One Solution You Must Have
In any business, it’s not always a company’s product, brand or UVP that’s generating weak lead generation and sales results.
All too often, it’s due to low reach to the market – your target audience. If they found you, and under ideal circumstances, your weak brand wouldn’t necessarily ruin the sale.
As I said in another post, traffic solves a lot of problems. Through experience, I’ve learned that the best leads come from first-page rankings (usually top 3 rankings) in Google’s search results. And there are a lot of opportunities for us to establish your pages on that first page of search results.
Massive Traffic is No Small Opportunity
Google still delivers the lion’s share of traffic to websites and leads from top-of-page search results are likely the very best you can receive. Analytics reports tell us that you can achieve top-of-page search results on Google (and Bing) for tens of thousands of keyword phrases. I know because I’ve done it many times for clients.
And ranking for high-volume keyword phrases such as tours, Costa Rica travel, Italy tours, Cancun all-inclusive, Mexico travel deals, cruise deals, etc. isn’t impossible. Sometimes surprisingly, great keyword phrases appear out of nowhere because publishers/bloggers liked a particular article you published. Things can snowball. Those who try hard get lucky!
Searchers today search for the oddest things using unique queries.
Achieving top 3 of the Google (or Bing) rankings for all of those unique and relevant phrases can produce much more than a couple of high-profile rankings. Most consumers will click on those links through to your site with a fresher, open mind, uncontaminated by your competitor’s marketing messages. And if your content is specially designed to impact, engage and persuade, then you’re going to get your share of qualified leads — new customers!
Reaching them first is important. If your content is relevant to their pressing need, you’ve got a chance to convert them to a customer. And bonus: let’s not forget the long-term value of a loyal customer.
My Value Proposition for Travel Companies
I help you capture the full value of digital marketing – visibility, brand strength, impact, engagement and persuasion into good leads.
I help you build your lead pipeline and keep your brand omnipresent. So no matter where they are in their travel planning decision, there is always an open, active doorway to your business.
Key Benefits for a Travel Company
- Launching an active SEO/Content strategy to boost incoming traveler traffic
- Growing presence in Google/Bing and in Facebook/Instagram with interesting posts
- Expanding/improving your web content for more significance and enjoyment
- Expanding market reach to local, city, regional, state/provincial, national and international markets
- Increasing your credibility and trustworthiness – brand strengthening
- Generating high-quality leads with intent to book
- Reaching more and better agents for your network
My clients in the past 26 years rarely had stellar brands. Although some did. Certainly Delta Hotels, Frankin Sports, and Dream Homes Magazine had amazing brand recognition and with my SEO skills, we achieved some amazing results.
To summarize my personalized, unique value proposition, you’re getting someone who can deliver affordable travel marketing services to generate a massive flow of traffic and leads. Once you have your plan crystalized and build your traffic, it will open doors to other marketing campaign efforts, from email to video, to targeted advertising and more.
Excellent, engaging content, which we’ll build is at the seat of great marketing performance. And this is the most affordable approach possible.
Contact me, Gord, at 416 998 6246 to chat.
