Real Estate Leads With the decline of US mortgage rates, lower taxes, and deregulation on the Trump agenda, real estate agents are getting excited about the year ahead. The forecast for the 2025 housing market is positive despite some fleeting fears of inflation, foreclosures, and still high mortgage rates. The key to the housing market…
Migration in the US – Where is Everyone Going? A study by John Burns Research & Consulting shows fewer Americans are still on the move between cities and states. However, mobility has decreased back to normal levels post-pandemic. 2025 and the next 5 years should see increased migration due to shifting economic activity acoss the…
Sales Growth in the California Housing Market When home supply dips below 5 months inventory, it’s said to be a sellers market. In California in July, home inventory hit 2.9 months supply, up from 2.5 months last July, making the Golden State clearly a long way from being a buyer’s market. Despite intense demand, unsold…
Rate Forecast: Are Lower Mortgage Rates Ahead? Will the FED lower rates in Mid September? And by how much? The next FOMC meeting will take place on September 17-18, 2024. If you’re a mortgage agent, these promise to be some lucrative times ahead as the refinancing wave begins. Actually, it’s already started and the banks…
US Home Foreclosures Take an Upturn in July Tens of millions of Americans financed or refinanced their homes during the Covid Pandemic downturn. And this year and next, they’ll be forced to renew at much higher lending rates. It’s expected to be only a small factor in the 5 year housing market outlook, and likely…
5 Year Forecast for the Housing Market What does the market crystal ball indicate about the 5 year outlook for US residential real estate markets? As the information below points out, the market is at its worst in 2024, mirroring 1992 numbers. Now it’s in waiting for a release from the shackles of high interest…
Sell My House Now! Now in late 2024, more owners are listing their homes. Everyone’s anticipating the unthawing of the market, and with that, you’ll have more competition for a good price. Prices have plateaued and could fall as a bit of recession takes hold. They all want to sell fast, yet buyers are reticent,…
Hiring Smartly for a Digital Travel Marketing Role As a travel agency owner, DMO CEO, hotel owner, tour operator or SaaS travel software entrepreneur, you’re tasked with the challenge of hiring the right marketing people. Can a single person have real impact on a small travel company? Is that realistic given you’ve already set sail…
Florida Real Estate Market Despite a massive 60% increase in home listings across Florida, home prices remained near last month’s record median price of $429,581. For buyers, there’s pain knowing you can’t afford a Florida home even as listings rise and as prices keep rising. Where is the optimism? Let’s look further into that now…
Travel USA! This year’s travel market outlook revealed that many travelers prefer to visit the good old USA rather than venture out into increasingly hostile and overcrowded international travel destinations. Travel research company Phocuswright reports that the US is now the largest travel market in the world. Travel is booming and contributing a great deal…
US Real Estate & Housing Market Are we in for a housing market crash later this year and what does 2025 look like? There’s a lot of wrestling over pessimism about the US housing market now in H2, 2024. And in 2025? Well, the Presidential Election factors prominently, and no ones quite sure how the…
Empowering your Tour Business The travel trend is certain. Tours are in big demand and tour companies are becoming much more profitable. Of course, we’re assuming tour company owners are marketing strongly and getting the reach, impact and engagement needed to build an audience that trusts their brand, people and services. On that note, I’m…
Hottest Housing Markets 2024 NAR has released its new list of the hottest housing markets across the US and it’s a wild collection of hard-to-figure-out locations. When’s the last time Buffalo, Cleveland and Cincinnati topped the most desirable housing markets in America? The hottest list this spring gives us a strong hint about the desperation…
Are Homeowners Getting Ready to Sell? While a few more buyers are able to buy a home, given savings and improving incomes are sellers willing and able to sell their homes? Buyers aren’t sure whether home prices will rise or fall this year, even if experts predict price rises. For sure, listings are up and…
Are Home Prices Going to Rise or Fall? The February housing market reports from Redfin, Zillow and NAR shows home prices are rising. Other reports show buyers are optimistic about buying, perhaps in 2024. And housing supply is growing via new construction and more resale homes being listed. If mortgage rates were to fall 1%,…
