select relevant video clips, images, and background music, significantly reducing the time and effort traditionally required for video production. It still requires time and skill to make this the outstanding production it needs to be. Lumen5’s capability allows small businesses to consistently produce dynamic and shareable video content that captures attention and conveys the essence of a travel experience, ultimately driving higher engagement and brand visibility.
- SocialPilot (AI for content curation and scheduling)
SocialPilot’s AI features extend beyond basic scheduling to intelligent content curation and optimization, invaluable for maintaining a vibrant and relevant social media presence. Its AI can analyze trending topics and identify relevant content from across the web, helping marketers discover fresh ideas and curate engaging content for their audience. This is particularly beneficial for travel marketers looking to share news, travel tips, or inspiring stories from other sources. By automating content discovery and providing insights into what’s resonating, SocialPilot enables mid-level marketers to spend less time hunting for content and more time crafting compelling narratives that resonate with their audience, ultimately boosting engagement and brand loyalty.
Find Creators and Marketers Who Want to Grow with AI
AI software tools and other AI-powered software aren’t going away. You’ll want creators, strategists, and marketers who want to lever AI as empowering assets. Because AI tools will improve and the trend to AI will only grow, as proof of the ROI arrives.
For mid-level creators and marketers, AI tools will help magnify their unique contribution to reach better bottom-line performance. Because the tools are interactive, each iteration of research, content strategy/tactics, and campaign execution helps you achieve market leader performance.
See more on travel marketing software with AI capabilities and travel SEO.
