The Art of Real Estate SEO
What is the magic a true Real Estate SEO Expert can bring your business? How about a website that’s in tune with social media, Google, Bing, and direct visitor needs?
The value an expert SEO consultant can deliver to an ambitious real estate agent is immense. There is the visibility, prestige, traffic, increased value and engagement for your visitors, and there is value in how this helps with your paid marketing campaigns and lead conversion success.
SEO doesn’t exist by itself as separate marketing channel. It supercharges your complete marketing campaign, and delivers lasting results. Compare that to one time only paid advertising.
As an SEO consultant, I bring my experience, sense of strategy, knowledge of Google’s algorithm, creativity, writing skill, endless curiosity, dedication/determination, great energy, and patience.
Transforming Your Business
Hiring a real SEO expert can be transformative for your whole business. From high converting keyword phrases, to wide visibility, to more engaging content, it puts you in the middle one online real estate. Search traffic is the biggest source for videos, Facebook connections and posts, email campaigns, and customer data collection. It’s an engine of business.
Having the creative and technical insight into the whole process of creating high ranking/high traffic websites, and the ability to create exceptional content that hits the notes with Google and Bing is vital. It’s not easy to engage today’s buyers and sellers, and match the ranking algorithms perfectly. Mediocre won’t suffice.
Understanding the World’s Most Intelligent Robot
Google’s ranking algorithm definitely has changed. It is one of the most intelligent pieces of technology ever designed, now using artificial intelligence. It is constantly improved to find and assess the best real estate content available.
While old school SEOs chase links and observe “best practices,” the real secrets of search engine optimization and rankings are much more sophisticated and subtle. Discovering the real, actual relevant ranking factors and applying techniques on your site and outreach campaigns is my expertise. You’ll be enjoying a total dedication to your real estate agency business needs.
As you’ll note from my SEO book, I am very strategic, hard working, focused, and pay great attention to building the best real estate and housing market content. You’re gaining the advantage of my in-depth research, insights and strong sense of strategy.
These skills are delivered via some impressive real estate marketing service packages. With my SEO services you can compete well and become a real estate market leader, even if you’re up against big corporations with huge budgets. You’re ambitious and you need an SEO expert to match. You’re not into 2nd place with low sales numbers.
An Accent on Quality and Ranking Domination
Despite what you’ve heard about SEO and rankings, it takes strategy and patience to rank well. Google’s ranking system is incredibly sophisticated today. It’s system can monitor and remember. Spam and over-optimization can ruin your efforts. Cheap search engine optimization is not the route to take.
The key to making the most of SEO is via an integrated marketing services for Realtor package. This suite ensure that your marketing mix performs as a team and makes the most of all content, social media activity and promotions you run. Running on all cylinders so to speak to accelerate and amplify results.
Given the intense competition and quality guidelines of Google’s ranking algorithm, you need a custom effort to build a high organic traffic website. It’s not so much the quantity of content or tricky optimization. It’s about the quality, engagement, and persuasiveness of the content. Your web content has to be engaging and sharable via social media. Content is king, but visibility and distribution is queen.
Orchestrating Big Successes
I can help you achieve your business goals by helping you build a sustainable foundation. Tomorrow does arrive, and now’s the time to prepare for increasing marketshare and lead generation.
My latest book on SEO and Content discusses the power of combining and building both together. When content is well planned, strategized, developed, and promotion is executed well on social media, the results are astonishing. You really can do this with me.
The SEO which Agencies Hire
I’ve worked with 4 digital marketing agencies and I’m very familiar with the “cheap” formula. But it’s always disappointing and discourages clients. This is when they give up on SEO and go back to traditional marketing alone.
Thorough, professional SEO strategies can actually work well with traditional channels. Given how long it takes to convert prospects, you need good exposure on Google combine with a good drip email campaign to nurture them.
Real Estate SEO advantage today is to get personal with readers – to make a connection that automated marketing can’t make
What is it that we focus on to make your site soar in the rankings? I’ve authored a ground breaking book on SEO and continue studies of Google algorithm changes including Core Metrics, Trustrank, Mobile, and engagement factors. And I’ve provided San Diego, Los Angeles, Toronto, Montreal, Vancouver, Miami, Houston, New York, Boston, Oceanside, and San Francisco firms with high ranking and high traffic results.
What Does Google Want in a Real Estate Website?
- High quality, original content that is on topic and written in a flexible, comprehensive way that makes them think it is natural and not written for search engines.
