Top 21 Challenges of SMB Travel Companies If you’re a travel entrepreneur planning and launching a startup travel agency, travel SaaS management software product, tour operator, or a tour marketplace, you’re into an exciting project, perhaps more joyful and fulfilling than any other industry. However, as you know, the market poses some significant challenges…
Best Cities to Buy Real Estate in 2024 Looking for the right cities to buy real estate in 2024? You’ve probably got your favorites in mind, but why not start again from scratch and find cities and towns that you might not have known are real gems? In this phase of your research why not…
Selling Your Tours more Effectively After you’ve built a massive source of traffic and presented a compelling, significant trusted brand, and perked up tourists’ interest, you have the final challenge of selling your tours. If your tour involves riding camels in 120-degree desert heat, you’re going to need to be really good at tour…
Travel for Health and Healing It might be said that all travel companies are in the business of selling the joy of travel. Because joy is a powerful motive and might be the single, primary emotion travelers experience before and during their journey. It represents many of benefits they demand of their trips. It’s just…
SEO & Content Strategy Can Deliver Great Results Travel agencies, Tour Companies and travel management software firms can easily double/triple bookings and build a solid loyal customer base. However, if their website traffic is weak and poor quality, it will be tough to squeeze revenue out of that small funnel. Sometimes, you need a wide…
What Makes your Audience Click? What really excites your customers? What does your target audience really want? There likely aren’t more important questions to ask because you can only sell what they want. If you crack these tough questions right, you’re liable to make a big impact on them and open up a big sales pipeline….
Market Leader is the Best Positioning When business owners think about the phrase “market leader,” they often envision everyone but themselves. Many North American business entrepreneurs are too modest, not realizing that they could actually become the market leader in their sector. And those who lead the market last longer — and earn more profit….
Why Do People Travel? Travel agencies and tour company managers should really dig down to discover the real reasons people travel. And travel marketers and tour company owners must be experts in the needs and motivations of travelers. Your customer’s wishes are the source of your revenues. Because, the answers for travelling are uniquely personal,…
Empower Your Creative Content Team The travel agency CEO, DMO manager, or tour business owner is the key source of business success. Your understanding, strategy and decisions determine what your creative team believes, does and will achieve. I’m not the ultimate expert on travel business success, but I still want to give you a…
The Power of Iconic Brand Symbols If you’re not up on branding or impressed that brands have any power, you might want to take another look at it. Because a brand is your biggest asset once you build it. Brands have many dimensions, promises, value points, and touchpoints with travel consumers. And your travel content…
Empowering your Tour Business The travel trend is certain. Tours are in big demand and tour companies are becoming much more profitable. Of course, we’re assuming tour company owners are marketing strongly and getting the reach, impact and engagement needed to build an audience that trusts their brand, people and services. On that note, I’m…
Travel Forecast 2024 2024 is shaping up to be a fantastic year for US domestic and international travel. Americans will spend $28.4 Billion this year. Enjoy more stats below. Travel agencies, tour operators, hotels, and travel software companies alike will enjoy a good year. Although, everyone is waiting for interest rates to drop, it won’t…
Don’t Use Generative AI Content for Marketing The big story of the past year was AI technology and the thing that’s driving it — Generative AI. We’ve all endured the hype about the potential of generative AI, a euphoric period that drove the stock market to new heights and took Nvidia and AMD to…
Innovative Travel Marketing Channels After you’ve built the core of your marketing strategy with authentic organic content, SEO, and social postings, there are some additional channels you can leverage to promote your brand, build leads and grow revenue. In fact, the great content we’ll create is amplified significantly through them. These channels discussed below open…
How to Grow a Travel Business Online As in any business owners journey, at some point, any travel company entrepreneur will see a need, urgency or opportunity to grow. Given how massive the growing travel and tourism market is, and how new niches are popping up, why would you pass on the growth opportunity? Growth…
The US Needs Lower Interest Rates Now The current situation for the economy and the stock market is one of worry or fear over the US FED damaging the economy and ruining current investments and future business investment. The FED was late reacting to inflation which the US government created. Now it’s overshooting with smiles…
Improve Your Travel Lead Conversions and Grow Bookings/Sales Today’s post is likely the most important reading of all. We’re exploring how to increase bookings and revenue from all the traffic you generate through content marketing and PPC advertising. Wouldn’t it be nice to double or triple those bookings/subscriptions? My experience with clients is they need…
Building Trust in Travel Web Marketing Trust is a big factor in business. From job interviews to lending to word of mouth, trust is an important consideration in everything we do. Even when travel consumers like what you offer, trustworthiness is a decision that will come into play, especially in the moment just before they…
3 Month Stock Market Outlook A trade war with China, excessive interest rates, consumer switch to experiences rather than goods, and the continuation of the AI-driven US economy will likely permeate the investment scene going forward. xChina may be a bigger story now as the block on talk on China dumping picks up steam. And…
What is the Essence of a Great Travel Article? That is the question to ask or you’ll never create one. And the answer might surprise you because it has to achieve a lot, and can’t just “read nice.” We know travel content is the most lively, inspiring, and personal type of content. So the bar…
