Canada Sends Waterbombers Equipment and Personnel to Fight California Fires
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Canada Sends Waterbombers Equipment and Personnel to Fight California Fires

Canadian Waterbombers Helping California’s Fire Crisis The latest California fires have raised the cost of poor forest and land management practices by the Newsome Democrat government to heights no one could foresee. The Golden State is being humbled by extreme weather conditions and poor land management and unwise spending. It’s creating the setting for the…

York Region Automated Speed Enforcement
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York Region Automated Speed Enforcement

York Region Radar Cameras Outrage Over Capricious Use of Photo Radar System for Revenue Generation York Region is in financial trouble. In the midst of challenging financial times for tax payers, York Region’s board of directors and councillors are making life really tough for constituents. Spending as we see below is out of control, not…

US Inflation Forecast 2025 & Next 5 Years
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US Inflation Forecast 2025 & Next 5 Years

US Inflation Forecast 2025 & Next 5 Years As President Trump readies for his Presidential inauguration in one week, is there a problem lurking that could undermine his agenda for reviving America? Americans are enjoying a strong economy, great jobs market, and many are looking forward to the next 5 years as a golden era…

KPIs for Travel Company Marketing
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KPIs for Travel Company Marketing

Travel Marketing KPI Performance Framework Given the cost of marketing and challenge of being competitive in advertising, SEO, social media and content marketing, travel business managers are eager to discover what works and what doesn’t. But then most don’t have adequate marketing analytics, and are far from the era of AI predictive analytics and personalized…

Best Itineraries for Travelers to San Diego California
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Best Itineraries for Travelers to San Diego California

San Diego – A Place Where Summer Never Ends Imagine a place where summer never truly ends, where the ocean breeze carries the promise of adventure, and where every sunset feels like nature’s own masterpiece. Visualize yourself in the most sunny, southwestern part of US, next to Mexico, a place famous for its American and…

The Lowest Rates Possible | Mortgage Rate Forecast

The Lowest Rates Possible | Mortgage Rate Forecast

Compare Lowest Home Mortgage Rates Housing markets from Boston to Tampa to Los Angeles and Denver all crippled by the mortgage rate locked-in effect. Sellers can’t afford to sell their homes and adopt a new mortgage at a higher rate. For mortgage agents, it’s a frustrating situation as they wait for mortgage holders forced to…

Florida Housing Market

Florida Housing Market

Florida Real Estate Market The Florida housing market is one of the most desirable to Americans and foreign buyers, but of late, it’s lost some its glitter. But is a home in Florida ever a bad idea? Notwithstanding the US cost of living and affordability challenges which plague Florida too, this state typically thrives as…

Overcoming Travel Buyer’s Inertia or Hesitation
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Overcoming Travel Buyer’s Inertia or Hesitation

Overcoming Travel Buyer’s Inertia or Hesitation As a travel consumer yourself, you’ve likely experienced hesitation, doubt, inertia or some other emotion that caused you to not click that buy button. Perhaps, your commitment or intent was weak to begin with due to a lack of input. You needed to explore more. And sometimes that commitment…

Stock Market Today
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Stock Market Today

Today’s Stock Market Update After the year-end Santa Claus Rally failed to materialize, you had to know stock prices would come roaring back. This morning,  the Dow Jones, NASDAQ, S&P 500, and Russell 2000 are all up strongly. When Tom Lee misses the forecast, you know it’s a tough stock market to understand. But anytime…

Marketing Campaigns for Fast Sales Results
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Marketing Campaigns for Fast Sales Results

Getting Faster Results for Small Travel Companies As we enter 2025, small business outlook still remains somewhat subdued. It’s creating inertia and making travel company owners cautious about investing in travel marketing excellence in 2025. However, given President Trump has won and is implementing a very strong Pro-US business agenda, with balanced trade and lower…

