Travel Growth Marketer Role
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Travel Growth Marketer Role

The Rise of Travel Growth Marketers The job title “growth marketer” is hot of late. Salaries are impressive, often above $100k. The role is created for growing visibility and reach, marketshare, sales, revenue, content, product improvement, and developing new types of customers. I like the idea of this role. The focus is on growth and…

Social Media Engagement Tips
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Social Media Engagement Tips

Social Media Engagement Tips for Travel Companies Social media is an engaging, even addictive medium, even for travelers. It’s a wise choice for travel agencies, travel marketplaces, and tour operators to explore and engage in. This buzzword of engagement needs a little more clarification too. Why are you engaging with followers? Why would they participate?…

How to Plan a Social Media Engagement Strategy | Facebook Linkedin Twitter
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How to Plan a Social Media Engagement Strategy | Facebook Linkedin Twitter

Social Media Engagement Strategy Social media channels are essential digital marketing channels, part of your digital marketing flywheel. It’s easy to say most companies, real estate agents, software companies and travel agencies aren’t getting social media right. In their defense, it is challenging far beyond the common posts, chatter and scheduling. It can be fun…

Travel & Tourism Forecast

Travel & Tourism Forecast

Travel Forecast – Industry Stats and Trends 2025 looks like it will be a fantastic year for US domestic and international travel. Americans continue to spend whether optimistic or pessimistic. And with the pro-business, pro-America government coming into office in January, the outlook for the 2025 economy is positive. Americans will spend $28.4 Billion this…

Social Media Marketing Plan
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Social Media Marketing Plan

Social Media Marketing Plan for a Travel Agency Since you’re in the travel sector, a market that’s human, emotional and visual, then social media is well suited to building connections and relationships. However, it’s noisy, cluttered, and requires a certain tone of voice and real engagement with customers. We can declutter and clarify this process…

Who’s Launching Startup Travel Businesses?
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Who’s Launching Startup Travel Businesses?

Who’s Launching Startup Travel Businesses? With an economic revival likely for the coming 5 years, entrepreneurs are intrigued about investing in and launching a travel startup. And the people jumping all over this opportunity are millionaires and people like you and me. Starter Story’s recent post on “How profitable is a travel agency?” suggests this…

Building Lead Quality through Content Expansion
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Building Lead Quality through Content Expansion

How to Build Content Breadth to Capture High-Volume Leads Let’s use a simple analogy of a tall needle-like building vs Mount Everest to discuss content expansion. If the tall building represents a narrow niche-obsessed content marketing campaign, it means it can’t reach high enough or broadly enough to capture sufficient traffic volume and rankings, topic…

Grow Your Travel Business

Grow Your Travel Business

Grow Your Travel Business Online How many ways are there to grow? Let us count the ways: expand your target market geographically refocus entirely on the USA market (or Canada if you’re in Canada) expand your range of travel products and packages design niche packages (e.g., eco-travel, culinary tours, or wellness retreats). grow your marketing…

Google Visibility for Travel Agencies
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Google Visibility for Travel Agencies

Why Search Engines Are Essential for Your Travel Business Success Given the promise of the incoming Trump 2.0 government with its pro-business agenda, both personal travel and business travel will see a big boost in 2025. And with travelers using digital tools such as Google to plan their trips, its absolutely necessary to build visibility…

Freelance Marketer vs Digital Marketing Agency
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Freelance Marketer vs Digital Marketing Agency

Freelance Marketer vs Digital Marketing Agency — Which Should You Hire? Are you considering further reorganization due to a budget squeeze? One area you can do it is not in marketing. Happily, if budget is an issue, a digital marketing freelancer may be a more cost-effective way to reach audiences and engage them. You’ll be…

5 Year Stock Market Prediction 2024 to 2028

5 Year Stock Market Prediction 2024 to 2028

Stock Market Forecast for the Next 5 Years The 5 year forecast period is an increasingly important one for investors. Yet, it’s amazing how experts and analysts freely get to revise their forecasts without a response from investors who took their predictions seriously. The return of President Donald Trump and the defeat of the Democrats…

Dow Jones Forecast

Dow Jones Forecast

Dow Forecast DJIA 2025 Institutional and retail investors across the Globe are watching US industrial companies, as the US economy emerges from the oppressive weight of high interest rates. And as America’s mighty industries reawaken, flush with stimulus spending and growing demand for housing, new factories, and AI technology, they may offer high earnings potential….

Marketing Content Audits
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Marketing Content Audits

Content Audits for Web Content Strategy A content audit is the foundation for a powerful, cohesive, content strategy — creating crucial insights for improvements and helping all stakeholders get on the same page. Because content doesn’t happen in a vacuum – it’s influenced by many people in a company, formally or informally. Since SEO/Content Strategy…

Travel AI Agents vs AI Travel Agent Planners
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Travel AI Agents vs AI Travel Agent Planners

Travel AI Agents vs AI Travel Planners AI travel technology is transforming how people plan their trips and how travel businesses serve their clients and customers. Your current platform or tools may soon be outdated and represent a liability for your business. Travel AI systems are what travelers want and what businesses need. If you…

Russell Index 2000 Forecast

Russell Index 2000 Forecast

Russell Index Forecast Russell Small Caps 2025 Stock market analysts and market economists have been talking about a market broadening for some time. The gist of their forecasts revolve around investment flows into small caps, which are fundamental to the Russell 2000. The Russell 2000 Index provides valuable insights into the overall health and trends…

S&P Forecast 2025

S&P Forecast 2025

S&P 500 Forecast for 2025 The equities market’s largest index is the S&P and smart investors are persistently checking on predictions as a supporting reference for any stocks they might be considering buying. While most experts are leaning toward the Russell 2000 and small caps stocks as a better investment, many find the best investments…

