Marketing Content Audits
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Marketing Content Audits

Content Audits for Web Content Strategy A content audit is the foundation for a powerful, cohesive, content strategy — creating crucial insights for improvements and helping all stakeholders get on the same page. Because content doesn’t happen in a vacuum – it’s influenced by many people in a company, formally or informally. Since SEO/Content Strategy…

S&P Forecast 2025

S&P Forecast 2025

S&P 500 Forecast for 2025 The equities market’s largest index is the S&P and smart investors are persistently checking on predictions as a supporting reference for any stocks they might be considering buying. While most experts are leaning toward the Russell 2000 and small caps stocks as a better investment, many find the best investments…

Outsource to Canada
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Outsource to Canada

Why Canadians Still Make a Great Choice for Outsourcing The world is an expensive place to do business in, and it won’t be getting cheaper. Yet price consciousness can be a significant problem. Because as companies go mediocre and cut marketing spending, things can spiral downward dangerously. Marketing skill needs to be supported with an…

How to Build your Travel Staff’s Creative Powers
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How to Build your Travel Staff’s Creative Powers

Unlocking the Power of Creativity As a travel business owner you’re not really paying for marketing execution anymore.  AI and marketing software are responding to that need. The real weakness or gap is with creativity and imagination in your marketing and promotion. More focus needs to be placed on developing the creative powers that will make…

Advanced SEO

Advanced SEO

Why Hire an Advanced SEO Consultant? Seach engine optimization’s reputation has been unfortunately disparaged over the last ten years as millions of unemployed people, marketeers, web design firms and more launched into what they thought was an easy money scheme. And even today, with AI software, business owners are given the impression that human skill…

AI Junk from The Zombie Internet
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AI Junk from The Zombie Internet

More AI Junk and Slop from the Zombie Internet As AI was introduced to the mainstream business community, CEOs and SMB owners were delighted at the prospect of a robot computer program generating free online content and providing free, cheap customer service. It was a dream world of low cost, easy automation, zero-employee based pure…

Google Ranking Algorithm -- EEAT
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How to Grow Respect for Your Content

Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…

Build Trust with Travelers

Build Trust with Travelers

Building Trust in Travel Web Marketing Trust is a big factor in business. From job interviews to lending to word of mouth, trust is an important consideration in everything we do. Even when travel consumers like what you offer, trustworthiness is a decision that will come into play, especially in the moment just before they…

Google Finance

Google Finance

Google Finance: A Great Investment Tool Google Finance is a great place to see real time stock prices, conduct thorough research, and gain insight into stock portfolio performance to help you build better investment strategies. In this post, we take a closer look at why Google Finance should be an active and quick reference tool…

SaaS Marketing Wisdom

SaaS Marketing Wisdom

A Guide to more Affordable Powerful SaaS Marketing Software as a Service (SaaS) has opened a prolific source of online revenue that’s made most other online business models seem pale in comparison. It’s the golden child of the software industry and endless new businesses and startups are being built on this cloud-based system.  However, too…

What Silicon Valley Companies Need

What Silicon Valley Companies Need

The Special Needs of Silicon Valley Companies Silicon Valley is that region in southwest San Francisco Bay where thousands of tech-related companies have established their primary business location. Entrepreneurs, financiers, and talent all come here to experience this haven for entrepreneurs.  Yet the days of easy money are behind us. Yes, investment in AI and…

Microchip Stocks

Microchip Stocks

Microchip Stocks – Semiconductors for the AI Era The AI boom began in 2021 but now in 2023, it’s just swinging into high gear. Stocks such as ASML, Nvidia, Intel, Super Micro Computer, Taiwan Semiconductor, Qualcomm, and Broadcom are leading the way in supplying the AI technology market with high-performance chips. These advanced chip sets…