The 2025 Guide to Travel Marketing Software

The 2025 Guide to Travel Marketing Software

Travel Marketing Software in a Challenging Travel Service Marketplace Good travel marketing needs the right travel marketing software. Dedicated solutions help you gravitate from outdated legacy marketing processes that actually are threatening the viability of your travel business. If you’re piecing together 10 different marketing tools that require a lot of manual intervention, you can…

Mexico Travel Deals

Mexico Travel Deals

Mexico Vacation Packages Every fall and winter, vacationers from Europe, US and Canada dream of a vacation to Mexico. They’ll find a unique travel experience where sunshine, warm climate, beautiful beaches, quaint walkable villages with friendly people and restaurants with traditional Mexican cuisine make a complete getaway. In this post, we discover Mexico’s most sought…

When Will House Prices Drop?
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When Will House Prices Drop?

Will Home Prices Fall? Renters have been hoping and praying for an ease in rent prices across the country for many years.  Unfortunately for renters, rent prices are forecasted to rise over 2025/2026. The reason for this is the positive economic outlook with the incoming Trump administration. Stronger employment and wages, more consumer spending, lower…

Zillow Real Estate

Zillow Real Estate

Zillow Real Estate Company Zillow has established itself as the most significant and successful real estate marketplace on the Internet. It’s a key source of buyer and seller leads for real estate agents across the country from Massachusetts to Florida to Texas and California. For prospective home buyers, its website provides accessible, easy-to-use real estate…

Housing Market Ads for Realtors
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Housing Market Ads for Realtors

Leveraging Housing Market Ads I know you’re aware that being visible to millions of home buyers and sellers via Google, YouTube, Facebook, Instagram, Linkedin and Twitter (X) could be a wonderful thing. So the question then becomes, why aren’t you leveraging real estate ads in your real estate marketing strategy? I know, it’s likely because…

Latest Outlook for the Housing Market 2025
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Latest Outlook for the Housing Market 2025

Where is the Housing Market Headed Now? Last month, Lawrence Yun, NAR’s chief economist held a conference to discuss the direction of the housing market. It’s good timing because this extreme conversion in US government philosophy is giving housing market forecasters big headaches. Which way will the US economy and housing market go?  Zillow’s senior economist…

Image courtesy of Avi Waxman. Unsplash.

Core Essentials of your 2025 Marketing Strategy

Tips for Better Real Estate Marketing in 2025 Hundreds of thousands of real estate agents are hopeful heading into 2025, given the experts predict a big jump in listings and sales. As interest rates ease and mortgage rates begin to fall, the economy grows, and small business flourishes once again across the country, we’ll see…

Expanding to Reach Ideal Travel Buyers
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Expanding to Reach Ideal Travel Buyers

Expand Your Target Audiences to Grow Revenue The 2025 travel market and the 5-year travel market forecast tell the tale of an expanding consumer travel market and growing revenues for travel companies. It’s billions of dollars up for grabs and a chance to build a solid, sustainable travel business. Expanding your marketing reach, content, and…

Why US Interest Rates Must Fall
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Why US Interest Rates Must Fall

The FED vs US Business Sometimes when politicians lack imagination, expertise and confidence, they’ll look to inferior policies to solve vexing economic problems. Or they may have ulterior motives — political. As we know from the size of the national debt, debt interest payments, and trade deficits, US politicians make really poor choices. Overspending is…

The Best Travel Marketing AI Agents
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The Best Travel Marketing AI Agents

Top Travel Marketing AI Agents Artificial Intelligence is sweeping the travel management industry, but the real story is how this technology is enhancing the performance of the best creative strategists. While we all like to think our work is marvelous and music to customer’s ears, in reality, we need to improve in many areas. These…

Travel SEO Services
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Travel SEO Services

SEO Services for Travel Companies There’s often a lot of doubt and confusion about how SEO is done and delivered, so I’d like to present this series of steps that clarifies how I will work with your travel business. Google’s ranking algorithm looks for many strengths in content quality and relevance, and that clear signals…

Travel Tour Marketplaces
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Travel Tour Marketplaces

