Why You Should Hire a Travel Content Strategist
2025 and beyond should present you some great opportunities to grow and profit if you’re strategic and committed to winning.
Is doubling or tripling your revenue all that outrageous? I mean there’s a massive travel market out there, and 2025 should be a good year economically for a variety of reasons.
The reason most travel businesses flounder is a lack of respect for good marketing, or perhaps erroneously thinking it’s out of your budget range. The mistake is in your hiring plan. Standard hiring practices translates to unmotivated, mediocre talent, wasted spend, and an inability to stand out in the market.
What if you assemble a small team of really talented people? And the key person in the mix is going to be your digital marketing strategist/content strategist — hopefully with many talents.
Start your Star Team with a Star
In bringing in your new digital marketing strategist, you’ve captured someone who can grow with your business and bring out its full potential. And that’s the key point, that your goal is to bring out the full potential of your company, brand, UVP and your offer.
Hiring exceptional talent is wise. Sure, you may need more than one, but often it’s wise to hire your marketing superstar first, then build a team around them — such as a graphic designer, salesperson, web developer, and a brand ambassador. It would be so sweet if you get all of that in one person, but how ridiculous is that?
Honestly, digital marketing is so demanding now that everyone’s stressed out about keeping up. With ChatGPT, Adobe Tools, funnel analytics, customer engagement, prospecting, content creation, and social media tools, the demands for competence are very high.
The Only Company Your Customer will Ever Want or Need
Given the cost of marketing and advertising, among all other costs, it’s not enough to compete. There’s no comfort or safety in competing. You rise the next day and start all over again. This exhausts you and your whole company. That’s not the way to go.
The right choice is to be in it to win it. Because being the top company means a loyal audience, repeat sales, and constant grassroots word-of-mouth promotion.
Your brand and company need to stand out and be presented as the only company travelers will ever need or want. That word ever is something you must respect. Just like evergreen content, it’s something that keeps on producing year after year, which then lowers your acquisition and reselling costs.
Content is What Makes Yours the Only Company They Will Ever Want
Great content strategy comes to the rescue to bring the process, tame the complexity, and focus your assets.
And it’s your developed content that expresses your unique value proposition/brand. It communicates your trip and tour offers with impact, magnetism, and excitement — building exclusivity and then long-term sales performance. Strategy makes it effective in a crowded marketplace.
I want to help you activate traveler’s core travel drive so they view your trips, services, software and tours as the only ones for them. The result will be highly relevant, permanent customers, not price-sensitive one-timers.
Building Your Iconic Brand
To travelers, your online content is your company, brand and offer — which is why it needs to be developed and perfected with your ideal customer in mind.
I’m not a brand developer/strategist, so you may need to hire a branding consultant to provide those deep customer and market insights. I’ve worked with a top branding consultant in Boston MA, and know that a great brand is powerful. Brand research is the fount of powerful content strategy. I want to make content strategy your greatest business asset and help you lift your leads, sales and revenue to new heights.
What Makes a Great Travel Content Strategist?
There are many opinions about that.
A travel content strategist devises smart ways of crafting information, perspectives, storytelling and narratives, to position your company as the only one for your customers.
My many objectives include elevating the ordinary, crafting topic angles, creating compelling visions of destinations, and building narratives that make your company the go-to source for travel inspiration.
Maybe their Best Travel Buddy Ever?
But it’s not just about campaigns or numbers. A strategist sees through the eyes of your customers, understands their desires, and weaves wisdom together in a seamless, impactful message that resonates strongly in them. It makes them feel you’re a reliable friend, advisor and that you do care about them. There’s a personal vibe and human connection that helps you transcend being just another travel product catalog.
My Strategy Goal:
⦁ Understand your audience and position your company as the only travel company for them.
My Objectives:
⦁ research your audiences and the full nature of your offer/brand style
⦁ research, craft and improve your content to resonate with your branded offer
⦁ align your promotions to deliver the top 3 benefits that impact and inspire them
⦁ make your content the most desirable pre-travel experience possible
⦁ organize your content strategy assets so they support the big-picture goal
⦁ help fill your lead funnel and move them through to purchase at any point in their shopping journey
What Makes Me So Unique and Compelling?
- Visionary Thinking — a creative mind for visualizing problems and solutions.
- Perfectionist — only an energetic perfectionist writes two books on digital marketing.
- Collaborative Nature — enjoying input from other travel professionals/contributors.
- Adaptability and Agility — Versatility to contribute in many ways.
- Willingness to Learn and Grow — Learning new mediums and tools to improve content quality and performance (ahrefs, ChatGPT, Adobe Creative Suite).
- Commitment to Your Success — focusing on your business dream to make it succeed.
Maximizing the Power of Free Organic Traffic
Free, organic traffic is hotly contended for online, so we need to elevate social media, blog, SEO, and off-site promotion.
I doubled a major hotel brand (Delta Hotels) website traffic from 1.2 million to 2.5 million in about a year of working with them. The reach via local search and global search was vast their website appeared in millions of unique keyword searches.
As a long-time SEO/Content strategist I will help continuously build amazing high-quality campaign elements that will resonate with Google’s ranking algorithm to generate impressive traffic volume. Using powerful digital tools and other resources, I will fashion your blogs, guides, and product pages into a high-performing asset group.
Consider that great content works across all stages of the buyer journey, as travelers find you easily on Google, Bing, or in social media feeds. A good strategist ensures your content moves them closer to conversion, no matter where they are in the funnel.
Building Long-Term Value with Compelling Content
Great content is a perpetual, long-term traffic and brand-boosting asset for excellent LTV. Through research, we’ll use unique story angles, authentic visuals, and deep local insights for compelling narratives that spark emotion and leave a lasting impression.
Beyond attracting readers, great content encourages backlinks, citations, and shares across the travel ecosystem. The more your content spreads over time, the more brand awareness and credibility you build.
Solving Key Travel Marketing Challenges
A travel content strategist isn’t just someone who writes blog posts and ppc campaigns — we solve tough problems:
- Nurturing High-Value Leads: The best travel customers don’t make quick decisions. They take time to consider their options, and a strategist helps you create content that nurtures these leads, guiding them from interest to booking.
- Standing Out in a Crowded Market: Many agencies rely on generic trip descriptions that fail to differentiate them. A strategist will help you craft original, authentic content that sets your brand apart and resonates with travelers.
- Maximizing Google Search Performance: Leveraging the greatest source of travel consumers who are actively searching for experiences/information. By optimizing your content for search, a strategist ensures your brand gets seen by travelers at the moment they’re searching for trips. This approach drives more high-quality traffic than relying on short-term advertising.
Final Thoughts on the Value of a Travel Content Strategist
Your travel content strategist might become the key contributor to your travel business success.
Skill and creativity in reaching prospects, impacting them, engaging them, and positioning your company/brand as the only one for them builds excellent long-term value. Exclusive, sticky, satisfying customer relationships don’t just happen. Strategy makes them happen.
Ready to transform your travel content? Let’s talk more about using content to create customers.
📞 Contact Gord at 416 998 6246 for a free review of your travel company’s digital marketing and how my affordable, powerful approach will work.
Title illustration courtesy of Wannapik.com