Next Generations of Millionaires and Billionaires

Next Generations of Millionaires and Billionaires

Next Generations of Millionaires and Billionaires? I’m sure you’re well aware that opportunities to grow wealth are rare and difficult. They happen so fast, and by the time we’re aware, they’re gone.  That’s why preparation, research, open awareness, and reliable, objective advice is so important. That next opportunity is almost here. Acknowledging the possibility of…

How to Use ChatGPT

How to Use ChatGPT

How to Use ChatGPT Everyone has questions. And until now, everyone asked Google by typing queries in a search box. Well, along came ChatGPT with a whole new approach that is more specific, engaging, and user-friendly. In contrast to Google’s search engine, ChatGPT can accept a greater amount of input from the user (including text…

buy the dip - stock trading

Buy Stocks on the Dip

Investing Strategy: Buying the Dip Buying the dip is a tactic that’s deeply ingrained in the investor community mindset. From institutional fund managers to self-directed investors, the dip in prices is a great opportunity to buy stocks at bargain prices. Investors often overreact to negative news and trends, thus dumping their stock unwisely.  Stock volatility…

Is The Search Monopoly Killing Small Business?

Is The Search Monopoly Killing Small Business?

You Can Save Your Small Business If you’ve noticed your Google rankings sinking this year, you’re not alone. Small business continues to get hammered by Google who continues to enjoy a monopoly on web search. Small businesses are seeing their visibility universe shrink slowly and silently each month. Many toil with minor issues but lose…

google

Rebirth of Organic Search

Revitalization of Organic Search for Marketing Many of you have been negatively impacted by Google’s search algorithm rules and in how they’ve managed the presentation of their search results pages. Even Advanced SEO strategists are challenged to help small business gain visibility. But change does create opportunity. For some, it has killed website traffic and…

US Tech Stocks to Buy

US Tech Stocks to Buy

Best US Tech Stocks Given the big correction that’s hitting the DOW, S&P, NASDAQ and Russell right now, you’d have to question buying tech stocks. Tech is getting hit hard this week and the cyber attacks on the Colonial pipeline is not helping. The fact is, investors are moving away from speculative growth stocks and…

Tech Stocks

Tech Stock Sell Off

Tech Stock Sell Off Amidst the stock market sell off this week, we’re seeing an abandonment of tech stocks in particular. Stock market experts are citing inflation as the key factor, but you’ll see the full list of tech deflating factors below. Recently, the tech-led sell-off saw the S&P 500 and Nasdaq suffer their largest…

5G Download Speedtest

5G Download Speed Test

SpeedTest 5G Speed Report We’ve all been hearing a lot about 5G for a while now. The technology is so good, it’s created a surge in investment in 5G network technology, and consumer smartphones. In this post, we see how 5G fares against current bandwidth service in 4G, broadband and cellular services. You’ll be surprised…

Capturing Organic Value from Facebook Advertising Campaigns

Capturing Organic Value from Facebook Advertising Campaigns

Capturing Organic Value from Facebook Advertising As I mentioned in many previous posts, organic traffic from social media and Google/Bing creates the bulk of  incoming Internet traffic. That’s what makes the stock of Facebook and Google the most desired stocks in the stock market. And increasingly, Google and Facebook are monetizing everything they do, and…

Stock Price Volatility

Stock Price Volatility

All About Short Term Stock Price Volatility The stock market is unique in its difficulty with short term volatility. Even the Dow Jones blue chips surge up and down.  It seems not much is safe from the volatility roller coaster these days. Stock prices are a reflection of estimates of future value. When negative news…

Google Anti-Trust Case

Google Anti-Trust Case

Google Anti-Trust Charges Soon? The US department of justice continues to research and push forward on anti-trust investigation. It’s been delayed by the Corona Virus pandemic, yet the DOJ would be prepared to lay charges against Google Alphabet this fall. Google’s stock price dropped about 3% on the news, but the DOJ’s determination could result…

Is Big Tech About to Take a Fall?

Is Big Tech About to Take a Fall?