Much Better Home Sales Season Ahead for Realtors The US Fed is likely to reduce the central lending rate slightly in July. What goes up must come down, the way it’s done after every recession the FED has launched. The rate decline will be minimal, however it still represents a signal of a trend and…
Best Travel Destinations for Next Year We’re almost through the 2024 travel season and on into a new year of adventures and experiences. Revenge travel isn’t over. An awakening 2025 economy will greet yet another wave of eager travelers whether for business travel or leisure. The coming holiday season should keep travel business owners happy. …
Compare Lowest Home Mortgage Rates The talk of the stock market and housing market is all about the FED pivot and when the central bank rate will see its first cut. As the Mortgage Rates Daily chart below shows, mortgage rates have been on the decline and homebuyers and loan refinancers are anxiously hoping for…
Targeting Bleisure Travelers Every year, more travelers are fusing business and leisure travel and becoming aware that they can and should get more from their business travel. It’s a travel trend that keeps growing and a market that travel companies should pay attention to and develop products for. The business and leisure (Bleisure) customer profile…
Real Estate Video for Agents Video is a powerful medium for marketing. And it can be for real estate marketing and sales too. Realtors who master this medium take it to a level most agents and brokerages don’t. But the benefits in impact, engagement, and lead generation just keep on coming, as you’ll see in…
Is Revenge Travel Done? If you missed out on the phenomena of “revenge travel” then don’t fret. It looks like it’s going to continue for a few more years. And travel prices are dropping. This labor weekend is proof that far from over, revenge travel is putting it in gear for an extended period of…
Essential Property Management Services to Fuel Growth Professional property managers do much more than manage properties. They build value and revenue performance continuously to meet the ever-rising expectations of owners. There are many services you provide as we discuss here, but one service provides the most lasting business boost for property owners. In fact, as…
Are People Still Leaving California? It sounds inconceivable to many of us who grew up with powerful images of the state of California with its wealth, beaches, mountains, and beautiful climate, that everyone there might want to get out. Yes, more polls suggest Californians are fed up with how their society and government are run…
2024 Weather Forecast: Warmth on the Way What an interesting time it is for weather across North America, with some changes taking place that will take many people off guard — challenging popular beliefs about our climate. It looks like a great summer is in store for us across the US and Canada with some…
Redfin: Number of Home Listings Drops Again According to Redfin’s latest residential US housing market report, the number of homes listed for sale in May dropped to a new record low. In a post by Lily Katz, the real estate company indicated the lower volume listed is due to high prices and borrowers who are…
The Rolling Question of a Housing Market Downturn Another year has passed, with buyers and sellers asking whether the housing market could crash? Would that be a good event for buyers, the homeless, and as a launch pad for a 2024 housing market resurgence? There are economists and housing market experts who extoll the…
Luxury Living & The Rise of Roof Top Swimming Pools Life in a high rise building is very different from ground level dwellings. And it’s not always easy for condo developers to sell new tower condos or get them leased. And construction is expensive so it might as well be worth it. Developers know they…
Gasoline Price Predictions As inflation persists and oil prices rise, the forecast for gasoline prices is as well. You might be very happy to own an EV. Gasoline prices are up 2.65% in the past 5 days, yet are down yet again 2% today. Can anyone possibly forecast gasoline prices? It seems they’re struggling which…
Do You Really Need to Go Pro? A lot of small business owners and marketing managers sit on the fence for a long time about committing to SEO and content marketing. They dabble with amateur help and publish mundane material that serves no one. This lack of commitment to excellence in their business is a…
Best Cities to Enjoy the Digital Nomad Lifestyle? You’re not the only one considering a life change that might see you locate to a new city or country, to cut your living expenses, relax, work better, and enjoy a higher quality of life. There are millions of people, mostly entrepreneurs, employees, and digital tech workers…
