Artificial Intelligence is Going to Rock Digital Marketing The future is here and it’s an exciting one we can share in. It involves software that uses artificial intelligence to manage nearly all aspects of marketing. And a software robot named Albert might be your next coworker. How do you feel about that? AI represents fears…
Best Time to Buy a House Right Now? The housing market forecast is still bright heading into the fall season and onto 2021. A strong economy, big demand for houses for sale which offer more rooms, lot sizes and in safer neighborhood is the big trend. The upcoming November election is a big worry for…
Your Best Clients may not be in your Home City They might be anywhere out there, and you’ll need a plan/strategy to reach them and work with them. Have you avoided doing this because you couldn’t visualize how to do it? Well, let’s fix that shall we. Creating new clients in remote locations seems daunting…
How Sell Your Home for the Best Price in 2020 The market is heating up again this spring of 2020. Like so many homeowners, you’re wondering if this is the right time to sell? Perhaps you’ll be forced to sell if you’ve lost your job. The Corona Virus recession might be ending in a few…
Should you Personalize your Content for Each Visitor? Trends happen. Content personalization is one of the most important and exciting trends in digital marketing in 2017. In 2018, it may be that personalization is a top factor in impact, engagement, and sales. In a nutshell, this is about delivering unique customer content experiences and using…
Understanding The Marketing Service Ecosystem If you’ve ever wanted to launch your own marketing agency, in San Diego, Los Angeles or Boston, you’ll be glad to know I’ve worked for those who have done it. They became quite wealthy and enjoyed fantastic exposure to the latest technology, ideas and had money to travle worldwide. There’s…
Luxury Car Insurance – EV, Hybrid or Gas Across the country, you’ve likely seen more high end luxury cars on the roadway. Manufacturers are building more high priced gas powered/hybrid performance cars and the race is on for electric powered vehicles. You’ll be surprised at the performance and features of the new releases this year. Check…
Digital Marketing Forecast What could be more fun for a digital marketing agency owner, marketing strategist, digital marketing specialist or entrepreneur than understanding their market and where the opportunities for growth are? There’s a lot of non-sense in expert forecasts, from bitcoin to wearables to virtuality reality and the Internet of Things. These may be the shiny…
Basics of Strategy: Learning to Win Faster, Easier We never question why the Amazons, Facebooks, and Googles of the digital world soar like they do. Too often they’re assumed to be lucky. We might assume it’s money, and there’s no doubt that funding carries big advantages at each stage of business development. However important funds…
11 Key Features in Your AI Marketing Solution We’re still in the early adopter phase of artificial intelligence marketing software. But it’s important to adopt it and learn what features you need for your business. You may not need all of them, however some will create essential benefits. The benefits of AI Marketing solutions are…
Video for Realtors Real Estate Video is a selling machine. As you’ll see in a few of the videos below is how video can present properties for sale in a more compelling, engaging way. The end result is more engaged viewers, more interested buyers and ultimately a higher selling price. Video makes your content more valuable…
When Should I Sell My House? Timing is everything when considering the sale of your house. There are a lot of factors that determine demand for your house and the price buyers will pay. In this new economy, buyers will still be hunting for homes but they’ll be more careful and selective. When is the…
Homes for Sale Now, well into 2024, we’re seeing home listings and sales beginning to grow. For buyer’s today, a good home search strategy helps you find great Realtors, learn more about the market and find homes with the characteristics you’re wanting. With home showing requests too numerous for Realtors to manage and the number…
Toronto Apartment Rental Prices Haven’t Dropped Back in 2017: While housing prices rise and hopeful homebuyers in Toronto and Vancouver complain about the rental housing crisis, apartment rentals are growing a little but rents haven’t dropped that much. This persistent situation actually goes back decades as NIMBY organizations were allowed to take away developable land…
Are Solar Roofing Installations a Powerful Selling Feature? We know how expensive hydro is becoming for the average homeowner. Power generating companies are in big debt and will have to keep raising prices to their diminishing user base chasing more homeowners offgrid. And power companies are highly polluting which does not jive well with the mandates…