What Makes a Great Travel Experience? Why do people leave the comfort of their homes to spend a lot of money, interact with strangers, to see and do things they’ve never done before? And what about you personally? What experience do you you feel is essential to any long journey you might take this year?…
How to Promote Your Travel Blog in 2024 It’s never been more difficult for bloggers in any sector to succeed than right now. As the housing, stock market or travel blogger yourself or for a client, you face stiff competition online. You’ll need to step it up to become more creative, resourceful and promotional. Because…
Adventure Travel, Tours, Experiences and Thrills The adventure travel market is exploding in opportunities, services, hosts and places to visit and it’s so easy to book a trip. Many travel adventure consumers are jumping in to create new, more fulfilling travel experiences. And while we think of adventure travel as appealing to only thrill seekers…
Realtor Prepping for Better Home Showing Results A home showing is a key event for a home seller offering their property to the market. And it’s a key part of a selling strategy for progressive, commission-minded Realtors. And when other sellers see how you sell firsthand at a showing and visit your social page/website, it’s…
Dreaming of a Housing Market Crash? Both buyers and sellers in the real estate market are sensitive to market crash indicators and hype in the media. And when we hear commercial real estate is at risk of a market crash, buyer’s are on the alert. The exodus from urban areas, remote work, rising taxes in…
Hottest Housing Markets 2024 NAR has released its new list of the hottest housing markets across the US and it’s a wild collection of hard-to-figure-out locations. When’s the last time Buffalo, Cleveland and Cincinnati topped the most desirable housing markets in America? The hottest list this spring gives us a strong hint about the desperation…
Google Travel – Explore Flights, Hotels, Destinations You’re likely using several major travel portals to plan and book your travel reservations, from flights to hotels to tours. You might find better vacation satisfaction by using a more generalized travel tool early in your exploration. While Expedia, Hotels.com, Cheapflights, Booking.com, and Travelocity get all the ink,…
Will Home Prices Drop in Florida? It might seem impossible for home prices to fall across the State of Florida when the US economy and Florida economy are doing well, yet, Corelogic believes quite a few of Florida’s cities are in for a price drop. It’s bold to suggest a price drop in real estate…
Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data and acumen (and still do) to understand the customer buying journey,…
Summer 2024: A Much Stronger Season As spring approaches and with kids nearing the end of their school year, people begin thinking about moving and buying another home. Homeowners have had considerable time to be psychologically prepared to move, and are likely content with the price they believe they’ll get. But it is always April,…
Homebuyers Income Jumped Last Year For Realtors, the 2024 housing market outlook is a little brighter. More listings, more sales, and homebuyers’ incomes have risen. Really, isn’t that all the good news Realtors need? Lawrence Yun, chief economist of the National Association of Realtors® himself predicts home sales likely will climb 14% this year. There’s…
Strategy for Buying a Home in 2024/2025 Time passes so quickly. Do you remember when you first thought of buying a home and didn’t? Were you smart and avoided a disaster? Or did lose because you could have been building equity and enjoyed other advantages. The point is that in 2024’s market involving bidding on…
Easily Save for Your Next Vacation Are you dreaming of traveling this year? Many are as 2024 is expected to be another busy year for the sector. However, you’re well aware of how expensive travel can be. It’s why so many people abandon plans to visit their favorite country or city and enjoy a great…
Why Hire an Advanced SEO Consultant? With a number of my previous clients, including Delta Hotels, Franklin Sports, and Humboldt Moving, building big success meant finding the audience and creating the type of content Google’s algorithm wanted. It still is Google’s algorithm that decides on your site’s value. You need someone who understands the ranking…
Are Homeowners Getting Ready to Sell? While a few more buyers are able to buy a home, given savings and improving incomes are sellers willing and able to sell their homes? Buyers aren’t sure whether home prices will rise or fall this year, even if experts predict price rises. For sure, listings are up and…
Are Home Prices Going to Rise or Fall? The February housing market reports from Redfin, Zillow and NAR shows home prices are rising. Other reports show buyers are optimistic about buying, perhaps in 2024. And housing supply is growing via new construction and more resale homes being listed. If mortgage rates were to fall 1%,…
Nvidia Stock Price Forecast Nvidia’s stock was one of the superstar performers of the NASDAQ and S&P in 2023. While other tech stocks and AI stocks were sold off (AMD), NVDA just keeps going strong. As of March 25th, it’s back up to near records. Last week you might have seen/heard about the Nnvidia Nvidia GTC…
Stock Market Forecast for the Next 6 Months The six-month period puts us past the 3 month spring period through the spring and summer and into early September. As this chart from Google Finance reveals, all the indexes have performed well in the past year despite significant headwinds such as high interest rates, high inflation,…
Google Finance: A Great Investment Tool Google Finance is a great place to see real time stock prices, conduct thorough research, and gain insight into stock portfolio performance to help you build better investment strategies. In this post, we take a closer look at why Google Finance should be an active and quick reference tool…
Best SaaS Travel Management Software Platforms Personal and business travel will continue to grow in 2024 and through the next 10 years. Opportunities abound for agencies, tour operators, and destination management companies, so serve up a variety of solutions to travel-hungry consumers and business travelers. From Bleisure vacations to eco-tours and corporate team meetings, there…