SEO Consulting Silicon Valley Companies in Silicon Valley California hope to capture the best SEO Consultant available to develop a sophisticated, resilient and powerful SEO strategy. Why an SEO Consultant? It’s the dedication, creativity, focus, energy, and specialized expertise in search engine optimization — high level skills that aren’t taught. Pros in any industry have…
Online Advertising Spending Trends Are you pulling back on your digital ad spend and spending more strategically this year? It seems wise, however there are important reasons to combine your digital ad spend to support your overall lead generation goals. Google Ads and Facebook Ads programs pull in billions of dollars in profits for these…
Be Smart, Sell your House Soon It’s taken a long time, but experts are finally calling for a recession. And the housing market? Well, they’re talking crash now. It’s not hard to understand, given there is no way home buyers can qualify for mortgages, which look like they could be headed very high. New loans…
When Will It Be a Great Time to Buy a Home Again? In September, prospective homebuyers once again sat on the sidelines, and even backed out of intended purchases. The task for a good Realtor near you has never been greater, whether you’re selling or buying. Stats from the latest housing market report show home…
HomeBuyers Backing out of Home Deals A new report by Real Estate Firm Redfin on August’s pending home sales stats shows buyers are backing out of deals in the US Sunbelt cities. In particular, Phoenix, Tampa and Las Vegas. Jacksonville Florida were cited as suffering the greatest increase in cancelled deals. It comes as buyer…
Florida Housing Supply Dries Up The Florida housing market remains one of the hottest housing markets in 2022 despite a continually diminished listings of Florida homes for sale. The lack of housing construction is a topic I’ve been writing about for years. It’s due to government policies (NIMBY) resistance to new housing development and it’s…
Unemployment Rate in the United States The Covid 19 pandemic interrupted a very positive reduction in the unemployment rate in the United states. 8 years of strong growth during the bull market stock market was crippled by the shutdowns. Now in late 2021, the economic recovery is beginning to deliver stronger job growth (4.8% unemployment…
Real Estate Vs Stock Investing With the stock market so hot of late reaching yet new highs in valuations, are you considering divesting and buying something else with your recent fortune? Or will you stick with the stock market forecast and buy Tesla, Bitcoin, or some Faang stocks and do something risky? If the…
Finding Houses for Sale We half way into 2021, and home prices don’t look to be losing their upward pace. In fact, even as new listings grow and sales plummet, house prices keep climbing past record heights. If you’re hoping to buy a home this year, you’ll need to be very strategic in your home…
US Cities with the Lowest House Prices You might say there is still an affordable housing migration going on. People are moving to find cheaper housing in their city or in other cities across the US. As international travel opens up, we may even find more people selling their home and moving internationally. With respect…
US Jobs Outlook The bungling of the recent jobs report is a sign of trouble with the current government and a sign the job market is troubled. The current report showed only 266,000 jobs created when almost 1 million were expected. This is a disaster. There are some job market and economic hurdles to deal…
How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery. If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success. Some businesses (e.g., restaurants) have already gone through this…
Real Estate Forecast for Tampa/Sarasota/St Petes The Florida real estate market is hot. The Sunshine State is geographically immense and there are many desirable places to locate to. Tampa, St Petes, Sarasota offer a lifestyle unique from that of Naples, Jacksonville, Miami, Orlando, Panama City and Fort Lauderdale. Many retirees prefer the more sedate neighborhoods…
Finding Homes For Sale House hunting has changed. It’s self-directed and much better. A severe housing shortage has enabled all of this and it’s good. Realtors and brokerages are becoming redundant. The housing market has changed and a whole new approach of DIY home hunting is where it’s at now. To get you warmed up…
Houses for Sale in Florida The Sunshine state is reeling in its battle with the Corona Virus, but that’s not stopping homebuyers from out of state or out of country from searching for homes for sale in Florida. The latest Florida real estate report reflects strong demand and rising prices for houses. Sales are down…
