Why Canadians Make a Great Choice for Outsourcing The world is an expensive place to do business in, and it won’t be getting cheaper. Not that price is the only factor in mind for US marketing managers and CEOs. Skill, creativity and industry experience are more vital than ever. Yet, these are rare. Too many…
Which Marketing and Lead Channels Should You Be Focusing On? 2025 and the return of home sales transactions might seem a long way off, but as I wrote in another post, all signals point to a big resurgence. In fact, 2025/2026 could well be record years for transaction dollar volumes as more pricey homes get…
More AI Junk and Slop from the Zombie Internet As AI was introduced to the mainstream business community, CEOs and SMB owners were delighted at the prospect of a robot computer program generating free online content and providing free, cheap customer service. It was a dream world of low cost, easy automation, zero-employee based pure…
Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…
Building Trust in Travel Web Marketing Trust is a big factor in business. From job interviews to lending to word of mouth, trust is an important consideration in everything we do. Even when travel consumers like what you offer, trustworthiness is a decision that will come into play, especially in the moment just before they…
Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data and acumen (and still do) to understand the customer buying journey,…
Why Hire an Advanced SEO Consultant? With a number of my previous clients, including Delta Hotels, Franklin Sports, and Humboldt Moving, building big success meant finding the audience and creating the type of content Google’s algorithm wanted. It still is Google’s algorithm that decides on your site’s value. You need someone who understands the ranking…
Google Finance: A Great Investment Tool Google Finance is a great place to see real time stock prices, conduct thorough research, and gain insight into stock portfolio performance to help you build better investment strategies. In this post, we take a closer look at why Google Finance should be an active and quick reference tool…
Google Stock Price Outlook Google Alphabet is one stock many analysts are giving the green light on. The company’s stock has grown 59% this year and as you’ll read below, analysts believe it has continued upside. Google is looking to cash in on Generative AI but a question remains as to how this will affect…
Going Wide with Your Keyword Strategy Is your SEO and content strategy stuck in the doldrums? Have you been gunning for the top industry keyword phrases and are coming up empty? It could be your keyword strategy is too limited. It might be time to build a new keyword net to capture better results all…
Best Stocks to Buy Right Now Time to look at the best stocks for December. We have some lists from the major stock market investing advisors. Too many of these recommendation consist of safer, large caps but right now, the Russell small caps might be the right choice for most investors. With only a soft…
A Guide to more Affordable Powerful SaaS Marketing Software as a Service (SaaS) has opened a prolific source of online revenue that’s made most other online business models seem pale in comparison. It’s the golden child of the software industry and endless new businesses and startups are being built on this cloud-based system. However, too…
The Special Needs of Silicon Valley Companies Silicon Valley is that region in southwest San Francisco Bay where thousands of tech-related companies have established their primary business location. Entrepreneurs, financiers, and talent all come here to experience this haven for entrepreneurs. Yet the days of easy money are behind us. Yes, investment in AI and…
Microchip Stocks – Semiconductors for the AI Era The AI boom began in 2021 but now in 2023, it’s just swinging into high gear. Stocks such as ASML, Nvidia, Intel, Super Micro Computer, Taiwan Semiconductor, Qualcomm, and Broadcom are leading the way in supplying the AI technology market with high-performance chips. These advanced chip sets…
Next Generations of Millionaires and Billionaires? I’m sure you’re well aware that opportunities to grow wealth are rare and difficult. They happen so fast, and by the time we’re aware, they’re gone. That’s why preparation, research, open awareness, and reliable, objective advice is so important. That next opportunity is almost here. Acknowledging the possibility of…
A Focus on the Core Essentials that Create ROI Every once in a while, marketers must review their performance and their tools, learning, channels, funding and resource selection. A review most always leads to the core essentials of successful digital marketing. Every year, digital marketing becomes more competitive and demanding. That’s due to the fact…
S&P 500 Forecast As perhaps the best performance indicator of large-cap US equities., the S&P is regarded as the “real stock market” by many investors. Compared to the Dow, the S&P is estimated to be 170 times larger in value. The S&P 500 is a collection of large-cap stocks, the best of the market which…
Why ChatGPT + BING is a Big Matter The age of AI for content marketing and search engine optimization is here. AI’s ability to comb through content and respond to searchers via questions and an interactive session, is well beyond what Google is providing its users. ChatGPT is making a huge splash in creating powerful…
How to Use ChatGPT Everyone has questions. And until now, everyone asked Google by typing queries in a search box. Well, along came ChatGPT with a whole new approach that is more specific, engaging, and user-friendly. In contrast to Google’s search engine, ChatGPT can accept a greater amount of input from the user (including text…
When will we see another Bull Run for the Stock Markets? Now getting past the elections, we didn’t get the results we hoped for, but the win for GOP in taking the house should help to prevent the Dems from damaging the economy too heavily. There is some hope they won’t be able to raise…
Facebook, Amazon, Google, Netflix, Apple With stock volatility, rising interest rates, and an economic recovery underway, are the big tech FAANG stocks the choice for risk off investors? While NASDAQ did well last year, it may be the Fed stimulus and low interest rate policy that created those big gains. When Cathie Woods says tech…