The SEO / Content Strategy Book 1.0 is Out! It’s not available at Amazon, Google Shopping, or Barnes & Noble yet, but you can learn about the latest development in Search Engine Optimization and Content Strategy, all in one book. The SEO / Content Strategy Guide 1.0 epitomizes the new approach to marketing where products…
Time is Running Out: Grow, Monopolize or Die I don’t have to tell you the Real Estate sales profession is ultracompetitive and demanding, or that it’s getting worse. You experience that headache every day and night. Below, you’ll find 3 Keys to Carving out Your Monopoly. And if you’ve grown your website and sales success already,…
Beautiful New Condo Buildings in Toronto Over the last 10 years, condo design has undergone dramatic shifts. Engineers are able to build whatever condo architects can dream up. Normally dull and unimaginative, the skylines and communities of Toronto and Vancouver are undergoing rapid change with spectacular results in living and visual appeal. In fact, we’re enjoying an explosion of…
Federal Courts Rule in Favour of Anti Trust Legislators Back in 2017, the Federal Court of Appeal has upheld an April, 2016 decision made by Canada’s Competition Tribunal. It ordered the Toronto Real Estate Board to allow its members to share the sales histories of listed properties online. This ruling relates as well to the…
11 Better Ways to Generate Real Estate Leads I know, you get all your leads from word of mouth and all the rest might not have panned out for you. What you may not be recognizing is that all channels power up your personal referral network and build word-of-mouth referrals from anywhere. Acquiring easy leads…
Rental Income Property Investment With your initial financing concerns aside, rental properties can offer a high, continuous extra income to help pay off your mortgage, meet repairs, and add confidence to your investment decision. If the work concerns you, consider using rental property management software to help out. Cynics might point to cash flow issues,…
Startup Success: The Sky Guys Aerial Drones I wrote a post several years back about aerial drones and their potential in real estate sales and marketing and of course how prevalent they are in Youtube Xtreme Sports videos. It was easy to see the potential for aerial photography and just plain exciting to see a whole…
Foreign Buyers Not Driving Up Prices in Toronto A Toronto Real Estate Board investigation concluded that foreign buyers play a minimal role in Toronto house prices and availability. 3 key findings counter the Wynne government’s insistence that Foreign buyers and house flippers are ruining the housing market. The report may indicate how government officials haven’t been honest to the…
SEO Services in SD and LA Hundreds of SEO companies and digital marketing firms in Boston, Los Angeles and in Silicon Valley offer services something akin to SEO. Yet, keyword loaded copy and buying blog guest posts doesn’t work now. . In my new book just published, I explain that content engagement is the key…
Smart Content Strategy for Insurance and Real Estate Startups Do you know why your insurance or real estate website sucks compared to the top sites in your industry? Why do so few people visit or return, talk about you and your amazing products and services or share your stuff on social media? Great websites are engaging,…
Finding the Right Restaurant Fast If you’re a vacationer in San Diego, Los Angeles, San Jose, Las Vegas or San Francisco, you’re likely on a highway right searching with your smartphone for a great place to eat with just the right atmosphere. Where to eat right now? The right food at the right location. It’s…
Local Search Optimization What if I told you I doubled the traffic of a major hotel? Well, it happened. From 1.2 Million visits per year to 2.5 Million per year. A lot of people travel and search for hotels online and they often book with the first few they see. Being ranked at the top…
Digital Marketing Services Aurora Skilled digital marketing experts aren’t all living and working in downtown Toronto, Boston, or Los Angeles. And some digital marketing strategists have a broad skillset that provides the results you need at a fraction of the price of a Toronto agency, or a local one here in the Aurora, Richmond Hill, Markham…
Personal Branding for Real Estate Agents Competition in real estate sales is intense. There’s one sale for every agent. So how do you separate yourself from the hoards and avoid anything that pushes you back into the pool of unknown agents – the realty clones? If you think it’s sexy to be one of the…
Successful Real Estate Sales To serve my realtor clients as best I can, I needed to know what successful agents do and what unsuccessful agents don’t do. What I’ve learned about agents, I can apply to my own real estate marketing service. You can never be too good. As the realtor in the video below…