Housing Stocks to Buy We’re all abuzz about the return of the housing market, but that post shutdown market demand is still not what we expected. Instead of huge waves of home listings and desperate buyers, we’re seeing low levels of listings. It seems the real demand is for new construction homes away from the…
Realtor Lead Generation During the Pandemic A professional real estate sales person’s number one challenge always is to generate quality leads. And this pandemic is making old school lead generation and nurturing almost impossible. The move to the new digital prospecting tools is accelerating. Hopefully you’re getting on board before this big tech wave passes…
Find the Right Cities to Grow In Are you thinking about how to triple or quadruple your sales in 2018? After just a little thought, you may discover what these 2 reports from Inc.om and Entrepreneur.com below reveal, that there are some great cities to build your business and achieve strong business results. And before…
Focus: US Businesses In studying marketing agencies in Toronto, one theme really stands out – location is king. Their target client is within a very short distance. Today, it shouldn’t be because a huge pool of interested clients are just south of us. I’ve enjoyed working with US companies, some of them large and some…
Your Best Clients may not be in your Home City They might be anywhere out there, and you’ll need a plan/strategy to reach them and work with them. Have you avoided doing this because you couldn’t visualize how to do it? Well, let’s fix that shall we. Creating new clients in remote locations seems daunting…
Housing Affordability at Its Lowest Ever A lack of affordable housing in North America is a disgrace. Despite a booming US economy and glowing jobs report, flourishing housing market, affordable housing and homelessness are decades long issues governments can’t seem to solve. Look at this issue with more depth and concern, you soon discover that housing sales, home…
Housing Prices Dropping Nationwide Everyone knows home prices and condo prices are falling right now, but no one is reporting data on the rapid decline. One recent unofficial report was a 10% decline recently, but that’s before the state of emergency. The Corona Virus Pandemic was sudden and it’s beginning to take its toll on…
Hotel SEO Excellence Thousands of travel company entrepreneurs hope for improved traffic from Google. You can have that traffic, but you must be much more strategic than you are now. You’ll appreciate this more after you read more of my posts on travel marketing, content development and advanced SEO strategy. Over my 26 years of…
Great Real Estate Leads? With the 2020 spring housing market boom not far off, Realtors from San Diego to Denver to Boston to Florida will be trying to ramp up their lead generation. This season will see the lowest supply of resale homes available in a long time. Agents will be turning to the lead generation aggregators…
Boca Raton & Palm Beach – The Beverly Hills of Florida A World of Unimaginable Luxury and Lifestyle Might Be Just Right for You It’s easy to sing the virtues of America’s paradise state. If anyone can appreciate the beauty, elegance and potential of Florida, it would be a Canadian suffering through another snowstorm. The cold,…
When Should I Sell My House? Timing is everything when considering the sale of your house. There are a lot of factors that determine demand for your house and the price buyers will pay. In this new economy, buyers will still be hunting for homes but they’ll be more careful and selective. When is the…
Homes for Sale Now, well into 2024, we’re seeing home listings and sales beginning to grow. For buyer’s today, a good home search strategy helps you find great Realtors, learn more about the market and find homes with the characteristics you’re wanting. With home showing requests too numerous for Realtors to manage and the number…
Property Management – An Intelligent Strategy for Realtors While market health varies across US, Canada, UK and Australia, there is one certainty in the world of real estate — there are too many real estate agents and brokers. This situation is being resolved as we speak. As mentioned in the post on the future of…
Are Solar Roofing Installations a Powerful Selling Feature? We know how expensive hydro is becoming for the average homeowner. Power generating companies are in big debt and will have to keep raising prices to their diminishing user base chasing more homeowners offgrid. And power companies are highly polluting which does not jive well with the mandates…
Are we in a Housing Bubble? The topic of a housing crash usually coincides with the topic of the housing bubble. The word Crash may be too intense, arguable, and a word that’s hyped too often. The bubble topic focuses on high prices, big mortgage debt, recessions and high flying lifestyles. Are we within a…