Empower with More Powerful Staff

Whether you own or manage a travel agency, SaaS software company, or real estate brokerage, today’s period of uncertainty and change may require business reorganization.

Growing your company, improving your unique value proposition, broadening your market reach, and communicating more strongly with audiences, partners and key influencers are a big part of that. The next layer is your staffing, whether in-house, or remote talent. Hiring remote gives you access to the very best talent you can afford. Hiring local on the other hand, limits you to a small pool of talent.

What if you look ahead 5 years and visualize the people and technology you’ll be using then, and then work backward so you can pave a path to success in this challenging new era? It all starts with your business goals, product and marketing strategy and the talent who will bring your product to the world.

It’s Not an Education Thing — It’s About Personality and Success Orientation

Old school staffing is about the median and feeding the conveyor belt. Modern staffing is about identifying and acquiring superior talent who create whole new conveyor belts (ways to deliver value to customers).

Hiring well-educated, mediocre talent likely isn’t the path to greatness. Systems change and new skills are required — which means they have to build laterally, not vertically.  Key traits of imagination, drive, ingenuity, adaptability, ambition, and creativity are essential. Because these traits are those of overcoming the status quo barriers to reach a new level of productivity. You won’t need to motivate them — this process is part of who they are.

Have a visit to Sally Hogshead’s website to view an amazing personality profiling system, perfect for your high-performance objectives.  It’s a great way to identify the traits you need in your high performers and how you can maximize their performance.

Your top talent/producers are likely responsible for 70% of your business results.  Their role in your business success is profound and new digital tools may help to multiply their natural skill and productivity. So great talent x great AI tools is fairly enticing. To grow, you’ll need to visualize these workers and what they’ll be doing 5 years for now for you. With clarity on that, you’re able to focus on company goals, product development and improved branding.

You can’t go far with mediocre staff.  Because of that, tens of thousands of companies are trying out AI tools to mimic expertise, knowledge, and productivity, but the output is still mediocre — scraped off the web. It’s polluting Google’s database and could potential ruin social media platforms. It’s fakery.  But when AI is used to enhance authentic, credible expert-level skills, it elevates them to an impressive level.

Finding Talent with Unusual Creativity They Can Leverage with AI

The solution isn’t AI. The solution is finding creative, innovative, supercharged talent, empowering them with AI and providing the resources to excel.  Talent comes first. What kind of scenario must exist to blow the doors off of productivity limitations? Are you willing to go there? What will happen if you don’t?

Fact: that key talent in a company often produce most of the revenue and value you might generate for customers.  Some workers simply have more energy, creativity, genius, insight, skills, knowledge and resourcefulness. A greater range of skills to bring in means they can reach higher heights, and bring better value to your team and organization.  Superstar’s skills and outlook often drags the rest of the staff upward too.

Small business owners are frustrated as talent is tough to find, markets change and technology is changing too.  You might not have the big budget to meet some MBA’s salary demands. And there’s a question of whether they can be motivated to reach another level.  A lot of workers like the status quo, and may not envision big successes.  And persuading them to take the chance with you is not easy either.

Your challenge then is to visualize your recruiting value proposition and then begin the search for great trainable, empowered and motivated talent on Linkedin, Google or industry portals.

Have a visit to Sally Hogshead’s website to view an amazing personality profiling system, perfect for your high-performance objectives.  It’s a great way to identify the traits you need in your high performers and how you can maximize performance. Combine that with experience and love of your industry and you may have a real winning acquisition.

Simply signing up to use advanced AI tools is likely not sufficient. Your talent will need support, time, resources and to commit the time to grow. In my experience through decades, very few workers are willing to train in the evening after a long days work.  I was one of the very few to do that, and I’m the only one who wrote a book in the evening and weekends. It’s unusual.

But it’s about more than ambition and energy. You need talent with a mind that is efficient, focused and serious about success. That focus means they see the goal and won’t stop until they reach it. You’ll see that in their achievements and how they present the value to you via their profiles and about me pages.

What’s great about the opportunity is that AI is increasingly available to SMBs. There are new solutions for real estate, travel and SaaS sales teams. It’s certainly not about replacing talent with AI. Instead it’s about who can benefit from AI assistance.

To Summarize:

• find and dig into recent market research.
• revise your UVP, branding and offer.
• reorganize your staff.
• find experts who can help you gain market leadership in all significant lead channels.
• ensure they have the success traits associated with outstanding performance.
• develop a new digital marketing approach — that’s helpful, exciting, and gets the reach you need.
• focus on creating big reach to your audience and promote strongly.
• develop the best digital content experiences possible for your audience.
• craft your brand so it’s “the only company they will ever want.“
• utilized top-notch analytics software to understand your audience, touchpoints, and best tactics and adjust further.

Audacity Remains the Number One Success Trait

Whatever industry it is today, it’s about persisting to see certainty and being audacious about achieving your goals. Sure, the game has been heavily monetized, slanted and meant to drain your budget, but you likely have financial resources to build your new marketing and lead generation strategy.  It’s important to get the best specific expertise you need for the road ahead.

Now is the time to reexamine modern travel management software, travel marketing software and clever travel marketing services.

As part of a strong 2025 marketing strategy, realign yourself by connecting with specific, positive people on Linkedin or Facebook and watch how their enthusiasm, joy and certainty rubs off on you.

Help yourself save money, access brilliant digital marketing solutions, and begin building a bigger lead pipeline by calling me at 416 998 6246.