2022 Could be a Boom Year Few home sellers will argue against the idea that selling their home in 2022 won’t be a profitable experience. With prices so high in the absence of supply, prices will rocket. And prices did rocket in 2022. And most Realtors will believe that this should be their best sales…
Investing Strategy: Buying the Dip Buying the dip is a tactic that’s deeply ingrained in the investor community mindset. From institutional fund managers to self-directed investors, the dip in prices is a great opportunity to buy stocks at bargain prices. Investors often overreact to negative news and trends, thus dumping their stock unwisely. Stock volatility…
Why do Prices Rise? Stock market volatility is by no means over, as we enter the end of the imposed economic shutdown. The events of Black Friday help us see clearly what the threats and sell off signals are. It really brings home the potential for a significant sell off and this might prime us for…
You Can Save Your Small Business If you’ve noticed your Google rankings sinking this year, you’re not alone. Small business continues to get hammered by Google who continues to enjoy a monopoly on web search. Small businesses are seeing their visibility universe shrink slowly and silently each month. Many toil with minor issues but lose…
Revitalization of Organic Search for Marketing Many of you have been negatively impacted by Google’s search algorithm rules and in how they’ve managed the presentation of their search results pages. Even Advanced SEO strategists are challenged to help small business gain visibility. But change does create opportunity. For some, it has killed website traffic and…
Realtors and Real Estate Marketing Does it seem to you that real estate agents don’t use the Internet fully to build exposure and brand reputation and generate buyers or seller leads? Sure there’s a smattering of ads but relative to other businesses, their exposure is minimal. You have to wonder at the full long term…
Best US Tech Stocks Given the big correction that’s hitting the DOW, S&P, NASDAQ and Russell right now, you’d have to question buying tech stocks. Tech is getting hit hard this week and the cyber attacks on the Colonial pipeline is not helping. The fact is, investors are moving away from speculative growth stocks and…
Tech Stock Sell Off Amidst the stock market sell off this week, we’re seeing an abandonment of tech stocks in particular. Stock market experts are citing inflation as the key factor, but you’ll see the full list of tech deflating factors below. Recently, the tech-led sell-off saw the S&P 500 and Nasdaq suffer their largest…
Selling Fast May Mean a Lower Price As I mentioned in another post on selling for a higher price, and sell house fast, speed isn’t a factor on a listing. In fact, the faster you sell the more likely the market hasn’t discovered your property. In fact, getting rid of your precious real estate asset…
SpeedTest 5G Speed Report We’ve all been hearing a lot about 5G for a while now. The technology is so good, it’s created a surge in investment in 5G network technology, and consumer smartphones. In this post, we see how 5G fares against current bandwidth service in 4G, broadband and cellular services. You’ll be surprised…
Best 5G Smartphones The introduction of 5G was a big bonus for consumers, business travelers, and software companies. 5G has given the ability for travelers to speak to friends and families back home, and for immigrants to speak to their families in their original countries. That makes a big difference. Additionally, customer services teams have…
The Number One Problem with Google The number one problem with Google happens to be their latest secret weapon against small business. And it’s the top threat to marketers as well. If you’ve been in business online a while, you’ve likely suffered a reduction of clicks to your website from Google. In fact, it’s likely…
Launch Your Business Success Tired of the rewards of amateur business and low sales revenue? Is the frustration of stagnation in your old business becoming too much to bear? Are you a passenger in your own life? Then isn’t it time to build your desire to succeed, find that correct path to success, and follow…
Capturing Organic Value from Facebook Advertising As I mentioned in many previous posts, organic traffic from social media and Google/Bing creates the bulk of incoming Internet traffic. That’s what makes the stock of Facebook and Google the most desired stocks in the stock market. And increasingly, Google and Facebook are monetizing everything they do, and…
Should You Buy Facebook Stock? Facebook has fared much better than most companies in 2020 despite the pandemic shutdown. And experts feel 2021 will be a phenomenal year for the FB stock and earnings. With a slate of new, hot products, the social media giant is competing in all the right places. FB’s stock price…
All About Short Term Stock Price Volatility The stock market is unique in its difficulty with short term volatility. Even the Dow Jones blue chips surge up and down. It seems not much is safe from the volatility roller coaster these days. Stock prices are a reflection of estimates of future value. When negative news…
Google Anti-Trust Charges Soon? The US department of justice continues to research and push forward on anti-trust investigation. It’s been delayed by the Corona Virus pandemic, yet the DOJ would be prepared to lay charges against Google Alphabet this fall. Google’s stock price dropped about 3% on the news, but the DOJ’s determination could result…
What Will Google Look Like after it is Broken Up? Forecast: Google will be broken up. Why? It’s the only viable solution to stop a Trillion dollar company from dominating everything it wants, undermining small business and competition, because it can. But don’t feel sorry for Google. The founders got to live their dream and…
Social Media Giants in Danger through Foolish Censorship? Is freedom of speech a good idea? Who decides what’s accurate and truthful? What happens when BIG TECH gets too big for their britches? People are questioning these sorts of matters now in the face of politicized media, high unemployment, homelessness, and small business failure. Is what’s…