Business Owners Looking for Certainty

If you’ve been underperforming in your business for quite a while, it’s no surprise. It’s been booming for big multinational corporations, but not so much for anyone else.

Delete the S&P 500 and you get a view of the real economy and the stock market. For real small businesses (not Russell 3000 companies) it’s at its darkest right now. But not for long thanks to Donald Trump.

It’s tough to think straight since 2020. So much uncertainty. And uncertainty is a big problem.  How can you plan, strategize, and execute without focus?  This might be the number one problem.  If you’re thinking of quitting, it’s not a surprise. However, what if you educate yourself, discover where the new opportunity is, and strategize to get access to today’s audiences and B2B/B2C customers?

The Key Factor: Lower Everything!

President Trump is offering lower taxes, lower energy costs, lower interest rates, lower regulations and dedicated support for American companies. If you’re American, how could that not make you smile?  When has it ever been that rosy? And with lower interest rates (a key stat for small biz), and infrastructure spending, the economic forecast has to be bright. From lower mortgage rates to reduced rent and income taxes, to booming consumer spending, this next 5 year period is being called a golden opportunity. Sure it’s hard to really feel it though right now, given what we’ve all gone through. But we’ve been through this before. We have good reasons to be confident and certain.

With a lift of our spirits, we can get back to identifying, reaching and persuading new prospects.

Briefly, you Need To:

• find and dig into recent market research
• revise your UVP, branding and offer
• reorganize your staff
• find experts who can help you gain market leadership in all significant lead channels
• develop a new digital marketing approach — that’s helpful, exciting, and gets the reach you need
• focus on creating big reach to your audience and promote strongly
• develop the best digital content experiences possible for your audience
• craft your brand so its “the only company they will ever want“
• utilized top-notch analytics software to understand your audience, touchpoints, and best tactics

Some recent surveys suggest long-time Realtors have called it quits in 2024. The housing market has been so bleak for so long, and you might have heard the FED’s J Powell saying he doesn’t want to lower interest rates anytime soon. It’s almost certain that President Trump won’t fail this this time, after not succeeding last time. He has control of the US house and Senate so there are no blockades now.

With money flowing back into the private sector and taxes down, small business will thrive.  Businesses are reorganizing, which means they’re all adjusting for the road ahead. So should you!

Review Your Success Skills

Successful people have the valuable skill or predisposition to find certainty in a chaotic and depressing environment. This is something we need to strengthen in ourselves, especially right now.  We might take it for granted as natural intelligence, but under a lot of pressure, any person’s natural intelligence erodes — then they think about quitting.  It’s always darkest before the light, so seasoned Realtors or other business owners shouldn’t give up. Instead, given the 2025/2026 sales market is looking great, you should double down on any and all digital marketing techniques.  If money is the real issue, then know that funds/sales will reappear.

And if you’re a small travel agency owner or manager, stop thinking about limitations, threats, fears, and doubts about your ability to get re-established and grow. With all the lead generation channels available, you can grow your business substantially.

Audacity Remains the Number One Success Trait

Just look at Elon Musk. He’s total audacity and he is the world’s wealthiest person ($316 Billion). The audacious become market leaders. Those who sit back on their heels and work with mediocrity will fall. It’s all about leaning forward.

Whatever industry it is today, it’s about persisting to see certainty and being audacious about achieving your goals. Sure, the game has been heavily monetized, slanted and meant to drain your budget, but you likely have financial resources to build your new marketing and lead generation strategy.  It’s important to get the best specific expertise you need for the road ahead.

Digital marketing is the route to greater sales. A nice mix of the most suitable channels might create some miracles. One channel by itself, even pay-per-click, is not going to work. Instead using them in concert to boost each other is the way to get the upper hand.

SEO might seem a no-brainer, but it’s not easy to succeed on Google. It’s competitive, but there are types of content and a range of keywords that could give you a foothold. Some research will unearth all of that. And when content strategy and SEO are used as a collective, you will gain long-term benefits, for a business that lasts.  We can still do PPC ads, but we’ll be doing that with more success too.

Where Does Certainty Come From?

So out of the uncertainty you feel about digital marketing, clarity and confidence begin to grow as you assert yourself.

Where does certainty come from? It doesn’t come from waiting for permission, advice, or approval. It comes from your own desire to succeed, and you deserve it. It’s a mental skill of focus, decisiveness, deserving and intent. Certainty is just a clear, compelling vision of success.  Some people always see that vision, even when it seems delusional — because they decide to.

Travel Companies Too — Focus on Marketing

If your travel business is failing, consider that plenty of others are launching their travel startup. They obviously have some certainty and are going all in to make it happen. If you’re experienced, then you have insights into travel customers and their buying habits, something startup owners may lack. Conversely, they’re likely all in on digital travel, something you might be balking at. The future is digital.

Now is the time to reexamine modern travel management software, travel marketing software and clever travel marketing services.

As part of a strong 2025 marketing strategy, realign yourself by connecting with specific, positive people on Linkedin or Facebook and watch how their enthusiasm, joy and certainty rubs off on you.

Help yourself save money, access brilliant digital marketing solutions, and begin building a bigger lead pipeline by calling me at 416 998 6246.