Social Media Giants in Danger through Foolish Censorship? Is freedom of speech a good idea? Who decides what’s accurate and truthful? What happens when BIG TECH gets too big for their britches? People are questioning these sorts of matters now in the face of politicized media, high unemployment, homelessness, and small business failure.  Is what’s…

Amazon Stock Forecast

Amazon Stock Forecast

Amazon Stock Price Forecast Amazon is the world’s most successful company at present, dominating ecommerce product sales. Yet for investors, the stock price slowly and persistently falls. Is Amazon the best stock pick in the stock market for 2020? Longforecast in a chart below, shows an optimistic price outlook after the Presidential election. Amazon Stock…

SEO Overoptimization

SEO Overoptimization

Your Software and Your SEO Could Be Giving Google a Bad Impression Has your search engine optimizer gone bananas and done a machine-like optimization of your website? Well, it could be the reason your rankings and traffic are suffering. We’re all told that more is better, but Google doesn’t seem to like it. The overoptimization…

Duckduckgo Search Engine

Duckduckgo Search Engine

Duckduckgo, Real Time Search Engine We’re all used to using Google Search to conduct our information searches. But perhaps another search engine offers a better experience? This post is about Duckduckgo a search engine that is growing in popularity. The comprehensiveness of Google’s searches is great and the quality is okay. It’s the backbone of all online…

Who Needs an SEO Company or SEO Expert?

Who Needs an SEO Company or SEO Expert?

A Talented SEO Expert Delivers While CEOs and marketing managers struggle impatiently with their paid marketing campaigns, they could be generating higher quality leads using an experienced SEO expert for free, organic search engine results. Instead of becoming an expert at chasing prospects around with weak banner advertising, email pushes, and social media advertising, relax and…

Competition is For Losers: The Simple 3 Point Success Plan to Build a Monopoly

Competition is For Losers: The Simple 3 Point Success Plan to Build a Monopoly

Time is Running Out: Grow, Monopolize or Die I don’t have to tell you the Real Estate sales profession is ultracompetitive and demanding, or that it’s getting worse. You experience that headache every day and night. Below, you’ll find 3 Keys to Carving out Your Monopoly. And if you’ve grown your website and sales success already,…

How to Mindread Your Visitor’s Intent – Customer Research

How to Mindread Your Visitor’s Intent – Customer Research

Knowing Visitor Intent is 90% of the Battle Let’s say you’ve got boatloads of traffic coming to your website, yet nobody’s buying.  Apparently, you don’t have the engaging intent building content to interest them and you’re stumped about what to give them. It’s depressing, especially after you may have tried a few gimmicks without getting any traction  If only…

Mastering Digital Marketing for Realtors
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Mastering Digital Marketing for Realtors

Creative, Sustained, High Value Real Estate Marketing Your choice to become a Realtor is brilliant. You’re right. It is the best profession and when you check out the Toronto real estate forecast for 2017 and beyond, you realize realty will continue to be profitable. But now you must evolve to become a digital realtor. As…

What Should be the Core of Your Online Marketing?

What Should be the Core of Your Online Marketing?

Google and Facebook Want to Host Your Business and Life but Your Blog is your GoTo Resource One of the things I respected about the companies I’ve worked for is their protection of that company’s brand and source of income. You should protect your businesses future.  My managers never wavered in avoiding risk, vulnerability to problems, or unwise…

Toronto About to Become a Global Tech Hub

Toronto About to Become a Global Tech Hub

Toronto is a Mecca for Low Cost High Quality Tech Talent Hidden by the drama of Toronto’s housing market, inappropriate government action, big debt, and International trade threats, something amazing has been happening in Toronto, Canada. Major US tech companies are making plans for locating in Toronto. Microsoft, Uber, Google are among them. The reasons…

Realtor.com and Realtor.org

The National Realtors Association Websites Realtor.com the official website of the National Association of REALTORS  which operates in the US. NAR as it’s known owns the copyright on the acronym REALTOR® and MLS® which stands for the association’s multiple listing service. NAR as an association has 1 million members practicing across all states.  NAR considers…