Finding the Right Freelance Marketer For most small businesses, competent and versatile freelance marketers are a good fix in times of great upheaval. And when they also possess specialist skills, and a true affinity with your target audience, whether full time or part time, their contribution can be profound. In fact, they might be your…
Solving Your Company’s Digital Marketing Skills Gap The transition to AI-assisted business and marketing represents a key opportunity to save money and improve marketing performance. It’s about more than just automation using AI LLM GPTs. It’s a beautiful new jigsaw puzzle with fewer pieces and a better services structure. And AI really has brought us…
How to Attract Travel Better Advisors Being more proactive about recruiting quality, experienced, and successful travel agents might be the one of the productive efforts you make to succeed. Like all online companies, you need marketing techniques that attract competent, new and seasoned travel advisors. And the better ones of course, are business-builders, not order…
Empower with More Powerful Staff Whether you own or manage a travel agency, SaaS software company, or real estate brokerage, today’s period of uncertainty and change may require business reorganization. Growing your company, improving your unique value proposition, broadening your market reach, and communicating more strongly with audiences, partners and key influencers are a big…
Unlocking the Power of Creativity As a travel business owner you’re not really paying for marketing execution anymore. AI and marketing software are responding to that need. The real weakness or gap is with creativity and imagination in your marketing and promotion. More focus needs to be placed on developing the creative powers that will make…
Disengaged Employees – Still a Plague Costing Billions? We all lose interest in our work at times, and perhaps the most successful employees have a strategy for getting their focus and enthusiasm back. But do companies have any means of identifying disengaged employees and helping them regain their interest? As the title graphic above from…