Artificial Intelligence is Going to Rock Digital Marketing The future…
11 Features to Have in Your AI Marketing Solution
We’re still in the early adopter phase of artificial intelligence marketing software. But it’s important to adopt it and learn what features you need for your business. You may not need all of them, however some will create essential benefits.
The benefits of AI Marketing solutions are compelling. And you’ll soon be checking the AI marketing solutions of companies with strange names including Albert, Boomtrain, Amplero, Pega Systems, Emarsys, and others.
Strangely, there aren’t many reviews of AI marketing software out there, and the posts you’ll find are high on the nerd scale. So I’m going to introduce you to a few of the good solutions below.
Benefits of AI Marketing Software
The AI software benefits which I describe in this series of posts might be just the tip of iceberg. I’m excited about using it. But first, we have to study its value and potential uses. And AI marketing is invading every area of business.
Your company will need to hire what some call an AI marketing software operator. That will likely be a digital marketing specialist/strategist if you manage an SMB.
Way Beyond Marketing Automation
For at least 6 years, companies have been investigating marketing automation, and they’ve reported some satisfaction with cost efficiencies. The vote isn’t in yet on whether marketing automation is really helping where it counts in engagement, the customer journey, and closing sales.
Marketing automation is more about the process of automating the administration of complete multichannel marketing campaigns — cutting tasks.
Human marketers get bored and stressed so MA is the current solution in vogue. Yet marketing automation lacks the analytics insight, testing ability, content personalization, optimization and forecasting capabilities of new Artificial Intelligence Marketing software solutions that are available.
New AI Tool, Apps and Platforms are Arriving
We’re right on the leading edge of this new transformative technology with new, ever improving, customized solutions such as Albert, Boomtrain, and Pega. They offer some serious benefits.
What Criteria Should You Consider?
Consider everything you’re doing right now and whether it could be improved using your current technology and best practices. If it’s not winning your market, it’s probably not best practices. The phrase best practices might be a good one to keep in mind as you assess your current marketing strategy. Best results = best practices.
- can you personalize your email, blogs and ppc landing pages to respond best to each individual customer based on their past click behavior and their content engagement level?
- do you currently conduct slow single factor testing of your content?
- are your ppc campaigns ineffective and costly?
- do you have good enough data to help you predict your customers buying habits in 2018?
- are you confident of your current web analytics solution?
- can you handle the growing complexity of digital marketing?
- are you happy with your current 1 to 2% conversion rate?
- do you understand why and where visitors leave your website?
- if Google is weighing onsite engagement, will AI analytics improve your content and rankings?
- will AI allow you to reorganize your staff for better utilization and performance?
- are you testing to discover which is the right content for each customer touchpoint?
Testing Out AI Marketing Software
Testing the AI software out can be a little time consuming, so bring in a dedicated, talented and capable marketing strategist to test it and ramp it up. That removes a lot of risk and you’ll learn a lot.
The learning value is underplayed and that could be because some of these companies want to keep that vital knowledge to themselves. There’s huge “big data” insight for them to profit on. You need a solution that lets you learn as much as possible and not just fattens their bank account.
By testing it out, you’re going to learn a lot about your brand, target market, your content, and how to improve your integrated campaigns. We assume you use many channels in your marketing.
AI solutions will allow you to test digital marketing campaigns at a rate and depth that no human could. And the insight the software could generated could be really helpful. In many cases, you can have a very weak understanding of your typical customer persona, yet analyze just the click through and content engagement of your visitors to learn what they actually like and don’t like right there and then, so you don’t lose them.
You can test everything from media buys, to keyword choices to blog topics all the way to calls to action. The potential value of AI solutions outweighs the cost of your learning curve. AI will likely spew out value and insight that will change every area of your company. It could help you improve customer service, product design, and more.
Recently a report found that AI has even improved social influencer results. Wouldn’t it be exciting to analyze your social network and find out how to get influencers to promote your company?
AI marketing software is inevitable. Better to begin asssessing what’s available and do some trial runs.
Albert AI — Autonomous AI Bot
As an example, if you take a look at a product such as Adgorithm’s Albert AI, you’ll get a better sense of what it offers. As you can see here in this graphic, Albert provides an integrated suite of services that pack a powerful punch. I’m impressed with Albert AI’s support staff and the fact they have recently released a small business version. It’s not too expensive and the software interface is well designed.
Graphic courtesy of Alberta.ai
The Top 2 Benefits of Albert AI
Although the Albert software does a lot itself, I believe 1) Testing and Optimization and 2) Analytics and Insights services provide the key benefits. Soon, the prediction of customer behavior may be most valuable.
Manual testing and analytics isn’t very satisfying. Analysts don’t have enough data to draw insight from. If you’ve perused your own website’s Google Analytics reports, you know what I mean. It’s not the highest quality actionable data. And we can’t test fast enough to draw better insight from it. That’s frustrating and wasteful.
Albert however, can test visitor response, intent, and engagement, and do it in real time. Just think if you could test visitors and maximize insight from their individual visits right now. Then continue when they return? 99% of your visitors leave your website, so you’re taking a big loss and turning it into an asset.
If your organic and ppc team specialists can generate the traffic, you have the possibility of learning more and continually improving your content and sales funnel. Everyone is into funnel optimization these days, but how many have tools to actually do it well?
If you’re uncertain about its value, you can do a test campaign. Find someone who can be your AI marketing strategist, (someone with a psssion for it) and follow an implementation process. Albert offers assistance in setting up your account and implementing your campaign elements.
From there, it’s a process of learning and improving, and assessing your results.
If trying it out is this easy, it makes sense to invest in it. This is a win win situation where you’ll gain from anything you commit to. It’s probably time to give AI marketing software some good thought and get on this before your competitors do.
Build your brand and sales results faster and better. If you believe in growing a more successful business, this should be a fun and worthwhile experience.