Generative Engine Optimization Guide A slow shift to using AI search engines by consumers is underway. It means small business owners must create a different kind of content experience on their websites, this time organized for the needs of these AI-powered info sources. AI search engines offer a different experience for search users (your customers). …
Google is Fading? It’s Actually Rising Oh, the AI hypesters. All of them so eager to push their new Agentic AI, Chatbots, AI apps, and AI-augmented services and infrastructure. And many of these AI followers lash out with rhetoric about Google being a digital Dinosaur, whose user traffic will suddenly disappear. Much of the rancor,…
🏆What is Advanced SEO? Advanced Search Engine Optimization is the use of sophisticated techniques, frameworks, tactics and practices to gain an edge over competitors who only do “best practices” or general SEO work. This is a sophisticated strategy of maximizing/focusing the ranking resources your site possesses, while you promote your business to build on the…
🥬 Google Loves Fresh Content – So Do Your Visitors How do you feel about eating that 4 day old salad you left in the fridge? How about that salmon that’s still in the garbage bin after a few days? Then you understand freshness so well. And that’s not all. How about the hypnotizing aroma…
🍁 Why Canadians Still Make a Great Choice for Outsourcing The US is undergoing a fantastic economic, cultural and business transformation launched via tariffs, deregulation, tax reduction, cheaper energy and artificial intelligence. Growth will be phenomenal. In 2026, the FED rate will drop allowing small businesses to enter the boom times. We’ll see burgeoning opportunities…
🚀 Travel SEO: Capturing Motivated Travel Consumers Search engine optimization, when done really well can drive significant brand awareness and booking success. The image of SEO has fallen dramatically over 25 years. It once captivated marketing and business audiences then suffered when IT shops, web designers, and others tried to leverage its value to win…
Which are the Best Stocks to Buy Right Now? Stock markets are roiling in volatility against a backdrop of lower corporate earnings. That should tell investors like yourself that the immediate upside is muted, and you may want to invest with the 6 month or 5 year outlooks in mind. On any day, completely different…
S&P 500 Forecast for 2025 As the implications of the new Trump tariffs set in, and world leaders react to Wednesday’s imposition of reciprocal tariffs on country’s dependent on US consumers, this week should be a volatile one for the S&P 500. After a remarkable bull run in 2024, the S&P 500 has given back…
10 Stocks that Will Benefit from DOGE Cost Cutting According to government watchdogs, the U.S. has lost almost $2.4 trillion in simple payment errors over the last two decades. Improper payments, which refer to payments that are made incorrectly by the government, cost the U.S. $247 billion in 2022, according to the Government Accountability Office. The…
Investing Strategy: Buying the Dip Buying the dip is one of the most tenets of investing, one deeply ingrained in the investor community mindset. From institutional fund managers to self-directed investors, a sustained dip in prices is a great opportunity to buy the best stocks at bargain prices. Currently, we’re in a downturn driven by…
Get your Next Campaign Focused! As profitable as they might be, marketing campaigns create some discomfort for Realtors, travel agency owners, property management companies or small manufacturing companies. It’s a challenge even for seasoned marketers to visualize the theme and communications strategy of a winning digital marketing campaign and how it will be built and…
US Launches Trade War with the World While most Americans quietly enjoy their daily lives, President Trump is creating a big surprise for 2025 – a global trade war. The news media is picking up in the weight of the 25% tariffs on Canada and Mexico and how Trump is threatening a severe response to…
Nvidia Stock Price Forecast Nvidia’s stock was one of the superstar performers of the NASDAQ and S&P in 2024 up 178% year to date, and up 2293% in the last 5 years. It remains one of the best technology stocks to invest in. $10,000 invested during the Covid outbreak would be worth $229,300 last week….
DeepSeek Causes NASDAQ Crash The top story on the stock market today was all about AI and how the industry is going to evolve. It may even have political, economic and military implications. US tech stocks took a deep dive today after a Chinese LLM Research company called DeepSeek announced it had created a better…
Best Stocks to Buy Right Now With all the volatility in the markets driven by politics, are there any best stock picks? Which sector might yield good picks and which individual stocks are Golden? Should you stick with the S&P 509 or gamble with good small caps? Picking winners is a tough decision, but to…
Content Audits for Web Content Strategy A content audit is the foundation for a powerful, cohesive, content strategy — creating crucial insights for improvements and helping all stakeholders get on the same page. Because content doesn’t happen in a vacuum – it’s influenced by many people in a company, formally or informally. Since SEO/Content Strategy…
Unlocking the Power of Creativity As a travel business owner you’re not really paying for marketing execution anymore. AI and marketing software are responding to that need. The real weakness or gap is with creativity and imagination in your marketing and promotion. More focus needs to be placed on developing the creative powers that will make…
Which Marketing and Lead Channels Should You Be Focusing On? 2025 and the return of home sales transactions might seem a long way off, but as I wrote in another post, all signals point to a big resurgence. In fact, 2025/2026 could well be record years for transaction dollar volumes as more pricey homes get…
More AI Junk and Slop from the Zombie Internet As AI was introduced to the mainstream business community, CEOs and SMB owners were delighted at the prospect of a robot computer program generating free online content and providing free, cheap customer service. It was a dream world of low cost, easy automation, zero-employee based pure…
Experience, Expertise, Authoritativeness, and Trustworthiness Have you wondered how a small travel company could ever compete with the big travel portals and brand names online? It is a challenge for sure, but still doable. I’ve been competing against Goliath companies for 26 years now and even today, there’s a chance to win. Google’s ranking algorithm…