Personalized Travel Via AI Software Technology
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Personalized Travel Via AI Software Technology

Personalized Travel Experiences: Where Consumer Travel is Going The travel industry is undergoing a transformative shift in 2024, driven by advancements in artificial intelligence (AI) software technology. As an agency owner/manager, you’re likely aware of these AI-powered trends.  However, if you glanced over them, they offer extensive business advantages – from marketing to operations. Whether…

Blueprint for Your AI Content Development
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Blueprint for Your AI Content Development

Using AI Software to Enhance Content Marketing Strategy and Production The way tech is intruding on everything these days, it shouldn’t be a surprise that it’s the center of attention in digital marketing. As productive solutions grow for small businesses, owners are feeling confused and insecure about how to use it well to achieve real…

Outsource to Canada
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Outsource to Canada

Why Canadians Still Make a Great Choice for Outsourcing The world is an expensive place to do business in, and it won’t be getting cheaper. Yet price consciousness can be a significant problem. Because as companies go mediocre and cut marketing spending, things can spiral downward dangerously. Marketing skill needs to be supported with an…

Finding Certainty and Growing Your Company Again
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Finding Certainty and Growing Your Company Again

Business Owners Looking for Certainty If you’ve been underperforming in your business for quite a while, it’s no surprise. It’s been booming for big multinational corporations, but not so much for anyone else. Delete the S&P 500 and you get a view of the real economy and the stock market. For real small businesses (not…

Markets Wait for the Presidential Inauguration
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Markets Wait for the Presidential Inauguration

US Economic and Stock Market Surge The 2024 stock market bull run is set to run faster and higher beginning next spring and extending for the next 5 years under the now-forming government of President Trump. After the initial irrational exuberance, markets are a little flat this week as investors take some profits, and ponder…

What Makes Travel Content Great?
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What Makes Travel Content Great?

The Essence of Stellar Travel Content Arguably, the biggest weakness of most small travel companies online is weak content. It’s a money-losing weakness that not only undermines an agency’s credibility and likability but also misses out on future sales. And now in the era of generative AI, a top drawback is that so-called personalized, AI…

Real Estate Leads | Seller Lead Generation
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Real Estate Leads | Seller Lead Generation

Real Estate Leads With the decline of US mortgage rates, lower taxes, and deregulation on the Trump agenda, real estate agents are getting excited about the year ahead.  The forecast for the 2025 housing market is positive despite some fleeting fears of inflation, foreclosures, and still high mortgage rates. The key to the housing market…

US Migration Trends — Where are Americans Moving To?

US Migration Trends — Where are Americans Moving To?

Migration in the US – Where is Everyone Going? A study by John Burns Research & Consulting shows fewer Americans are still on the move between cities and states. However, mobility has decreased back to normal levels post-pandemic. 2025 and the next 5 years should see increased migration due to shifting economic activity acoss the…

Best Cities to Buy a Home

Best Cities to Buy a Home

Best Cities to Buy Real Estate in 2024 We’re nearing 2025 with a new incoming, pro-business, deregulating, lower-tax President and it’s going to have millions of Americans thinking about a move — either across town or to another metro area where life is more affordable and enjoyable. While jobs and personal economics rule, buyers are…

Create Your Real Estate Marketing Powerhouse for 2025

Create Your Real Estate Marketing Powerhouse for 2025

Real Estate Marketing for 2025 Boom The election of Donald Trump as US president is expected to generate a booming US economy, and the housing market will definitely benefit. You can feel the enthusiasm already, and I’m looking forward to working in the real estate sector again. As a real estate agent or broker, you’re…

What Are the Top Real Estate Lead Conversion Factors?

What Are the Top Real Estate Lead Conversion Factors?

How to Increase Your Real Estate Lead Conversion Rates If you were to double or triple your online real estate lead conversion rate, how would that factor into your commissions? You’ve likely asked “how do I convert more of my Website leads?” so here’s a number of things you need to do. establish a great…

President Trump Wins!
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President Trump Wins!

Republicans Sweep the US Elections While Democrat polling companies predicted Kamala Harris was the favorite and would win last night’s Presidential election, Americans turned up in force to reject her and her party. Donald K Trump won the US Presidential Election in what could be termed a landslide, as the Republicans swept the House and…

Add UGC to Your Travel Content Strategy
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Add UGC to Your Travel Content Strategy

The Rise of User-Generated Content in Travel Marketing Any serious travel company needs to produce authentic content to draw traffic, engage customers, and build its brand. In terms of authenticity, helpfulness, and immersion, it’s a tough task for most travel companies to produce affordably and genuinely. That’s why augmenting your current content strategy with the…

How to Build your Travel Staff’s Creative Powers
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How to Build your Travel Staff’s Creative Powers

Unlocking the Power of Creativity As a travel business owner you’re not really paying for marketing execution anymore.  AI and marketing software are responding to that need. The real weakness or gap is with creativity and imagination in your marketing and promotion. More focus needs to be placed on developing the creative powers that will make…

Jasper AI Marketing Software
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Jasper AI Marketing Software

Jasper AI – Powerful Small Business Marketing Assistant As we approach 2025, it’s easy to see digital marketing is being transformed by artificial intelligence. There are plenty of trends in marketing and we’re all struggling to keep pace with fast rising expectations. The solution we discover here is that a product called Jasper AI could…

Travel Content Marketing Strategy

Travel Content Marketing Strategy

How to Build Your Content Marketing Strategy In the travel sector, content is vitally important. Creative, helpful, trustworthy content pieces are a big part of travelers’ pre-purchase experience. Yet, what should those assets be, what topics do they want, and what messages should those articles/videos/graphics be communicating? A lot of marketing companies create a publishing…