Top Tour Marketplaces Online While traveling has traditionally been slightly passive and relaxing, there is a growing trend to pursue more engaged types of experiences. And some of the packaged experiences are truly amazing. You’ll see them in advertisements or when you visit the major tour marketplaces which I’ll introduce below including Toursbylocals, Viator, Collette…

How to Buy Value Stocks
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How to Buy Value Stocks

Unlocking Value: 20 Stocks With Strong Earnings Potential In the complex world of investing, the importance of earnings cannot be overstated. While market trends, investor sentiment, political events and market cycles may come and go, earnings remain the bedrock of stock valuation. Companies with strong earnings and revenue growth often stand the test of time,…

Your San Diego Adventure
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Your San Diego Adventure

San Diego County: An Urban/Recreation Adventurer’s Paradise from Golden Beaches to the City San Diego County is more than just a destination—it’s a stimulating, unfiltered mix of experiences that weaves together natural wonder, action adventure and urban cool. It’s not trite to say San Diego won’t bring transformation, as it certainly did for me. From…

How to Become a Creative Travel Writer
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How to Become a Creative Travel Writer

Become a Travel Writer? A massive audience, growing travel market, global traveler affluence, and the desirability of travel lifestyles is attracting more content creators into this segment. Writers with a flair for expression and connecting with travelers via words, a desire to travel, and expertise in constructing powerful articles and social media posts is quite…

Energize Your Travel Agency
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Energize Your Travel Agency

  Empower your Travel Agency — Generate the Revenue You Hope For The 2024/2025 travel market appears strong for travel agencies and tour operators, but are they all too passive and hesitant about growing their businesses and raising revenues? Some agencies I’ve been watching and studying have similar problems: their value proposition isn’t clear, fully…

What Should Small Business Owners be Doing Right Now?
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What Should Small Business Owners be Doing Right Now?

Small Business Marketing Report The National Federation of Independent Business (NFIB) says its latest Small Business Optimism Index jumped 8.0 points to 101.7 last month, the highest level since June 2021. They report the percentage of owners expecting the economy to improve rose 41 points from October to a net 36%, the highest since June…

US Travel Market Forecast: Sunny for Next 5 Years
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US Travel Market Forecast: Sunny for Next 5 Years

US Travel Market to Return to Record Levels As a Canadian, I still find the US the most compelling place to visit. Even up against the splendor of the Alps, Spanish Beaches, France architecture and history, the azure Mediterranean Sea, and mysterious Asia, the US is comfortable, fun and accessible. Now in the midst of…

Outstanding Leadership in Business
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Outstanding Leadership in Business

10 Essential Traits that Mark Outstanding Leaders Talk about leadership online in the last 5 years might be mundane and cliched and you might even wonder whether the topic has any value anymore. Yet, leadership for business owners is worth discussing.  If the value of these principles is cast aside routinely in favor managing activities…

How Travelers Connect with your Content
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How Travelers Connect with your Content

Travelers View a Lot of Content Expedia’s most recent travel market report is a treasure trove of insights for travel startups, travel agency owners, tour operators, hotels, car rental companies and destination marketing companies. One area highlighted in the survey that’s relevant to your business is the sheer amount of time taken and content viewed…

Power Up Your Creative Travel Content
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Power Up Your Creative Travel Content

Creativity is in the Eye of the Beholder At some point in time, maybe now, you’re wondering about the creative appeal of your travel content pieces. Creative expression really amps up the persuasive power of content, and there are travel publishers that put an emphasis on creative travel copywriting. They hire professional creative writers at…

Travel Industry Conferences and Conventions — North America
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Travel Industry Conferences and Conventions — North America

Travel Business Conferences USA Canada For travel agents, travel startup entrepreneurs, tour operators, and destination marketing companies, travel conferences and expos represent a wonderful opportunity to connect, learn and celebrate being in the travel industry. Who doesn’t love traveling to a conference/trade show to get immersed in the industry they love? And with the 2025…