Image courtesy of Avi Waxman. Unsplash.

Tips for Better Real Estate Marketing in 2025

Hundreds of thousands of real estate agents are hopeful heading into 2025, given the experts predict a big jump in listings and sales.

As interest rates ease and mortgage rates begin to fall, the economy grows, and small business flourishes once again across the country, we’ll see a flood of sellers finally enabled to get out of their lockedin mortgagers.   More buyers will appear, so it’s wise to begin your promotional strategy starting with affordable real estate marketing. Getting the right real estate digital marketing specialist to support you with high-performing, affordable real estate marketing packages is the right choice.

Cost-Effective and Strategic

You can do this cost-effectively with a well-conceived digital marketing plan. Yes, SEO and content strategy are pivotal to reaching and impacting buyers and sellers. Because you won’t sell prospects from a single social post, text message, ppc ad, or email. Your presence and content makes you appear at more touchpoints and bring them into your marketing flywheel.  Moving prospects through your pipeline funnel takes timely execution and mastery of each touchpoint. At some point, you will become the only agent they will ever want. This is why the top agents corral so much of the market.

Early Birds Dominate the Market

The last real estate sales recession (2008 to 2011) was followed by a 253% increase in real estate-related searches on Google.com. 

Your new plan should go well beyond SEO, even if most of your leads will come via Google (and that 90% of homebuyers search online, usually beginning with Google.com search).

A New Plan for a Winning Realtor

Sometimes you need to push the reset button. You’re not in the wrong profession and you’re better than you think. You just don’t have reach to your target prospects and maybe not the right value proposition. And the bigger rule of success may not be ultra-focused on niche customer targets. It’s more about being visible and present to a lot of prospects and opportunities. Big visibility is the foundation of a high-income strategy.

My digital marketing audit by the way, is free, if you hire me. The value of that report is to bring you and me on the same page, and to clarify everything that’s relevant to your quest for sales success. I can unearth important matters that impact opportunities and performance.

Being the Most Significant Realtor:  It’s all about reaching your target, communicating your brand well, and engaging with them meaningfully so they believe you’re the most significant Realtor available — the only one for them. That’s when all other Realtors disappear into the fog, and marketing/sales gets more effective.

Key Components of a Winning Realtor™ Strategy

Right now, let’s just look at a few things that you might do to create new leads, and to stay top of mind to your current customers:

  • High-Converting Lead Gen Magnets: Buying and selling comes down to key moments of decision where something clicks. Often it is lead magnets that make those “clicks” happen. These are clever devices that grab the impulse of buyers and sellers. From provocative blog headlines
  • Instagram and Facebook Organic Engagement: building a growing pool of new connections and posting visual content with fun, professional, and informative materials helps to build a personal, emotional connection with buyers and sellers. Engagement is not easy, so you’ll need a good plan and value to share.
  • Digital Ad Campaigns: Facebook ad campaigns are preferred and should be part of your repertoire along with Google search ads (e.g., when homebuyers search for a street or house number to check out a listing). There is a way to advertise smartly to keep costs down while reaching the best targeted prospects (web analytics).
  • Useful Digital Tools: tech is in, so you’ll want to create mortgage calculators, home buying calculators, downpayment calculators, home-inspection tools, crime and neighborhood walkability reports, neighborhood quality ratings, floor plans, school quality ratings, virtual showings, and more. And remember, your website is your most important digital tool.
  • Mobile Apps: whatever apps homebuyers use on their phone (local MLS, your broker, or Zillow), you want to be available via that app.
  • Informative Content Assets: Key assets to build are infographics which demonstrate your panache and professional branding, fresh, updated market reports, trend reports, selling strategy blog posts (don’t give it all away), and customer experience reports with testimonials).
  • Short-Form Visual Content — for PPC ads and organic social media posts especially, these catchy visuals create attention and impact which are essential for overcoming prospect blindness so can establish a connection with them.
  • YouTube Videos:  building visibility on the world’s second-largest search engine is very important to Realtors. These videos can be central to your blogs, Facebook, Linkedin, Twitter and Instagram posts to produce a more meaningful conversation with prospects.
  • Email & Texting: Reaching prospects via a dedicated communications channel helps to carve a special relationship with the prospect and make it super quick and easy to reach you. They need to know you will contact them right away when a home is listed, so they think they’re first in line. That responsiveness speaks of your commitment to them.  Via these channels you can remind them to check out your online tools and listings to keep up to date on their home search.
  • Google Search Engine Optimization: Google provides 90% of most successful Realtor’s website traffic and those high-quality leads are the most cost-effective. Number one ranking carries immense traffic, credibility and prestige.  But SEO is not free. You need to invest in it to get results because it is competitive, and it may be winner-take-all if you don’t put in a solid, well-funded effort. That means, with me, you could dominate your market and disappear your competition.  That’s powerful.  The most confident, committed Realtor with the right professional-level talent is going to take the Lion’s share of traffic and become the most significant provider. Hiring a truly skilled SEO/Content Strategist who loves real estate is the right choice.
  • Content Strategy: Overall, your content represents a lead funnel with key touchpoints with prospects. This should be well thought out with exceptional content that captures their minds at these key decision points.  For instance, if the prospect is really into kitchens, then ensure your content is focused on kitchen design, features and amenities — the ones they like. This is them — who they are. Your content strategy makes you sympathize with your best prospect niches and they want to know you’re sympatico with them. We can create and demonstrate your in-depth knowledge of this fresh new 2024 local housing market so they believe you’re the most up-to-date relevant agent — creating significance. Continuous relevant content publishing keeps you top of mind and able to capitalize on news and events that drive buying decisions. Content keeps them away from your competition and their messaging.
  • Phone Call Optimization: I’ve always been a believer in phone calls. Responding to user’s inquiries right away means you can stop the prospect’s search right there. If they only fill out a form, then they’re back online contacting other Realtors. Not good! Realtors who handle phone calls well will convert much higher. Being ready for “can you find me a home” and “why should I hire you to sell my home” questions can help you capture that lead in a composed, confident fashion.

The 2025 Real Estate Market is Here Now!

The 2025 real estate market is reawakening and you should be positioning yourself to be front and center, ahead of competitors.  Get started on a powerful, focused real estate marketing strategy and win your market.

Call Gord, Real Estate digital marketing specialist at 416 998 6246 to discuss your plans and how I might help.

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