When Will Toronto’s Real Estate Market Crash? The experts have been calling for a Toronto Housing Crash for several years now, but it never happened. But is time finally running out? Surely the oil price crisis and the Corona Virus pandemic will deliver the final blow to Toronto’s pressured housing sector. But no, die it…
Successful Websites Why are some websites so successful? Is it luck or did they pour a mountain of cash into it? Is a successful website just the front for successful entrepreneurs and talented digital marketing consultants? I think you’ll discover that in most cases, the business owner knows his business and market. It’s not the…
10 Ways to Get Homeowners to Sell Entering 2026, we’re seeing a stronger interest in homeowners wanting to let go of their beloved property. Many are giving up on their dream price. Others in some regions of the US and Canada however, are hanging on, even seeing higher selling prices. There’s big reasons why people…
The Biggest Gamble of Your Life Home sales are rising and prices are still high. From Toronto to Los Angeles to Boston, buyers are about to jump on the opportunity to own their own home. Yet a home or condo priced $300,000 to $1 million is a major personal commitment. If you make a mistake…
Toronto Condos – Still a Smart Investment? The Toronto Condo Market couldn’t be more difficult to comprehend right now after the Liberal’s pushed their unwise Foreign buyers tax and rent controls. With availability of condos squeezed, prices in Toronto rose to record levels. What will happen this year and 2018 in Toronto’s condo market? Toronto…
Toronto House Prices Toronto house and condo prices continue their relentless rise. We can forecast with certainty that home prices will not decline over the long haul. Investment in Toronto real estate remains the most secure and profitable vehicle, and add on rental property and you have even more impressive returns. Condos in…
Digital Marketing Specialist Skills If you’re on Linkedin or Indeed looking to fill a digital marketing specialist role in your company, there’s a wide range of skills you might hire for. Which skills are actually useful might depend on your specific needs. Or they might depend on whether you’re progressing to win in the future. …
How to Avert a Toronto Housing Market Crash? Toronto’s real estate market overheated in 2017 due to housing availability problems but what resulted in 2018/2019 was not a crash. The Toronto market is resilient. Why is an impending Toronto housing crash a disaster for us? The economy may crash creating unemployment and mortgage defaults, scare…
Zillow Homes for Sale Zillow has become a major force in the business of online residential real estate. Pundits are awarding its success to things like Big Data or company culture, but the real reason may be technology. I’ve written a post on Zillow and its leads generation program. Have a look if you’re an agent….
Toronto and Vancouver Sizzling Hot Realty Markets Although the US markets such as San Francisco, Los Angeles, Charlotte, and Miami are glowing brighter these days, Toronto and Vancouver are actually the hottest markets in the world right now. The Forecast for housing sales and combined with higher condo and home prices means realtors can raise their earnings considerably….
Lead Generation for Realtors We’re getting close to the key home sales season 60% of your sales happen. It’s crunch time! Try these Top 8 Lead Generation tactics to grow your contacts and build a buzz about working with you. Ramp it up and one day you may be running your own brokerage. Any luxury realtor, whether selling presale…
Selling Your Home at Maximum Value So many babyboomers and Gen Xers are sitting on a fortune right now. Some own houses that have average value of over $1 million so they don’t need to buy lotto tickets. When I wrote this post several years back, as a pep talk and timing issue, prices were…
Auto Insurance News Report Welcome to the latest edition of the Auto Insurance News Report. Aside from finding the lowest auto insurance quote, you can get up to speed on what’s going on the insurance industry. Bold Move in California – Banning Gender Bias in Car Insurance The New York Times has reported that California became…
Canadian Real Estate Buyers Guide! Buy or sell when the market is moving. With the Tax Cuts and Jobs Bill, the US economy is surging. Tax cuts mean Americans will have more money, yet the US real estate market isn’t as attractive anymore. US real estate prices may fall while the US dollar is falling…
Toronto is a Mecca for Low Cost High Quality Tech Talent Hidden by the drama of Toronto’s housing market, inappropriate government action, big debt, and International trade threats, something amazing has been happening in Toronto, Canada. Major US tech companies are making plans for locating in Toronto. Microsoft, Uber, Google are among them. The reasons…