- Fresh, interesting, engaging real estate topic content that resonates with the current culture and topical themes of the day. You want your real estate related content updated frequently, even daily, to be the soup de jour.
- Trust is important which is why the TrustRank algorithm was brought in. Google’s system checks for spam, and other misrepresenting, poor quality content and links, and rewards citations/links from quality websites/pages. You won’t see much spam via Google anymore, however, if you have thin content that looks like everyone else’s — Google thinks that spam. When you have high Trust Factor, Google will trust your backlinks links and the unique, authoritative content on your site more.
- Google wants to see lots of incoming links to your site. If you have quality content, are active on social media and do a good job of marketing your marketing, you’ll likely get those links (maybe some extra help here too). Yet, don’t over estimate links. Google is moving away from links and PageRank to more sophisticated signals.
What are the Key Ranking Factors
There are many ranking factors used as you can read below. They change and some are very difficult to comprehend and optimize for. However, anything that is ranked can be optimized for.
|1||High quality, well written content with an intelligent flow to it appeals to Google’s quality filter|
|2||Content on your site flows well from a progressive learning perspective appeals to the Rankbrain Algorithm|
|3||Rich content that includes video, bulleted text, graphics, statistics, and other visuals that make it a more complete experience for visitors|
|4||Long form content – pages over 1000 words in length such as what you’ll see on my site (content that offers chances to link out and is what people like to share socially)|
|5||Long form content with more to read increases engagement and is more well shared on social media — Google is watching whether visitors stay on your pages|
|6||Content that uses synonyms, related words and stemmed variations of words in an intelligent way that Google reads as on topic and relevant|
|7||Websites with lots of content pages that have inbound links coming to them (not just to your homepage)|
|8||Keywords near linked items|
|9||Keywords within anchor text and title tags|
|10||Core metrics: special way of calculating page load speed and user experience|
|11||Content that is segmented or siloed to produce more power to capture high volume competitive phrases and long tail phrases (e.g., real estate agents in Los Angeles would have separate silos for real estate, real estate agents, and los angeles. Google even processes the word “in” so you work that into your page linking structure)|
|12||Google likes original, unique copywriting and linking – this is customized, personalized content generation that does well|
|13||Content that uses related words in links and text which helps Google determine precisely what your content is about (e.g., homes for sale 90210 or houses for sale in Beverly Hills, tells them with more precision than if you plastered your site with LA homes for sale). The words in your other page’s content will affect what Google believes about your page.|
That’s the subtlety and complexity that applies to every word, link, and page on your site. And Google is much more page-centric and on topic than ever. In the past, if you had a popular, authoritative, and trusted website, then all of your pages were given a golden halo. Not anymore, Google has increased its damping factor which means ranking juice doesn’t go very far through the links. Sort of like the Colorado river. By the time it gets to the mouth, there’s nothing left.
Need a genuine Real Estate SEO Specialist to Review Your Site? Call me at 416 998 6246 and let’s talk
Skill and Strategy in Search Engine Optimization
An SEO Specialist is very crafty, clever, strategy-minded copywriter, social media marketer, brand strategist, researcher, and promoter.
Going up against powerful wealthy companies is not easy. The level of energy, time and strategy is greater than you think and that’s why having someone with experience and expertise is essential.
Call Gord to get started on a better path of high visibility, quality branding, and lead conversion. Whatever the challenges, we’ll conquer them and help you dominate your market. It’s all about market leadership.
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Gord Collins — Real Estate Marketing Consultant — I deliver via real estate SEO marketing packages for realtors in San Diego, San Francisco, Los Angeles, Atlanta, Toronto, Denver, Seattle, Chicago, Boston, New York, Dallas, Houston, San Antonio, Austin, Salt Lake City, Colorado Springs, St Louis, Minneapolis, Green Bay, Charlotte, Tampa, Miami, Orlando, and Vancouver. Realtors in small towns and cities are wise to ramp up their marketing efforts too using all available lead generation channels. Realtors in cities including Anaheim, Beverly Hills, Malibu, Boca Raton, San Jose, Fresno, Santa Clara, Sacramento, , Portland, Washington, Atlanta, Irvine, Nashville, Sunnyvale, Salt Lake City, Riverside, Rancho Cucamonga, Raleigh, Albuquerque, Oceanside, Long Beach, Huntington Beach, Carlsbad, Santa Clara, Henderson, Kirkland, Redmond, Kansas City, St Louis, Stockton, Scottsdale, Palm Springs, Indianapolis, Columbus, Fort Worth, Chula Vista, Escondido, Miami Beach, and Honolulu.