Building Trust in Travel Web Marketing Trust is a big factor in business. From job interviews to lending to word of mouth, trust is an important consideration in everything we do. Even when travel consumers like what you offer, trustworthiness is a decision that will come into play, especially in the moment just before they…
Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data, tools and acumen (and still do) to understand the customer buying…
Google Finance: A Great Investment Tool Google Finance is a great place to see real time stock prices, conduct thorough research, and gain insight into stock portfolio performance to help you build better investment strategies. In this post, we take a closer look at why Google Finance should be an active and quick reference tool…
Google Stock Price Outlook Google Alphabet is one stock many analysts are giving the green light on. The company’s stock has grown 59% this year and as you’ll read below, analysts believe it has continued upside. Google is looking to cash in on Generative AI but a question remains as to how this will affect…
Going Wide with Your Keyword Strategy Is your SEO and content strategy stuck in the doldrums? Have you been gunning for the top industry keyword phrases and are coming up empty? It could be your keyword strategy is too limited. It might be time to build a new keyword net to capture better results all…
A Guide to more Affordable Powerful SaaS Marketing Software as a Service (SaaS) has opened a prolific source of online revenue that’s made most other online business models seem pale in comparison. It’s the golden child of the software industry and endless new businesses and startups are being built on this cloud-based system. However, too…
The Special Needs of Silicon Valley Companies Silicon Valley is that region in southwest San Francisco Bay where thousands of tech-related companies have established their primary business location. Entrepreneurs, financiers, and talent all come here to experience this haven for entrepreneurs. Yet the days of easy money are behind us. Yes, investment in AI and…
Microchip Stocks – Semiconductors for the AI Era The AI boom began in 2021 but now in 2023, it’s just swinging into high gear. Stocks such as ASML, Nvidia, Intel, Super Micro Computer, Taiwan Semiconductor, Qualcomm, and Broadcom are leading the way in supplying the AI technology market with high-performance chips. These advanced chip sets…
Next Generations of Millionaires and Billionaires? I’m sure you’re well aware that opportunities to grow wealth are rare and difficult. They happen so fast, and by the time we’re aware, they’re gone. That’s why preparation, research, open awareness, and reliable, objective advice is so important. That next opportunity is almost here. Acknowledging the possibility of…
A Focus on the Core Essentials that Create ROI Every once in a while, marketers must review their performance and their tools, learning, channels, funding and resource selection. A review most always leads to the core essentials of successful digital marketing. Every year, digital marketing becomes more competitive and demanding. That’s due to the fact…
Why ChatGPT + BING is a Big Matter The age of AI for content marketing and search engine optimization is here. AI’s ability to comb through content and respond to searchers via questions and an interactive session, is well beyond what Google is providing its users. ChatGPT is making a huge splash in creating powerful…
How to Use ChatGPT Everyone has questions. And until now, everyone asked Google by typing queries in a search box. Well, along came ChatGPT with a whole new approach that is more specific, engaging, and user-friendly. In contrast to Google’s search engine, ChatGPT can accept a greater amount of input from the user (including text…
When will we see another Bull Run for the Stock Markets? Now getting past the elections, we didn’t get the results we hoped for, but the win for GOP in taking the house should help to prevent the Dems from damaging the economy too heavily. There is some hope they won’t be able to raise…
Facebook, Amazon, Google, Netflix, Apple With stock volatility, rising interest rates, and an economic recovery underway, are the big tech FAANG stocks the choice for risk off investors? While NASDAQ did well last year, it may be the Fed stimulus and low interest rate policy that created those big gains. When Cathie Woods says tech…
2022 Could be a Boom Year Few home sellers will argue against the idea that selling their home in 2022 won’t be a profitable experience. With prices so high in the absence of supply, prices will rocket. And prices did rocket in 2022. And most Realtors will believe that this should be their best sales…
Why do Prices Rise? Stock market volatility is by no means over, as we enter the end of the imposed economic shutdown. The events of Black Friday help us see clearly what the threats and sell off signals are. It really brings home the potential for a significant sell off and this might prime us for…
Revitalization of Organic Search for Marketing Many of you have been negatively impacted by Google’s search algorithm rules and in how they’ve managed the presentation of their search results pages. Even Advanced SEO strategists are challenged to help small business gain visibility. But change does create opportunity. For some, it has killed website traffic and…
Realtors and Real Estate Marketing Does it seem to you that real estate agents don’t use the Internet fully to build exposure and brand reputation and generate buyers or seller leads? Sure there’s a smattering of ads but relative to other businesses, their exposure is minimal. You have to wonder at the full long term…
Best US Tech Stocks Given the big correction that’s hitting the DOW, S&P, NASDAQ and Russell right now, you’d have to question buying tech stocks. Tech is getting hit hard this week and the cyber attacks on the Colonial pipeline is not helping. The fact is, investors are moving away from speculative growth stocks and…
Tech Stock Sell Off Amidst the stock market sell off this week, we’re seeing an abandonment of tech stocks in particular. Stock market experts are citing inflation as the key factor, but you’ll see the full list of tech deflating factors below. Recently, the tech-led sell-off saw the S&P 500 and Nasdaq suffer their largest…