Revolutionizing Property Management with Cutting-Edge Software Rental property is a booming sector involving long term residential, short-term vacation rentals, growing built-for-rent developments and multifamily sectors. As demands for profitability and better service from tenants have risen, landlords and property managers are increasingly relying on sophisticated property management software to streamline their operations and give tenants…
When Is the Best Time to Buy a Home? A Laser Clear View of Toronto Housing — 2017 to 2018 Spring 2017 is almost here in Toronto, and tens of thousands of homebuyers will make the decision to buy a home. Yet buyers are confused, not because it may be a housing bubble, but because they…
Housing Market- Best Time to Sell Your House This year, the housing market is full of potential buyers. But do you and your Realtor know how to maximize your home’s availability and its value in the eyes of these eager buyers? Do you know the best time to sell your house? The House will sell itself?…
Market Value Appraisal for Homeowners Well, if you’re reading this blog, then you may be considering selling your home, and the market appraisal is one of the first tasks to get done. You’re wondering “what will we get for our old place anyway?” And then that will beg your next question: how do we increase…
Cheaper Mortgage Rates What’s the immediate forecast for mortgage rates? Lower and perhaps even lower. If you’re buying a a property in the housing market, you’ll want to buy your mortgage in the next 6 months. The economy is improving and mortgage rates will rise. Shopping online means time saved, no sore feet, no parking hassles…
Sell Your Home for What It’s Really Worth! This home above sold for tens of millions of dollars in small city where the average selling price is $1.2 million. What gave the owners the firm belief that it was worth that much? It’s very likely they had no self-imposed limits on selling price and probably…
Lowest Auto Insurance in Toronto Searching online is best way to lower your Auto insurance rates. Toronto drivers will get a better car insurance quote from any insurance company by searching for it via Google. Rates are high and that’s why you should search now for a better policy for your car or truck. Hopefully, this is the beginning of string of years…
Foreign Buyer Tax Didn’t Help Housing Crisis As Ontario Premier Kathleen Wynne announced the new Foreign Buyers Tax in Toronto, she ignored recent stats that showed Vancouver’s use of the money grabbing tax was wearing off. Doug Ford has just picked up the old torch and kept carrying it. Any kind of tax can hurt…
Toronto Digital Marketing Agency You’re on the hunt for a competent digital marketing SEO agency that will get the job done quick. Here’s a better alternative for SMB’s: a skilled freelance digital marketing strategist. My business Bay Street SEO has been born again, still with good old fashioned ethics: hard work and strategy. Yes, SEO is…
What is the MLS? MLS is the term you often see used on realtor’s websites casually or formally. It’s also referred to frequently in housing forecasts and Realtor sales reports. The multiple listing service or MLS is essentially a database of homes for sale. In the US, the National Real Estate Association owns the rights…
Toronto Homes for Sale To find the best of the growing number of Toronto houses for sale this spring of 2018, you’ll want to do more than hire a real estate agent. How about using a thorough home search strategy? A good number of people search Google for a real estate agent in Toronto because they’re…
BIG Kahunas Lead — And Make a Lot More Money Millions of realtors, mortgage agents, new home builders, custom home builders, dentists, insurance brokers, architects, medical specialists, and vacation resort managers are all competing to be the Big Kahunas of their markets. Some will, and from humble beginnings. The title graphic is courtesy of Inman. In the US,…
Digital Marketing’s “Big Three” The pillars of digital marketing are: SEO Strategy, Content Development/Strategy, and Social Media Strategy. They’re interdependent and very powerful when they work together. This post is about how to develop a social media strategy — easy to digest, giving you the overview you need before you go about Tweeting, posting and liking….
Are Condo Buyers Different than House Buyers? Now in Spring 2017 we’ve seen house and condo prices in Toronto jump and should keep on rising The era of the condo is upon us and they may represent the best capital gain and rental income for investors and new deals for most realtors. With respect to your own…
Realtor’s Personalities and Ability to Engage Make them Perfect for Social Media Mastery I was just doing a search on Google for San Diego real estate. I clicked one agent’s link, but didn’t find much of interest. I clicked their Twitter link to see what they’re doing right now. Nothing. Dullsville. They didn’t much do much…